Monthly Archives: January 2020

[One Question] on Inspired Insider – The Self-Reliant Entrepreneur

[One Question] on Inspired Insider – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing

John Jantsch answers one question about his latest book, The Self-Reliant Entrepreneur, on the Inspired Insider podcast with host Dr. Jeremy Weisz.

Weisz asks Jantsch to talk about a low point in his career and how it became a pivot point in his entrepreneurial journey. This moment inspired him take a step back and think about the core values that he wanted guiding his business. And it’s what ultimately led him down the path to focusing on small business marketing, which has been his area of expertise for nearly three decades now.

If you’d like to hear the story from Jantsch himself, you’ll have to check out the episode below!

Listen: John Jantsch on [One Question] on Inspired Insider

The Seb Rusk Show – The Self-Reliant Entrepreneur

The Seb Rusk Show – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing

John Jantsch appears on The Seb Rusk Show on SocialBuzzONAIR to discuss his latest book, The Self-Reliant Entrepreneur.

Jantsch has been in the marketing industry for his entire career, and he started his own business three decades ago. He’s been on an entrepreneurial journey since then, and has seen the world of marketing evolve from the early days of blogging and podcasting over a traditional phone line to the dozens of social channels and new digital media trends we see today.

On this episode, after talking a bit about his professional background in marketing and entrepreneurship, he dives into talking about his sixth book, which is not like his previous five marketing how-to books. He discusses the sources of inspiration for this book and even shares an excerpt from the daily entries.

Listen: John Jantsch on The Seb Rusk Show on SocialBuzzONAIR

What’s Podcasting Got To Do With Marketing?

What’s Podcasting Got To Do With Marketing? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Guy Kawasaki
Podcast Transcript

Guy Kawasaki headshotToday’s guest on the Duct Tape Marketing Podcast is Guy Kawasaki. He is an author, speaker, podcaster, and Chief Evangelist for the online graphic design tool Canva.

Kawasaki has been an evangelist or ambassador for several brands over the years, including Mercedez Benz and Apple. He’s the author of fifteen books, including his latest, Wise Guy: Lessons From a Life. And his latest project is his new podcast: Guy Kawasaki’s Remarkable People.

On this episode of our podcast, I chat with Kawasaki about his work with Canva, whether his fifteenth book will be his last, and why he’s so excited about his latest venture (his podcast) and what he’s learned so far about the art of podcasting.

Questions I ask Guy Kawasaki:

  • There are a lot of design tools out there that haven’t taken off like Canva; what’s the secret to your success?
  • Where is Canva headed next?
  • What did you need to learn to take up podcasting?

What you’ll learn if you give a listen:

  • Why Kawasaki thinks podcasting is the new book writing.
  • What the real role of the podcast host is.
  • How to use a podcast to boost marketing efforts for your business.

Key takeaways from the episode and more about Guy Kawasaki:

Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to

Transcript of What’s Podcasting Got To Do With Marketing?

Transcript of What’s Podcasting Got To Do With Marketing? written by John Jantsch read more at Duct Tape Marketing

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John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Guy Kawasaki. He’s the Chief Evangelist of Canva, a great online design service, and executive fellow of the Haas School Of Business at the University of Cal Berkeley. And he has the distinction of being on my show for about the sixth time, probably. I think we talked about this last time you were on my show. I think I’m the only podcast or to interview you for both versions of Art of the Start.

Guy Kawasaki: And that and a nickel will buy you… Well, not even a cup of coffee, but yeah.

John Jantsch: So, we’re going to talk about a number of things today. It’s been far too long. Guy’s most recent book is called Wise Guy: Lessons From a Life, so we’re going to touch on that. But I always like to get a little update on Canva, so why don’t we start there? As an evangelist, this is your only job, right, is to talk about it?

Guy Kawasaki: Well, I also have four children, but who’s counting? So, I’m the Chief Evangelist of Canva, and for those of you who may not have heard of Canva, it is an online graphics design service based out of Sydney, Australia. And the essence of Canva is that it has democratized designs that basically anyone can create beautiful designs for social media, posters, business cards, presentations, t-shirts, whatever you want. And I’ll just tell you that, in the month of October, Canva made 139 million images, so we make about four or five million images per day at Canva for people all around the world.

John Jantsch: So, there are dozens of folks that have tried to crack that nut. Why do you suppose Canva was so successful? I mean, there are other online design tools that are been around a long time that haven’t been that successful.

Guy Kawasaki: Well, I think that one of the key decisions was that we decided that we’re going to make every conceivable design type, and within a design type, hundreds of templates. So, what I mean by those two words is that, a design type is a square Instagram image, right? A design type is a 16X9 presentation. A design type is a Kindle book cover. So, when you come to Canva you say, “All right, so I want to create a Pinterest pin. I want to create the Etsy store. I want to create the eBay store cover photo. I want to create the cover photo for my LinkedIn account.” And all of those, we have the optimal dimensions already figured out, and within those design types, we have hundreds of templates. So, you find a template that you like, you upload your own photo or you use one of our stock photos, you change the text, and I promise you, in the time it takes to boot Photoshop, you could finish a design in Canva.

John Jantsch: I totally agree with you. I mean, the ease of just saying… For example, if you’re working with a small business client like we do and they are on six different platforms, and you need a header image for each and all the things, every single one is a little different size, and so it’s just so convenient to just go boom, boom, boom, boom, boom. So, I know [inaudible 00:04:04].

Guy Kawasaki: I mean, John, I don’t know if you realize this, but even more convenient than going boom, boom, boom, boom, boom, we have a feature called Magic Resize. And what Magic Resize says is, “Okay, you did the basic design for one. Now, we will resize this for all the other five platforms.”

John Jantsch: Oh, but I don’t know about that because that’s the $10 a month one, right? I’m not going to pay $10 a month [inaudible 00:04:29].

Guy Kawasaki: Oh, John, you’re killing me, John, bro. Your books are free, right?

John Jantsch: No, that’s awesome. So, are they going to stay true, do you think? Or would there be a temptation to say, “Let’s get into audio and video editing,” and all those kinds of things?

