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The Biggest Social Media Trends to Watch in 2020

The Biggest Social Media Trends to Watch in 2020 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Stelzner
Podcast Transcript

Mike Stelzner headshotToday’s guest on the podcast is social media marketing expert Mike Stelzner. He is the CEO and founder of Social Media Examiner and the producer of one of the largest social media marketing conferences, Social Media Marketing World.

Stelzner has been immersed in the world of social media marketing for many years. And since it’s a space that’s constantly changing, I’ve invited him back onto the podcast to talk about some of the biggest shifts in social media for 2020.

Whether it’s Alexa skills and flash briefings or the potential impending fall of Instagram influencers, Stelzner has insights to share about all of the social trends that should be on your radar screen. If you’re using social as a channel to market your business (and you should be!) this episode is a must-listen.

Questions I ask Mike Stelzner:

  • What are your overarching social media trends for 2020?
  • Are people fatigued with social media?
  • What’s going on with influencers?

What you’ll learn if you give a listen:

  • Where Stelzner sees Instagram Stories fitting in for small business marketers.
  • Why all businesses need to pay attention to long-form video content.
  • The value of investing in community development.

Key takeaways from the episode and more about Mike Stelzner:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Business Lessons Learned on the Baseball Field

Business Lessons Learned on the Baseball Field written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joel Goldberg
Podcast Transcript

Joel Goldberg headshot Kansas CityOn this episode of the Duct Tape Marketing Podcast, I visit with keynote speaker, leadership expert, and long-time Kansas City broadcaster Joel Goldberg.

Goldberg has been a professional broadcaster for 25 years, and has been on the broadcast team with the Kansas City Royals since 2008. But he’s recently been bitten by the entrepreneurial bug and has expanded into the world of public speaking, where he shares what he’s learned about leadership and relationship-building throughout his decades in the world of sports.

Of course, sports and business metaphors are nothing new, but Goldberg has a unique point of view about what small business owners can learn about culture, based specifically on how he’s watched the Royals build a small but mighty organization.

Questions I ask Joel Goldberg:

  • What’s the life of a baseball announcer like?
  • How does managing the wins and losses on a sports team parallel the ups and downs of running a business?
  • When you talk with business leaders, what are the elements you emphasize as part of building a championship culture?

What you’ll learn if you give a listen:

  • How a focus on culture can become a competitive advantage for small businesses.
  • What the single most important area of focus is in building a winning culture.
  • An example of why there’s not one set of traits that add up to make a great leader.

Key takeaways from the episode and more about Joel Goldberg:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Incorporating Storytelling Into Your Sales Process

Incorporating Storytelling Into Your Sales Process written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Livesay
Podcast Transcript

John Livesay headshotToday on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay.

Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar.

While some teams are still out there selling, others have learned to tell stories about what sets their business apart. It’s not enough to simply present your past work and current offerings. Today’s best sales teams are learning to build connection, express empathy, and stand out with storytelling that includes four elements: exposition, clarifying the problem, sharing the solution, and providing a surprise twist for the resolution.

Livesay goes into detail about how any business can learn to create compelling, attention-grabbing stories about their offerings and their team in order to win more new business.

Questions I ask John Livesay:

  • How would you describe storytelling in the sales environment?
  • Is there a way to use storytelling to get your foot in the door with prospects?
  • What is the surprise element you can introduce into your story to help make it more intriguing?

What you’ll learn if you give a listen:

  • How storytelling in sales can help prospects understand their problem.
  • How to improve your storytelling if you’re not a natural.
  • How to link your story up with objections.

Key takeaways from the episode and more about John Livesay:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

What Megatrends Will Shape Your Business?

What Megatrends Will Shape Your Business? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rohit Bhargava
Podcast Transcript

Rohit Bhargava headshotOn this episode of the Duct Tape Marketing Podcast, I sit down with marketer, author, and speaker Rohit Bhargava.

He is an innovation and marketing expert and the founder of the Non-Obvious Company, which has spawned a number of books under that title, including the latest: Non-Obvious Megatrends: How to See What Others Miss and Predict the Future.

