Google’s algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it? Read the full article at MarketingProfs

The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips. Read the full article at MarketingProfs

Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization–from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read the full article at MarketingProfs

A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There’s no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. Read the full article at MarketingProfs

Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs

B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

No time to create new content? Never fear: It’s possible to take a single webinar and create nine additional pieces of content from it. Here’s how. Read the full article at MarketingProfs

Often, our online content doesn’t engage readers because they don’t want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement–and on-page SEO? This articles explains what you need to know. Read the full article at MarketingProfs

How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles. Read the full article at MarketingProfs