Guy Kawasaki: Well, certainly video because we already do that. Going to 16X9 presentations, we’re trying to make it so that mere mortals can have beautiful PowerPoint-like presentations. I don’t know. We would like it so that every graphic in the world is produced by Canva. We’re not shrinking violence at Canva.

John Jantsch: All right, well I guess you just sold me. I’m going to pony up the 10 bucks a month.

Guy Kawasaki: Okay. We can end this now.

John Jantsch: All right, so this is, what, your 14th, 15th book, Wise Guy?

Guy Kawasaki: Yeah. Wise Guy’s number 15. I truly do think it will be my last, also.

John Jantsch: Yeah? Is that because you’re out of things to say or because you’re tired?

Guy Kawasaki: Well shit, I was out of things to say on my third book, so… Well, it’s partially retired, but switching to the next topic, I am now convinced that podcasting is the new book writing. Because, well, the advantage of podcasting is, well, you can be in front of your audience a minimum of 52 times a year. You can change on a dime. So, next week if John Ives says, “I want to be in your show,” you can put them on, right? Whereas, in your book, it takes a year to write a book, it takes six to nine months to publish it, so let’s say two years, and then, it’s done. It’s laid in concrete, and you’re never going to touch it again unless you fix typos. So, you get that initial burst of, I don’t know, maybe for you, five million people buy your first version. But then, some people read it, but it’s never picked up again. Whereas, a podcast, man, you’re in their face every week. That’s so much better.

John Jantsch: Except for What the Plus! I mean, that one lives on forever.

Guy Kawasaki: Well, What the Plus! may have lasted longer than the service, but I digress.

John Jantsch: I completely agree with you on the pod… I mean, there’s so many… You mentioned an obvious benefit, but I mean, the first time you and I met was through this format and I’d like to at least call you a little bit of a friend. You’ve been a [inaudible] of my career over the years, and I think this is where the introduction happened the first time. And I’ve done that with most people.

Guy Kawasaki: But see, I’m an idiot because it took me… I’m just a late bloomer. I took up hockey at 44. I took up surfing at 61. I took a podcasting is 65. I don’t know why people listen to my advice. I clearly don’t know what the hell I’m doing.

John Jantsch: I don’t even have to ask you questions because you’re just going along my proposed questions here, but I was going to ask you that. Was their resistance or was it just literally a matter of, “I just didn’t get around to it”?

Guy Kawasaki: What, the podcasting? Okay. So, there’s the high road answer, and there’s the low road answer. Which answer do you want?

John Jantsch: I want them both, and we’ll balance them out.

Guy Kawasaki: Okay. So, the high road is, I’m at the end of my career, I’ve made a lot of connections. I’ve made a lot of friends. I can tap into that so that I can interview a Jane Goodall, a Margaret Atwood, a Steve Wozniak, Steve Wolfram, Bob Cialdini. I can get to these people because I’ve been dealing with them for years and years. So, I have this tremendous competitive advantage to interview people that many people could not get unless you’re Terry Gross maybe Malcolm Gladwell. And now, I have a much better filter system because I’m so much older that I, theoretically, have acquired some wisdom, so I can ask them the right questions. So, my time has come to do a podcast featuring remarkable people. That’s the high answer. You want to hear the low answer? Well

John Jantsch: Well, let me let you think about the low answer for a minute. So, your podcast is called Guy Kawasaki’s Remarkable People, and that’s, ultimately, what you’re doing. So, the chances of me actually being a guest are pretty minimal, I think.

Guy Kawasaki: Well, I have a test that if somebody asks to be on the podcast, they’re not remarkable enough.

John Jantsch: Yeah. Fair test. So, let’s have the low answer then.

Guy Kawasaki: So, the low answer is, when I came out with Wise Guy, I was a guest on many podcasts. Okay? So, I got to talking to somebody’s podcast where I say, “So, how often do you do this?” One guy said 52 times a year., Another guy said 156 times a year. And I said, “So, what’s your model?” “Well, it’s advertising and sponsorship.” I say, “Okay, so where does the advertising go?” He says, “Well, there’s one or two ads in the pre-roll, there’s one or two ads in the middle, and there’s one or two ads at the end.” And I said, “Well, how many people listen to these things?” “A quarter million.” “How much do you get per ad?” “Well, the ones in the front get 20 grand, the ones in the middle will get 15 grand, and the ones at the end get 10 grand.” So, I’m sitting there doing the math. So, let’s say there’s six of them and they’re doing like 15,000 bucks each on average, and I say, “So, six times 15 is 90. Ninety times 52 is fricking four and a half million bucks. That’s 10 times bigger than any advance for a book I ever got. What the hell am I writing books for?

Guy Kawasaki: Simultaneously, at 65, I just don’t want to travel anymore. I would just like surf, and so I said, “Okay, so maybe I can make my podcast successful. Basically podcasts and surf. I don’t know if I’ll make four and a half million dollars a year, but if I come…” Well, I don’t even need to come close to that to be happy. So, maybe this is my path to retirement and a better life and more surfing. So, that’s the low answer. I did it for the money.

John Jantsch: I want to remind you that this episode is brought to you by Klaviyo. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, and this allows you to easily turn that information into valuable marketing messages. There’s powerful segmentation, email auto-responders that are ready to go. Great reporting. You learn a little bit about the secret to building customer relationships. They’ve got a really fun series called Klaviyo’s Beyond Black Friday. It’s a docu-series, a lot of fun. Quick lessons. Just head on over to, Beyond Black Friday.

John Jantsch: So, we’re recording this in December of 2019, depending upon when people are listening to this, you’ve launched the show already, your first guest, or at least the first show I was able to see was Jane Goodall. A lot of people know her work for years with the apes in Africa. What’s the basis of your relationship with her and that interview?

