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Important Changes to the Google My Business Tool

Important Changes to the Google My Business Tool written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool

Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google My Business umbrella, and there’s even some talk about them charging for advanced services there.

Every business should have a Google My Business profile, but if you’re a local business, it’s all the more critical.

First and foremost, if you don’t know what your Google My Business Page is, start by Googling the name of your business and location (city and state). In the righthand panel, there should be a directory listing with your business’s name and information. If you’ve claimed your profile, it’s populated with information you’ve put down. If you haven’t claimed your profile, Google’s cobbled together information from public sources and have built one for you.

The real telltale sign of whether or not you’ve claimed your business is this: If the panel says “Own this business?” it means you haven’t claimed your profile yet.

You can find, claim, and edit your page by going to business.google.com. Bookmark that page and go there often, because there’s a lot you can learn from your Google My Business page. Your profile isn’t something you can set and forget for years at a time; it’s something you should be interacting with on a weekly basis.

Get the Basics Right

I’ll be walking you through some recent updates to the platform below, but there are a couple of basic elements that every business owner should be aware of, whether they’re new to the platform or not.

The most important component of your profile is accuracy. Having consistent information about your business available out there online is one of Google’s ranking factors. So for starters, you want to make sure that the name, address, phone number, and website URL of your business as listed on Google My Business are accurate and are exactly the same as what you have on your website.

Describe What You Do

Once you have your name and basic contact information updated on Google My Business, you can get more deeply into the specifics of what your business does. Google has added the option for business owners to write a thorough description of their business. It’s a smart idea to fill that out, and work some crucial keywords in there for ranking purposes.

You also need to select a category for your business. Some business owners are casual about this step, but it’s important to be precise in the category you pick. If you do kitchen renovations, don’t select contractor as your category. Go for something more specific, like kitchen remodeler. There is a whole dropdown list of categories to choose from. If you have other related services that you offer, you can indicate them as secondary categories, but whatever it is you’d most like to rank for and be known for is the category you should select as your main offering.

It’s also wise to limit the number of categories you select—don’t go for more than a few. Selecting too many categories defeats the purpose of the exercise and leaves readers confused about your area of expertise.

Finally, take the time to upload lots of photos and videos. Show people around your office, include pictures of job sites, or highlight product offerings. The old adage that a picture is worth a thousand words is still true, and visuals will help you pop on a text-heavy screen.

Correct Your Hours

If you own a store or business that includes a physical location you want people to visit, ensure that your hours are accurate. There’s nothing more frustrating for consumers than to find that the store they just drove to is actually closed! Not only that, Google will penalize businesses that have incorrect information (or information that doesn’t sync up with the times listed on their website) by not displaying your business in search results.

New Google My Business Features

As Google continues to invest in this platform, they’re adding more and more features. These newer elements can provide a lot of value for small business owners, so I recommend you take the time to fill out information and activate relevant features.

Posts

Posts are like blog posts, except they appear within your Google My Business profile. Increasingly, people are finding that these posts are helpful in SEO.

Additionally, they’re a great way to get useful information out there about your business. What you put in the posts is up to you, so they’re a versatile tool. You can share information about an upcoming sale, provide a discount on a product that consumers can find on your website, or it can be a post with helpful tips about something related to your field or industry. Posts can be updated frequently, so you can make them a go-to source for current information about your business.

Appointment Calendar

From hair salons to plumbers, there are service providers across many industries that need to manage appointments from clients. This new feature on Google My Business allows you to display a calendar of open spots, and prospects and customers can book directly through your Google My Business page.

Direct Messaging

Google has created a direct messaging option, so that people can send you messages right through the platform. You can set these chats to come directly to a phone line you’ve established for texting. Your number itself won’t be displayed on Google; rather, anyone clicking the messaging link will be able to send a note from their computer or mobile device and it will come through to you as an SMS on your phone.

Q&A

This can be a tricky feature to manage, but Google now includes a Q&A section where customers can ask a question, and either you as the business owner or other Google users can respond. It’s a good practice to keep an eye out for Q&As so that you are the one to answer them. Sometimes when your fans get to it first, they inadvertently provide incorrect information about your business, and you don’t want that out there on the internet!

Google Reviews

Google My Business is the house for Google reviews. Over the years, reviews have become a huge ranking factor, so they’re important for SEO. But perhaps even more critically, they serve as social proof. Many people won’t buy from businesses that have either low or no ratings.

