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Using AI with Human Touch to Create Great Social Content

Using AI with Human Touch to Create Great Social Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kate Bradley Chernis
Podcast Transcript

Kate Bradley Chernis headshotToday’s guest on the Duct Tape Marketing Podcast is Kate Bradley Chernis, co-founder and CEO of Lately.

Bradley Chernis started her career as a radio DJ, then started a marketing firm, and it was there that she identified a unique problem: Businesses need to create tons of social media content to get noticed online, but your content will only really stand out if it’s high-quality.

And that’s why she founded Lately. The tool uses AI to turn long-form content (think: blog posts, transcripts from webinars or podcasts, or even chapters from a book) into short-form content (AKA social media posts). Marketers can then take the content created by Lately and finesse it with a little human touch to create dozens of social posts in a fraction of the time.

Bradley Chernis and I talk about some of the biggest social media marketing trends today, and how Lately helps marketers stay ahead of their competition.

Questions I ask Kate Bradley Chernis:

  • How did you go from being a rock and roll DJ to founding a social media writing tech startup?
  • How does Lately work?
  • Do you find that the AI works particularly well on any social platform, or do you need to personalize content for each channel?

What you’ll learn if you give a listen:

  • How to strike the balance between automation and human touch.
  • The difference between basic automation and AI.
  • Why storytelling is an important element in social media.

Key takeaways from the episode and more about Kate Bradley Chernis:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Incorporating Storytelling Into Your Sales Process

Incorporating Storytelling Into Your Sales Process written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Livesay
Podcast Transcript

John Livesay headshotToday on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay.

Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar.

While some teams are still out there selling, others have learned to tell stories about what sets their business apart. It’s not enough to simply present your past work and current offerings. Today’s best sales teams are learning to build connection, express empathy, and stand out with storytelling that includes four elements: exposition, clarifying the problem, sharing the solution, and providing a surprise twist for the resolution.

Livesay goes into detail about how any business can learn to create compelling, attention-grabbing stories about their offerings and their team in order to win more new business.

Questions I ask John Livesay:

  • How would you describe storytelling in the sales environment?
  • Is there a way to use storytelling to get your foot in the door with prospects?
  • What is the surprise element you can introduce into your story to help make it more intriguing?

What you’ll learn if you give a listen:

  • How storytelling in sales can help prospects understand their problem.
  • How to improve your storytelling if you’re not a natural.
  • How to link your story up with objections.

Key takeaways from the episode and more about John Livesay:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

What Megatrends Will Shape Your Business?

What Megatrends Will Shape Your Business? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rohit Bhargava
Podcast Transcript

Rohit Bhargava headshotOn this episode of the Duct Tape Marketing Podcast, I sit down with marketer, author, and speaker Rohit Bhargava.

He is an innovation and marketing expert and the founder of the Non-Obvious Company, which has spawned a number of books under that title, including the latest: Non-Obvious Megatrends: How to See What Others Miss and Predict the Future.

This is the 10th book in the Non-Obvious series, and it’s going to be Bhargava’s last. Each year, he’s re-written the book with new trends and updates. Typically, he has a year-long horizon, but since this is the last one, he’s going for broke and reflecting on the big themes over the past decade that will dictate what we must do in the future to survive as business owners.

Today, we take a look at how these megatrends are changing life right now—this isn’t a purely academic exercise—and how they’ll continue to influence the future. Bhargava is hoping that this book will inspire entrepreneurs and business owners to not only stay ahead of the trends he’s identified, but also learn to spot their own trends that will shape their industry.

Questions I ask Rohit Bhargava:

  • Did you ever have a hard time coming up with trends for books each year?
  • Are there hits and misses on your list of megatrends from the past decade?
  • What do you do differently in your life now because of this work?

What you’ll learn if you give a listen:

  • What content curation trends Bhargava predicted (and why those trends are still relevant today).
  • What the process is for identifying seedlings of trends before others notice them.
  • How someone can profit from the ideas outlined in the book.