Guy Kawasaki: Okay. So, about a little more than a year ago, the person who runs the TEDx in Palo Alto, out of the blue asked me if I want to interview Jane Goodall for her at TEDx. And that’s like, “Well, duh. Of course I want to interview Jane Goodall at TEDx.” So, it actually cost me a lot of money because I turned down a speech. I could’ve got paid speech for the same time. I said, “No, I can always get another paid speech, but how often can you interview Jane Goodall?” So, I interviewed Jane Goodall for TEDx, which is on YouTube if people want to see it, and I really became friends with her. Sometimes you just hit it off with a person. Right? And so, we’ve been communicating and stuff like that, and I communicate with her staff. And [inaudible] Fitzpatrick and I, we always help Jane Goodall when she wants to raise money or make something go out on social media.

Guy Kawasaki: And then, I decided to do this podcast, and I said, “Well, I need a spectacular, remarkable person as the first guest. Who could be,” and you weren’t available, “so, who could be better than Jane Goodall?” And so, she was going to be in San Francisco, I recorded her, and yeah, I mean, life is good. It’s good to be Guy Kawasaki sometimes.

John Jantsch: Yeah. Well, I know what you have a good relationship because I’ve seen pictures of her grooming you.

Guy Kawasaki: Yeah. She’s looking for lice in my head.

John Jantsch: Which, I think, was reminiscent of her work in the jungle, wasn’t it?

Guy Kawasaki: Yes. Yes.

John Jantsch: So, who else is up for the show? Who else do you plan to talk to in the upcoming weeks?

Guy Kawasaki: Yeah. So, Jane Goodall is out, so is Phil Zimbardo. Phil Zimbardo is the Stanford psychology professor who did the Stanford prison experiment where kids simulated being guards and prisoners. Next week is Stephen Wolfram. He is the creator of Mathematica and Wolfram Alpha, the search engine. Got a PhD at 20, MacArthur Award at 21. The next week after that is Margaret Atwood, the author of Handmaid’s Tale. And then, believe it or not, we have Wee Man, Wee Man from Jackass, the MTV series and movie. And then, I have Bob Cialdini, who I’m sure you’re heard up because you’re into sales and marketing like I am, so I have Bob Cialdini.

John Jantsch: He’s been on this show. Yeah.

Guy Kawasaki: Yeah, he’s great. So, basically, that’s the kind of people I have. I mean, they pass the remarkable test.

John Jantsch: Yeah. So, what do you have to learn to do this? This is a different format. This is different technology. This is maybe a different skill. What’s it going to take to get Guy Kawasaki to the Remarkable Podcast host?

Guy Kawasaki: Well, I’ve done a lot of panel moderation and stuff and fireside chats, where I’ve been on both sides, so it’s not like, to use a Jane Goodall analogy, it’s not like I was Tarzan and I got off a ship from Africa and now I’m in London and I have to figure everything out. So, I’ve been to this rodeo, maybe wearing a different hat, but I’ve been to this rodeo. And have you listened to the Jane Goodall one?

John Jantsch: I listened to about half of it. Yeah. In preparation for [inaudible 00:15:22].

Guy Kawasaki: Okay. So, you could see that… Well, one is, to tell you the truth, I believe that the role of the podcast or is to make the guests look great. And I also believe that, if you look at the minutes spent who’s talking, it should be about 90/10, or 90 is Jane and 10 is Guy. And so, that’s something, and a lot of people have said, “I really like your podcast, Guy, because you let Jane talk.” I think a lot of podcasts, it’s all about them, right? They’re just talking and talking and talking, and then, finally, the guest gets to say something and then the podcaster gets back on a riff. So, I don’t step on my guests. Now, honestly, I don’t know how to get subscribers or advertisers, but I figure, if I get all these guests and I produce a great podcast, I’m a big believer in, “If you build it, they will come.”

John Jantsch: Well. I think that’s a lot of it. And you’re also doing the networking. You contacted me to tell me about it, and you contacted a lot of people to tell them about it. I mean, that’s kind of Marketing 101, right?

Guy Kawasaki: Well, nothing is easy, right? Well, if you’re Michelle Obama and you started Michelle Obama Remarkable People Podcast, I’m pretty sure you’ll get 5 million subscribers in the first day, but I’m not Michelle Obama.

John Jantsch: Do you listen to podcasts?

Guy Kawasaki: Yes.

John Jantsch: Yeah. What are some of your favorites?

Guy Kawasaki: I listen to Malcolm Gladwell’s Revisionist History, who I’m trying to get as a guest. I listened to Wait Wait… Don’t Tell Me! I listen to Freakonomics. I listen to Joe Rogan. I listen to Terry Gross. I’m a big NPR fan, basically.

John Jantsch: Right, right, right. Yeah. Yeah, you can [inaudible] a lot of those shows have moved to the podcast format, but obviously, there’s still broadcast, as well. Where do you think this is going? The audio… And again, maybe you’re not in the position right now where you want to future cast trends and things because you’re just trying to figure it out to make it work for you, but it seems to me like audio content right now… I mean, podcasts had been around a while, but it seems to me like audio content is really hot and it’s going to get hotter.

Guy Kawasaki: Yes. I think that podcasting is like artificial intelligence. So, artificial intelligence for the last 30 years was going to be the next big thing, right? And finally it is. So, I think we may be there with podcasting. A lot of it is… It’s critical mass. I mean, in a sense, Apple has created a critical mass for podcasting. In the same sense, I think, one of the things I’ve noticed is QR codes, which was supposed to be a big thing, Apple finally made it a real big thing because now when you just put your camera on a QR code, you don’t have to download a QR reader, right? So, all of a sudden, yeah, QR codes makes sense. And I think Apple did the same thing with podcasts, that now that they’ve done so much and they put a podcast player on every iOS device, Apple has created another market.

John Jantsch: Yeah. And I’ve been doing this before, that was the case and that was one of the initial challenges with podcasts. It was hard to show people how to listen.

Guy Kawasaki: Yeah. Yeah.

John Jantsch: Where do you think Spotify fits into this? It seems to me like Spotify is really gaining some traction in the podcast space. Do they take on Apple, or is it just broaden the universe for everyone?

