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Getting the Most Out of Your Content

Getting the Most Out of Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson
Podcast Transcript

Pamela WilsonToday on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages.

On today’s episode, we discuss her book, Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publishand how any small business owner can leverage their strengths to create effective content that gets their business noticed—whether they’re just starting up or have been around for years.

As a keynote speaker, business coach, and leader of various workshops and courses, Wilson has helped companies across the country learn to effectively communicate with their customers.

She and BIG Brand System have been featured in Entrepreneur, The New York Times Small Business Blog, CNN Money, and Mashable.

Questions I ask Pamela Wilson:

  • What does content strategy look like?
  • Is there foundational content that you need to produce first?
  • What is the four day content creation system?

What you’ll learn if you give a listen:

  • Why the things that your website needs in its first year will be different from what it needs after it’s been around for five years.
  • How looking at what your customers are asking about can help direct your content strategy.
  • How you can build on content you’ve already created to get it seen by a wider audience.

Key takeaways from the episode and more about Pamela Wilson:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

The Three Elements of an Effective Total Online Presence

The Three Elements of an Effective Total Online Presence written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch on Total Online Presence

Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy to understand why. Did you know that:

  • 77 percent of searches on mobile devices are followed up by an action within an hour;
  • 87 percent of potential customers won’t consider a business with low reviews/ratings;
  • 7 out of 10 consumers are more likely to use a local business if it has information on social media sites; and
  • 82 percent of small business owners claim their main source of new business is still referrals?

All of these statistics demonstrate the importance of having a total online presence that is fully integrated. That means that the total online presence shouldn’t supplant everything else you’re already doing—it needs to support it.

In order to make the most of the way that consumers interact with brands online, there are three fundamental elements of strategy for your online presence: website, SEO, and content. These are bigger than just tactics, they’re strategic components; as such, they need to be blended together in an effective and efficient way.

Below, we’ll take a look at the three elements of your total online presence, and how to get them working in tandem to bring you the greatest results.

Creating an Effective Website

The way that both search engines and people search has changed how websites need to work today. Your homepage isn’t just a placeholder and index for all of your links. It’s now the start of a journey—it’s where you build the know, like, trust, and try elements of your relationship with customers.

The first thing your homepage must do is demonstrate how you solve the biggest problem your prospects are facing. No one comes to a website looking for a product or service; they come looking for a solution to their problem. If you can prove that you understand their issue, then you can begin to talk about how you solve it (with your products and services).

The content on your homepage needs to back up your claims. Video is becoming an increasingly important element in building trust. A video featuring your team talking about your deep understanding of the problems your prospects face builds trust. Not only do they feel like you really know what you’re talking about, but the simple act of seeing your face and hearing your voice builds a personal connection that makes the trust grow even faster.

You also want to provide an evaluation or checklist in order to give prospects a way to try your approach. When they can see the way you work to solve their problem, they gain confidence in your ability to get the job done.

Beyond those basic content elements, your website also needs to address two major technical hurdles in order to be competitive today. First, it must work on a mobile device. In 2018, Google announced that they’d be using mobile websites, rather than desktop websites, as their main basis for indexing and ranking. This means that if you don’t have a mobile site (or you have one that isn’t optimized for mobile), you’re lagging behind your competitors and falling in Google search rankings. Second, security and privacy are becoming bigger and bigger concerns for consumers. After years of watching some of the giants like Facebook and Target stumble with online security, consumers are looking for small businesses who work hard to guard their personal information. This means ensuring that you have an HTTPS site and that you are encrypting any data you collect from visitors.

Search Engine Optimization

It’s Google’s world, we’re just living in it. Whether you like it or not, Google is the biggest player in the online game, and so a small business owner’s chief concern needs to be optimizing for Google. But at the same time, you can’t lose sight of your customers and optimizing for their human needs.

The first thing that any small business owner should do to ensure they’re ranking well with Google is take a deeper look at Google My Business. I’ve talked before on the podcast about the importance of this tool, but Google continues to build out this platform and further integrate it with other tools. In fact, I suspect that in 2019 it may become Google’s very own social platform, allowing small business owners to interact with their customers. But for now, at the very least, it’s the number one way in which small businesses are being found by people looking for local solutions.