Key takeaways from the episode and more about Rohit Bhargava:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Creating Shareable Content for Your Business

Creating Shareable Content for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Staples
Podcast Transcript

Tim Staples headshotToday on the Duct Tape Marketing Podcast, I chat with Tim Staples, CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention.

Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube.

In his book and on this episode of the podcast, Staples discusses what he’s learned about creating shareable content. It’s not just for big, multinational brands. Even small businesses can learn to create content that resonates with their audience and inspires them to share with their friends. It’s the creation of this kind of content that can drive growth for your business.

Questions I ask Tim Staples:

  • What’s the noise we need to break through?
  • Is there a risk in trying to do something that grabs attention but doesn’t have much to do with your brand?
  • Is there a process to start analyzing where your opportunities are to break through the noise?

What you’ll learn if you give a listen:

  • How to create content that is worthy of a share.
  • Which are the most positive, proactive emotions that can drive your audience to share content.
  • The role that demographics play in what people find to be share-worthy, and how sharing is different across generations.

Key takeaways from the episode and more about Tim Staples:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Advice for Today’s Marketing Agency Owners

Advice for Today’s Marketing Agency Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Drew McLellan
Podcast Transcript

Drew McLellan headshotToday on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Management Institute, an organization that helps owners of small to mid-sized marketing firms learn how to position their own businesses for growth.

McLellan hosts his own podcast and is frequently quoted and featured in publications and media outlets such as Entrepreneur, CNN, BusinessWeek, and the New York Times.

On this episode, we talk about everything that goes into running a marketing agency. McLellan shares some of the most common hurdles he sees, predicts trends coming up in the world of marketing, and offers insights into hiring a team and growing an agency.

Questions I ask Drew McLellan:

  • When you’re working with agencies, what’s the biggest problem you solve?
  • What do you see as the biggest trends that agencies need to be paying attention to?
  • How do you navigate the balance between delegating work, managing third-party folks, and taking on work yourself?

What you’ll learn if you give a listen:

  • How social media fits into today’s broader marketing landscape.
  • How to find and attract top-notch talent in a tight job market.
  • Why finding a specialty, or area of focus, for your agency is critical to growing your business.

Key takeaways from the episode and more about Drew McLellan:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Building a Fanocracy Around Your Business

Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott
Podcast Transcript

David Meerman Scott headshotOn this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott.

Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The New Rules of Marketing and PR.

Today, however, he’s here to talk about his latest book, Fanocracy, which he co-authored with his daughter, Reiko.

While we may talk about the power of social media or a great email newsletter, at the heart of any successful marketing campaign is fandom. The love and loyalty of true fans is what keeps people coming back to your business again and again. In this episode, Meerman Scott shares what any business—big or small—can do to inspire that kind of fandom for their brand.

Questions I ask David Meerman Scott:

  • How would you define the term “fanocracy?”
  • Can you unpack the tenets of how you actually go about creating fans?
  • What does letting go of control have to do with developing fandom?

What you’ll learn if you give a listen:

  • What the concept of giving freely has to do with creating a fanocracy.
  • What’s at the heart of building a fandom.
  • Why creating closeness is critical to cultivating a fanocracy and how to do it.

Key takeaways from the episode and more about David Meerman Scott:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Small Business Marketing Insights for 2020

Small Business Marketing Insights for 2020 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights

I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020.

While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m not here to talk about those. Trends like that are often not relevant to small business owners. Instead, I want to cover what I think are the insights for 2020 to give you some things to think about, that can actually add to what may be your long list of planning elements.

Insight 1: Audio Content Will Prevail

I think audio content is going to be something that people need to really embrace for 2020. If you’re not podcasting already, now is the time to start. It’s a great way to produce content. It’s also a great way to open up lines of communication with people you want to speak with, whether those are authors and influencers or folks in your target market or even your very own customers.

