Create Your Own Journey

Create Your Own Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Gassner Otting

Laura Gassner OttingIn this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting.

Laura delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes. She dares listeners to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She leads them to seek new ways of leading, managing and mentoring others.

Laura’s entrepreneurial edge has been well-honed over a 25-year career that started as a Presidential Appointee in Bill Clinton’s White House, where she helped shape AmeriCorps.

She left a leadership role at the respected nonprofit search firm, Isaacson, Miller, to expand the startup ExecSearches.com. Laura also founded and ran the Nonprofit Professionals Advisory Group, which partnered with the full gamut of mission-driven nonprofit executives, from start-up dreamers to scaling social entrepreneurs to global philanthropists.

Laura is the author of Mission-Driven: Moving from Profit to Purpose (2015) and the Washington Post Best Seller Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019).

Questions I ask Laura Gassner Otting:

  • Do you think there’s a whole lot of people out there reassessing their relationship with their goals and their journey?
  • What are some ways that people can gain some clarity, especially if all you’re feeling is disruption?
  • What are you binge-watching right now?

What you’ll learn if you give a listen:

  • Why the ideas in her latest book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, are so important right now
  • What to consider when thinking about “the new normal”
  • Questions to ask yourself instead of accepting “the new normal”
  • Laura’s favorite space in the entrepreneurship journey

More about Laura Gassner Otting:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

7 Reasons Why a Podcast Can Help You Grow Your Business

7 Reasons Why a Podcast Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting.  In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.

It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.

The 7 Reasons You Should Podcast:

  1. Easier than it looks
  2. Podcasts can be repurposed
  3. Used for networking and building referrals
  4. Can build an emotional connection to your audience
  5. You can make additional revenue
  6. Increase traffic to your website
  7. Podcasting is a long-form content that people can pay attention to

Like this show? Click on over and give us a review on iTunes, please!

.store logoThis episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Building Good Relationships Is the Goal of Great Networking

Building Good Relationships Is the Goal of Great Networking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Ivan Misner

NetworkingIn this episode of the Duct Tape Marketing Podcast, I interview Dr. Ivan Misner who is the founder and chairman of the business networking organization BNI. BNI was founded in 1985, the organization now has over 9,400 chapters throughout every populated continent of the world. Last year alone, BNI generated almost 12.3 million referrals resulting in $16.7 billion dollars worth of business for its members.

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 24 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne.

Called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” by Forbes, Dr. Misner is considered to be one of the world’s leading experts on business networking.

Questions I ask Dr. Ivan Misner:

  • Networking gets a bad wrap sometimes, how have you been able to make it an intentional practice?
  • Part of the BNI model is weekly in-person meetings, how has BNI evolved during the time of no meetings?
  • You wrote a book about a year ago with your wife, Healing Can Be Easy: How I Healed Cancer with the Bodymind. Obviously there was a physical journey in there but then to take it to the mind as well; I wonder if you could share some thoughts on that experience.

What you’ll learn if you give a listen:

  • How the BNI model can assist in relationship building during networking
  • How building relationships is better during networking than being transactional
  • The significant benefit your network and referrals can bring when they are your support network

More about Dr. Ivan Misner:

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

No one can tell you how to feel right now.

No one can tell you how to feel right now. written by John Jantsch read more at Duct Tape Marketing

Well, the last few months have thrown us all for a loop; that’s for sure.

And now this, another chapter, one of unrest, undoubtedly related to the fear, hopelessness, and divisiveness brought on by heightened overwhelm of a pandemic.

Yes, riots and protests, sparked by another senseless death of a black man at the hands of a white police officer, are the logical boiling reaction to so many pent-up feelings and emotions.

And now, once again, as has been the case over the last few months, everyone wants to tell us how we should feel.

You can log on to Facebook and jump on one of the countless live broadcasts telling you how to feel. You can microdose on the news telling you how to feel, or you can overdose on the headlines and amplify those feelings beyond rational capacity.

So, what are you feeling?

Maybe it’s anger or frustration. Perhaps it’s fear and uncertainty. Maybe it’s turned to guilt because, you know, you’ve stayed silent for too long.

Don’t worry if you’re confused; people will tell you how to feel.

People will tell you to rise up, people will tell you to chill out, people will tell you that whatever you do, whatever you are thinking, it’s not enough.

But here’s the thing – only you can find and understand your truth.