This means you should be taking your Google My Business presence seriously. If you haven’t done so already, claim your business and make sure there are no duplicate entries. Ensure the category of your business is specific, and that the name, address, and phone number all sync up with what you have on your website. Add photos and videos, posts, and descriptions to your profile. You can even use Google My Business to connect directly with customers and prospects through text messaging.

You also want to be sure that your website is giving you the best shot at ranking locally. Fill your pages with local data, content, and resources. And beyond what is actually on your website for prospects and customers to find, you need to be paying attention to the metadata behind the scenes. Make sure your titles and descriptions are helping you rank for those search terms that matter most to your prospects.

Reviews are the final piece of the SEO puzzle. They have become a significant factor in how you rank. Businesses with few reviews or poor reviews will fall behind those with lots of good reviews. And as with all of the other elements of SEO, while reviews matter for rankings, they also matter for the people reading them. Having reviews—and good ones at that—will make prospects far more likely to give your business a try.

Content Beyond Blogging

Today, it’s pretty common for “content” to be used interchangeably with “blog posts.” But in reality, content is much bigger than that. Content drives every channel. Whether it’s advertising, email marketing, social media, community events, videos, referral offers, or text messaging, these are all forms of content (or at the very least channels where content is needed).

When you’re developing content, you need to be catering to every stage of the customer journey. A great way to do this is through the creation of hub pages. These pages allow you to structure your content around specific topics. When you centralize all of your knowledge on a given topic within a hub page, that allows the content to be shared more easily and to draw attention in ranking.

Beyond just creating a centralized page for relevant content, you want to be sure you’re marrying content upgrades to those hub pages. If you have a page that ranks, attach a free checklist or eBook so that you can begin using all of that content to capture leads.

I’ve Got My Strategic Elements—Now What?

As you can see, these three main elements of your total online presence all go hand in hand. This means that you also need to get your website, SEO strategy, and content working together to generate and capture leads, so that you can begin the process of nurturing them and converting them to customers.

Building an effective strategy is about addressing the needs of your prospects and customers all along their journey. Whether they’re in the earliest stages of the marketing hourglass, and are just coming to know and like your business, or they’re a repeat customer about to make a referral to a friend.

Every element of your strategy needs to be focused towards moving people along the hourglass, and this goes beyond just website, SEO, and content. Things like advertising, outreach, pay per click, and reviews all must work together to accomplish this task.

Fortunately, if you’re using these three major strategic elements as your guide, you’re able to structure the other tactics around those larger forces to create a marketing system that best serves the needs of your business and your customers.

Like this show? Click on over and give us a review on iTunes, please!

Asana logo

This episode of the Duct Tape Marketing Podcast is brought to you by Asana! Asana is a work management tool to keep your entire team on track. The Duct Tape team relies on Asana to unify communication, assign and delegate tasks, and manage deliverables for everything from individual meetings to big client projects.

To help support the show, Asana is offering our listeners an exclusive deal. You can get a free, 30-day trial. Just go to asana.com/ducttape.

Growing Your Business While Growing as an Entrepreneur

Growing Your Business While Growing as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jill Nelson
Podcast Transcript

Jill NelsonMy guest on today’s podcast is Jill Nelson, founder and CEO of Ruby Receptionists. Started in 2009, the company provides virtual receptionist services across the U.S., and consistently helps those clients win over new business and create exceptional customer experiences.

Ruby Receptionists also frequently appears on “best of” lists, having landed on Fortune‘s list of Top 5 Best Small Businesses to Work For in the U.S. from 2012-2015, Oregon Business Magazine‘s 100 Best Companies in Oregon from 2010-2017, and the Portland Business Journal‘s Most Admired Companies.

Today, Nelson and I talk about what goes into starting a business, how to manage your changing role as your business continues to grow, and what makes Ruby Receptionists such a successful brand.

Questions I ask Jill Nelson:

  • Call services have been around for a while. How did you find a way to make Ruby Receptionists stand out from the competition?
  • What did your early marketing efforts look like? How did they change over time?
  • How have you grown personally as your business has gone from startup to a significant company?

What you’ll learn if you give a listen:

  • How to stay relevant as your chosen industry changes.
  • Why allowing your workers to bring their full selves to the office is critical to creating a great company culture.
  • How to continue evolving in your leadership role as your business grows and changes.

