Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read the full article at MarketingProfs

How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. Read the full article at MarketingProfs

Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs

We can’t control Google’s latest search algorithm, but we can harness the power of internal linking to strengthen our website’s SEO. Here are five tactics to use. Read the full article at MarketingProfs

Both B2B and B2C companies use content marketing, but their respective content strategies differ–because their audiences’ needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts. Read the full article at MarketingProfs

Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs

Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more. Read the full article at MarketingProfs

Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. Read the full article at MarketingProfs

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. Read the full article at MarketingProfs

Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs