Narrowing Your Focus On Your Ideal Customer

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

Key Takeaway:

There are plenty of customers to go around. Just remember that you don’t need them all and maybe more important you don’t want them all. Not all customers are ideal – but saying no is maybe one of the scariest things there is for a business owner.

In this step, we’ll work on understanding who and what makes a perfect customer for your business. Then we’ll go to work on helping more of them understand why your business is the only logical solution for them to consider.

Topics I cover:

  • [1:14] Where to listen to step one – mapping out where your best customers want to go and step two – finding the real problem your business solves
  • [1:56] Why focus on the top 20% of your customers
  • [6:57] Ranking your customers by profitability not solely revenue
  • [8:14] Focusing on your best customers who are not only profitable but who also refer your business
  • [9:00] Crafting a message that tells the world this is who we serve
  • [9:41] If you’re trying to appeal to everyone, you turn yourself into a commodity
  • [11:26] Why you need to hone in on who you can deliver the most value to

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Finding The Real Problem Your Business Solves

Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves.

Key Takeaway:

People don’t buy the products or services because they want them, they buy them because believe they will solve a problem. As discussed in part one of this three-part series, the Ultimate Marketing Engine is a successful customer. How do you help your customer become successful? First, you need to understand what problem it is they’re trying to solve and how your product or service can be the solution.

In this step, we’ll explore how businesses that understand, communicate, and promise to solve the real problems their ideal customers face, can make a giant leap towards rendering all competition irrelevant.

Topics I cover:

  • [1:14] Where to listen to step one – mapping out where your best customers want to go
  • [2:42] Why one wants what we sell
  • [4:30] Humans do things because they desire something or lack something – our job is to connect those desires to a solution
  • [6:07] What reading Google Reviews can tell you about a business
  • [7:43] How to figure out the problem you’re trying to solve
  • [9:10] The right way to interview your best customers

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Cutting Through The Noise With Relationship-Driven Outreach

Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Dan Englander

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.

Questions Sara asks Dan Englander:

  • Can you expand on your agency’s website messaging?
  • What outreach channels do you recommend for agency’s looking to grow beyond just their warm network?
  • How do you mix scaling your outreach with keeping it personalized?
  • How do you help clients figure out what outreach messaging works best for them?
  • What subject lines do you see working the best when doing outreach?
  • How many times do you need to email someone to be effective in your outreach?
  • When working with a client, do you also consult on their sales process?
  • What recommendations do you have for handling a cold lead?
  • What advice do you have for smaller (but growing) agency’s that are looking to build their sales team?
  • Do you have any favorite tools that you use all the time and recommend?

Learn more about Dan Englander:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday

 

The Experience This! Show – The Ultimate Marketing Engine

The Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day.

You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business.

1. I’ll Be Back – by Shep Hyken

2. Get Different – by Mike Michalowicz

3. The Ultimate Marketing Engine – by me, John Jantsch

In this episode, I had the opportunity to sit down with hosts Dan Gingiss and Joey Coleman to talk about my new book, The Ultimate Marketing Engine.

People want to be members instead of customers. By focusing on making people feel like members, I show how you can create “The Ultimate Marketing Engine.”

Listen to the episode of the Experience This! Show here

 

 

 

Mapping Out Where Your Best Customers Want To Go

Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step one – taking your customers where they want to go.

Key Takeaway:

Your business succeeds when your customer succeeds. The Ultimate Marketing Engine is a successful customer. In the book, I introduce the idea of viewing your customers as members – and this isn’t like a Costco membership. The goal of serving a customer as a member is to help every member get the transformation they are seeking, not the product you are selling. In this episode of the Duct Tape Marketing Podcast, I’m talking about step one of the five steps to ridiculously consistent growth – mapping where your best customers are today and where they want to go.

Topics I cover:

  • [1:53] The Ultimate Marketing Engine is a successful customer
  • [3:33] Step one – Mapping out where your best customers are today and where they want to go
  • [4:11] Why you should start shifting your mindset to view your customers as members
  • [5:03] Creating your Customer Success Track
  • [6:10] Generating a list of milestones and creating a guaranteed roadmap
  • [9:38] The benefits of taking on this mindset of making your customers successful
  • [11:08] Why the Customer Success Track is really the overarching strategy for scaling your business

 

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Building The Ultimate Marketing Engine

Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch and Douglas Burdett

john-jantschIn this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

Key Takeaway:

What is the Ultimate Marketing Engine? It is a successful customer. Almost every other marketing book (including a couple I’ve written) gets this idea terribly wrong. 