So podcasting is a great way to build relationships. But beyond that, the format appeals to the needs and sensibilities of a modern audience. People have less time and attention to sit in front of a monitor and read content. I certainly know I’m that way! Same with video. I have a lot of trouble sitting in front of a monitor and devoting time to a video when I could be doing other things.

Audio content, on the other hand, is totally portable. I can download a podcast, stick my phone in my pocket and go for a walk. I can turn it on in the car and listen during my commute. I can walk the dog, I can go for a run. The portability of the format makes it incredibly easy for even the busiest of people to consume the content at some point during their day.

So, if you are not producing audio content, I’m going to encourage you to do so. And there are a number of ways to get started. If you have videos you’ve already produced, you can strip out the audio from those videos and run it in another format. You can use audio to talk about your business, then get the audio transcribed and use that on webpages as written content.

And you can create a non-traditional podcast. It doesn’t have to be all guest interviews. You can occasionally do a rant (like this one I’ve done on marketing insights!) to get results.

Getting started with audio now isn’t just about getting immediate results—it’s also about the long game. I see smart speakers eventually playing a bigger role in the way people consume more of their daily content. So “Alexa: play my flash briefing,” might deliver a daily recap of audio content. While I think this is a ways off, it’s never to early to get prepared for a shift like that!

Insight 2: Take Your Marketing In House

As a marketing consultant and person who trains marketing consultants, I think more small businesses should bring things in house. And there’s two areas in particular that should be outsourced less: marketing tactics and technology.

In the case of both of those areas of focus, it’s not an either-or proposition. You hire a marketing person to handle routine things that include both sides of that coin, from writing content to doing social posts to getting reviews to making Instagram posts. Those are all things that I think you should have an internal resource to do, but the secret ingredient is to marry that with a strategic marketing partner.

A lot of times, small businesses will hire a marketing person who knows how to manage social media, but isn’t given any broader direction when it comes to marketing strategy. (And that’s because there often isn’t a bigger strategy.)

That’s where a marketing consultant or advisor comes in. They can help you with the strategic component, the plan, the operations of the plan, the analysis of results, and make sure that you remain on track in working towards your big goals. Meanwhile, the internal person who knows the intricacies of the business can be directed to execute on this plan and craft messages that align with your strategy. That way, you get the best of both worlds.

In fact, I think this is going to be so critical in 2020 that we’re creating a certified marketing manager program, where we’ll train small business marketing staff on how to hire internal people and have that person directed by an outside resource, like a Duct Tape Marketing Consultant.

Insight 3: Humanize and Automate

Remember how back in the day, every deal was done with a handshake with a trusted partner you could look in the eye? Then technology came along, and suddenly you could do business without ever actually speaking with another human being. Now, it seems the pendulum is starting to swing back the other way, and we’re finding a happy medium.

So this insight sort of seems counterintuitive, but I’m saying you need to both humanize and automate. It comes down to finding the right balance. Both customers and business owners want things to be convenient and efficient—which is where automation comes in—but they also want that human touch.

There’s a tremendous amount of research being done around what makes someone love a company. And in many cases it’s things like convenience, knowledge, communication, efficiency, friendliness—all human traits. But a lot of the reasons a company is convenient and efficient are now aided by technology.

So I think that we need to get to the point where we are automating everything that can and should be automated and we are humanizing or re-humanizing everything else. My insight for 2020 in terms of a recommendation in this case, is get back on the phone. Let your phone ring, answer your phone, call people, that is one of the easiest ways I think to re-humanize our businesses. I’ve certainly been guilty of the opposite, and I look forward to picking up the phone more this year.

Insight 4: Focus on Customer Experience

Customer experience and retention is the golden opportunity for every single business.

PwC did extensive research into why customers stay loyal. They found that very few reasons had anything to do with the actual product or service. For the most part, it was all about customer experience—things like convenience, knowledgeable communication, efficiency, and a friendly staff.