Guy Kawasaki: Hell if I know. I mean, based on two episodes, I don’t consider myself an expert. But Spotify has taken a different position. In a sense, they’re like Netflix, right? So, Netflix just doesn’t share stuff anymore. Netflix has its own series. Right? So, similarly, Amazon Prime, I watch Jack Ryan on Amazon Prime. Amazon Prime owns Jack Ryan, right? And so, Spotify is trying to create content, not just distribute content, and so they’re supposed be making this huge investment in podcasting. And I guess we’ll look back and say, “Wow, that was a genius move,” or we’ll look back and say, “Well, what a dumbass move.” And I don’t know. If Apple said we’re going to be a content creator… Well, they they do that, right? They created that Morning Show for Apple TV and all that, so I guess we’ll see. I don’t know.

John Jantsch: Yeah. I think that’s the direction a lot of people are going ahead, and I wouldn’t be surprised if, just like you are playing the evangelist role for Canva, I’m wondering when companies like that start bringing in somebody like you to be their podcaster or to be their spokesperson as a podcaster.

Guy Kawasaki: Well, funny you should mentioned that because I’m Chief Evangelist of Canva, and I told Canva, I told you know the other people at Canvas, like, “So, right now you have your Canva social media, the Instagram, Facebook, all that, and you have your email lists, but there’s a limit to how many times you can send an email to someone in your registered user database. And that limit is not 52 times a year.” So, I’m making the case that, if we could get my subscriber base up to a million or so, that is a fricking tremendous weapon. So, if Guy Kawasaki’s Remarkable People has a million subscribers and Guy Kawasaki’s Chief Evangelist of Canva, so at an extreme, the pre-roll, the midway, and the end ads could all be for Canva. So, imagine, 52 times a year you can hit a million people with an ad three times. Oh my God. I mean, life is good.

John Jantsch: Absolutely.

Guy Kawasaki: So, yeah.

John Jantsch: So, I think that’s going to be a role that, I think, you start seeing is that whether they’re media companies or just companies seeing it as another channel, I think are going to start buying up people’s reach with the podcast.

Guy Kawasaki: Yeah. Because, I mean, for the very simple reason that you could hit people much more often with a podcast than you can with an email, MailChimp campaign. Accenture did a five or six podcast series with, right? And you couldn’t hit your Accenture database six times, or probably maybe 18 times, because there are multiple ads inside the six episodes. There’s no way you could have hit your installed base with 18 email campaigns. Well, first of all, there’s not 18 interesting email campaigns you could do.

John Jantsch: Yeah. And I think that’s the key point, too, is it’s far more engaging content than an email ever will be.

Guy Kawasaki: Well, I mean, in a sense, how does NPR raise money? I mean, you don’t enjoy the pledge drive, right? So, you feel a moral obligation to reciprocate. And similarly, with Wikipedia, you don’t like to see that ugly banner where Jimmy Wales is asking you for money, but because Wikipedia provides such great information and content, you feel a moral obligation to donate. So, you could make the case that if Guy Kawasaki’s Remarkable People has all this great wisdom and advice and inspiration, and then it’s sponsored by Canva, you might feel, “Oh geez, I should help Guy out and use Canva.” That’s the theory anyway.

John Jantsch: Yeah. I think it’s a good theory. Well, Guy, we’ve exhausted our time. It was great catching up with you again, and I wish you luck in this new venture. And I will not ask to be on the show, I will just wait by my email for the invitation, if it should come.

Guy Kawasaki: Well, I hope someday to send you that email.

John Jantsch: All right, well-

Guy Kawasaki: Let’s hope that you have four files.

John Jantsch: Yeah, we’re recording with some new new technology here that I think is going to just be awesome, so I-

Guy Kawasaki: If you don’t have four files, it’s my fault for convincing you to do this, and I will appear again.

John Jantsch: That’s right. All right. Well, I get to say to you, mahalo, then.

Guy Kawasaki: Take care.

Using Personalized Video to Build Relationships

Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ethan Beute
Podcast Transcript

Ethan Beute headshotToday on the Duct Tape Marketing Podcast, I sit down with Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.

I’ve been talking about the value of one-to-one video for a while now, and Beute is a guest who shares my enthusiasm for this marketing tactic! BombBomb makes it easy to send personalized video emails via Gmail and Outlook.

BombBomb believes that you are better in person, and they want to make it easy to record video in place of some of the less-personalized text-based communications we rely on in today’s digital age. Communication via video makes it easier to get your point across, build a more personal connection, and eliminate some of the confusion that sometimes happens in written communications.

Beute and I discuss the benefits and use cases for personalized video, and Beute shares tips for helping you create video messaging that gets noticed and generates results.

Questions I ask Ethan Beute:

  • Video marketing has really taken off—is BombBomb an offshoot of that trend?
  • Do you see video messaging replacing traditional text-based messaging, like email?
  • How do you easily create one-to-one video?

What you’ll learn if you give a listen:

  • The many ways you can use video to improve communication.
  • How to incorporate video throughout the entire customer journey.
  • How to make sure your video gets played and the call to action gets executed.

Key takeaways from the episode and more about Ethan Beute:

Like this show? Click on over and give us a review on iTunes, please!

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Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

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Transcript of Using Personalized Video to Build Relationships

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing

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John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at, more about this later in the show.

John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Ethan Beute. He’s a chief evangelist at BombBomb, host of The Customer Experience Podcast and coauthor of a book called Rehumanize Your Business. Ethan, thanks for joining me.

Ethan Beute: Thank you so much for the invite! I really, really appreciate it. I respect the work that you’ve done over the years and it’s just a privilege to spend time with you.

John Jantsch: Well, thanks so much. I hinted that you are the chief evangelist at BombBomb, so I think probably we should start with what the heck is BombBomb?

Ethan Beute: Oh, good. I thought you were going to start with what the heck is a chief evangelist?

John Jantsch: It could have gone either way. It could have gone either way, yeah.

Ethan Beute: We’re a software company. Our whole premise is that you are better in person. We want you to be a little bit more personal, a little bit more human, a little bit more often, and that you’re relying on faceless digital communication for some of your most important and valuable messages. We make it easy for you to record and send video messages in place of some of the typed out texts you might send otherwise. We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. But the whole premise is that if you could just look someone in the eye and communicate your message, you’re probably going to save some time and be much more effective in that, and so we want to make it quick and easy to do that for you.