This is the 10th book in the Non-Obvious series, and it’s going to be Bhargava’s last. Each year, he’s re-written the book with new trends and updates. Typically, he has a year-long horizon, but since this is the last one, he’s going for broke and reflecting on the big themes over the past decade that will dictate what we must do in the future to survive as business owners.

Today, we take a look at how these megatrends are changing life right now—this isn’t a purely academic exercise—and how they’ll continue to influence the future. Bhargava is hoping that this book will inspire entrepreneurs and business owners to not only stay ahead of the trends he’s identified, but also learn to spot their own trends that will shape their industry.

Questions I ask Rohit Bhargava:

  • Did you ever have a hard time coming up with trends for books each year?
  • Are there hits and misses on your list of megatrends from the past decade?
  • What do you do differently in your life now because of this work?

What you’ll learn if you give a listen:

  • What content curation trends Bhargava predicted (and why those trends are still relevant today).
  • What the process is for identifying seedlings of trends before others notice them.
  • How someone can profit from the ideas outlined in the book.

Key takeaways from the episode and more about Rohit Bhargava:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Advice for Today’s Marketing Agency Owners

Advice for Today’s Marketing Agency Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Drew McLellan
Podcast Transcript

Drew McLellan headshotToday on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Management Institute, an organization that helps owners of small to mid-sized marketing firms learn how to position their own businesses for growth.

McLellan hosts his own podcast and is frequently quoted and featured in publications and media outlets such as Entrepreneur, CNN, BusinessWeek, and the New York Times.

On this episode, we talk about everything that goes into running a marketing agency. McLellan shares some of the most common hurdles he sees, predicts trends coming up in the world of marketing, and offers insights into hiring a team and growing an agency.

Questions I ask Drew McLellan:

  • When you’re working with agencies, what’s the biggest problem you solve?
  • What do you see as the biggest trends that agencies need to be paying attention to?
  • How do you navigate the balance between delegating work, managing third-party folks, and taking on work yourself?

What you’ll learn if you give a listen:

  • How social media fits into today’s broader marketing landscape.
  • How to find and attract top-notch talent in a tight job market.
  • Why finding a specialty, or area of focus, for your agency is critical to growing your business.

Key takeaways from the episode and more about Drew McLellan:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Building a Fanocracy Around Your Business

Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott
Podcast Transcript

David Meerman Scott headshotOn this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott.

Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The New Rules of Marketing and PR.

Today, however, he’s here to talk about his latest book, Fanocracy, which he co-authored with his daughter, Reiko.

While we may talk about the power of social media or a great email newsletter, at the heart of any successful marketing campaign is fandom. The love and loyalty of true fans is what keeps people coming back to your business again and again. In this episode, Meerman Scott shares what any business—big or small—can do to inspire that kind of fandom for their brand.

Questions I ask David Meerman Scott:

  • How would you define the term “fanocracy?”
  • Can you unpack the tenets of how you actually go about creating fans?
  • What does letting go of control have to do with developing fandom?

What you’ll learn if you give a listen:

  • What the concept of giving freely has to do with creating a fanocracy.
  • What’s at the heart of building a fandom.
  • Why creating closeness is critical to cultivating a fanocracy and how to do it.

Key takeaways from the episode and more about David Meerman Scott:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Finding Your Brand’s Purpose

Finding Your Brand’s Purpose written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Fromm
Podcast Transcript

Jeff Fromm headshotToday on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business.

Through his work at FutureCast, Fromm studies consumer trends and consults with major brands on how to best reach their customers.

On today’s episode, Fromm and I speak about The Purpose Advantage and the major trend amongst companies to embrace a purpose-driven strategy. While it’s paid dividends for some major brands, like Glossier and Bombas socks, it’s been hard for others to make it work. We discuss what any business needs to know about creating an effective business model centered around a meaningful purpose.

Questions I ask Jeff Fromm:

  • What’s the best starting point for a brand who wants to define their purpose?
  • As brands embrace the purpose-driven movement, do they run the risk of disappointing their customers?
  • Is there a process to finding your business’s purpose?

What you’ll learn if you give a listen:

  • Why purpose needs to, metaphorically, be a verb for your business.
  • How to connect your purpose to your business model.
  • How finding your purpose can create a virtuous cycle.