I don’t know what you’re dealing with because:

  • See, I had two loving parents who provided me with a fantastic childhood – maybe you didn’t
  • I never wondered once where my next meal was coming from – maybe you did
  • I never had to work so my parents could keep the lights on – maybe you had to
  • I always felt incredibly safe in my home and my neighborhood – maybe you didn’t
  • I assumed I could go to any school I wanted – maybe you couldn’t
  • I can’t ever remember feeling unwelcome somewhere – maybe you can
  • I’ve never been pulled over by a police officer to see if I had a gun in the car – perhaps you have

The point is that our feelings are our feelings, our actions are our actions, and we must deal with them – we must own them and act accordingly.

The only thing we cannot do is feel nothing at all.

We are all in a big fat storm in an untamed sea, granted we are in many different boats in that storm, but navigate with our entire being we must.

Weekend Favs May 30

Weekend Favs May 30 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Zoom Backgrounds: Hundreds of virtual zoom backgrounds available, change your zoom background for your next meeting.
  • GIPHY: Your top source for the best & newest GIFs & Animated Stickers online.
  • Blush: An easy way to add illustrations to your projects. With collections made by artists across the globe, there’s something for everyone—and every project.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How to Get the Best Out of Your Virtual Meetings

How to Get the Best Out of Your Virtual Meetings written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Fraidenburg

online meetings In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts.

Mike’s specialties are assessment and implementation of community-building programs to establish and then maintain positive working relationships across the boundaries between organizations and the community that cares about what you do.

His book Mastering Online Meetings: 52 Tips to Engage Your Audience and Get the Best Out of Your Online Meeting was published in January this year.

Questions I ask Mike Fraidenburg:

  • Meetings for a lot of people have always been horrible regardless of the format because meetings, in general, are not run that well and now have this technology in the way. Do you feel as though this is going to make people up their game and redefine the meeting in general?
  • Are there some tips for getting more engagement particularly when you are trying to brainstorm or collaborate?
  • Would you say there are different rules for different size audiences?

What you’ll learn if you give a listen:

  • The difference between synchronous and asynchronous meetings
  • Mike’s favorite tools for different meeting types
  • How you can make sure everyone can participate even when they can’t attend the actual meeting

More about Mike Fraidenburg:

Like this show? Click on over and give us a review on iTunes, please!

 

.store logoThis episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Focus on Your Customer to Grow Your Business

Focus on Your Customer to Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Severino

strategy In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution.

Simon also teaches Growth, Strategy, and Innovation at select MBA courses across Europe. Simon is the host of a podcast The Strategy Show, a show from CEOs for CEOs, in every episode he promises you will find a new masterclass on how to grow and scale your business.

Questions I ask Simon Severino:

  • In your experience what are some of the biggest mistakes that you’ve come across that companies commonly make, especially in the strategy area?
  • Can you think of a business that you have been able to convince to simplify and that’s where growth came from rather than piling more on to get growth?
  • Would you say there is a type of business this approach works best with?

What you’ll learn if you give a listen:

  • What are Strategy Sprints and how they work
  • How to find the #1 bottleneck in companies
  • How to focus on customer growth

More about Simon Severino:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

The Small Business Guide to Podcasting

The Small Business Guide to Podcasting written by John Jantsch read more at Duct Tape Marketing

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them.

Below find seven great reasons every business should consider starting a podcast

Getting started is easier than it looks

The secret’s out, podcasting really isn’t that difficult to get started. People often assume that podcasts require a lot of fancy equipment and a large investment, and while you certainly can get to that point, you definitely don’t have to start there.

As long as you have a microphone that works, a way to record a conversation with guests (if you have guests), and a way to share the content with your audience, you’re really all set. Here’s a simple set-up that covers what you need.

  • Microphone USB Mic such as a Blue Yetti
  • Recording – You can use Squadcast, Skype or Zoom
  • Editing – Garage Band or Audacity
  • Hosting – Libsyn or Blubrry
  • Publishing – Podcast on WordPress using Blubrry Plugin
  • Distribution – iTunes/Apple, Spotify, Google Podcast, Stitcher, TuneIn

You can repurpose episodes into other forms of content

Since podcasting is audio-based, repurposing the material into other forms of content, such as video, a blog post or a series of blog posts, is a great way to create content without reinventing the wheel. Additionally, it helps to further expand your reach because part of your audience may not be podcast listeners, but they may be blog readers, and vice versa.

Rev.com is a great transcription service.

Podcasting is great for networking and building referrals

Reaching out to others to have them as a guest on your show is a great way to build your network and will also give you more chances to be asked to be a guest on other podcasts, furthering your connections even more. The more people you can connect with, the more you’ll increase the chances of referrals, leading to more opportunities and business for your company.