John Jantsch: You know, video marketing or video in marketing has been pretty hot for, I don’t know, let’s say the last five years at least. Would you say that this is an offshoot of that or something completely different?

Ethan Beute: Well, the way that we started talking about it, we’ve been at this since the company was founded in 2006. I joined full time in 2011, and that was kind of when we went to market with it. We’ve been doing this for a long time. In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. The skills of course are highly transferable, but some of the particulars and some of the desired outcomes are different, right? Marketing through video we use for your YouTube channel, that super nice video on your homepage, your Facebook lives, and all these other things that are for typically mass audiences. You’re looking to get as many views as possible, et cetera.

Ethan Beute: This is more of a, “Would this be better if I said it in person? Would I be more clear if I did a little show and tell in this message instead of hitting the keyboard? Maybe I’ll hit the screen recorder.” That kind of a thing. It’s lighter weight. It’s faster. I think the production values and expectations are much lower than a lot of people think. There are a number of things. The language we use here is relationships through video versus marketing through video to kind of draw the divide. They are related. I wouldn’t say necessarily that they’re offshoots of each other, except they both capitalize on the fact that we’re carrying around amazing cameras in our pockets or our purses, and they’re built right into our laptops.

John Jantsch: One of my favorite uses of this, probably before I even thought about it as a sales tool or an engagement tool, is that a lot of times I have like a web designer. I want to tell him, “I don’t like this little thing over here. Make this thing bigger.” It’s so much easier to communicate that in a little screen capture video. You know, I’ve been doing it … I don’t know what was the first screen capture app, something called Jing from Camtasia, or those folks. I’ve been using it at least a decade for that kind of purpose.

Ethan Beute: Right? And so a couple of things there. Yes, absolutely. Now think about your customers. Think about where they get confused, frustrated, annoyed, like any point of friction can be walked out a little bit. You can manage emotion and tone by communicating with people eye to eye, face to face. You can show and tell as you said. And from a technology standpoint, one of the things that we do is we make this recording and sending and tracking motion all one motion, you know?

Ethan Beute: So with Jing back in the day, you’d record your screen and then you’d have to host it somewhere and find the link and put that somewhere or whatever. Like we turn the first three seconds of your video into little animated loops so people can see you. You can use that three seconds to do things like capture their attention, let them know it’s truly personal, et cetera, and show the play duration to manage people’s expectations. I have 37 seconds for that.

John Jantsch: Yeah. Yeah. Do you see this … Obviously the delivery mechanism quite often is email. Do you see this replacing traditional text email in some fashion? And before I let you answer that, I don’t get as many of these as I think I would. That’s the reason I asked that. Yeah.

Ethan Beute: Yeah. It’s amazing. When I joined the company full time, I ran marketing and promotion inside local TV stations for a dozen years, like your local ABC station or NBC station. So I left an established 60 year old company that still had like a pension plan in order to join this company as like the sixth or seventh employee. The healthcare was terrible, left a bunch of money on the table and my wife was supportive of it. But I had this background fear of like, “Okay. Well, I guess maybe MailChimp or Google or someone else could just roll out a similar feature.” And that was back in 2011! And here we are today, and you as someone who’s probably communicating with a wide variety of on the edge and highly competent people aren’t seeing this in your inbox very often.

Ethan Beute: And so the uptake has been a lot slower than I would have expected. I think human vulnerability is probably a key part of it. Just the comfort and familiarity, the comfort in your own skin. “Am I doing this right? Is my video good enough? Am I good enough?” Some of these things we say consciously, some of them we say subconsciously because we don’t want to entertain those thoughts intentionally, but like am I good enough is really what’s going on here? “Am I open to judgment and potentially rejection?” And that is a deep, deep human fear, and so it has been slower on the uptake than I expected.

John Jantsch: I have been calling this for a while, one-to-one video. Because again, the personalization nature of it, which I think people really are craving. I’ve been using it for quite a while and I have some clients, I have a remodeling contractor that I finally talked into doing it. And they have designers on their staff, and their designers go out to people’s homes. Quite often I have convinced them and some of them are really getting behind it to where they’ll do, “Hey, we talked about your kitchen. Here’s a couple of our last kitchens we did. And by the way, here’s who I am. When you see me at the door, you’re going to know who I am now.” It took them a long time because they’re not real computer technology people. So it was like, “How do I do this?” And once we got them going on it, now it’s such a huge differentiator. I’d love if you’d talk about maybe some of the use cases you’ve seen.

Ethan Beute: Yeah. You’re exactly right. I mean ultimately when it comes down to it, when people say yes, like the macro yes, let’s say the signed contract or the commitment or whatever. They’re saying yes to who you are. And you might be a solopreneur, you might be a real estate agent or a mortgage loan officer or a financial advisor or a home builder or whatever. You could operate in a small team, you could operate independently, you could operate inside a large organization. In all of those situations, yes, people are saying yes to the price point and the terms and the timeline and the features and benefits and all this, but ultimately they’re still saying yes to who you are. And if they’re not, if the relationship doesn’t matter, that sales role in that whole process is going to be truly automated at some point anyway.

Ethan Beute: If the human is not adding value, the human is going away. We know that for a fact. And so all of these points where we can make people feel better, feel more confident, all these things, a simple personal video can go a long way to do that. So it doesn’t surprise me, especially before they’ve met, right? This example you have here is like I am the person who’s going to be at your front door. I’m the person, the stranger who you’re going to welcome into your home the day after tomorrow. What a much better situation to have them feel a little bit like they know you in advance. And so just to answer your question, across the entire customer life cycle from whatever a lead or an opportunity is for you through setting appointments, increasing hold rates, through differentiating yourself, especially if you’re being interviewed against two or three other product or service providers at the commitment phase. Onboarding, you need to onboard people into your product or service obviously.