So, how can we look at this in our marketing? You’ve probably heard me talk about the marketing hourglass, where we get people to know trust, try, and buy. But then we think marketing ends at the repeat and refer stages.

In reality, though, all seven stages must come together under the marketing umbrella. Everything from building knowledgeable, efficient communication to reporting results and providing friendly interactions for customers all go hand-in-hand.

I think we as marketers ought to spend at least half our time on creating a better customer experience and then you can spend the other half on generating more leads and converting more leads.

Insight 5: Paid Search Matters More Than Ever

Paid search—Google ads, Facebook advertising, LinkedIn, all the banner ads—have been around forever. So it’s not their existence that’s a new insight. In fact, certain types of businesses, like e-commerce brands, have used paid search to dramatically grow their businesses. But we’ve now entered and era where the small local business of any stripe must embrace paid search. Increasingly, Google is where people turn to find any and every piece of information about a business. Even if they’re already a customer!

An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. So, pay to play is definitely here. Making paid search a real, significant part of your overall marketing plan is no longer optional.

My first bit of advice on that front is to make sure you’re involved in the paid search process and are doing it in a smart way. Do your research about what paid search actually entails. You don’t have to do it for yourself, but you need a baseline knowledge to know you’re not getting scammed.

I see so many small business owners that work with pay per click firms that basically set up templated campaigns and forget them and don’t communicate and just say, “Oh, you got 27 clicks this week”. Well what does that mean? It means I spent X amount of money, that’s all you can tell me. It’s not about how many clicks you got, it’s about how many customers you won.

My next piece of wisdom is the use paid search to capture people with the highest purchase intent. There’s a lot of categories of business where paid searchers converted two to one over people that just went out and had a long tail search and found your blog post.

I’m not saying abandon everything else. In fact, never abandoned your website, SEO, or content. But you want to supplement it with paid search to get that high intent stuff. Maybe there’s categories where you’re having trouble getting your content to rank. Maybe there are certain really competitive search terms like an emergency service for something that you know if somebody finds your ad they’re going to buy it, because they’re trying to fix something.

I believe that the local service ads are going to only get bigger as a category. Eventually, you’re going to find accountants, lawyers, and more in those service ads because Google is making more money on those ads than anywhere else. And, consequently, the ads are going to take up more real estate on the results pages.

One final note on paid search: if you set your campaigns up correctly and are checking in on reports regularly, you come to understand that you’re not really bidding on keywords. You’re bidding on search terms: what someone puts into a search term to make your name pop up.

Once you begin thinking of things in those terms and use analytics to track your results, then you can build a complete roadmap for your marketing plan. When you understand the tactics that are working, and how people are moving throughout their customer journey from start to finish, then you can tailor your content further to encourage others to take that same path to conversion.

Those are my five insights for 2020. I hope you get out there and make moves to implement some of the tactics around these insights, because I really do believe they can make a huge difference in your marketing.

To help you in your marketing efforts, I wanted to announce that—while I don’t have a release date yet—you should keep your eyes peeled for a significantly revised edition of Duct Tape Marketing, the original book. Also, we’re creating a certified marketing manager program, which should be launching at the end of Q1 2020. The program will allow business owners to provide personal development and training to their team. You’ll have your own private coach or consultant, and they won’t just go through the plan, but will also apply the plan to your business.

So keep an eye out for all that and more in 2020. Take care and have a great rest of your 2019. See you in the New Year!

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Why Page Speed Matters on Your Website

Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lukas Haensch
Podcast Transcript

Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk.

While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales.

Haensch draws a parallel between brick-and-mortar and online businesses: If the sliding door to your physical store were so slow to open that people gave up and turned around, you’d do something about it, right?

You need to think about page speed in the same way. A slow-loading page can be driving away potential customers before you can even show them information about your business.

On this episode, we discuss page speed in great detail, and Haensch also shares about his new business, Pathmonk, which uses the power of AI to target audiences with SmartCards that are designed to qualify and convert even more leads.

