Category Archives: The Ultimate Marketing Engine

Auto Added by WPeMatico

The Marketing Book Podcast – The Ultimate Marketing Engine

The Marketing Book Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.

Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.

In this episode of the Marketing Book Podcast, I had the opportunity to sit down with host Douglas Burdett to talk about my new book, The Ultimate Marketing Engine. We discuss an innovative new approach to a marketing strategy that will transform how listeners view their business, their marketing, and perhaps, even how they view every customer. In this full-length interview, we get deep into the details.

Listen to the episode of the Marketing Book Podcast here

 

 

 

The $100MBA Show – The Ultimate Marketing Engine

The $100MBA Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the $100MBA Show, I had the opportunity to sit down with host Omar Zenhom to talk about concepts from my new book, The Ultimate Marketing Engine. We discuss what marketing is really for — and how to know you’re doing it right.

In other words, we’re cutting through the “hacks” to discover what really, truly works.

By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details.

Listen to the episode of the $100MBA Show here

 

 

 

The Experience This! Show – The Ultimate Marketing Engine

The Experience This! Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

This episode of the Experience This! Show feature 3 new, incredible books that launched on the very same day.

You’ll learn about how to get your customers to “come back” again and again, how D.A.D. can help you stand out in a crowd, and how to grow your business by growing your client’s business.

1. I’ll Be Back – by Shep Hyken

2. Get Different – by Mike Michalowicz

3. The Ultimate Marketing Engine – by me, John Jantsch

In this episode, I had the opportunity to sit down with hosts Dan Gingiss and Joey Coleman to talk about my new book, The Ultimate Marketing Engine.

People want to be members instead of customers. By focusing on making people feel like members, I show how you can create “The Ultimate Marketing Engine.”

Listen to the episode of the Experience This! Show here

 

 

 

7:47 Conversations – The Ultimate Marketing Engine

7:47 Conversations – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be.

If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.

In this episode of 7:47 Conversations, I sit down with host Chris Schembra where I detail the marketing concepts in my new book – The Ultimate Marketing Engine – that transforms how readers view their business, marketing, and customers.

Listen to the 7:47 Conversations episode here.

 

 

Amazing Business Radio – The Ultimate Marketing Engine

Amazing Business Radio – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Creating Customers for Life

In this episode of the Amazing Business Radio, I talk with host, Shep Hyken, about my new book The Ultimate Marketing Engine. We discuss how to serve, understand, and create evangelists out of your ideal customers.

Listen to the Amazing Business Radio episode here.

 

 

The Unstoppable CEO – The Ultimate Marketing Engine

The Unstoppable CEO – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Any business can grow and scale in good times.

Can your business thrive and survive through tough times?

Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights.

In this episode of the Unstoppable CEO podcast, I talked with host, Steve Gordon, about my new book The Ultimate Marketing Engine, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.

Listen to the Unstoppable CEO Podcast episode here.

 

 

Conversations About Collaboration Podcast – The Ultimate Marketing Engine

Conversations About Collaboration Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

I sat down with Phil Simon, host of the Conversations About Collaboration podcast, to talk about concepts from my new book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.

In this episode, we discussed the collaborative nature of marketing, Monday.com, customer journeys, automation, and referrals.

Listen to the Conversations About Collaboration Podcast with John Jantsch episode here.

 

 

Social Media Marketing Podcast – The Ultimate Marketing Engine

Social Media Marketing Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Businesses that don’t understand their customer journey will not only attract the wrong customers but also won’t be able to retain the few that they do attract.

In this episode of the Social Media Marketing podcast, I sat down with host Michael Stelzner to talk about rethinking the customer journey and a strategy you can use to optimize your marketing.

Listen to the Social Media Marketing Podcast with John Jantsch episode here.

 

 

Dig To Fly Podcast – The Ultimate Marketing Engine

Dig To Fly Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the Dig to Fly podcast, I sat down with host Karl Staib to talk about a few things — creating a business you love, how to grow that business through understanding your customer, growing your referral network, and concepts from my upcoming book, The Ultimate Marketing Engine.

Listen to the Secret to Life and Business with John Jantsch episode here.

 

 

The Business Of Story Podcast – The Ultimate Marketing Engine

The Business Of Story Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Your customers are distracted by the multitude of ways to buy. And as a business, you want to be able to cancel all the noise and confusion so you can start creating authentic relationships with your customers and convert them into life-long customers.

But, you can only turn them into customers for life by changing your view of them as a member instead of a transaction. The secret is to align your focus in helping them achieve the transformation they are seeking and focusing on their success rather than your own. Being able to guide them from where they are to where they want to go is where you will find consistent growth in your business.

In this episode of the Business of Story podcast, I sat down with host Park Howell to talk about how you can use the Marketing Hourglass that reimagines the typical customer funnel process. You’ll learn the seven prospect and customer behaviors of the marketing hourglass and how you can leverage the stories they’re telling themselves about you to attract and keep more ideal customers — all of which are concepts from my upcoming book, The Ultimate Marketing Engine.

Listen to the episode here.