Category Archives: Podcast

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The Secrets to Impactful Speaking

The Secrets to Impactful Speaking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allison Shapira
Podcast Transcript

Allison ShapiraOn today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira.

As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrument to most effectively communicate their message.

Shapira works with global brands as a speaker, trainer, and executive communication coach. Additionally, she provides coaching and support to women leaders through the Vital Voices Global Partnership, an organization that empowers women in the worlds of business, government, and the nonprofit sector.

She is the author of the book Speak with Impact: How to Command the Room and Influence Others. In this episode, Shapira shares the secrets to giving a great speech, crafting your messaging, banishing nerves, and making a lasting impact on your audience.

Questions I ask Allison Shapira:

  • How do you make someone see the costs of not speaking with impact?
  • How much of giving a great speech is about content and how much is about delivery?
  • What role does rehearsal play in preparing for a presentation?

What you’ll learn if you give a listen:

  • How to conquer your public speaking nerves.
  • What the basic building blocks are for a great speech.
  • The importance of recognizing your voice as an instrument.

Key takeaways from the episode and more about Allison Shapira:

Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by About.US.

Choosing the right domain name is critical to ensuring the success of your small business. Help your business stand out with a .US domain name. Easy to remember, unique, and trustworthy, now is the time to secure the domain name that you want with a .US web address.

We have a special offer just for our listeners. Register your .US domain name for just $1.49 for a full year, plus get access to a free website builder and hosting service for 6 months. To take advantage of this offer, go to www.launchwith.us and use the promo code PODCAST.

Creating Customers Who Are Loyal for Life

Creating Customers Who Are Loyal for Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sandy Rogers
Podcast Transcript

Sandy RogersToday’s guest on the Duct Tape Marketing podcast, is Sandy Rogers. He is managing director of FranklinCovey’s loyalty practice, where he guides businesses in the retail, healthcare, food service, financial services and lodging spaces through the process of creating lifelong customer loyalty. He is also the co-author of the book Leading Loyalty: Cracking the Code to Customer Devotion.

On today’s episode, we talk all things customer loyalty. How do you create loyalty from your own customers? What does employee engagement have to do with customer loyalty? And how do you imbue each interaction with the empathy, responsibility, and generosity that will keep people coming back to your business?

Questions I ask Sandy Rogers:

  • Is customer loyalty a thing of the past?
  • Do loyalty programs still work?
  • How does a leader create loyalty?

What you’ll learn if you give a listen:

  • Why company culture plays a critical role in customer loyalty.
  • How to establish a process for earning loyalty.
  • Why following up allows you to address concerns and build even greater loyalty.

Key takeaways from the episode and more about Sandy Rogers:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Rev.

Rev offers quick and accurate transcription services. Whether you’re looking to transcribe a video or podcast episode, want to record a meeting, hope to dictate a blog post or even a book, Rev can help you get it done.

We at Duct Tape Marketing use Rev for transcription of all our podcast episodes, and we have a special offer for you. Go to https://www.rev.com/blog/dtm to secure a $100 coupon for new users.

Getting Salespeople and Prospects on the Same Side

Getting Salespeople and Prospects on the Same Side written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ian Altman
Podcast Transcript

Ian AltmanOn today’s episode of the Duct Tape Marketing podcast, I visit with B2B strategic consultant and sales expert Ian Altman.

Altman created, built, and sold his own business-services and technology companies over two decades. Since then, he’s turned his attention to researching how customers make decisions.

His revolutionary approach to sales is outlined in the book Same Side Selling, which he co-authored with Jack Quarles. In this episode Altman and I discuss a new approach to sales: one where you position yourself as being on the same side as your prospective customers, rather than framing it as an adversarial relationship.

Questions I ask Ian Altman:

  • What does same side selling bring to the world of sales?
  • What is the concept of finding impact together?
  • How do companies get a handle on what they’re good at solving for their clients?

What you’ll learn if you give a listen:

  • How to identify prospects that are motivated to find a solution to the problem you solve.
  • What the connection is between selling and teaching.
  • How to use your prospect’s own words to sell them on your solution.

Key takeaways from the episode and more about Ian Altman:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Rev.

Rev offers quick and accurate transcription services. Whether you’re looking to transcribe a video or podcast episode, want to record a meeting, hope to dictate a blog post or even a book, Rev can help you get it done.

We at Duct Tape Marketing use Rev for transcription of all our podcast episodes, and we have a special offer for you. Go to https://www.rev.com/blog/dtm to secure a $100 coupon for new users.

How to Become a Digital Minimalist

How to Become a Digital Minimalist written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cal Newport
Podcast Transcript

Cal NewportToday on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport. He is a professor at Georgetown University and the author of several books including his latest, Digital Minimalism: Choosing a Focused Life in a Noisy World.

The common thread in all his writing and work is an examination of the intersection between new technology and society. He seeks to understand how technology impacts our ability to work productively and live happy lives.