That’s why it’s important to respond to all reviews, whether they’re good, bad, or indifferent. Let people know you appreciate their positive feedback. For those who have a complaint or issue, responding kindly and positively can help not only win back that customer, but impress others who happen upon your professional response to the unhappy person.

Don’t stress out about a bad review. In fact, there’s research that shows people don’t trust a business that has a perfect 5/5. You’re actually better off with an aggregate rating of between 4.2 and 4.5.  And in the end, how you respond is more important than the bad review itself.

Driving Traffic to Your GMB Page

There are lots of reasons you might want to drive traffic directly to your Google My Business page (soliciting reviews is certainly one of them!). Google now allows business owners to create a short branded URL so that you can share that with people and people easily direct them to your Google My Business page.

Don’t try to get creative with the creation of this URL. Pick something that makes sense with your business name, so that it’s easily identifiable as a URL that’s linked to you. Once you’ve created this URL, you can include it in your email signature, on store receipts, or on printed materials your technicians hand out to customers in order to drive reviewers to your Google My Business page.

Insights

Once you’ve gotten all of the features of your Google My Business page up and running, it’s time to take a look at the analytics on the back end of the platform. There is a treasure trove of information here, and Google keeps adding stuff to make it even more useful.

You can see data about how people are interacting with your Google My Business Page. The performance tab will give you an overview of the traffic to your page. You can see the number of views, searches, and actions for your listing on a week-by-week basis.

Google My Business Insights homepage

You can see information about who’s asking for driving directions to your store. Google will break it down by zip code, showing where most of your customers are coming from.

Google My Business directions requests

Google also tracks phone call activity. You can see when customers call your business, broken down by days and times. A lot of businesses have certain days or times of the day when they get most of their calls. Knowing this information can inform how you staff your phones. For example, if you get a high volume of sales calls on Monday mornings, you might want to make sure you always have a salesperson in the office at that time, rather than relying on your receptionist to forward those calls to a voicemail.

Google My Business Insights phone calls

And last but certainly not least, check out search queries. You can see which search terms are leading people to your Google My Business profile. This is not only helpful information here, it can also inform what you do in terms of website SEO and outlining keywords for paid search efforts.

Google My Business is an invaluable tool for local business owners. It’s another way to get noticed on Google. It can boost your search rankings. It allows customers to get in touch with you directly and book services seamlessly through the platform. Plus, it provides you with lots of detailed reporting on the back end so that you can better understand your customers and their needs. If you’re not already on Google My Business, now is the time to claim your profile, and if you haven’t been too active there thus far, I hope this information inspires you to get the most out of the platform.

Like this show? Click on over and give us a review on iTunes, please!

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Check out smartpress.com/dtm to find out more about Smartpress and get a free paper sample book, exclusively for Duct Tape Marketing Podcast listeners.

Setting Priorities to Make Time for What Matters

Setting Priorities to Make Time for What Matters written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Vanderkam
Podcast Transcript

Laura VanderkamToday on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities.

Vanderkam is the author of several other time-management and productivity books, including Off the Clock: Feel Less Busy By Getting More Done (which she discussed on a previous Duct Tape Marketing Podcast episode!), I Know How She Does It, and What the Most Successful People Do Before Breakfast.

She has contributed to numerous publications, including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She also hosts the podcast Before Breakfast, featuring a new episode each weekday.

Questions I ask Laura Vanderkam:

  • What do the most productive people do before breakfast?
  • How do we make sure that we’re getting the most out of our leisure time?
  • How have you been successful in getting people to track their time?

What you’ll learn if you give a listen:

  • Why most of us don’t have any idea how we spend our time each day, and how to get more mindful about managing our time.
  • Why we should be as intentional in planning our leisure time as we are in managing our business priorities.
  • How we can best work on planning out our time, and when to take the time to do it.

Key takeaways from the episode and more about Laura Vanderkam:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Everything You Need to Know About Creating Strategic Content

Everything You Need to Know About Creating Strategic Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker
Podcast Transcript

Rachel Parker headshotContent, content, content—are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Rachel Parker, CEO of Resonance Content Marketing. She is also the author of The Content Marketing Coach: Everything you need to get in the game … and win! Rachel and I discuss the best strategies and tactics involved in producing high-quality content.

