Monthly Archives: April 2018

Weekend Favs April 28

Weekend Favs April 28 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Visme – Visme is everything you need to tell powerful visual stories in the form of engaging presentations, infographics, and other visual content.
  • Press Conferences by Publicize – Each month we set up a press conference where your team is interviewed on a 30-minute press conference, where we’ll have at least 6 journalists call-in. At least 3 articles will then published for each press conference.
  • cchound – A curation of CC licensed music from various artists and genres for you to use, however you like, in your creative projects.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How to Help Your Local Business Get Found Online

How to Help Your Local Business Get Found Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal
Podcast Transcript

People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard.

Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.

It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself needing to pay dearly just to survive.

Here’s the tough part of about local SEO – Google pretty much sets the rules, keeps score, and owns the game, so they will continue to see how they can use local search rankings to make money – there is no getting around this fact, but savvy marketers are still finding gold by applying the techniques that allow them to show up in local and organic listings as the game is played today.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, the undisputed king of local SEO. Blumenthal is the owner of Blumenthals, one of the founders of Local U, as well as GetFiveStars, a review service that helps local businesses. He and I discuss the ever-changing world of local SEO and how you can keep up.

Blumenthal’s goal is to help local business do better and be better through feedback and reviews. He specializes in developing and assessing feedback and review strategies for location-based businesses, local search consulting, Google Maps, and local search optimization.

Questions I ask Mike Blumenthal:

  • What is the intention behind Google My Business?
  • What are the most important local ranking factors?
  • What will the Google 3-pack look like in 6-12 months from now?

What you’ll learn if you give a listen:

  • Why there is confusion around Google local business listings
  • Why local PR is important
  • Why the words used in Google reviews are important for your ranking

Key takeaways from the episode and more about Mike Blumenthal:

Need more local marketing tips? Check out our entire Guide to Local Marketing.

Weekend Favs April 21

Weekend Favs April 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • PublBox – Now you can create, organize and automate all of your social media from one place. It’s perfect for small businesses, large companies, bloggers, and anyone looking for an easy, all-in-one social media management tool.
  • Shelly – Shelly is the first smart notes app. It intelligently links notes with calendar entries.
  • Marionette Studio – Your smart solution to animate characters and environments directly in your browser.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How to Get More Time Back In Your Work Week

How to Get More Time Back In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson
Podcast Transcript

mandi ellefson

My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will lead to greater profitability.

As the founder of The Hands-Off CEO, she leads clients into greater success, life balance, and productivity by helping them free up to 20-50% of their work week. Her international clientele has seen productivity and cost savings gains of up to 67%.

As a co-author of the best seller Creating Business Growth, Mandi is a recognized expert and sought-after speaker.  Her new book Hands-Off Consulting Growth will be available this fall.

Questions I ask Mandi Ellefson:

  • What is a success map?
  • Why is delegating so hard?
  • What is the rapid delegation process?

What you’ll learn if you give a listen:

  • How to scale custom services
  • How to free up more time in your week
  • What steps to take to develop a scalability plan

Key takeaways from the episode and more about Mandi Ellefson:

Like this show? Click on over and give us a review on iTunes, please!