Category Archives: Podcast

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Paving the Path to a Purposeful Hustle

Paving the Path to a Purposeful Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Deanna Singh
Podcast Transcript

Deanna Singh headshotToday on the Duct Tape Marketing Podcast, I visit with Deanna Singh, speaker, author, and founder and Chief Change Agent at Flying Elephant.

Singh defines her purpose in life as shifting power to marginalized communities, and through Flying Elephant, she does just that. By building opportunities within underserved communities, she helps people, companies, and communities discover and recognize their full potential so that they can truly thrive.

She’s the author of several books, including Purposeful Hustle: Direct Your Life’s Work Towards Making a Positive Impact.

Today on the podcast, Singh and I talk all things purpose. Why is it important to discover your own purpose? How can you find it? And once you’ve found it, how do you start fully living it? Singh has insightful answers to all of those questions.

Questions I ask Deanna Singh:

  • How does purposeful hustle differ from regular hustle?
  • How do you define impact in the context of a business?
  • What role does curiosity play in a purposeful hustle?

What you’ll learn if you give a listen:

  • How you can discover your own purpose.
  • What four characteristics every purposeful hustler needs.
  • How Flying Elephant helps underserved communities thrive.

Key takeaways from the episode and more about Deanna Singh:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Ahrefs.

Whether you work for a big brand, run your own small business, or do freelance work—it doesn’t matter—getting traffic to your website is hard. Ahrefs is the all-in-one SEO toolset that makes it easy.

Ahrefs’ tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for and which backlinks are helping them rank. From there, you can replicate or improve on their strategies.

They have a 7-day trial for only $7; head over to ahrefs.com to sign up.

Make Pinterest Your Marketing Secret Weapon

Make Pinterest Your Marketing Secret Weapon written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alisa Meredith
Podcast Transcript

alisa meredith headshotOn the Duct Tape Marketing Podcast today, I visit with visual marketing expert and self-proclaimed “Pinterest nerd,” Alisa Meredith.

Meredith is a social media consultant and the content marketing manager at Tailwind, an Instagram and Pinterest scheduling tool.

Less than a third of marketers are on Pinterest, but Meredith is a huge fan of the platform, and she knows how to get the most out of it for your small business.

In this episode, we talk all things Pinterest: what it is, how it works, what kind of posts are most successful, and what small business owners can and should be doing on the platform to drive conversions and sales.

Questions I ask Alisa Meredith:

  • How would you describe the state of social media today, and how has it changed over the last decade?
  • Where does social media fit into small business marketing?
  • How do I start thinking about Pinterest in the context of marketing my business?

What you’ll learn if you give a listen:

  • Why Meredith considers Pinterest to be more of a search engine than a social network.
  • Why Pinterest and Instagram, although both visually-based, are polar opposites.
  • How Pinterest can help you meet your business objectives.

Key takeaways from the episode and more about Alisa Meredith:

Like this show? Click on over and give us a review on iTunes, please!

ManyChat logo

This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.

1.3 billion people use Facebook Messenger every day. ManyChat is how you reach them.

ManyChat makes it easy to have automated conversations with prospects and customers through Messenger, SMS, and email. Engage your prospects and build relationships with customers through interactive and tailored content, and drive sales by converting leads with simple, personalized experiences.

To get your free 1-month PRO trial, go to ManyChat.com, click “get started,” and enter the code DUCTTAPE to claim your trial.

How Meditation Can Change Your Life (and the World)

How Meditation Can Change Your Life (and the World) written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Cronin
Podcast Transcript

Tom Cronin headshotToday’s guest on the podcast is Tom Cronin. When he started his career in finance over two decades ago, he was not expecting to become an expert in meditation. But the stresses of a high-pressure job led him to seek peace and mindfulness in his life.

He’s since left the world of finance and is now on a mission to help others reduce the chaos in their lives and find a sense of calm.

He teaches meditation courses, both online and in-person, he speaks extensively on the subject, and his latest project is his film, The PortalThis experiential documentary follows six individuals who have discovered meditation as a way to overcome hardship and trauma in their lives.

Cronin and I discuss his film, the practice of meditation, and what you can do if you want to start meditating yourself.

Questions I ask Tom Cronin:

  • What inspired you to switch from a career in finance to a focus on meditation?
  • What does the portal represent?
  • Who will we meet in The Portal movie?

What you’ll learn if you give a listen:

  • How meditation could help solve the world’s problems.
  • What scientific facts and figures back up meditation’s efficacy for improving health and wellness.
  • How to get started with meditation if you’ve never done it before.

Key takeaways from the episode and more about Tom Cronin:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Pixelz. Pixelz is the product image editing service powering e-commerce. Retouching is often a slow, expensive time-suck, but it doesn’t have to be that way.