Rachel knows all about content marketing. Throughout her 15-year marketing career, she’s developed a distinct talent for being able to communicate in the voice of the client. Rachel has helped well-known brands to connect with their customers.

Questions I ask Rachel Parker:

  • What exactly is content? And what are some suggested approaches for small business owners, or someone who just doesn’t have a lot of time, to produce quality content in a timely manner?
  • How do you make content the voice of strategy, versus just another tactic?
  • Do you have tips for creating content that people really want to share?

What you’ll learn if you give a listen:

  • Why a blog or frequent publishing is essential for any business.
  • How to really identify with your audience and, in turn, produce content specific to their needs.
  • What constitutes a good marketing strategy and how it affects your sales funnel.

Key takeaways from the episode and more about Rachel Parker:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Learning to Speak Like a Pro

Learning to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin
Podcast Transcript

Grant Baldwin headshotLots of folks seem to be teaching public speaking these days, and with good reason. While becoming a sought-after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Grant Baldwin: speaker, author, blogger, podcaster and founder of the Speaker Lab Podcast and the Speaker Lab Summit. Baldwin and I talk about how public speaking can help generate revenue, both as a profession, as well as promotionally to increase sales.

Baldwin knows all about public speaking. Starting out as a youth pastor, he has since evolved his love for speaking. Baldwin has presented to audiences all over the country in conferences, assemblies, conventions and other events.

Questions I ask Grant Baldwin:

  • What are some of your resources and best strategies to improve public speaking skills?
  • How do I start to pick up business and land paid gigs? What are some tools you use?
  • Can you tell us a little bit about the training, workshops, and courses that are currently available?

What you’ll learn if you give a listen:

  • Why understanding your why, what and who is critical to building your business.
  • How practice really does lead to perfection—where to find smaller events that are perfect for practice.
  • What the pros and cons are to using an agency or bureau.

Key takeaways from the episode and more about Grant Baldwin:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

 

Growing Your Business with Chat Bots

Growing Your Business with Chat Bots written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Warner
Podcast Transcript

Andrew Warner

My guest for this episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today.

Warner was one of the pioneers of the internet startup scene—starting online in 1997 and growing his business into a multi-million dollar venture.

After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. With Mixergy, he invites proven entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy.

Questions I ask Andrew Warner:

  • Why should people be paying attention to chat bots?
  • What are some business use cases for chat bots?
  • How will chat bots evolve?

What you’ll learn if you give a listen:

  • Why people should pay attention to chat bots.
  • How chat bots can help your customer service.
  • How email and chat bots can work hand-in-hand.

Key takeaways from the episode and more about Andrew Warner:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

How to Win Your Clients in Bulk

How to Win Your Clients in Bulk written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeanna Pool
Podcast Transcript

Jeanna Pool headshotToday’s guest on the podcast is marketing expert, speaker, and author Jeanna Pool. She owns her own marketing firm, Marketing for Solos, and has worked with clients such as Apple, Motorola, Sun Microsystems, and Benjamin Moore Paints.

She has also written several books including Marketing for Solos, and she is a regular keynote speaker, sharing her insights and expertise about the field of marketing.

Additionally, she has created a course, Clients in BULK, that teaches small business owners how to sign up all of their clients at one time, over a single day or weekend of work.

On this episode, she shares her offline marketing secrets that make it possible to generate an extraordinary amount of business in a very short period of time.

Questions I ask Jeanna Pool:

  • You’re suggesting that people get their marketing clients offline; how is that possible?
  • How do you fill the gap between maintaining your integrity, avoiding getting too salesy, and doing the work to sign up new clients?
  • How can you apply this sales technique if you’re not offering big packages?

What you’ll learn if you give a listen:

  • Why speaking at events or conferences can help to shorten the sales cycle significantly.
  • What role establishing your authority has in making sales.
  • Why looking for opportunities to speak to your niche audience is the key to getting the best ROI for your efforts.

Key takeaways from the episode and more about Jeanna Pool:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

The Three Step System for Keeping Clients for Three Years or Longer

Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer

I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant Network.

The topic of this podcast relates to any business, but especially to those in a service business or those who are marketing consultants. When you’re running this type of business, the key to success is developing a specific method for keeping clients happy and getting them increasingly better results over the years.