Along with networking and building referrals, podcasting can expand your public speaking skills as well which can lead to in-person speaking events (a great way to establish authority and credibility in your field).

It establishes an emotional connection with your audience

The format of a podcast allows you to develop a deeper relationship with your audience. You’re not hiding behind words on a page. Hearing your voice on a frequent basis makes your audience feel like they actually know you, and the more likely you are to establish an emotional connection with them, the more likely they’ll be to follow your brand and buy from you.

You can make money from it

Not all podcasters want or need to monetize, but if you are interested in making money from your show, there are a number of ways to do that, including:

  • Sponsorships
  • Affiliate marketing
  • Product promotion (be careful with how you go about this, your podcast should be entertaining and educational, not “salesy” if you want it to truly be effective)

You can increase traffic to your website

The audio portion of your podcast can drive traffic to your website simply because it helps to build your credibility and authority on your topic which often makes your audience want to visit your website to learn more. Another way this boosts site traffic is that podcasts often come with show notes (at least they should) that people can review for resources and an outline of the show. If people are on your site reviewing the show notes, or even the episode transcript, they’ll be more likely to visit other areas of your site, which will increase the odds of them converting to customers.

Another way podcasts boost site traffic is that they often come with show notes (at least they should) that people can review for resources and an outline of the show. If people are already on your site reviewing the show notes, or even the episode transcript, they’ll be more likely to visit other areas of your site, which will increase the odds of them converting to customers.

Podcasting is a type of long-form content that people actually pay attention to

Hate to say it, but our attention spans are fading. We live in a world of information overload where we only have the time to consume small bits of information at a time. With podcasts however, you can consume them at times when other forms of content are unavailable (hopefully you’re not reading a blog post while driving to work in the morning). Whereas with a podcast, you can sit in traffic for an hour and consume valuable information. Since people are engaged with podcasts for longer periods of time than other content, this gives you opportunities to showcase your knowledge and expertise in a way that you’re unable to with other formats.

Podcast Guesting is a Killer Marketing Tactic

So far we’ve focused on creating your own podcast but there are many benefits associated with being a guest of someone else’s podcast.

There’s no denying that interest in podcasting has increased over time, especially within the last 5-6 years. I think this is for a couple of reasons:

  • Content has become the air that drives so many channels
  • It’s portable and allows for multi-tasking nature of it

The combination of the two has allowed the popularity of this medium to skyrocket, both from listening and production standpoints.

While I think producing a podcast is a great idea and can provide many benefits for your business, there are also a plethora of opportunities that are there in podcasting for any business owner, namely through being a guest on another person’s podcast. Let’s dive in.

Guest interviews

Putting yourself out there as a guest on podcasts (as opposed to traditional PR with radio and TV) is one of the best things you can do for your business these days, but let me be clear, in order to be successful with it,  you must put yourself out there and pitch yourself on an ongoing basis, and truly build this as a channel for your marketing efforts.

A podcast interview is not only content, it’s great quality content. It’s a tremendous way for you to build expertise, authority, and branding for you and your business. When people hear your voice, it adds a deeper level to building trust, and the more a person trusts you, the more likely they’ll be to buy from you.

SEO and the benefits of podcasting

My friend, Phil Singleton, is one of the most knowledgeable people on SEO that I know, and he recently stated (over this past weekend, in fact) that of all the time he has spent on SEO, podcasting may be the best SEO tactic to give you the biggest bang for your buck. Being a podcast guest provides the following benefits:

  • Gives you access to an engaged audience
  • The host does the majority of the work
  • You have virtually no preparation (especially in comparison to guest blog posts)
  • High production value will make the content more shareable
  • There will likely be show notes that will drive links back to your website
  • Reviews can help build authority and credibility
  • There is a ton of repurposing potential with the content

At the end of the day, SEO really comes down to three main things:

  • Keywords– You must know what keywords your ideal client is searching for
  • Content– You must build those keywords into your content on a consistent basis
  • Links– That content must be seen and shared by other people by acquiring links from other sites to link to that content. From that, Google surmises that it’s good content.

If you focus on those few things over time, you will show up, and likely rank highly, in search engine rankings. What this means, is that a guest appearance on a podcast is your content on steroids. You get high-quality content and awareness to the podcaster’s audience (podcasts get shared more than blog posts).

Guest blog posts are a lot of work and time-consuming. Even if a podcast doesn’t have a huge following, it will likely still have more engagement than blog posts and have the ability to get more shares than regular blog posts and you will get links back to whatever it is that you’re promoting.