Pixelz changes all that, by retouching product images to scale, at a higher quality than ever before. And they do it overnight. Pixelz’ hybrid human and AI retouching workflow is faster, higher-quality, and more consistent than other retouching services. That’s why major brands like Fossil Group, Asics, and Express rely on Pixelz to keep their sites looking beautiful.

To learn more, go to Pixelz.com.

Staying True to Your Core While Growing Your Business

Staying True to Your Core While Growing Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Yaniv Masjedi
Podcast Transcript

Yaniv Masjedi headshotToday on the Duct Tape Marketing Podcast, I sit down with Yaniv Masjedi, CMO of Nextiva.

Nextiva is a cloud communications company based in Scottsdale, Arizona, and Masjedi has been a part of the team since the company was founded in 2008.

On today’s episode, he talks about Nextiva’s business model, how they’ve grown the business over the years, and how—through the growth—they’ve managed to stay true to their core business and their company values.

Questions I ask Yaniv Masjedi:

  • What’s the elevator pitch for your company, Nextiva?
  • As your business has grown, what have you been able to retain from that original entrepreneurial spirit?
  • How do you structure your marketing team right now?

What you’ll learn if you give a listen:

  • Why Nextiva chose not to seek out venture funding, and how Masjedi feels it’s benefited the company.
  • How to balance expansion with staying true to your core offerings.
  • Masjedi’s favorite tool for finding focus within your individual projects and team’s work.

Key takeaways from the episode and more about Yaniv Masjedi:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Ahrefs.

Whether you work for a big brand, run your own small business, or do freelance work—it doesn’t matter—getting traffic to your website is hard. Ahrefs is the all-in-one SEO toolset that makes it easy.

Ahrefs’ tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for and which backlinks are helping them rank. From there, you can replicate or improve on their strategies.

They have a 7-day trial for only $7; head over to ahrefs.com to sign up.

What Brands Need to Think, Do, and Say to Stand Out

What Brands Need to Think, Do, and Say to Stand Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Tite
Podcast Transcript

Ron Tite Headshot

Today’s guest on the Duct Tape Marketing Podcast is a speaker, author, and founder and CEO of the agency Church + State, Ron Tite.

Tite is an award-winning advertising writer and Creative Director who has worked with clients such as Kraft, Air France, Hershey, Fidelity, and Volvo.

His book, Think Do Say, is a guide for brands who don’t know how to stand out in today’s marketing landscape (and really, who does)? With ads coming at consumers from every which way, it’s hard for them to know who’s worthy of their attention.

Rather than trying the latest marketing trick or hanging your hat on strategic jargon, the secret to standing out is really “think, do, say.” What’s the driving belief behind your brand, how do you behave to back up what you believe in, and how do you talk about your central purpose?

Questions I ask Ron Tite:

  • Do we have to state what we believe in order to connect today?
  • What does Times Square have to do with the modern marketing landscape?
  • What should we be doing today that we’re not yet doing when it comes to marketing?

What you’ll learn if you give a listen:

  • Why you need to create a brand belief that goes beyond just your product.
  • What a “pitch slap” is (and why you don’t want to be someone who does it).
  • What the problem is with modern marketing communications.

Key takeaways from the episode and more about Ron Tite:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

How to Attract and Hire the Best Talent

How to Attract and Hire the Best Talent written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Sabrina Starling
Podcast Transcript

Dr. Sabrina Starling headshotToday on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling. She is the founder of Tap the Potential and the author of the How to Hire the Best series.

Dr. Starling became a psychologist to better understand people, and she now uses those skills to help entrepreneurs and small business owners grow their business in a healthy and sustainable way.

In this episode, Dr. Starling focuses on the hiring process. Most business owners struggle to attract and hire the right people, and it’s probably because they’ve experienced a poor hiring experience in the past as an employee.

Dr. Starling shares lots of practical tips for creating a culture that attracts A Players and how to think like a marketer when it comes to selling your business as the kind of place employees would want to work.

Questions I ask Dr. Sabrina Starling:

  • Where are most business owners making mistakes in hiring employees?
  • What if there’s a shrinking labor pool in your industry?
  • How do you gracefully handle the process of attracting talent away from your competitors?

What you’ll learn if you give a listen:

  • How marketing skills play into the hiring process.
  • How to turn the traits inherent in a small business into selling points for prospective employees.
  • How to structure salary in a way that attracts A Players.

Key takeaways from the episode and more about Dr. Sabrina Starling:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

When and How to Sell Your Business

When and How to Sell Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chad Peterson
Podcast Transcript

Chad Peterson headshot

Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City business owner Chad Peterson.

Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building your business, you deserve to reap the rewards when it comes time to sell.

He has a strong track record and a 90 percent closing rate, which is far above the national average of 11 to 25 percent. And he was recently featured in BloggerLocal’s list of the Top 10 Best Business Brokers for Selling Your Company.