Ethan Beute: You need to make sure that they get the value or outcome or benefit that they paid you for initially and you want to confirm that. And then you want that positive growth loop or referral engine or whatever language you want to use there, with the online reviews, the positive word of mouth, repeat, purchasing, expanded purchasing, et cetera. And again, I don’t care whether this is B2B, B2C. Across that life cycle, and I don’t care whether it’s a product or service. Across that life cycle, you have multiple points of opportunity to be more clear and to build more human connection, to manage emotion and tone. Again, positive emotion, you want to double down on. Negative emotion, you want to mitigate and empathize with people.

Ethan Beute: You can do that so much better if you just look the camera in the lens and say, “I am so sorry. That should not have happened to you. Here’s why it did happen. Here’s what we’re working on right now, and here’s how we’re going to make sure it doesn’t happen to you or any of your fellow members in our community ever again.” Right? It just manages that so much better. And then of course, detail or complexity we already talked about. With the screen recording in particular, we can kind of show and tell multiple points in your customer life cycle. And, I would add in your employee life cycle, to more effective by being a little bit more personal and human.

John Jantsch: Yeah, that whole stage of the journey. I think a lot of people when they think of marketing videos, they’re thinking of, “Hey! Get attention, maybe build a little trust, and then it sort of stops there.” Think about asking for a referral, for example. We’re so thrilled you got the great result. Here’s something that we’d love it if you’d help us out with. Imagine that coming across in a video way, way, way, way down. I’m already a customer. You’ve already provided a service. It’s like way, way down the end of the journey almost. I think people are limiting the use of this technology to kind of the front part of the journey.

Ethan Beute: Dramatically. It’s been really interesting. We came up in some of the communities I mentioned earlier before, and so when you think about like a small three person real estate team for example, they manage that entire customer journey. It’s not some other department in the West wing of the office building or something. So we’ve seen these use cases across the entire journey, and it’s really fun because they just identify these points that are like, “It would be better.” And so two things about getting online reviews or testimonials or whatever. One, you can do it truly personal, truly one-to-one. And that’s going to be the most effective because you going to remind them of that goofy thing that happened midway through, but we managed to work through it together and overcame it and got you where you needed to go.

Ethan Beute: Or you could do it evergreen or slightly automated, where you record the video once and you use it over and over and over again. As you look at that post-purchase process that you have at your business, step three might be make sure that they get the online review request video email. And one reason that video email is great there is that over the phone you’re just like, “Hey, can you go to Amazon and give me a review, or can you go to Google and give me a review or can you go to Yelp and give me a review? Can you go to Home Advisor and give me a review?” There’s the link right there.

Ethan Beute: Right? And the other benefit of doing video and email in particular, especially with a service like ours or some other ones too, anywhere that they’re keeping the opens, the link clicks and the video plays all together and you can segment lists of people who did this or didn’t do that. Allows you to follow up and just do that polite follow up to make sure that you … Even the customer that loves you and loves the service that you provide and got a great outcome, they might not have three minutes right now to go leave that review. They might need that reminder.

John Jantsch: Content is everything. So our websites are really content management systems, but they’ve got to work like one. Check out Zephyr. It is a modern cloud-based CMS system that’s licensed only to agencies. It’s really easy to use. It’s very fast, it won’t mess with your SEO. It really reduces the time and effort to launch your client’s websites. Beautiful themes, just really fast, profitable way to go. They include agency services to really kind of make them your plug and play dev shop. Check out That is

John Jantsch: So I’ll tell you another great use that I think is … We talked about kind of the, “Hey, you haven’t met me, I’m coming to your home.” We’ve talked about the the referral. But in my business we send a lot of proposals, and there’s a lot of language that needs to be in these proposals because we want to spell everything out for that person that reads every word. But the reality is, I would say 90% of the people that get our proposals don’t read much of it. And what they want to hear is, “What does this thing mean?” And I think that a video explanation proposal is almost mandatory if you’re not delivering them across the desk.

Ethan Beute: I love it, and there is another benefit of doing it this way. It’s a great use case. The other benefit is there are often multiple decision makers. You’ve been dealing with Jennifer, but Jennifer also has to consult with Tina and Ted to make this commitment. And so this ability for you to put your best face forward, your best proposal for it, you don’t need to rely now on Jennifer to communicate the value prop and the points of differentiation to readdress any objections to make sure that people are comfortable with the contract.

Ethan Beute: You can do that yourself, and you’ve given them something that’s very easy to forward. And then again, because of the tracking, you know that it got forward because Jennifer’s not going to open your email 18 times and play the video six times unless she’s a weirdo. I bet she’s not in my hypothetical story here. This allows you to know that you got past the gatekeeper and/or got to the other decision makers. We hear that story all the time as well.

John Jantsch: Yeah, the tracking is key.

Ethan Beute: You get to do it yourself is the key.

John Jantsch: Yeah. So we’ve talked a lot about … I think we’ve probably spent a lot of time convincing people why they should do this, but maybe we want to talk a little bit about the practical how. I’m assuming that most of the tools that do this, it sits in a browser extension and you just kind of pop it open and record your video of yourself or of your screen. And then you are able to embed that in Gmail. Did I get any part of that wrong?

Ethan Beute: No, that is. There are a lot of Chrome extensions in particular. I guess Chrome is just the easiest to build into. We do have a Chrome extension that would allow you to access your entire video library or record a video, and then take the HTML or take the URL and drop that in a variety of places. So for example, I use our Chrome extension to record videos, take the URL and drop them into LinkedIn messages. What a lot of other people do for CRMs that we’re not integrated with, they take the HTML code there and put it other places. But we operate directly inside the Gmail inbox. Inside every single composer reply window, we have a little bomb icon. Open it up. You can access your library and use the video you recorded.

Ethan Beute: Before you can record a new video, you can schedule it and a variety of other things there. Same thing in the Outlook inbox. And then from our web app, it’s more of a traditional email marketing and very lightweight marketing automation platform. Again, where video is designed to be integral to the process from the get go. So you can throw video straight into an email off your desktop, or you can record one straight into the email and you can manage lists and contacts and all that. And then our integrations with a service cloud or a sales cloud or some of the other CRMs that were integrated in, depending on how it got built and whether we built it or the other company built it, the recorder is there, the video library is there. It operates directly inside that system. And whatever their sending process is, we send through that.