Key takeaways from the episode and more about Jill Nelson:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How To Reliably Generate Big Ideas for Your Business

How To Reliably Generate Big Ideas for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Brown
Podcast Transcript

Mike BrownMy guest this week on the podcast is Mike Brown, an author and strategist who specializes in operationalizing design thinking. His new book, Idea Magnets, helps dynamic leaders to cultivate big ideas and create innovative success.

Brown is also the founder of The BrainzoomingTM Group, where his customized, collaborative approach to strategy, branding, and innovation resonates both with large companies such as Farmers Insurance and American Greetings, as well as with solopreneurs, small businesses, and nonprofits.

Through his writing and speaking, Mike connects hundreds of thousands of people globally with the Brainzooming approach for strategic planning, branding, and innovation.

On today’s episode, I talk with Brown about how to inspire creative thinking predictably, whether you’re running a big company or are a solopreneur.

Questions I ask Mike Brown:

  • What’s the difference between being creative and having a creative process?
  • How do you build a team that has all of the attributes to generate great ideas?
  • What does it mean to apply the concept of servant leadership in your business?

What you’ll learn if you give a listen:

  • Why finding people that are passionate about the work at hand is more important than focusing on title or seniority.
  • What the idea magnet concept means for small business owners or solopreneurs.
  • How to use targeted questions to get the results you want.

Key takeaways from the episode and more about Mike Brown:

Like this show? Click on over and give us a review on iTunes, please!

Asana logoThis episode of the Duct Tape Marketing Podcast is brought to you by Asana! Asana is a work management tool to keep your entire team on track. The Duct Tape team relies on Asana to unify communication, assign and delegate tasks, and manage deliverables for everything from individual meetings to big client projects.

To help support the show, Asana is offering our listeners an exclusive deal. You can get a free, 30-day trial. Just go to asana.com/ducttape.

The Secrets to Leading Creative People

The Secrets to Leading Creative People written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Henry
Podcast Transcript

Todd HenryThis week on the Duct Tape Marketing podcast, I speak with Todd Henry. Henry is a writer and speaker who travels extensively to talk about creativity, leadership, and productivity. He gives keynotes and leads workshops on the topics and has helped teams and audiences around the globe.

He has also written four books, which have been translated into more than a dozen languages. His latest, Herding Tigers: Be the Leader That Creative People Needis a practical handbook for managers who lead creative teams. On today’s episode, we talk about the processes and approach outlined in the book, and Henry shares practical tips for getting the most out of a creative team.

Questions I ask Todd Henry:

  • How does leading creative people differ from being a creative leader?
  • What do creative people need that is fundamentally different?
  • What percentage of a leader’s job is keeping creatives inspired?

What you’ll learn if you give a listen:

  • Why creative people need a leader that offers stability and a challenge.
  • Why our own insecurities as leaders can be the areas that cause the most damage to our teams and our businesses, if we’re not careful.
  • How conflict about ideas, not personality, can actually be healthy for your team.

Key takeaways from the episode and more about Todd Henry:

Like this show? Click on over and give us a review on iTunes, please!

The Top Four Marketing Trends for 2019

The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch on 2019 Marketing Trends

‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Rather than run through all of the ins and outs of what I see coming up on the marketing horizon, I’ve decided to focus on what I see as the four most important marketing trends for 2019.

If you’re a small business owner or a marketing consultant who works with small business teams, these are the trends you can’t afford to ignore.

1. Get Up to Speed on Google My Business

Google has been trying to crack the social media and small business ad platform code for a while. Some attempts, like Google Plus, have not worked, but it seems like they may have finally found their sweet spot with Google My Business. This is a tool where local businesses can advertise and consumers can find nearby businesses on mobile devices.

Over the past few months, Google has been more and more focused on the Google My Business platform. It’s become more feature-rich and useful for business owners, and I think it’s likely that it will become a sort of social CRM tool in the near future.

Google My Business

Photo courtesy of Google

What do I mean by that? In addition to the features like leaving reviews, finding directions, and making suggestions to edit the page, Google has recently added a feature where people can follow a Google My Business page. Not only that, Google’s recently introduced an app just for their Google My Business product.