In this episode, Peterson walks business owners through everything they need to know when they start thinking about selling. From settling on a fair valuation to approaching the right kind of buyers to their responsibilities and obligations to the company once it’s been sold, Peterson knows all of the ins and outs of brokering a successful deal.

Questions I ask Chad Peterson:

  • Should everybody who starts a company have the goal of selling it?
  • What are the nuts and bolts to valuing a business?
  • Should owners start courting potential buyers before they’re ready to sell?

What you’ll learn if you give a listen:

  • The difference between a managerial and an entrepreneurial mindset.
  • Why you should use passion as your barometer for deciding when to sell.
  • Why the three Ms can cause issues in your business and make it harder to sell.

Key takeaways from the episode and more about Chad Peterson:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Investing in Small Businesses to Do Good for the Community

Investing in Small Businesses to Do Good for the Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Amanda Brinkman
Podcast Transcript

On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street.

Brinkman began her career at leading creative agencies, working with brands like General Mills, Allianz, and UnitedHealth Group. In 2015, she was tapped to reimagine Deluxe Corp’s 100-year-old brand.

While it started as a check printing business, Brinkman saw the writing on the wall and led the company’s expansion into offering full-service financial and marketing support for small businesses.

She also hosts the show Small Business Revolution Main Street, along with her co-host, home renovation expert Ty Pennington. Each season, they travel to a small town and Deluxe invests $500,000 in revitalizing the local businesses that are truly the heart of the community.

On this episode, Brinkman discusses the show and shares learnings that any small business owner can take away and apply to growing within their local community.

Questions I ask Amanda Brinkman:

  • What’s your process for selecting the small town you work with?
  • Which has been the most touching story for you across the seasons?
  • Are your businesses from earlier seasons now seeing long-term success?

What you’ll learn if you give a listen:

  • The two biggest, universal hurdles that small businesses face.
  • Why an established business may need to pivot.
  • What to expect from season 5 of Small Business Revolution.

Key takeaways from the episode and more about Amanda Brinkman:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

How Leaders Can Create Inclusive Cultures

How Leaders Can Create Inclusive Cultures written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jennifer Brown
Podcast Transcript

Jennifer Brown headshot

Today’s guest on the Duct Tape Marketing Podcast is speaker, author, and inclusion expert Jennifer Brown.

She is the president and CEO of Jennifer Brown Consulting, where she helps leaders drive organizational change and create more inclusive cultures and diverse teams at work. Brown has worked with multinational brands like Starbucks, T Mobile, Walmart, and Microsoft.

As a speaker and author, Brown champions the concept of creating cultures of belonging where everyone can succeed. She is the best-selling author of Inclusion: Diversity, The New Workplace and The Will to Change and her latest, How To Be An Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive.

In this episode, Brown discusses the importance of becoming aware of your workplace’s deficits in inclusion and taking ownership for your role in them. It’s only then that you can learn to move towards becoming an advocate for diversity and inclusion, and create a more welcoming, happy, and healthy culture within your organization.

Questions I ask Jennifer Brown:

  • Why are we seeing a renewed focus on inclusiveness and belonging today?
  • What are the benefits businesses are seeing from creating an inclusive culture?
  • What are diversity dimensions?

What you’ll learn if you give a listen:

  • How and why unconscious bias still permeates many organizations.
  • The difference between intent versus impact.
  • How to implement greater diversity and inclusion in your organization, step-by-step.

Key takeaways from the episode and more about Jennifer Brown:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Intercom. Intercom is the only business messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours.

Intercom’s mission is to help you provide simple, quick, and friendly service for your customers. When you can give your customers the one thing they’re looking for, you’ll generate amazing results for your business.

Want to learn more and take advantage of a 14-day free trial? Just go to intercom.com/podcast.

Building a Personalized Connection to Win Ideal Clients

Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bill Cates
Podcast Transcript

Bill Cates HeadshotOn today’s episode of the Duct Tape Marketing Podcast, I sit down with referral coach, speaker, and author Bill Cates.

Cates is one of the leading experts on how to acquire business through word of mouth, referrals, and personal introductions. He does training with business owners and corporations on the art of referral marketing, he speaks internationally on sales and marketing, and he’s written three books as well.

He stops by the podcast to discuss his latest book, Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Today’s customers expect even higher levels of personalization and attention, and Cates shares tips on how to create a meaningful connection with prospects—one that can help you win new business.

Questions I ask Bill Cates:

  • What is the meaning of radical relevance?
  • How do you develop a value proposition that is appealing to your ideal client?
  • Can a salesperson create radical relevance in their own discussions, even if their marketing team hasn’t caught onto the concept yet?

What you’ll learn if you give a listen:

  • What three challenges we all face in trying to grow our businesses.
  • What the difference is between your value proposition and your value positioning statement.
  • How getting too creative in our messaging can actually lead to confusion and reduce relevance.

Key takeaways from the episode and more about Bill Cates:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.