John Jantsch: And so when the recipient gets it, say in an email that’s been composed in Gmail for example, does the video play inside the email or do they have to go somewhere to watch it?

Ethan Beute: That’s a great question. It’s funny, that question I feel like is re-emerged. Initially when the email marketing community was like, “That’s not video email. That’s-”

John Jantsch: Right. That’s an image from a YouTube video.

Ethan Beute: Correct, correct. Well, funny thing is here we are years later, and that’s still the case. The number of environments … Because the email inbox is a much more secure environment than say an open web page, there are a lot of things you cannot execute technically inside an email inbox. And so the incidents of support of video play in the email in the inboxes, I don’t know what the percentage is right now because it moves around a lot. There’s so few and they’re kind of corner cases. Most email clients on most devices in most browsers don’t support that experience. And so we send an animated GIF that we automatically produce for you, and you click to play it and we dynamically regenerate your email and the video starts playing there.

John Jantsch: So what are some practical ways to, especially as I suppose as more and more people do this, it’ll be like email. It’ll be harder to get open, then harder to get played. And so what are some of the practical tips now to really get ahead of that, to make sure your video gets seen and played? And maybe if you have a call to action, it gets executed?

Ethan Beute: Yeah, that’s a great call. My number one tip, and this is going to be like marketing basics, but is to be very, very clear about what’s in it for the person before you ever type or record anything. So when you’re clear what’s in it for the other person, whether you’re making an email to go to one person a thousand times as people arrive at that instance, or whether it’s truly just for John, when you’re clear about what’s in it for the other person, you’re going to write a better subject line. And there’s some fun things you can do there because obviously your video can’t be seen unless your email gets opened. And then I always recommend obviously some kind of greeting, but at least a one liner. One mistake I see happening all the time when people start using a lightweight video in an email like this is that they just send the video on its own and expect that the video is enough to get attention.

Ethan Beute: And frankly right now because it’s so uncommon it is, but to your point, we’re going to need to get more sophisticated. This thing’s going to get better. And we have a lot of tips in the book by the way around this, but I always advocate for one line of text to drive the video play. Why should someone give you 42 seconds? Why should someone give you a minute and 12 seconds of their time? And because we do that animated preview, there are things we can do. For example, I keep a whiteboard next to my desk, like a little 8 by 12 or something like that. I write messages on it. I draw logos on it. I might promise value if I’m replying to someone. This is another great use case by the way, a customer inquiry. “Hey, I was wondering why this, why that.” You can typically explain things in a way that they’re going to understand better, and feel much more appreciated when you give them the gift of your time and direct attention.

Ethan Beute: And again, it’s a better, more effective message. But I might, “The answer to your question, Tina …” And hold that up in the beginning and then I start the recording, set it down and I continue talking to Tina in that use case. And then underneath the video I always advocate for another line of text to drive the call to action. And so obviously the call to action needs to be in the video. Two, I recommend not burying it at the end in case you don’t get played … If you get played to the 90% point in a one minute video, they might miss your call to action, although it could probably be implied by the 50 seconds they did watch, let’s say.

Ethan Beute: But using text and video together I think is one of the best opportunities to drive that engagement with you as a person, to have that asynchronous moment with you in real time. I record a video and send it to you at 6:00 in the morning because I’m an early guy, and you open it up and watch it at noon your time. But you still have that moment with me. I think one of the opportunities that’s missed in that is blending text and video together to get the full desired outcome that you seek.

John Jantsch: Do you have the ability to edit your video in any fashion? So if there’s something I don’t like or maybe … A common thing, I turned it on and I was looking around, “Oh. It’s going.” Can you trim some of that off or do anything like that?

Ethan Beute: We do not have trimming right now. We have made it in beta before. It’s just been kind of sitting on the shelf for a while. A couple of ways that people get around that, one, we do have a rerecord. So the only time I’ll rerecord a video is, one, if I just truly mess up. Like, “Oh, I actually wasn’t ready.” I don’t even know why I clicked the record button. That’s rare. And then the only other time I’ll do it as if I know I can record that video in 50% to 70% as much time, like out of respect for the other person.

Ethan Beute: If I record a two minute video and I know I could do it in a 1:10, I might rerecord out of respect for the other person. So that rerecord button you that opportunity. What a lot of other folks will do is if, especially in mobile, because there’s so many apps that make it easy to do that, they’ll record it natively, edit it and then just upload it through our mobile app into their account and send it that way. And of course if you’re doing something, you know we mentioned Jing before. If you’re using like a Camtasia or similar, it has editing on it. And then you would upload it into BombBomb, or whatever system you might prefer to use,

John Jantsch: Ethan, tell people where they can find out more about BombBomb, but also your book Rehumanize Your Business.

Ethan Beute: Cool. Thank you so much for the opportunity. Again, my name is Ethan Beute. Last name is spelled B-E-U-T-E, so you can find me on LinkedIn. You can find all these things on LinkedIn when you hit my profile. I welcome any connections, especially if you add a note to it. We’re at it’s just the word Bomb, You can learn more about Rehumanize Your Business at, or you can just search for Rehumanize Your Business at Amazon. Or wherever you prefer to buy books, but apparently it’s … As a multi-time author, I would expect that your experience is similar to mine in that so much of the activity is at Amazon. Even if you let people know that if you like independent business, then you like Indie Bound.

John Jantsch: Yeah, that’s-

Ethan Beute: Right? They still go to Amazon.

John Jantsch: Yeah, Amazon’s got a lot of people captured, especially in the book buying business. They made it so easy, so that’s part of the process. I appreciate you stopping by, and I think you’re just down the road from me today. I’m up West of Boulder in Coal Creek Canyon, but I think … Aren’t you in Colorado Springs?

Ethan Beute: Yeah. Beautiful. What are you doing up there? Is this like an extended holiday experience?