Newport has also been blogging for over a decade on his own site, and his writing has been featured in major publications such as New York TimesWall Street JournalNew YorkerWashington Post, and Economist.

In today’s episode, we discuss how and why many of us have developed an unhealthy relationship with our digital behaviors, and how we can learn to put down our phones and engage in more meaningful leisure activities in real life.

Questions I ask Cal Newport:

  • Why is a computer scientist talking advocating for decreasing our digital footprint?
  • What is causing us to engage in the compulsive digital behavior that we don’t like?
  • What is high-quality leisure and how do we create more of it?

What you’ll learn if you give a listen:

  • Why we need an overarching philosophy for the way in which we interact with tech.
  • How self-reflection plays a role in realigning your digital priorities.
  • Why to look at scaling back your digital footprint as an investment rather than a cost.

Key takeaways from the episode and more about Cal Newport:

Like this show? Click on over and give us a review on iTunes, please!

us-logo

This episode of the Duct Tape Marketing Podcast is brought to you by About.US.

Choosing the right domain name is critical to ensuring the success of your small business. Help your business stand out with a .US domain name. Easy to remember, unique, and trustworthy, now is the time to secure the domain name that you want with a .US web address.

We have a special offer just for our listeners. Register your .US domain name for just $1.49 for a full year, plus get access to a free website builder and hosting service for 6 months. To take advantage of this offer, go to www.launchwith.us and use the promo code PODCAST.

Why All Business Owners Should Become Authors

Why All Business Owners Should Become Authors written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dan Janal
Podcast Transcript

Today’s guest on the Duct Tape Marketing Podcast is author, speaker, and book coach Dan Janal.

He is an expert in internet marketing and publicity, and wrote one of the first books on the subject more than 25 years ago. He has written 13 best-selling books over the years, and is an internationally-recognized speaker on the topic of internet marketing.

Janal also serves as president of PRLeadstoProfits.com, where he helps small businesses establish themselves as thought leaders in their fields to generate more business. This is the very concept that he discusses in his latest book Write Your Book in a Flash: The Paint-By-Numbers System to Write the Book of Your Dreams—Fast!

On today’s episode, we discuss how writing a book can help you to stand out in your industry, and why it’s easier than ever for anyone to write a book today.

Questions I ask Dan Janal:

  • What are the pros and cons to self publishing?
  • What are the steps to writing your own book?
  • How can you write a book if you’re not a good writer or are short on free time?

What you’ll learn if you give a listen:

  • Why identifying your customers’ biggest problem will help you settle on a topic for your book.
  • How to find the right balance between educating and selling in your book.
  • How a book coach can help you to get your book written.

Key takeaways from the episode and more about Dan Janal:

Like this show? Click on over and give us a review on iTunes, please!

us-logo

This episode of the Duct Tape Marketing Podcast is brought to you by About.US.

Choosing the right domain name is critical to ensuring the success of your small business. Help your business stand out with a .US domain name. Easy to remember, unique, and trustworthy, now is the time to secure the domain name that you want with a .US web address.

We have a special offer just for our listeners. Register your .US domain name for just $1.49 for a full year, plus get access to a free website builder and hosting service for 6 months. To take advantage of this offer, go to www.launchwith.us and use the promo code PODCAST.

How to Give a Great Business Presentation

How to Give a Great Business Presentation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Port
Podcast Transcript

Michael PortToday on the Duct Tape Marketing Podcast, I chat with author, professional speaker, and entrepreneur Michael Port.

Port is the co-founder and CEO of Heroic Public Speaking, where he trains entrepreneurs, professional and aspiring speakers, and executives on how to give a compelling speech that changes hearts and minds.

He is also the author of six books, including Steal the Show, which shares practical public speaking tips. A former professional actor, he now focuses his attention on helping businesses use public speaking as a marketing tool, and often appears as a communications and business development expert on MSNBC, CNBC, and PBS.

On today’s episode, Port shares his insights into everything public speaking-related—from combating nerves to rehearsing effectively to the elements that make up an effective speech.

Questions I ask Michael Port:

  • How much of public speaking is about the performance versus the content?
  • How can public speaking advance the customer journey?
  • What is the key to incorporating an effective call to action in a presentation?

What you’ll learn if you give a listen:

  • Why the amount of work you put into a presentation should be directly proportional to the stakes of the presentation.
  • How to reduce anxiety when approaching public speaking.
  • What foundational five elements are key to building a great presentation.

Key takeaways from the episode and more about Michael Port:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Rev.

Rev offers quick and accurate transcription services. Whether you’re looking to transcribe a video or podcast episode, want to record a meeting, hope to dictate a blog post or even a book, Rev can help you get it done.

We at Duct Tape Marketing use Rev for transcription of all our podcast episodes, and we have a special offer for you. Go to https://www.rev.com/blog/dtm to secure a $100 coupon for new users.