These changes lead me to believe that they’re aiming to make Google My Business like a social network for businesses. This serves local business owners well. When someone starts to follow your company on Google My Business, that’s obviously a strong indicator that they’re interested in what you have to offer. This provides yet another channel for you to identify hot leads and connect with your fans.

If you’re running marketing efforts for a small business, then you should be paying close attention to all of these developments and additions to the platform and keeping pace with them accordingly.

Eventually, I anticipate that a business’s Google My Business platform will become a ranking factor in Google searches. The more followers you have on your page, the higher you’ll rank in search results. The quality of your business’s online assets and reviews are already ranking factors, so it’s not a leap to think that Google My Business will affect ranking in the future.

2. Focus on Retention

There’s an awful lot of work that goes into generating leads. It’s time, it’s money, it’s effort. This means that retaining leads is really where a business’s bread and butter lies. Research has shown time and again that it’s cheaper to sell to an existing customer than to go out and find a new one.

So what does that mean for your marketing efforts? It means you need to focus on your basic online presence. Existing customers will only stick around if their experience in interacting with you is one that builds trust. When you have a shoddy online presence that’s inconsistent or has big gaps in information, you make your customers doubt you. Have you ever thought twice about using a particular service provider because they had a bare bones website or they weren’t anywhere to be found on Yelp?

Retention is also about focusing on building a robust on-boarding process for existing customers. This needs to be a process that’s clear-cut and allows you to monitor results and make changes and improvements based on the data you’re seeing.

Finally, you need to make sure you’re creating real value for your existing customers. Build campaigns that really train them, events that are experiences that surprise and delight, and a referral process that provides true incentive for them to pass your name along to others.

CRM and marketing automation tools can help you manage these processes. These tools allow you to segment your audience so that you can easily guide, train, and over-communicate with the customers you already have so that retention stays high.

3. Embrace the Cloud

In recent years, the Cloud has become a bigger and bigger part of doing business. And small business owners have already begun to use cloud-based technology to improve their internal systems and processes. Cloud-based storage and communication systems have made it easier for distributed teams to collaborate and get things done.

However, the future lies in harnessing cloud technology to provide an even better customer experience. It’s not just about convenience or lowering cost, it’s become a part of the customer’s expectation that cloud technology is used to enhance the customer experience.

As you begin 2019, think about how you can use cloud-based tools that help with payment collection, online collaboration, and other customer service features to make your customer experience even more seamless.

4. Use Video Content Everywhere

We’ve been talking about content and we’ve been talking about video separately for years, but I think 2019 is going to be all about video content. Short form video content, in particular, is an important marketing trend. Studies continue to show that video content gets the most engagement and highest return on investment.

Developers and tech companies have caught wind of the trend as well. They continue to come out with new tools and products that make it easier for anyone to produce short and engaging videos that can be used for any and all marketing efforts.

Video isn’t just something splashy to put on your website’s homepage anymore. It can and should be used to provide meaningful content all throughout the customer journey. You may use it during the early phases to introduce the brand story and team members, but it can also be employed further along the journey to share content that establishes you as a thought leader in your industry (building trust with prospects), and later to provide in-depth tutorials for customers so that they can get the most out of their recent purchases.

You should be using video across channels, too. Video on your website is great, but also put your video content to use in ads, social media posts, and as a way to introduce your blog posts. When video is used in this way, it goes beyond being just a tool to becoming something that produces deep, meaningful content all along the customer journey.

I hope taking a look at these trends gets you excited about all of the wonderful marketing possibilities ahead in the New Year!

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Finding Success and Happiness as a Company of One

Finding Success and Happiness as a Company of One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Paul Jarvis
Podcast Transcript

Paul JarvisThis week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo.

He also teaches a number of online courses; writes his weekly newsletter, The Sunday Dispatches; hosts several podcasts; and just wrote the book Company of Onehitting shelves on January 15, 2019.

On today’s episode, Jarvis and I talk about what it’s like to run your own business, and how to make decisions that will not only make you happier but help you build a sustainable business.

Questions I ask Paul Jarvis:

  • Are you anti-scaling?
  • What’s the difference between growth and scale?
  • How is freelancing different from a company of one?

