Category Archives: alison levine

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How to Use PR to Build Credibility for Your Business

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gloria Chou

PRIn this episode of the Duct Tape Marketing Podcast, I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR.

Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often hear from founders doing incredible things that the reason they aren’t telling their story to a wider audience is because they think they “aren’t ready yet.”

As someone who has worked extensively with early-stage founders and have gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal before they are even funded or launched, she has discovered that this is the #1 limiting belief that stands between where they are now, and where they would like to go.

Her approach to PR is unconventional and unlike anything you’ve seen, because she created them out of necessity. She has never worked at an agency or never had industry contacts or relationships with journalists when she began, and have never spent a penny on ads or sponsored content to this day. She learned how to “hack” her own PR by cold calling/emailing thousands of editors and learned what works to create her winning methods she now teaches to early-stage founders.

Questions I ask Gloria Chou:

  • In this day and age what is PR?
  • Has blogging changed the role of accredited journalists?
  • How do you break through the clutter when pitching?
  • What role does a press release play?

What you’ll learn if you give a listen:

  • The role of PR is to build credibility
  • How to connect with journalists
  • How to tailor your pitch
  • How press releases can turn into exclusives

More about Gloria Chou:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

How to Treat an Opportunity Like Your One Big Break

How to Treat an Opportunity Like Your One Big Break written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Levine  

AlisonIn this episode of the Duct Tape Marketing Podcast, I interview Alison Levine, author of One the Edge.

Alison Levine is a leadership expert, polar explorer and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane force winds, sudden avalanches….and a career on Wall Street. She is one of the most in-demand keynote speakers, delivering resounding leadership messages that transcend her extreme climbing expeditions and remain relevant in today’s fast-paced business environments. She is able to draw relevant, authentic parallels between mountaineering and business because she has experienced both first hand—on multiple mountains, in multiple organizations, and in multiple industries.

Questions I ask Alison Levine:

  • How do you get into climbing at 30?
  • Are you a storyteller or an educator?
  • How did you turn your experiences into speaking and becoming an author?

What you’ll learn if you give a listen:

  • The inspiring story of how Alison Levin, decorated climber, started her journey at the age of 30
  • How progress happens when you get uncomfortable
  • When you get an opportunity treat it like your one big break
  • The story of the first female sherpa

More about Alison Levine:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.