My business took off when I realized that there was a process to doing this, and in the intervening years, I’ve created a three step system, which I share with the Consultant Network, that helps them to keep clients for three years or longer. Today, I’m going to share that process with you.

1. Develop a Repeatable Process

Having a process that you can repeat and get better at is one of the secrets to scaling a consulting firm and keeping clients longer.

The Duct Tape Marketing System is our repeatable system. It relies heavily on the idea of placing strategy before tactics; we call our practice strategy first. We help our clients understand who their ideal client is, what their core message and value proposition are, and then use content as the voice of that strategy. All of this is mapped out over the customer journey, or what we call the marketing hourglass. Any client that walks through our door gets a variation of this service. After that, we get into build, grow, and ignite—our terminology for our implementation steps.

This allows us to have a repeatable process that isn’t simply cookie cutter. In reality, 80 percent of small businesses all need the same 80 percent of services. They just need those services applied in slightly different ways, depending on the specifics of their business and their core strengths. That is really what the consulting part of the job is; the other stuff is about implementation.

Beyond the repeatable marketing system for developing your strategy, you must also have a repeatable methodology. Every client is educated the same way, converted the same way, the discovery process and research you do for the client is managed the same way. You not only have a repeatable process for getting them results, you also have a repeatable process for their experience.Duct Tape Marketing System

Our system is also built around the fact that marketing is always changing and evolving. We have 11 channels that our approach is built around.

We have to understand that all of these channels exist, and our job is to look at where each business is and then see which channels make sense for them. For example, if a business has an outdated website and no social media presence, they’re not going to be ready to start a podcast. We’ve got to go back to basics with them and get those foundational steps up and running before moving on to other channels.

We use the build, grow, and ignite roadmap to show a client how they’ll move down the roadmap. We charge a monthly retainer fee and can show a client exactly where we’re going to take them. A lot of consultants sell a project or specific result; we show clients how they have the ability to grow over the years if they stick with us and our broader plan for their business.

2. You Need a Consistent Flow of Leads (and a Process to Convert Them)

You don’t need a ton of leads or a complicated funnel to find them, you just need to make those leads convert. You need to get to a point where 50, 60, or 80 percent of those leads see a compelling reason to hire you.

A lot of consultants can get by with only a handful of clients at any given time. That means you only need to be speaking to two or three leads—as long as they’re the right leads—every month.

It’s important to establish a set of funnels. Don’t just put all of your prospecting eggs in one basket. Network with strategic partners to tap into their existing set of customers and contacts. Go out and speak at relevant events and conferences, establishing yourself as a thought leader and showing to people the value that you could add to their business, should they choose to hire you.

Content plays a huge role in the prospecting process. I’ve been speaking a lot recently about the value of hub pages.

hub pages graphic description

If you want an example for how a hub page looks in the wild, check out our local marketing guide. This page is structured in a way that looks like an online course, and it contains everything you could want to know about local marketing. A lot of this content was written long before we created this hub page, but it was scattered everywhere.

We know people are looking for information about this broad topic, so we built a hub pages where we’ve taken all of our relevant content that we’ve written over the years, and structured it in a way that would be helpful for someone looking for a total crash course on the topic.

Then on the page we include a content upgrade—someone looking for local marketing tips is probably interested in the local SEO checklist, too. From there, we capture their email address and are able to start a conversation that gets us on the road to nurturing that lead.

Once we’ve shared information via our hub page and gotten the attention of leads with a content upgrade, we offer our Total Online Presence Audit. As a part of this audit process, we’ll look at your website and understand the message; look at the content, structure, SEO, paid leads, competitive landscape; and then provide you with a full report and recommendations on what should be your top priorities.

We charge a little money for this service. And the reason we do this is because it attracts leads that have the mentality of wanting to invest in their marketing. We’re then able to use the research from the Total Online Presence Audit to put together a thoughtful, specific proposal for that business, should they choose to engage us for marketing services.

This approach not only allows us to convert more people, but to also convert them to a higher priced fee. Customers get bought into wanting to really fix the problems we’ve identified, and then we’re able to convince them of the value of investing in a broader marketing strategy.

3. Have Trained Partners and an Account Team

Unless you’re just doing strategy consulting and not offering any sort of implementation, you’re going to need extra hands to help you get it all done. It doesn’t make sense for you as the consultant who’s building the business to spend time on implementation for each of your clients. You need to be free to do the higher level thinking on behalf of your clients and on scaling your own business.

