A Look at 2020 Home Services Growth

A Look at 2020 Home Services Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tommy Mellow

Home Service ExpertIn this episode of the Duct Tape Marketing Podcast, I interview Tommy Mellow the founder of A1 Garage Doors, a $50M home service business. 

Tommy also created The Home Service Expert, the No. 1 learning resource for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or any other home service niche.

He created The Home Service Expert to share his knowledge with other entrepreneurs so that they can grow their businesses just like he did.

Questions I ask Tommy Mellow:

  • Home services are booming right now – what challenges are being created because of this? 
  • For our home service clients, hiring is their #1 issue currently – what are you doing to address this? 
  •  How are you differentiating A1 Garage Services?
  • SEO – local – map pack – paid ads – direct mail – they are all important. What’s most important to you right now?
  • What are you doing to encourage referrals and reviews?
  • What are you doing offline? 
  • How are you creating an experience above and beyond a service?  

More about Tommy Mellow:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to Update Your Website Policy When Laws Change

How to Update Your Website Policy When Laws Change written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donata Kalnenaite

Donata KalnenaiteIn this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon.

Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certified information privacy professional. She often volunteers at the Illinois State Bar Association holding courses on the General Data Protection Regulation where she teaches other attorneys on the importance of privacy and what Privacy Policies should contain. In her free time, Donata enjoys bee keeping, hunting for morel mushrooms and walks with her fiancé and two dogs.

Questions I ask Donata Kalnenaite:

  • As a website owner do we need to pay attention to the terms of service or privacy notes?
  • Does anyone really enforce these matters?
  • If you don’t have one does it effect purchases?
  • What part of these terms are protection for the business owner?
  • “We collect cookies” how important is it to include this?
  • If you purchased your terms back in 1990 are they still good?
  • Are there certain industries that are more at risk?
  • How do companies that sell data fit into this?

More about Donata Kalnenaite:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

The Importance of Credibility in Business

The Importance of Credibility in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sharon Vinderine

Sharon Vinderine In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine, the founder of Parent Tested Parent Approved.

When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word of mouth when it comes to marketing to parents. Since founding the Toronto-based company over a decade ago, Sharon has become an in-demand guest on some of the most top-rated programs in North America, and the PTPA Seal of Approval is one of the top three most recognized awards in the U.S.

Questions I ask Sharon Vinderine:

  • How did the idea for PTPA start? 
  • Was there a model you followed?
  • What is the process of receiving the Seal of Approval? 
  • What has been the biggest contributor to your success as an entrepreneur?
  • How does your company make an impact on society?
  • How have you stayed ahead of your business over the last 13 years as the market has changed?
  • Started with kids and baby products, where are you today?
  • Are companies coming to you for a new product or is it more for rebranding?
  • What are some of the best lessons you’ve in your time in business that have made a real difference for you?

More about Sharon Vinderine:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to Use PR to Build Credibility for Your Business

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gloria Chou

PRIn this episode of the Duct Tape Marketing Podcast, I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR.

Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often hear from founders doing incredible things that the reason they aren’t telling their story to a wider audience is because they think they “aren’t ready yet.”

As someone who has worked extensively with early-stage founders and have gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal before they are even funded or launched, she has discovered that this is the #1 limiting belief that stands between where they are now, and where they would like to go.

Her approach to PR is unconventional and unlike anything you’ve seen, because she created them out of necessity. She has never worked at an agency or never had industry contacts or relationships with journalists when she began, and have never spent a penny on ads or sponsored content to this day. She learned how to “hack” her own PR by cold calling/emailing thousands of editors and learned what works to create her winning methods she now teaches to early-stage founders.

Questions I ask Gloria Chou:

  • In this day and age what is PR?
  • Has blogging changed the role of accredited journalists?
  • How do you break through the clutter when pitching?
  • What role does a press release play?

What you’ll learn if you give a listen:

  • The role of PR is to build credibility
  • How to connect with journalists
  • How to tailor your pitch
  • How press releases can turn into exclusives

More about Gloria Chou:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

Great Reviews Provide Proof That You Keep Your Promises

Great Reviews Provide Proof That You Keep Your Promises written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews.

You know those Google and Facebook first start reviews we all know and love. It’s become a crucial part of marketing these days. Let’s face it when we go to make a purchase, the presence of a lot of 4 or 5-star reviews provides us with a level of trust that this is someone we want to do business with. Something that is sometimes overlooked is the actual words that the reviewer uses above and beyond the stars.

What you’ll learn if you give a listen:

  • How to get more ideal clients like the ones that are already leaving you 5-star reviews
  • How you don’t provide a service your clients had a problem and you solved it wonderfully while providing a good experience
  • How to use reviews to update your core messaging
  • How to use reviews to inspire brilliant marketing from email subject lines to Facebook ads

Like this show? Click on over and give us a review on iTunes, please!

Less Annoying CRM logo

 

 

Less Annoying CRM AwardThis episode of the Duct Tape Marketing Podcast is brought to you by Less Annoying CRM.

Less Annoying CRM is a simple contact and lead manager built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Less Annoying CRM is founded on three core principles: simplicity, affordability, and outstanding customer service.

Less Annoying CRM has a special offer just for listeners of Duct Tape Marketing Podcast.  All users get an unlimited 60-day free trial to exhaustively test every aspect of the CRM. There is no prepayment or obligation to try it out. https://www.lessannoyingcrm.com/hello/ducttapemarketing