What you’ll learn if you give a listen:

  • How to use the question, “How much is enough?” as a guidepost for growing your business.
  • Why aligning opportunities with your purpose can help you stay focused on the most promising avenues to pursue.
  • How to transform education into a marketing tool.

Key takeaways from the episode and more about Paul Jarvis:

Like this show? Click on over and give us a review on iTunes, please!

Managing an Expanding Business, With Your Mission Guiding the Way

Managing an Expanding Business, With Your Mission Guiding the Way written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Matt Scanlon
Podcast Transcript

Matt ScanlonThis week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve the community.

His business today is a hybrid: While they still have traditional CrossFit classes, they have also expanded into offering corporate wellness products (with digital products to support an audience outside of the Kansas City area). Additionally, Scanlon has created a nonprofit that enables people with disabilities, cancer survivors, veterans, and seniors on a fixed income to get access to preventative wellness care through The Hill KC.

It was a treat to be able to talk to a small business owner in my own backyard. The challenges Scanlon faces will look familiar to any entrepreneur, as will his passion for the work he does.

Questions I ask Matt Scanlon:

  • Have you changed people’s perception of CrossFit in order to open your business up to a wider range of people?
  • How are you hoping to expand The Hill KC in the future?
  • How did you manage keeping your existing clients happy as you transitioned to a new business model?

What you’ll learn if you give a listen:

  • The pros and cons of working within the bounds of an already established brand.
  • How focusing on your mission can help clarify the next steps you should take to grow your business.
  • What brick and mortar businesses can do to get creative about scaling.

Key takeaways from the episode and more about Matt Scanlon:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Becoming a Great Leader, No Matter What Field You’re In

Becoming a Great Leader, No Matter What Field You’re In written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Kander
Podcast Transcript

Jason KanderSince recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effort to destigmatize mental illness and to encourage others to get the help they need.

My guest this week on the Duct Tape Marketing Podcast is Jason Kander. He is a former Army Captain and New York Times bestselling author of Outside the Wire: Ten Lessons I’ve Learned in Everyday Courage. In the book, he discusses his time in the military and how he applies the lessons he learned while serving in his everyday life.

Upon returning from his tour in Afghanistan, Kander returned to his hometown of Kansas City, Missouri and became involved in politics. He served as a member of the Missouri House of Representatives from 2009 to 2013 and became the 39th Secretary of State for Missouri in 2013; a position he served in until 2017. At the time of this interview, he was running for mayor of Kansas City.

In addition to his work in Missouri politics, Kander founded Let America Vote, a grassroots campaign to combat voter suppression nationwide.

Questions I ask Jason Kander:

  • What’s the benefit to admitting that, as a leader, you might be wrong?
  • What are some of the specific takeaways from your military life that one can apply to entrepreneurship?
  • Why are you drawn to local politics?

What you’ll learn if you give a listen:

  • Why fear is not an effective leadership tactic.
  • The difference between dignity and integrity, and why one is negotiable while the other is not.
  • Why it’s dangerous for leaders to forget about humility.

Key takeaways from the episode and more about Jason Kander:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Using Technology to Build Connections in the Real World

Using Technology to Build Connections in the Real World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dan Schawbel
Podcast Transcript

Dan SchawbelThis week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace, and founder of both WorkplaceTrends.com and Millennial Branding. His forthcoming book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, is about how technology that seems to bring us together has actually left workers feeling more isolated, and what leaders can do to re-engage and re-energize their teams. It’s the content from this book that we discuss on the podcast.

Schawbel’s writing has been featured in numerous publications including Forbes, TIME, The Economist, The Harvard Business Review, and The Guardian.

He has been recognized on both Forbes‘ and Inc.‘s “30 Under 30” lists, as well as Business Insider‘s “40 Under 40,” and was one of BusinessWeek‘s “20 Entrepreneurs You Should Follow.”

Questions I ask Dan Schawbel:

  • How do you carve out the time for shared learning?
  • What is the Work Connectivity Index?
  • What’s the secret to generating publicity for your work?

What you’ll learn if you give a listen:

  • What the unseen downside of remote work is, and why it can make employees less committed
  • How turning your employees into teachers can help create a sense of community
  • Why using social media and building your own platform is the best way to get your voice out there

Key takeaways from the episode and more about Dan Schawbel:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.