Category Archives: Podcast

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Making Brands More Human

Making Brands More Human written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jacqueline Lieberman

Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

Questions I ask Jacqueline Lieberman:

  • One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline?
  • Some companies brand themselves in a way that has nothing to do with their product – like insurance companies for example. Is creating a brand personality an effective approach?
  • How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control?
  • What’s generally going on when a business calls in an outside brand strategist, what’s your process, and then what do you do to try to turn the ship?
  • What role does internal politics play in bigger companies when it comes to branding?
  • How often do you get the chance to go deeper than marketing?
  • Do you have any examples where typical gaps happen and there’s no internal communication that is creating a bad experience?
  • 2021 is still going to be a year where people are reeling from 2020. Is there a message of trends, behaviors, or things that people need to be aware of?

More About Jacqueline Lieberman:

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How to Fully Optimize Your Google My Business Listing

How to Fully Optimize Your Google My Business Listing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sherry Bonelli

Headshot of Sherry Bonelli who is a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others.

Questions I ask Sherry Bonelli:

  • Does Google My Business have any value for national brands that don’t have a local office?
  • Who is Google My Business really meant for and who needs to have it?
  • How do I get the most out of my Google My Business Listing?
  • In most cases, there are only three listings that show up in search. How do I get my listing to show up in that three-pack?
  • Let’s say I’m a business with a physical location, but I want to let everybody know that I can travel 25 miles to come to service you (for example, a waterproofing or plumbing company) – do I want a service area business, or do I want to use the local business address?
  • From an SEO standpoint, is there a better approach to show up in more map listings for places like the suburbs?
  • How much review spam is Google trying to fight?
  • What’s the best way to respond to a negative review? Should you respond?
  • What do we do about reviews that come from people who aren’t really customers – maybe they’re a competitor or someone who has too much time on their hands?
  • What’s the best reach Google My Business support right now?
  • What do you know about any new features coming in the future for Google My Business?

More About Sherry Bonelli:

 

Like this show? Click on over and give us a review on iTunes, please!

 

Using Video at Every Stage of The Customer Journey

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Oliver

Headshot of Ben Oliver who is the guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

Questions I Ask Ben Oliver:

  • You believe video is more than just another form of content. Can you expand on what you mean by this?
  • Can you make a case for the fact that there are people who prefer to consume content differently (read, listen, watch)? And do we need to be catering to all three of those?
  • Why can’t you just turn on the camera and produce videos so that you can post them to all channels?
  • How do you marry video or types of video to the different stages of the customer journey?
  • Is there a formula to hook people at the beginning of the video in order to get them to consume the whole video?
  • What are some of the best pieces of advice for a new product or campaign that you’re trying to run, and how do you amplify those videos?
  • What are some of the really out-of-the-box ways that you see or places that you see people using video that most people just aren’t considering?

More About Ben Oliver:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Why Comfort Is The Key to Connection

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jen Marr

Headshot of Duct Tape Marketing podcast guest Jen MarrIn this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Questions I ask Jen Marr:

  • One of the core beliefs in your book is that we can learn a lot about comfort for dogs — tell me more about the science behind your work.
  • What’s your definition of comfort?
  • Why do you think comfort is really the key to helping people connect?
  • Can comfort be relearned and does that make comfort a skill?
  • What are some tangible examples of how someone could bring this idea into their leadership skills or into the workplace?
  • Do you use dogs in your actual session?
  • Does somebody who has a more introverted personality versus an extroverted personality tend to be more natural at comfort?

More About Jen Marr:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model that allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Moving Away From Pain Point Marketing

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lisa Manyon

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Questions I ask Lisa Manyan:

  • How does somebody become known as the business marketing architect?
  • What does somebody have to do to acquire that title?
  • What led you to the point where you are today?
  • You’ve focused on creating a message that isn’t about problem solving — what does this mean?
  • What’s your process for somebody that comes to you the state of not wanting to use the type of problem focused marketing that’s used by so many people?
  • Can you give us some examples to illustrate what passion points are?
  • Have you found that your framework approach works equally as well as a sales page as say a webinar?
  • Is this framework going to be a book?

More About Lisa Manyan:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

What’s Happening With AI Right Now

What’s Happening With AI Right Now written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Coyle

In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation and optimization.

Questions I ask Jeff Coyle:

  • How is AI changing things right now?
  • How do we move past some people’s feelings that AI is a bit clunky?
  • Some people say or fear that AI is going to replace writers – what is going to be the writer’s role as this technology keeps evolving?
  • How is AI going to influence audio and video content creation?

More About Jeff Coyle:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Restoring Common Sense in Business

Restoring Common Sense in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Martin Lindstrom

In this episode of the Duct Tape Marketing Podcast, I interview Martin Lindstrom. He’s the founder and chairman of Lindstrom company. The world’s leading brand and culture transformation group operating across five continents and more than 30 countries. He’s also the author of a new book we’re going to talk about today, called the The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

Questions I ask Martin Lindstrom:

  • What led you to writing this book?
  • Can you give a couple examples what is just really common rampant corporate BS?
  • Many people have felt more productive in this work from home situation because the lack of the red tape, the meetings, eight hours in the office – what are your thoughts behind this?
  • What should we do about this problem?
  • How much change have you made in these last two years?

