Category Archives: Marketing Tools

Auto Added by WPeMatico

What Personal Video Can Do for Your Business

What Personal Video Can Do for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Jay

In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome, which helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue.

Questions I ask David Jay:

  • The way we communicate is on a 1000 year shift. Some businesses are getting left behind while others are taking off. What does every business need to adopt today?
  • How do you create raving fans?
  • Why do written testimonials not work?
  • Why are video testimonials better?
  • Scaling the Unscalable. Why doing unscalable work is the path to scaling your company.
  • Why should businesses be spending less time on Facebook, Twitter, and Instagram and what should they be doing instead?

More about David Jay:

  • More about Warm Welcome – Don’t forget the code to get 3 months off: DTM

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Is the 1-Page Marketing Plan Right for Your Business?

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allan Dib

Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd. 

Questions I ask Rory Vaden:

  • What is a marketing plan?
  • Why do you need a marketing plan?
  • Introduce us to The 1-Page Marketing Plan
  • What is the purpose of the 1-Page Marketing Plan template?
  • What is your 3-phased approach to building a marketing plan?
  • How do you write your 1-Page Marketing Plan?
  • What are some examples of The 1-Page Marketing Plan?

More about Allan Dib:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Slow Page Speed Can Create a Bad Customer Experience

Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people. It’s important to listen to shows like this so that you can learn what to be asking people that you hire to get this done for your business.

Today’s topic is page speed or website speed, how fast your site loads when leads click on a link you sent them or that they found.

What You’ll Learn:

  • How Google uses this for ranking
  • How to test your site for speed
  • Tools to use if you are working with several sites
  • How hosting changes page speed
  • How plug-ins change page speed
  • What the major culprits are to slow page speed
  • How to fix slow page speed

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Improve Your Personal Brand

How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rory Vaden

In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time.  Rory Vaden is also the co-founder of Brand Builders Group. 

Rory is offering a free strategy call for all Duct Tape Marketing Podcast listeners. Find out more here.

Questions I ask Rory Vaden:

  • What was your entrepreneurial journey?
  • Was your door to door selling the most successful sales training?
  • How do you make more time?
  • In helping people build individual brands have you found that social media makes it harder?
  • What’s the difference between a point of view and a master of a platform?
  • How do you make money from a personal brand?
  • How do you figure out what problem a client solves?

More about Rory Vaden:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to View Customers More Like Members

How to View Customers More Like Members written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m talking about a new book I’m working on. This book will be out in the fall of 2021 but I’m already deep in working on it. One of the major themes in the book is about how so many small businesses have been forced to pivot or change. Many of these pivots and changes have created growth in a very difficult time.

Growth in good times comes can come from being at the right place at the right time. But growth can still come in bad times from being important in the life of your customers. This has been so evident over the last year with the challenges the world has faced. Loyal customers are raising hands and choosing to support businesses that they want to stick around. This level of loyalty from customers comes from something different than doing your traditional lead generation. That’s what we are going to talk about in today’s podcast.

If you listen you will learn:

  • How to tackle referrals in the digital space
  • How marketing is changing
  • How people become customers
  • The customer journey that is part of a marketers job to control
  • How to view customers more like members

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Creativity is a Choice and It’s Important

Creativity is a Choice and It’s Important written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Seth Godin

The PracticeIn this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18, 19, maybe even 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, The Practice: Shipping Creative Work, is available now.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Questions I ask Seth Godin:

  • How do we get the work done?
  • What’s creative work?
  • You’ve said reassurance is futile – what’s that mean?
  • There is no such thing as writer’s block?
  • How are skill and talent related?
  • How is good taste a skill?
  • What is perfectionism for an entrepreneur?

More about Seth Godin:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Find Inspiration in Doubt

How to Find Inspiration in Doubt written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kara Goldin

HintIn this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters.

Kara Goldin is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.

Questions I ask Kara Goldin:

  • Did you start Hint to solve a problem or disrupt an industry?
  • Who were your doubters?
  • How did you overcome the doubts?
  • Is there any part of your business that gives you heartache that you wish you could solve?
  • What was the risk of ultimately failing at Hint?
  • You’re breaking out to different industries – why?
  • What’s your favorite flavor?

More about Kara Goldin:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Does Business Investment Follow Data or Gut Feel?

Does Business Investment Follow Data or Gut Feel? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Reeves Wiedeman

Billion Dollar LoserIn this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications. 

Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight. 

Questions I ask Reeves Wiedeman:

  • Why give away the ending?
  • What was the timeline of your interviews with Adam, CEO of WeWork?
  • What was WeWork doing differently in the coworking space?
  • When interviewing Adam did you have any hint it was all smoke and mirrors?
  • Are there two sides of this story?
  • How do you get this amount of detail?
  • Is the physical social network not attainable?
  • What surprised you in your research?

More about Reeves Wiedeman:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Repurposed Content Can Increase Your Traffic 300%

Repurposed Content Can Increase Your Traffic 300% written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shaina Weisinger

social media contentIn this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing.

Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.

Questions I ask Shaina Weisinger:

  • How did Repurpose House come to be?
  • How do you create content?
  • How does Repurpose House help businesses post to multiple places?
  • What should be your basic social strategy?
  • What should your average small business (even the boring ones) be doing?
  • What works now on various platforms?
  • Where should you start? With video?
  • How do I generate leads with video or social media?
  • How does paid search play into repurposed content?

More about Jon Schram:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

What Should You Know About IT in Small Business Today?

What Should You Know About IT in Small Business Today? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Schram

The Purple GuysIn this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business. 

As President of The Purple Guys, Jon Schram is responsible for Strategic Management and the growth of the company. With over 25 years of Business and IT experience, he understands the business of business. Having built three successful startups, Jon Schram knows how to leverage technology to support growth. He believes that technology is a tool to be used strategically.

Questions I ask Jon Schram:

  • What’s a typical engagement look like in Managed IT?
  • What are some big changes in the IT world as it relates to small businesses?
  • What’s the innovative difference you’ve owned at Purple Guys?
  • What’s your opportunity with the transition to remote work?
  • Should we be using a VPN?
  • What’s been your most successful marketing element at The Purple Guys?

More about Jon Schram:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​