Everything You Need to Know About Podcasting

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas
Podcast Transcript

John Lee DumasOk, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet.

If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building.

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Lee Dumas. John is is the founder and host of the award-winning podcast EOFire, where he interviews successful entrepreneurs seven days a week. He is also the author of The Freedom Journal, a hard-cover journal that helps guides you to accomplishing your biggest goal in 100 days. As you may have guessed from the title and this introduction, John and I talk about podcasting.

John wasn’t always a podcasting phenomenon. The day he graduated from college, John joined the Army and served our country for seven years before attending law school. After deciding law school wasn’t the right fit, he ventured into the corporate world and lived in Boston, New York and San Diego, where he discovered podcasting. Fast-forward to today, John has over 1 million monthly listeners.

Questions I ask John Lee Dumas:

  • Is there anything new in the world of podcasting that people should be paying attention to?
  • What does your process look like once you’ve finished recording an episode?
  • What are your thoughts on the hype around live video?

What you’ll learn if you give a listen:

  • Why choosing a niche is critical for a successful podcast.
  • What tools are recommended for podcast production and post-production.
  • The importance of goal setting and how to accomplish these goals.

Key takeaways from the episode and more about John Lee Dumas:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

How Reducing Friction Increases Revenue

How Reducing Friction Increases Revenue written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Roger Dooley
Podcast Transcript

Roger DooleyToday on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley.

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is also the author of the upcoming book Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019).

On today’s episode, we discuss why friction can cause problems for a business, and how smart leaders can identify and eliminate friction as a way to distinguish themselves from their competition.

Questions I ask Roger Dooley:

  • How can you reduce friction when you don’t know it’s there?
  • Where can businesses start when they want to address user experience issues in their business?
  • How do you reduce friction in a business with a culture that’s resistant to change?

What you’ll learn if you give a listen:

  • How a smaller company can get an advantage over the big guys by reducing friction.
  • What organizational drag is and the effect it can have on your business.
  • How you can use friction for good when looking to change negative personal habits.

Key takeaways from the episode and more about Roger Dooley:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

How to Turn Your Product Idea Into a Business

How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jules Pieri
Podcast Transcript

Jules PieriToday’s podcast guest is Jules Pieri. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses.

Through The Grommet, Pieri has helped makers to launch their companies. Along the way, she’s launched more than 3,000 consumer products since its inception in 2008, including some household names like Swell water bottles, FitBit, and SodaStream.

Pieri now speaks and writes frequently about consumer trends and technologies, design, and entrepreneurship. She’s spoken at HBS, MIT, SXSW, and the Conference on World Affairs. She’s been featured in numerous media outlets including The New York Times, Wall Street Journal, Forbes, and Fortune.

On this episode, we talk about what makers go through to launch their ideas, and how someone with a dream can turn their concept into a business.

Questions I ask Jules Pieri:

  • What led you to start The Grommet?
  • How is a maker different from a business person or entrepreneur?
  • What are some of the biggest mistakes makers fall into when they’re starting out?

What you’ll learn if you give a listen:

  • Why you should always start with the problem you solve.
  • Why to name your business after your vision, not your first product.
  • How makers can circumvent the traditional distribution channels.

Key takeaways from the episode and more about Jules Pieri:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Making Sales Prospecting Fun and Easy

Making Sales Prospecting Fun and Easy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Martin
Podcast Transcript

Tom MartinOn today’s episode of the Duct Tape Marketing Podcast, I chat with Tom Martin. After 20 years in the advertising industry, he founded the digital strategy agency, Converse Digital.

Martin is also a speaker, blogger, and author of the book The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.

In this episode, Martin and I discuss the art of prospecting and his upcoming online course, Turning Conversations Into Customers, where he will share the secrets to creating meaningful connections and relationships to make prospecting easier and more enjoyable.

Questions I ask Tom Martin:

  • Why do people dislike prospecting so much?
  • What is propinquity and what does it have to do with prospecting?
  • How do you get better at conversation?

What you’ll learn if you give a listen:

  • How being fully present can help you win business.
  • Why content should feel like it was written for an individual with the pain points your business addresses.
  • Why to see a sales prospect as a relationship rather than a deal.

Key takeaways from the episode and more about Tom Martin:

Like this show? Click on over and give us a review on iTunes, please!

AXA

This episode of the Duct Tape Marketing Podcast is brought to you by AXA Equitable Life.

It’s time we start giving life insurance the credit it deserves. That’s because life insurance can be so much more than protection for you and your family. It can also help you live, keep, and potentially build more cash value over time. To learn how, go to www.AXA.com.

Disclosure: Life insurance is issued by AXA Equitable Life Insurance Company, New York, NY 10104 or MONY Life Insurance Company of America (MLOA), an Arizona Stock corporation with its main administration office in Jersey City, NJ and is distributed by AXA Distributors, LLC.