Key takeaways from the episode and more about Jeff Fromm:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Discover and Embrace Your Creative Side

How to Discover and Embrace Your Creative Side written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tania Katan
Podcast Transcript

Tania Katan headshotToday on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same.

Her speaking, training, and workshops are designed to help and inspire those who may not think of themselves as creative to overcome their limiting beliefs and tap into their creative impulses. She’s keynoted at many major conferences including CiscoLive!, Expedia, Uber, S.H.E. Summit, Amazon, Etsy, Talks at Google, Humana, and TEDx.

Her work has been featured in The New York TimesUSA TodayHuffPostTIME, BuzzFeed, Money Magazine, Forbes, NPR, and Amy Poehler’s Smart Girls, among others. She’s also the author of the book Creative Trespassing: How to Put the Spark and Joy Back Into Your Work and Life.

On this episode, Katan shares how creativity can transform your organization and how to cultivate a culture that celebrates and champions creativity.

Questions I ask Tania Katan:

  • What does a creative trespasser look like?
  • How can you be a creative trespasser in an industry that isn’t considered creative?
  • Does every business need a creative consultant or coach, or is it more about creating a culture that embraces a diversity of thought?

What you’ll learn if you give a listen:

  • How to overcome your limiting beliefs.
  • Why vulnerability is an important part in the creative process, and how to make space for vulnerability in your organization.
  • What exercises you can do to help tap into your creativity.

Key takeaways from the episode and more about Tania Katan:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Putting Social Media Myths to the Test

Putting Social Media Myths to the Test written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Ayres
Podcast Transcript

Scott Ayres headshotToday’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab.

Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the first comment?” Or, “What’s the ideal length for a LinkedIn post sharing your content?”

Rather than relying on stories from marketing folklore, Ayres is using the scientific method to test different approaches on social media to see what really works.

The Social Media Lab is a great resource for marketing consultants, agencies, and business owners who are trying to keep a lot of marketing balls in the air and get the most mileage out of each social media move, while wasting as little time as possible testing approaches that don’t work. On this episode, Ayres shares some of his findings and talks about the current state of social media marketing.

Questions I ask Scott Ayres:

  • What kind of social media experiments are you running at the lab?
  • How do you account for all the variables that come into play within social media?
  • Any huge surprises that you’ve discovered in your experiments?

What you’ll learn if you give a listen:

  • How to create posts accompanying content on social media that get the greatest engagement.
  • The secret to effective hashtag placement on Instagram.
  • Why what works on social media today might not be effective next year.

Key takeaways from the episode and more about Scott Ayres:

Like this show? Click on over and give us a review on iTunes, please!

Opteo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Opteo. Opteo is a Google Ads optimization software that helps you automate the day-to-day tasks so you can handle more clients in less time.

Opteo frees you up to focus on higher-level strategy aspects of managing Google Ads accounts, and includes over 40 different optimization suggestions to help you manage keywords, improve ad creative, and optimize bids.

They’ll also send you email or Slack alerts about sudden changes in account metrics, so you’re never left wondering what’s happening with your Google Ads accounts.

To get a free, 6-week extended trial, exclusively for Duct Tape Marketing Podcast listeners, head over to opteo.com/ducttape.

Why Customer Service Must Come from the Heart

Why Customer Service Must Come from the Heart written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeanne Bliss
Podcast Transcript

Jeanne Bliss headshotToday on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association.

Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, Microsoft, Coldwell Banker, and Allstate Corporations.

She is also the author of several books, including Would You Do That To Your Mother?, which challenges business leaders to get personal and think about every customer service decision they make in terms of whether or not it’s something that would make their mom proud. On today’s episode, we discuss teachings from the book, and what you can do to build a business that creates thoughtful, personal customer experiences.

Questions I ask Jeanne Bliss:

  • How would your company act if every customer were your mom?
  • What are the traits to hire for and train for when looking for a customer service-oriented employee?
  • How do I start to operationalize through the “mom lens?”

What you’ll learn if you give a listen:

  • The role that trust plays in creating a great customer experience.
  • How all layers of the company have a huge impact on customer experience.
  • Why it’s important to blend high tech and high touch.

Key takeaways from the episode and more about Jeanne Bliss:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.