John Jantsch: No, no. I have a home up here as well, so I live in Kansas City and in Coal Creek Canyon as well.

Ethan Beute: Beautiful. Good for you. Yeah, we’re all down in Colorado Springs. We have a few far flung folks, but the vast majority of our 150 team members are right here in downtown Colorado Springs.

John Jantsch: Well, it’s cold and windy up here at 10,000 feet.

Ethan Beute: Yeah. Cool.

John Jantsch: Awesome. Well, thanks for stopping by, and hopefully maybe one day when I head down 25, I’ll drop in on you guys.

Ethan Beute: You are welcome anytime, and lunch is on me.

John Jantsch: Awesome. Thanks, Ethan.

Ethan Beute: Thank you.

The Key to Online Advertising Is Tracking Results

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing

In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space. And they did all this without much insight into whether or not the concept would actually be successful.

Fortunately for today’s small business owners, tracking online advertising is possible! And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches.

If you’re advertising online but aren’t tracking your results, you’re missing out on a huge opportunity. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Here’s what you need to do to effectively track your online advertising.

Create Conversion Goals in Google Analytics

The first step to tracking how your ads perform is defining your goals. Every ad campaign that you run should be driving viewers towards a specific action. You might create an ad designed to encourage someone to download your white paper. Or maybe it pushes them to sign up for your newsletter. Or perhaps it invites them to request a free trial of your product.

The ads should also be directing viewers to your website, where they can take the desired action. And that’s where conversion goals come in.

In Google Analytics, you’re able to define your conversion goals. A conversion is a desired action that someone takes on your website—something like filling out a form to request a quote or successfully completing check-out in your online store.

Google Analytics allows you to create up to 20 conversion goals for your business. Focus on the goals that make the most sense for your industry and business strategy. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric.

No matter what goals you define for your business, Google Analytics can help you track the steps that people take on your website to ultimately reach that conversion; this is called a goal funnel. Creating a goal funnel provides a visual representation of your data. That way, you understand where people drop off in the process towards completing a given conversion.

For example, if the ultimate conversion goal is a successful check-out in your online store, you can see if you lose people in the product browsing stage, or whether people are putting items in their carts and then abandoning them.

Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.

Link Your Ads to Google Analytics

Now that you’ve defined your goals in Google Analytics, it’s time to get your advertising and analytics metrics all on the same page (literally). By linking your Google Ads and Analytics accounts, you can keep all of the data on both your ad campaigns and website performance all in one place.

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. And when your two accounts are linked, you can then draw a direct line between how people interact with each ad and the actions they took on your site.

So let’s say you own a marketing consulting firm. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. When your Ads and Analytics accounts are linked, you can see both the CTR on the ad itself. Then, you can see how many people actually follow through with requesting the download once they get to your site. This gives you insight into how each piece of the marketing puzzle is working, and it can help you identify any weak spots in the conversion process.

Monitor From Click to Client

While it’s great to be able to see how ads influence visitor’s behaviors on your site, for most businesses that still doesn’t offer a complete picture of the ad’s performance. What about people that call your business to follow up on the ad they saw online? Or the people who stop by your brick-and-mortar location in person?

This is why it’s important to implement offline tracking methods to generate a full picture of your advertising campaign’s effectiveness.

Call tracking services, like CallRail, allow you to track how ads drive prospects’ behaviors on the phone. The service works by inserting a line of code into your website. That code allows you to associate online and offline interactions with your business. It integrates with your Google Analytics and Ads platforms so that you can determine your exact cost per lead.

It’s also a good idea to track in-person interactions you have with customers. Tracking purchases at your brick-and-mortar locations can help you see whether people who found you online ended up becoming customers in real life. There are a number of ways for you to bridge the gap between online and in-person interactions. If you’re a retailer, collecting an email at checkout to send an electronic receipt can help you put a face to the email.

If yours is a business where it’s difficult to collect email at checkout (say, a restaurant or cafe), you can gather that information in other ways. Restaurants can use online reservations systems to capture email addresses. Cafes can create digital loyalty programs that collect email addresses at the point of sale in exchange for a free cup of coffee every ninth purchase.

Unifying this in-person and online data is easily achieved if you’re using a CRM to manage customer interactions. CRMs make assembling all customer data in one place simple. From contact information to every past interaction with your brand, it all lives in your CRM. This kind of click to client information is invaluable in understanding the performance of your advertising.

Learn From Your Campaigns

Once you’ve created a picture of your online advertising campaign’s effectiveness, you may feel tempted to kick back and relax. But really, you’re just getting started.

By tracking online advertising, you’re now at a huge advantage. This information can propel your future advertising decisions. Maybe in tracking your ads you found that the messaging in one campaign performed well, while another failed to result in conversions. Or perhaps you learned that your ad was driving folks to your website, but they were getting lost along the way and not reaching your ultimate conversion goal.

Every advertising campaign—whether a raging success or a big old flop—is an opportunity for you to learn and improve. You can recreate the tactics that worked well in your next campaign. For those less successful campaigns, you can try a new approach next time.

Clone of Weekend Favs January 25

Clone of Weekend Favs January 25 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Hexometer – Monitor thousands of website elements—like site speed, security, and meta tags—so you always have a fully-optimized site.
  • Flowmap Personas – Create customer personas to guide your product development and marketing efforts.
  • – Launch and distribute your very own podcast.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Say It Online! – The Self-Reliant Entrepreneur

Say It Online! – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing

John Jantsch appears on the Say it Online! podcast to chat with host Sayata Gabriel and discuss his latest book, The Self-Reliant Entrepreneur.

Jantsch started his own marketing consulting firm 30 years ago, and has written five books about small business marketing. His latest book, though, is a departure from the theme of marketing how-tos. The Self-Reliant Entrepreneur is instead a “why-to”—a daily guide for entrepreneurs to help them find the trust and belief in themselves that they need to continue growing their business.

On this episode, Jantsch talks about the path to starting his own business, why he’s so passionate about supporting those on an entrepreneurial journey, and how his latest book is designed to do that.

Listen: John Jantsch on the Say it Online! podcast