The Making of DigitalMarketer With Founder Ryan Deiss

The Making of DigitalMarketer With Founder Ryan Deiss written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Deiss

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Ryan is also a best-selling author and a sought-after speaker.

Key Takeaway:

Ryan Deiss starting building the empire of businesses he has today by selling eBooks right from his dorm room back in 1999. Fast forward to today and his company DigitalMarketer now has over 15,000 paying members and half a million subscribers that trust them to learn about digital marketing.

In this episode, Ryan shares his story and the challenges he faced along the way. He talks about his journey with the business and the pivotal moments that helped launch DigitalMarketer and the Traffic & Conversion Conference that now has a turnout of upwards of 7,000 people per year.

Questions I Ask Ryan Deiss:

  • [0:34] So your book Digital Marketing for Dummies — you probably have to update it a lot, right?
  • [3:44] What was your first foray into the world of internet marketing as we call it?
  • [7:23] When did you start DigitalMarketer?
  • [10:27] Can you share a succinct description of where DigitalMarketer is today?
  • [11:59] Do you ever feel like you get pushback from the larger organizations and need to adjust for the mainstream if you will?
  • [13:22] If someone asks you, where do you want DigitalMarketer to be three years from now, what would you say?
  • [19:20] When you’re not working, when you go on vacation, when you unplug, what do you like to do?

More About Ryan Deiss:

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

 

Why Keyword Research Should Guide Your Content Strategy

Why Keyword Research Should Guide Your Content Strategy written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Danielle Gagnon

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Danielle Gagnon. Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically – and massively – through SEO and content marketing. She is the creator of the Content Cash Machine Bootcamp, a 5-day mini course that teaches small business owners highly actionable SEO basics. Danielle also has a podcast, the Content Cash Machine, that is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Questions Sara asks Danielle Gagnon:

  • How did you go from journalism to launching your own business?
  • What led you to focus on SEO and content creation?
  • If someone is new to SEO, how do you get them started with something like keyword research?
  • What are your favorite SEO tools?
  • How do you help local businesses with their SEO?
  • Do you highlight Google My Business and other directories?
  • What’s your process for helping clients think more strategically about their marketing and content?
  • Should people have a niche?

Learn more about Danielle Gagnon:

Resources Mentioned:

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website

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Clone of Weekend Favs May 1

Clone of Weekend Favs May 1 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • BuzzSumo– We explored Twitter conversation from 115k  marketers to discover the marketing and SEO chrome extensions that marketers are actually using.
  • Wunderstock -Wunderstock is a free stock photo website with millions of beautiful free images. Check it out to find photos for your next project.
  • Butter– Butter is a video conferencing tool that empowers facilitators to run interactive, buttery smooth online workshops!

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How To Go From Blank Page To Self-Published Author

How To Go From Blank Page To Self-Published Author written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chandler Bolt

In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

Key Takeaway:

Who really needs a book? Well, the short answer is everyone. Writing a book is the best way to grow your impact, your income, and your business. And there’s something really great about doing work once and then having that work live forever. But… what do you write about? How do you even get started? And how do you publish your work?

In this episode, I spoke with Chandler Bolt — CEO and Founder of Self-Publishing School — about how to write and publish books successfully. He’s helped tons of people save 100s of hours, save $1,000s of dollars, publish books they’re proud of, and sell 1,000+ more copies in their first year.

Questions I Ask Chandler Bolt:

  • [0:58] How do you answer the question I’m sure you hear all of the time: “Do I need a book?”
  • [2:08] How do you get someone thinking about a book that’s going to make a difference?
  • [4:47] What are the pros and cons to the self-publishing route versus the route that maybe some people are more familiar with which is going with the book publisher and being sold in bookstores?
  • [5:10] How do you help people work through finding what the best option is for them?
  • [10:12] What do you do when somebody comes in and says, “I know I need a book, but I’m just not a good writer”?
  • [14:04] What are some of the key differences between a business audience that you’re writing for, and a fiction writer or someone who’s going to have a very much a consumer as their audience?
  • [17:40] What’s your advice for how somebody should approach editing or editors in the self-publishing world?
  • [20:51] What are the five foundational things that that authors need to be doing when launching a book?

More About Chandler Bolt:

More About The Duct Tape Marketing Consultant Network

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

How To Stand Out In A Noisy World

How To Stand Out In A Noisy World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

Key Takeaway:

The world is noisy, and standing out today is difficult. At its essence, marketing today is about answering one question: “How can we be heard?” If we don’t already have advantages like a big powerful website or years and years of content, how can we build momentum? What can we do to give us more hope to stand out?

Mark Schaefer set out to answer these questions. The world is stacked against us in big ways and small, and in this episode, Mark shares new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Questions I Ask Mark Schaefer:

  • [1:14] You told me about your idea for the new book and the sort of impetus for it was this, this research that you had found from the sixties called the Matthew Effect. Can you unpack that a little and tell us what exactly led you to write your most recent book, Cumulative Advantage?
  • [4:36] You use Tim Ferris’s story as a case study in your book. At one point, Tim Ferris was a nobody — was there something that he did that made things tip in his favor?
  • [7:02] What are some of these ‘seams’ as you call them that opens up and allows new players to run in?
  • [8:56] How do we start looking for tears in the status quo?
  • [10:23] In your book, you talk about once you find the tear in the seam, you then have to blow it up. Does this come down to resources or luck?
  • [15:12] What is constancy of purpose?

More About Mark Schaefer:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

Do More Of What You Love And Automate Everything Else

Do More Of What You Love And Automate Everything Else written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Natalie Furness

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Natalie Furness. Natalie started as a freelancer in 2006 and is now an award-winning entrepreneur, she is also the CEO and founder of NIAM Marketing and Atlasales, she provides account-based sales training programs. She is passionate about automating sales and marketing operations to build scalable systems for revenue growth. 

Questions Sara asks Natalie Furness:

  • Talk to me about your journey from freelancer to now owning your own international marketing agency?
  • Were there any specific challenges you faced transitioning from freelance to more of an agency?
  • Do you have or focus on any particular processes in your agency?
  • What’s the first step you take when helping a business explore automation?
  • How do you help your clients find the right tech stack for them?
  • What are some examples of really impactful ways people can automate their business?
  • Is there a fear that too much automation and technology will hurt the human experience element?
  • Is there anything that you would not recommend automating?
  • Tell me about your International Academy of Automation?

Learn more about Natalie Furness:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.