What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article. Read the full article at MarketingProfs

Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24. Read the full article at MarketingProfs

The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here’s why businesses should value creativity in their marketing. Read the full article at MarketingProfs

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs

Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs

Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn’t mean impossible. Here’s how you can measure your content marketing. Read the full article at MarketingProfs

A stellar content experience for your buyers can be transformative–both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You’ll need to know these three new rules of content experience. Read the full article at MarketingProfs

Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs

Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health. Read the full article at MarketingProfs

Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do’s and don’ts, however. Here are five of the don’ts. Read the full article at MarketingProfs