More About Martin Lindstrom:

 

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

 

The Introvert’s Systematic Guide to Networking

The Introvert’s Systematic Guide to Networking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Matthew Pollard.

 

In this episode of the Duct Tape Marketing Podcast, I interview Matthew Pollard. He’s a consultant speaker blogger and serial entrepreneur. He’s currently the founder and CEO of Rapid Growth LLC. He’s also the author of a book we’re going to talk about today, called: The Introvert’s Edge to Networking: Work the room. Leverage social media. Develop powerful connections.

Questions I ask Matthew Pollard:

  • How does the climate of today impact networking?
  • Do you think the packing people in a room and the old school networking that everybody professed to hate is dead?
  • So why do introverts need a book on networking? Do they struggle in a special way?
  • So if two individuals distinctly different individuals, one, an introvert, and one, an extrovert, showed up for coaching from you, would you have different approaches for them?
  • You believe that there is a very systematic approach that extrovert or introvert could take – can you unpack what the components of that are?
  • Are there innate strengths that introverts actually have that we could share?
  • I suspect you also encounter a lot of people that who ask: Am I an introvert? Am I an extrovert? Is there a resource or is there a test somebody could take that that definitively tells them, or is that a dangerous path to try to find your label?

More About Matthew Pollard:

 

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

 

Training Your Brain to Become Mentally Tough

Training Your Brain to Become Mentally Tough written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Jason Selk

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He’s a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals. He played an important role in the team’s first world series victory in more than 20 years in 2006 in their second, in 2011. He holds a doctorate in counseling and sports psychology. He’s the author of a book called Executive Toughness, but we’re going to talk today about his new book called Relentless Solution Focus: Train Your Mind to Conquer Stress, Pressure, and Underperformance.

Questions I ask Dr. Jason Selk:

  • What is relentless solution focus?
  • If the most successful people are able to focus on solutions when problems in their lives arise – are they born with this ability or can this be learned?
  • What do you say to those that might say this is just another package around the idea of positive thinking?
  • Some people may feel like they have or had this way of positive thinking down, but their lives were shaken up in these last 10 months – what advice would you give to these people?
  • Are there things that people should stop doing?
  • You work with business executives  – what role did their egos play in getting in the way of you helping them?
  • What do you do with that person who just feels like I’m at zero?

More About Dr. Jason Selk:

Like this show? Click on over and give us a review on iTunes, please!

Do you want more leads faster?

This episode of the Duct Tape Marketing Podcast is brought to you by bant.io.

Do you want more leads, and faster? Whether you own a small to medium-sized business or a marketing agency – bant.io is the solution for you.

bant.io is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots.

bant.io acts as your half-human, half-machine salesforce, utilizing a unique combination of AI along with a dedicated Campaign Team. With each module, comes a 100% done-for-you package including Campaign Design and Setup, Positive Response Detection, Zapier Integration, 1-on-1 Strategy, and Volume Discounts for Agencies and Enterprise Accounts.

You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard.

If you’re a marketing agency or consultancy looking to scale your offering and client base, they even offer a white-label solution that allows you to fully customize and sell the platform as your own service!

bant.io is always contract-free, allowing you to scale up or down or interchange modules at any time. So sign up today at www.bant.io and accelerate your business growth.

 

Growing Your Business With Integrity and Kindness

Growing Your Business With Integrity and Kindness written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with Sarah Santacroce

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We’re talking about her new book: The Gentle Marketing Revolution

Questions I ask Sarah Santacroce:

  • What are some of your favorite ways that marketing is broken?
  • Some people fall prey to copying what they see. A perfect example – you had a LinkedIn consulting business, and I get 10-12 pitches a day that are very similar on LinkedIn. So what do you say to the person who falls prey to that very idea?
  • People are often afraid of their marketing not being effective without using the things that become really popular – how do you get past this?
  • What’s the framework for gentle marketing?
  • Are we just trying to say be more human or is it really more about being empathetic in your marketing as well?
  • How does the process work for launching your book via Kickstarter?
  • Since you have the word revolution in the title of your book, what are your continued plans for turning this into a movement?

More About Sarah Santacroce:

Like this show? Click on over and give us a review on iTunes, please!

Do you want more leads faster?

This episode of the Duct Tape Marketing Podcast is brought to you by bant.io.

Do you want more leads, and faster? Whether you own a small to medium-sized business or a marketing agency – bant.io is the solution for you.

bant.io is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots.

bant.io acts as your half-human, half-machine salesforce, utilizing a unique combination of AI along with a dedicated Campaign Team. With each module, comes a 100% done-for-you package including Campaign Design and Setup, Positive Response Detection, Zapier Integration, 1-on-1 Strategy, and Volume Discounts for Agencies and Enterprise Accounts.

You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard.

If you’re a marketing agency or consultancy looking to scale your offering and client base, they even offer a white-label solution that allows you to fully customize and sell the platform as your own service!

bant.io is always contract-free, allowing you to scale up or down or interchange modules at any time. So sign up today at www.bant.io and accelerate your business growth.