To make this even better, a lot of podcasters, including myself, are also creating transcripts along with their podcast episodes to have the written word content go along with the spoken content. In many cases, if you appear on a podcast, and they don’t transcribe it, many podcasters will let you transcribe it and repurpose it for additional content on your site; again, which will help to boost your SEO.

How to get on shows

Remember, this is a consistent process, not just something you do every once in a while, so it’s important that you allocate time and attention to this. Below are a few ways you can approach getting on podcasts.

Google search

Google is great at showing podcasts. Start by searching with an industry you’re interested in and google “[industry] podcast” and see what appears. Simple enough, right?

iTunes

iTunes not only categorizes podcasts, they include related searches like Google as well.

Amazon

If you click on an author link, Amazon will show related authors, which can help expand your search.

From your research, build a spreadsheet of hosts you want to reach out to. Most podcasts have some form of contact information or a form asking people to pitch themselves as a guest.

Once your spreadsheet is filled out, one of the things I’d spend time on is to think of your objective for being on a show. Make the podcast host understand the value they’ll get by interviewing you.

From a content and link objective perspective, don’t worry about how big the show is or the size of the audience. Focus on the links and content and make sure they align with your objective.

In almost all cases, you need to go out and pitch people. I can’t emphasize this enough if you listen and subscribe to their show and know the host’s listeners, what they talk about, and how they deliver value, you’ll do a much better job of showing how you’ll benefit their listeners in your pitch.

These days, podcasters are looking for guests to have one-sheets that include your bio, why you’re a good fit, what you have to offer, places you’ve appeared, what others have said about you, and so on. If a podcaster is trying to decide between you and another guest, the one-pager can go a long way. The more professional you’ll look, the better your odds are of getting chosen for the show.

How to be a great guest

Your work isn’t done once you book the podcast. In order to be a great guest and get the most value out of this exposure, you really need to prep for it.

Subscribe and listen

If you want to be on a show, subscribe to it, or at least listen to it and really educate yourself on the host’s style and type of questions he/she may ask.

Don’t sell

The purpose of the interview is to educate or entertain the host’s audience. You may have the opportunity at the end of the episode to say where people can find you and so on, but nothing will turn an interview sour faster than selling.

Answer questions succinctly

A minute to 90 seconds is often too long for a response. Prepping will help you be clear and concise in your delivery.

Sound quality

Nothing is more frustrating than listening to a podcast with poor sound quality. Before you hop on the interview, confirm you have a solid internet connection or cell reception, and take the call in a quiet space to try to eliminate any extra background noise.

Show appreciation for the opportunity

Once you’re on the call, remember to thank the host for having you on the show and express your appreciation. Once the show is complete, be sure to leave a review for the podcast on iTunes.

How to promote your interview

After the show, most podcast hosts will send you a link to promote the show, and may even send you proposed copy for social media posts. Sharing and promoting your appearance makes a lot of sense. It helps spread the word and it’s good content that people may want to share. Look for multiple ways to promote it to your network.

After everything is said and done, ask your host for a review and use it in your marketing to boost your authority. If you own a local business, have them do the review through Google. Think of this as an opportunity to produce content and get amazing links and put your SEO on steroids.

One of the best ways to get the interest of podcast hosts is to let them know you’ll be a great promotional partner as well as a great guest.

Below is a checklist of potential promotional activities once you’ve been a podcast guest.

  • Add it to Your Next Webinar
    • Do you host webinars? If so, why not make a highlight of your next one a chance to hear your recent podcast interview?
  • Email Newsletter
    • When someone signs up to receive your email newsletter you can include photos, teaser videos, quotes and Click To Tweets from the actual interview in your emails.
  • On Your Blog
    • Highlight the event with a blog post. You can include episode show notes, as well as the embedded video or audio from the interview. You can even repurpose your podcast interview into a long-form blog and then embed the audio of it at the end of the post.
  • Social Channels
    • Please post links to the podcast, videos, graphics, quotes, and photos. Facebook Live, Instagram Stories, and Snapchat are all great for real-time engagement. Also, Facebook, Instagram Images, and LinkedIn offer the perfect platforms for promoting evergreen content.
  • Retargeting and Paid Advertising
    • Paid advertising on social media can also be effective. With Facebook especially, you can create ads that are hyper-targeted for the ideal persona that will find value in your interview.
  • Email Signatures
    • The average person sent 34 business emails daily. Now think about if you have advertised your podcast interview in each one of these. That gives you the opportunity to reach even more people.