Monthly Archives: August 2020

How the Power of Positive Thinking Turns into a Successful Business

How the Power of Positive Thinking Turns into a Successful Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Schmidt

notes to selfIn this episode of the Duct Tape Marketing Podcast, I interview Laura Schmidt, founder of notes to self, llc.

The idea for notes to self® socks arrived while she was looking at her feet. During a trip to Western Kansas with her family on New Year’s Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. She was thinking about one of her favorite topics, positive affirmations, and how the subconscious mind is most receptive early in the morning and late at night. At that moment, she turned to her husband, Garret,and said, “I think I’m going to put positive affirmations on the toes of socks!”

Laura’s hard work and a positive attitude have resulted in success in the corporate world, in direct sales, and as a dedicated mother of three in Prairie Village, Kansas. Laura’s enthusiasm comes from helping others increase their confidence and reach their goals. She says, “I like the idea that someone wearing the socks sees a phrase such as ‘I am strong’ first thing in the morning when they are putting on their shoes, and at the end of the day.” All day long, that positive reminder, said in the present tense, is there. The wearer has the choice to share that message with others, or it can be private. Either way, that positive phrase is influencing their thoughts and actions.

In the summer of 2011, Laura’s daughter wore one of the first prototypes, “I am confident,” to volleyball practice, and gave mom great feedback. Since then, hundreds of thousands of people have worn all sorts of notes to self® socks – high-quality athletic socks with arch support and mesh top – with an extra spring in their step. Laura supports other small U.S. businesses by having them made exclusively in the U.S.A. Socks are regularly donated to non-profit organizations. Laura hopes that notes to self® socks give people, especially the young, encouragement and confidence to become the best that they can be!

Questions I ask Laura Schmidt:

  • So what do you do?
  • Why socks?
  • What’s the craziest request you’ve had?
  • How do you effectively market your business?

What you’ll learn if you give a listen:

  • What is notes to self
  • The ah ha moment that created a sock company
  • How the marketing vision changed from just social media to include strategic partners and beyond
  • How notes to self has been able to donate over 71,000 pairs of socks to homeless shelters and schools

More about Laura Schmidt:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

Do You Rent or Own Your Marketing?

Do You Rent or Own Your Marketing? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Certified Marketing ManagerIn this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape Marketing.

Around the beginning of the year, I wrote my predictions for 2020. Now no one could have predicted where we are today. But one of my predictions that is starting to come true is that more small business owners are taking marketing in house. Not only is it a tremendous trend but it’s very powerful. By building an internal team you have an aspect of owning your marketing instead of renting it. Now, this doesn’t take away from working with a consultant, someone who at a high level can help you reach your goals. But creating infrastructure internally can add significant value. Let me tell you more

What you’ll learn if you give a listen:

  • What elements of marketing are most effective for outside help vs what you would own internally
  • How to train a new hire on marketing
  • How to take your small business to the next level

More about our Certified Marketing Manager:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

How to Have a Better Work Week

How to Have a Better Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Glazer

Robert GlazerIn this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer, the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to elevate.

Robert was named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.

He shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Robert is also the Wall Street Journal, USA Today and international bestselling author of four books: ElevateFriday ForwardPerformance Partnerships and How To Make Virtual Teams Work.

Questions I ask Robert Glazer:

  • You curated your book from a weekly newsletter, tell us about that.
  • How did you curate ideas into a book that you’ve already written?
  • What are the lessons you are trying to impart in this book?
  • What lessons did you learn while writing this book?

What you’ll learn if you give a listen:

  • How a section in a company newsletter turned into a book idea
  • How to use audience feedback to curate ideas or continue to work on them
  • The importance of positive habits
  • How success can come from people who stick with it, it being what it is you really want

More about Robert Glazer:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Scale Your Business by Adding Systems

Scale Your Business by Adding Systems written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Jenyns

systems In this episode of the Duct Tape Marketing Podcast, I interview David Jenyns author of SYSTEMology.

After working in his own business (Melbourne SEO & Video) for more than 10 years and being trapped in the day-to-day operations, David Jenyns had his wake up call with the birth of his first son. It was at the moment he decided not to be the ‘too busy’ dad who missed seeing his kids grow up because he worked 60+ hours a week.

Having been involved with a franchised business before, David knew systemisation was the missing piece within his current business. With a clear vision on what needed to be done, he gave himself one year to ‘replace’ himself within the business.

Granted, it took a little longer than expected, but with lots of trial and error, he documented his business to a level where it operated without him – three years later. The final step in achieving his goal was to hire a CEO who still, to this day, runs that business.

This of course, was just the beginning of his journey. Through this process, David became a systems devotee and went on to found systemHUB.com and SYSTEMology™. Today David and his team of SYSTEMologists are on a mission to free all business owners – who are trapped just like he once was – on a worldwide scale.

Questions I ask David Jenyns:

  • When is a business mature enough to document their systems?
  • Why do we see so many small businesses fail at systems?
  • Do you need a systems police within your business?

What you’ll learn if you give a listen:

  • How to identify what is working
  • How bad habits form in a small business that limits success
  • Who the right fit to be your systems coordinator is – hint it’s not normally the business owner

More about David Jenyns:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Creating Community Focused on Shared Experiences

Creating Community Focused on Shared Experiences written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donald Miller

communityIn this episode of the Duct Tape Marketing Podcast, I interview Jim Deters, CEO of Gravity Haus. The Gravity Haus mission is to create a globally conscious community for the modern adventurer.

The Gravity Haus community consists of those who care about the planet and their personal growth. Based in the heart of the Rocky Mountains, they are built for a community that is tailored to adventure. The Gravity Haus has curated a sustainable experience for an adventure-loving community specializing in uniquely designed guestrooms, functional coworking spaces, world-class guided experiences, thoughtfully crafted food and cocktails, and holistic training and recovery.

Jim Deters previously co-founded Galvanize, a hub for tech entrepreneurs. With several Galvanize campus there are hundreds of students learning industry-leading skills in software development and data science, alongside representatives from the area’s top startups and some of the world’s most prestigious tech companies.

Questions I ask Jim Deters:

  • What does this new model focused on community around experiences look like?
  • What experiences did you have that caused you to create this idea?
  • What type of community are you creating?
  • How has 2020 affected demand?
  • What were your challenges in creating these properties?

What you’ll learn if you give a listen:

  • The insight that created a new model for creating a suite of lifestyle brands
  • Community had been created around schools or religion but now we see communities being created by shared experiences
  • How 2020 is creating an urban exit

More about Jim Deters:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.