Category Archives: Certified Marketing Manager

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Why Rent Your Marketing When You Should Own It?

Why Rent Your Marketing When You Should Own It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with South City Print 

Certified Marketing Manager InterviewIn this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print. Clem Huffman started South City Print in 1988 and a lot has changed in those 32 years of running a printing business. Alexa Arciero joined the team last year straight from graduating from UNC Chapel Hill with a marketing and PR degree. South City Print was a part of the Certified Marketing Manager Program powered by Duct Tape Marketing and joined the podcast to share what they learned.

Questions I ask South City Print:

  • Has the shift to a more virtual world made the printing business harder?
  • How do you make the case for multi-touch marketing, direct mail for instance?
  • Is there some nostalgia in current marketing trends?
  • Tell us about your experience with the Certified Marketing Manager Program.
  • What attracted you to the Certified Marketing Manager Program?
  • Were you surprised by any of the content?
  • Did the program make you create changes with your current marketing?
  • What does the next 6 months look like?

More about South City Print:

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Why rent when you should own?This episode of the Duct Tape Marketing Podcast is brought to you by the Certified Marketing Manager Program powered by the Duct Tape Marketing Network.

Why rent your marketing when you should own it? To build and grow a business successfully you also need to build and develop a team. At Duct Tape Marketing we’ve created the Certified Marketing Manager program where we can help you develop a marketing action plan and train your team. This innovative training is ready to take your business to the next level.

Check it out at 


Do You Rent or Own Your Marketing?

Do You Rent or Own Your Marketing? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Certified Marketing ManagerIn this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape Marketing.

Around the beginning of the year, I wrote my predictions for 2020. Now no one could have predicted where we are today. But one of my predictions that is starting to come true is that more small business owners are taking marketing in house. Not only is it a tremendous trend but it’s very powerful. By building an internal team you have an aspect of owning your marketing instead of renting it. Now, this doesn’t take away from working with a consultant, someone who at a high level can help you reach your goals. But creating infrastructure internally can add significant value. Let me tell you more

What you’ll learn if you give a listen:

  • What elements of marketing are most effective for outside help vs what you would own internally
  • How to train a new hire on marketing
  • How to take your small business to the next level

More about our Certified Marketing Manager:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out today.

The Future of Small Business Marketing is In-House

The Future of Small Business Marketing is In-House written by John Jantsch read more at Duct Tape Marketing

In a recent blog post identifying marketing insights for 2020, I mentioned the idea that more small business owners should and are taking basic marketing tactics in-house.

Now, that may seem like an odd trend for a marketing consultant to promote but let me tell you a story about a typical small business today in the world of digital marketing.

Years ago I started working with a small remodeling contractor helping them transition to the digital age. We helped them narrow their ideal client description, create a core message that helped them stand out, and basically updated their brand identity and promise.

We also made their website more useful, added a blog (possibly the first-ever for a remodeling contractor), went to work on their SEO, introduced them to social media, and started running ads that attracted leads. Pretty standard stuff today.

And boy did it work . . .

They doubled in size and then doubled again, and again. Now, while I like to take credit for all of this success, the fact is they do great work, they treat their customers right, and they have a strong culture of service.

But as they grew rapidly it became apparent that they could grow even faster with an even stronger marketing effort that included community relations, public relations, referral programs, even a focus on visual platforms like Instagram and Pinterest.

But, at the time, I was their entire marketing department and what they really needed to go to the next level was to start building an internal team. I introduced this idea to them and it went nowhere.

Here’s why – they had tried this in the past before engaging my services and it failed miserably so they were gun shy.

When I pressed this idea they eventually conceded that it failed because they didn’t really have the ability to train, manage, and direct a “marketing manager” so the person they hired had no real plan and ended up working on things that were not relevant in the big picture. (In truth they did like so many businesses do and found a young, inexpensive hire that they thought knew how to do social media.)

A new approach

I had a great working relationship with this business and wanted to continue to help them grow so I proposed an innovative solution.

I would help them hire, train, and ultimately direct a “marketing manager” with them. I had already created a repeatable marketing system and a training curriculum so I knew I could make this work for them.

Well, work it did. We were able to help them find and completely level up a relatively inexperienced marketing manager to the point where they now have a potent internal resource and are on the verge of adding more team.

Oh, and did I mention their business is now 10 times the size it was when I first started working with them. (that’s what the next level looks like.)

Now, the point of this rather long post is this. I think this is a model whose time has come.

Certified Marketing Manager training is coming

I’m currently working on a hybrid coaching model for businesses who need to level up their marketing with an internal resource or team but either don’t know how to do it or know that they would benefit from an outside resource helping them build a complete marketing system, structure, and plan – with their internal marketing resources.

We are calling this program the Certified Marketing Manager powered by Duct Tape Marketing and I’m in full swing creating the training and tools needed to make it as useful as possible to any business determined to take this path.

This training and coaching will be perfect for:

  • Organizations who want to hire a marketing manager
  • Organizations who want to level up their current marketing manager
  • Organizations who are committed to personal development for their team
  • Even business owners who want more clarity and control over their own marketing

Not another course

The details of the program are still being worked out but let me say this emphatically – this is not a course. Courses have their place, but let’s face it, few of us take action using self-guided courses. (C’mon you know I’m right about that.)

This will be personalized training based on your business, not on theory or generalities. You’ll have a coach who will help you train your team, map out a marketing plan, and help you create marketing structure and process.

And, you’ll have your very own proven marketing system.

That’s what you need to go to the next level!

All I ask today is that if anything about this idea sounds interesting click the button below and tell us you want to be one of the first to get the details.

Yes, this sounds amazing

Thanks for reading and let close by saying I believe this is the future of marketing for small business, check it out!