Bringing in a team of qualified partners and an account team allows you to free up your time. And when your process is repeatable, it’s easy to delegate tasks to this team.

There are components of a repeatable process that you can train outside people to do. There are so many great freelance remote workers out there; you as the consultant can do the strategic thinking, but then you can ask the account manager to deal with the more tactical work.

They can also manage reporting. An account manager is able to keep track of both your clients and your partners, communicating with them on a weekly basis. You as the consultant can then stay at the strategic level, but you can remain in clients’ fields of vision each week so that they know they’re being taken care of.

Bonus Step: Invest in a Mentor and Community

When you’re a solopreneur, it’s important to have a community for feedback and support. You want proof that you’re not crazy, help finding new clients, and feedback on your strategy and approach.

Working by yourself in a room every day can be lonely and leave you feeling disconnected. Finding a community that is doing the same thing you’re doing can be extremely valuable (both in growing your business and keeping your spirits high).

If you’re a consultant and anything resonates that you’ve heard here today resonates, check out ducttape.me/discover for information on upcoming live trainings with me, where I walk you through the methodology of our Duct Tape Marketing Consultant Network.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

How to Make Your Brand Unskippable

Marketing Podcast with Jim Kukral
Podcast Transcript

Jim Kukral headshot

Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career.

As an entrepreneur, he has started and sold two of his own online marketing agencies. His writings about marketing have appeared in The Wall Street Journal, the New York Times, USA Today, Huffington Post, and other major publications. He has also taught marketing as an adjunct professor at The University of San Francisco.

On this episode, we discuss his latest book, and Kukral shares the secrets to applying his unskippable method to marketing and brand missions for any business in order to strengthen revenues and build a lifelong customer base.

Questions I ask Jim Kukral:

  • What does it mean to be unskippable?
  • How does someone in a less-than-glamorous industry make themselves unskippable?
  • How are the disruptors creating new buyer behavior?

What you’ll learn if you give a listen:

  • What role belief-driven buyers play in building a repeat customer base.
  • Why understanding how people think is the key to creating an effective marketing approach.
  • How you can disrupt industries by creating joyful experiences.

Key takeaways from the episode and more about Jim Kukral:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.

Taking Relationship Marketing to the Next Level

Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Zvi Band
Podcast TranscriptZvi Band headshot

Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder.

Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and connections in his own backyard, in the Washington, DC area. He co-founded Proudly Made in DC for local startups and the DC Tech Startups Meetup group.

His book, Success Is in Your Sphere, delves even further into the topic, providing a step-by-step approach to leveraging your existing relationships to your advantage.

On today’s episode, Band shares what he’s learned about networking and relationship building over the years, and teaches listeners best practices for getting the most out of their existing contact list.

Questions I ask Zvi Band:

  • How does technology make it harder (or easier) to have intentional relationships?
  • What is the role of social media in intentional relationships?
  • What is the difference between networking and relationship marketing?

What you’ll learn if you give a listen:

  • Why your business’s most important asset might be your contact list, rather than your pipeline.
  • How to prioritize our contact efforts.
  • Why asking for help can actually help you to build relationships.

Key takeaways from the episode and more about Zvi Band:

Like this show? Click on over and give us a review on iTunes, please!

ZeroBounce logo

This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce.

Email is still an important marketing channel, but it’s gotten harder to get into inboxes. ZeroBounce is an email verification system that will validate your opt-ins. They integrate with all of the major services you’re already using like MailChimp and HubSpot. Check them out at ZeroBounce.net.

The Ins and Outs of Marketing Automation

The Ins and Outs of Marketing Automation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Vandeboom
Podcast Transcript

Jason Vandeboom headshotToday on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason Vandeboom.

ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, and their predictive technology can help you to send highly individualized content to the right customers at the right time to generate the best results.

Vandeboom and I talk all things marketing automation and personalization on this episode.

Questions I ask Jason Vandeboom:

  • How do we really ensure personalization?
  • How do we manage customized timing and content within automation?
  • What’s the best practice for getting more information about customers after they’ve initially reached out?

What you’ll learn if you give a listen:

  • How to strike the right balance between automation and human touch.
  • Why it’s important to think about content delivery method as well as the message.
  • Why the future of marketing automation is about individualization.

Key takeaways from the episode and more about Jason Vandeboom:

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