My new book The Ultimate Marketing Engine details the evolution of my thinking around marketing over the last ten years and contains nothing but real-world ideas gathered from working with business owners and consultants every single day.

And in the book, I take you on a marketing journey. But we won’t travel the same old road you have been down before. Rather, I plan to push you to think about marketing from an entirely new point of view that allows you to create ridiculously consistent growth.

In this episode of the Duct Tape Marketing Podcast, Douglas Burdett takes on the role of guest host and digs into concepts from my new book starting with how this book is different from the many marketing books out there, viewing customers as members, moving away from the traditional marketing funnel, creating a customer success track, and so much more.

Questions Douglas Burdett asks John Jantsch:

  • [5:41] Can you talk about the resources and the course and any other bonuses folks get along with The Ultimate Marketing Engine?
  • [10:46] What new ground does The Ultimate Marketing Engine cover that makes it different from the other 350 other books that have been featured on the Marketing Book Podcast, for instance?
  • [13:07] Let’s unpack one of the biggest concepts from the book which is this idea of viewing customers as members — and full disclosure this isn’t like a Costco membership or software as a service.
  • [15:54] How does the marketing hourglass concept help a company to think differently than the traditional marketing funnel?
  • [19:39] What is a customer success track, what could a company do to begin one, and can you sketch out what that customer success track would look like?
  • [25:55] What does the top 20% actually mean? And is the issue that companies just want more customers or do they not think through who the top 20% of their customers are?
  • [30:59] You cover referrals really heavily in the book. Can you talk about the importance of referrals having a referral system? And can you also tie that in with yet another new idea from your book about helping your customers build a whole ecosystem?
  • [37:15] Explain what you mean when you say: “People don’t actually want what we’re selling.”
  • [39:27] So towards the very end of the book, the very first line is: Is your website is the hub of your marketing engine? If it’s that important, why is it in chapter nine out of 10?
  • [40:46] Tell people where they can get access to all of the resources from the book and the course.

More About The Ultimate Marketing Engine:

More About Douglas Burdett:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Weekend Favs September 18

Weekend Favs September 18 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Workona – Organize all the docs, tasks & notes for your next team project.
  • TaskAbleHQ – A Smart To-Do List, Taskable Is a Productivity Tool That Will Save You Time So You Can Stay On Track.
  • PrimoStats – You Write The Content. We’ll Add The Credibility. Save Time Researching Spend less time sifting through multiple pages on Google.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

7:47 Conversations – The Ultimate Marketing Engine

7:47 Conversations – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be.

If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.

In this episode of 7:47 Conversations, I sit down with host Chris Schembra where I detail the marketing concepts in my new book – The Ultimate Marketing Engine – that transforms how readers view their business, marketing, and customers.

Listen to the 7:47 Conversations episode here.

 

 

A Guide to Building a Sustainable Speaking Career

A Guide to Building a Sustainable Speaking Career written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Port and Andrew Davis

andrew-davis-michael-portIn this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker. He’s also worked with the Muppets. I’m also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required.

Key Takeaway:

What’s the formula for building a sustainable career as a speaker? That’s the question Michael Port and Andrew Davis set out to answer in their book, The Referable SpeakerMost advice out there tells you to spend a ton of time building your personal brand to generate more speaking opportunities. Write a blog, record podcasts, post on Instagram, and upload to YouTube. You share your expertise and insight freely. All of that hard work might get you one gig. But if you’ve been in the industry long enough, you know that you don’t actually get speaking gigs, you earn them. And you earn them by being referable.

In this episode, Michael Port and Andrew Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you’re famous, event organizers won’t buy you (or your personal brand). They’ll buy your speech, then your idea, then you―in that order.

Questions I ask Michael Port and Andrew Davis:

  • [2:15] Would you say the book is really about being a better speaker, having a better speech, and being more referable?
  • [3:07] Can you explain the first idea in the book – the speech is the cake?
  • [4:59] Why do you only need one killer speech?
  • [6:37] Would you say that a hard part for a lot of speakers is that some hired gigs want them to customize their speeches?
  • [7:56] Would you say the measure of success of your speech is whether or not you’re getting referred for new speaking opportunities?
  • [10:47] Are you making the case that this book is for somebody that is a keynote speaker wanting to go to the next level or is this for somebody that’s just starting out?
  • [11:23] How do you find your first speaking gigs?
  • [14:13] How do you get to make that transition to speaking gigs where people are there to be entertained or inspired not learn a specific skill?
  • [19:37] Does there need to be theater or entertainment in your performance?
  • [24:26] How can people learn more about your work together, individually, your book, etc.?

More About Michael Port and Andrew Davis:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.