Category Archives: Garrett Moon

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The Top 5 Duct Tape Marketing Podcast Episodes for 2018

The Top 5 Duct Tape Marketing Podcast Episodes for 2018 written by John Jantsch read more at Duct Tape Marketing

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first week in January with all new episodes and guests.

Joey Coleman – How to Attract Customers and Keep Them Forever

Joey Coleman

Joey Coleman is a marketing expert and the Chief Experience Composer at Design Symphony. He has an eclectic background that includes selling custom research to Fortune 500 executives, racing along the Great Wall, juggling in front of the Taj Mahal, and singing a solo at the Kennedy Center. He’s the author of Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days.

Biggest takeaway: Retention is really the key to your business’s longterm success. If you’re able to get involved in the customer journey earlier and stick around for longer, you can convince all of your first-time customers to become loyal, repeat ones.

Click here to listen to the episode.

Petra Kolber – Letting Go of Perfection in Order to Reach Your Goals

Petra Kolber

Petra Kolber is an expert in positive psychology and fitness. She has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman and served as a consultant to companies including Reebok, Adidas, and Gatorade. She’s also the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.

Biggest takeaway: When we attach negative emotions to the concept of perfection, striving for it can paralyze us. But when we give up the idea of being perfect and make small, sustainable changes to create new habits around our thinking, we can achieve great things.

Click here to listen to the episode.

Garrett Moon – How to Create Content that Stands Out and Gets Results

Garrett Moon

Garrett Moon is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He’s also the author of 10x Marketing Formula: Your Blueprint For Creating ‘Competition-Free Content’ That Stands Out and Gets Results.

Biggest takeaway: When creating content, you need to get specific about the problem you solve for your customer and define the one specific action you’d like them to take as a result of consuming the content. When you do that, you’ll create content that leads customers to associate the solution of their problem with your brand.

Click here to listen to the episode.

Mike Blumenthal – How to Help Your Local Business Get Found Online

Mike Blumenthal is the undisputed king of local SEO. He is the owner of Blumenthals, one of the founders of Local U and GetFiveStars, a review service that helps local businesses.

Biggest takeaway: Proximity, prominence, and relevance are the three major determining factors in how you rank in Google search results. Blumenthal covers the ins and outs of how to give your business the best shot at dominating local search and making sure you get found.

Click here to listen to the episode.

David Mihm – Tips for Attracting Local Clients

David Mihm is a digital marketing expert for small businesses, co-founder of GetListed.org (now part of Moz Local), and founder of Tidings. He previously served as Moz’s Director of Local Search Strategy, where he led the development of Moz Local.

Biggest takeaway: Google’s search results are now comprehensive enough where a customer theoretically doesn’t need to visit your website to do business with you—they can get all the information they need to complete a transaction from Google. This is why optimizing your presence on Google is critical, and Mihm shares tips on how to get the best results for your business.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

How to Create Content That Stands Out and Gets Results

How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Garrett Moon
Podcast Transcript

Garrett Moon

My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He and I discuss his new book, 10x Marketing Formula.

Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 10,000 marketing teams stay organized in 100+ countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Moon has been blogging and speaking about content marketing, social media marketing, and startup business for more than seven years. He’s been featured on sites like Entrepreneur, Forbes, Social Media Examiner, and Content Marketing Institute.

Questions I ask Garrett Moon:

  • What is the content core and is it adaptable to all channels?
  • What should a content team look like today?
  • What are some examples of people doing the 10x approach well?

What you’ll learn if you give a listen:

  • Where people really miss the boat on content ROI
  • What the most effective piece of content is
  • How to structure an editorial calendar

Key takeaways from the episode and more about Garrett Moon:

Like this show? Click on over and give us a review on iTunes, please!