How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Darryl Leniuk

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Darryl Leniuk. Darryl has been in the Duct Tape Marketing Network for 3 years now. He comes from a background as a journalist and his niche is tourism marketing and public relations. He’s passionate about helping premium tour operators, adventure travel businesses and outdoor brands drive sales with strategic online marketing and powerful storytelling. With nearly two decades’ experience working in travel media, he brings a powerful skillset to the table. Aventur Marketing’s strategy-before-tactics approach has helped grow tourism businesses around the world, with industry-leading digital marketing tactics and public relations.

Questions Sara asks Darryl Leniuk:

  • What influenced you to launch your own marketing agency?
  • How are able to use your background in the travel and tourism industry as a marketing consultant today?
  • How do you help your clients uncover their unique story to tell?
  • With COVID greatly impacting your niche, what did 2020 look like for your clients?
  • How have your clients marketing efforts changed since the pandemic?
  • How do you see COVID impacting the tourism industry long-term?
  • Can you walk me through the different phases of your client process?
  • When do you incorporate metrics and tracking into working with clients?
  • How often do you communicate with your clients on the different metrics?
  • Is there anything you know now that you wish you would’ve known when you were first getting started?

Learn more about Darryl Leniuk:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Beating Adversity With The Power of 3

Beating Adversity With The Power of 3 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robb Hiller

In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building.

Key Takeaway:

Robb Hiller has taught the Power of 3 for many years in his work, but it came into much sharper focus as he was battling a health challenge in his life.

In this podcast episode, Robb authentically shares his story about how used the Power of 3 to overcome the major adversity he faced unexpectedly in his life. He dives into how this method gives you easy-to-use, practical tools to help overcome stressful challenges and adversity in your life, and become a better person and leader.

Questions I Ask Robb Hiller:

  • [1:29] The power of three is something you’ve taught for years, but it came into sharper focus while battling a health challenge — can you tell your story?
  • [14:25] So your Power of 3 Framework is “ask, activate, and advocate” — when you work with someone, how would you suggest someone implement this?
  • [15:37] How do people apply this framework in the day-to-day world?

More About Robb Hiller:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Weekend Favs April 17

Weekend Favs April 17 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Headers.me– Create matching cover images for the social media platforms you love without the need of any complex design tools or templates.
  • Getkeywords.io -Move ahead from keyword research to complete market analysis with 100k  locations & 45  languages around the world for Local SEO.
  • Flowrite– Flowrite turns words into ready-to-send emails, messages, and posts in your personal style. It’s designed for the most productive, and powered by AI.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Content Marketing Made Easy With Airtable

Content Marketing Made Easy With Airtable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Margaret Jones

In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. Margaret is a former journalist and currently head of content at Airtable, an organization that builds itself as a low code work management platform.

Key Takeaway:

Airtable has spread like wildfire through organizations both big and small. The app takes the best aspects of spreadsheets and databases and puts them together. Airtable does something different for everyone. For some people, it’s a CRM. For some people, it’s a content production calendar. For some people, it’s the way that they manage their entire business.

In this episode, Airtable’s first-ever content lead, Margaret Jones, joins me as we discuss what impact Airtable has had on her role as a content producer and how she’s best utilized the tool to solve problems and fill gaps in her leadership role.

Questions I Ask Margaret Jones:

  • [1:11] What does Airtable do, and what does it mean to be a low code work management platform?
  • [7:43] Are you the first head of content at Airtable?
  • [8:16] What does a head of content do, and what is your day-to-day?
  • [9:33] How is the product selling, and how do you tie that back to business objectives?
  • [12:20] What kind of content is working right now in terms of getting the most engagement or meeting your objectives?
  • [15:09] Did any good nuggets of information come out of the comprehensive research trends report called the Airtable Marketing Trends Report that you just completed that you’d like to share?

More About Margaret Jones:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Why Customers Are Your Greatest Advocates And What To Do About It

Why Customers Are Your Greatest Advocates And What To Do About It written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Kirsty Sharman

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Kirsty Sharman. Serial entrepreneur Kirsty Sharman is Founder of Referral Factory, her third company. She boasts a stellar career with over a decade of experience within technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Kirsty’s expertise as a trend spotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, and The Next Web. 

Questions Sara asks Kirsty Sharman:

  • Tell me about your background and what ultimately led you to launch your third company, Referral Factory?
  • What are some of the best practices for companies when they start asking for referrals?
  • When is the best time to request a referral from a new client?
  • How do help people overcome any awkwardness they may feel when asking for referrals?
  • Can you expand upon your idea of customers being your best advocate and how that ties into referrals?

Learn more about Kirsty Sharman:

Receive 20% off for three months at her company, Referral Factory:

  • use coupon code DUCTTAPE

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.