Questions I ask Lukas Haensch:

  • How do we measure what our page speed is?
  • What are some of the biggest culprits that slow sites down?
  • Where do you find the right resource to help you fix these issues?

What you’ll learn if you give a listen:

  • Why we need to care about page speed.
  • The role that hosting plays in website load speed.
  • When and where we should use AMP sites.

Key takeaways from the episode and more about Lukas Haensch:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Pixelz. Pixelz is the product image editing service powering e-commerce. Retouching is often a slow, expensive time-suck, but it doesn’t have to be that way.

Pixelz changes all that, by retouching product images to scale, at a higher quality than ever before. And they do it overnight. Pixelz’ hybrid human and AI retouching workflow is faster, higher-quality, and more consistent than other retouching services. That’s why major brands like Fossil Group, Asics, and Express rely on Pixelz to keep their sites looking beautiful.

To learn more, go to Pixelz.com.

Using Story to Win on Social Media

Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Claire Diaz-Ortiz
Podcast Transcript

Today on the podcast, I sit down with Claire Diaz-Ortiz. She was an early employee at Twitter and is an author, speaker, angel investor, and innovation advisor.

Diaz-Ortiz is a leading voice in digital media. She speaks regularly on innovation and digital media, and has shared her expertise with various organizations including The United Nations, South by Southwest, TEDx, Toyota, and Verizon.

She is the award-winning author of eight books, including Social Media Success for Every Brand. On today’s episode, we dive into the five StoryBrand pillars that can help any brand connect with followers online and build an audience for their business.

Questions I ask Claire Diaz-Ortiz:

  • You’ve been called “the woman who got the Pope on Twitter.” Can you tell us the story behind that?
  • What are the five StoryBrand pillars?
  • Does your model work beyond just the bounds of social media, and in all marketing channels?

What you’ll learn if you give a listen:

  • Why you should think of social media as a cocktail party.
  • Why you shouldn’t forget about your existing customers when it comes to social media.
  • How to increase your reach on social media.

Key takeaways from the episode and more about Claire Diaz-Ortiz:

Like this show? Click on over and give us a review on iTunes, please!

ManyChat logo

This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.

1.3 billion people use Facebook Messenger every day. ManyChat is how you reach them.

ManyChat makes it easy to have automated conversations with prospects and customers through Messenger, SMS, and email. Engage your prospects and build relationships with customers through interactive and tailored content, and drive sales by converting leads with simple, personalized experiences.

To get your free 1-month PRO trial, go to ManyChat.com, click “get started,” and enter the code DUCTTAPE to claim your trial.

How to Integrate Chat Into Your Marketing

How to Integrate Chat Into Your Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Yan
Podcast Transcript

Mike Yan headshotToday’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat.

ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms. Their simple templates allow you to build a chatbot in minutes, where you can do everything from managing appointment booking to selling products to capturing contact information.

Yan sits down with me to discuss where chatbots have been, where they’re going, and what any business owner can do (even those who aren’t familiar with the technology) to get started harnessing the technology today.

Questions I ask Mike Yan:

  • How has the chat and bot landscape changed since you founded ManyChat?
  • What’s the best way to use messenger bots?
  • How can less digitally-savvy business owners get started with chat?

What you’ll learn if you give a listen:

  • How to strike the balance between live chat and automated bots.
  • The role that AI plays in messenger bots.
  • The risks to ignoring chat as part of your marketing efforts.

Key takeaways from the episode and more about Mike Yan:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Pixelz. Pixelz is the product image editing service powering e-commerce. Retouching is often a slow, expensive time-suck, but it doesn’t have to be that way.

Pixelz changes all that, by retouching product images to scale, at a higher quality than ever before. And they do it overnight. Pixelz’ hybrid human and AI retouching workflow is faster, higher-quality, and more consistent than other retouching services. That’s why major brands like Fossil Group, Asics, and Express rely on Pixelz to keep their sites looking beautiful.

To learn more, go to Pixelz.com.