Monthly Archives: September 2021

How To Create Marketing That Can’t Be Ignored

How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz

Mike MichalowiczIn this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he’s got a new book today called – Get Different: Marketing That Can’t Be Ignored!

Key Takeaway:

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.

In this episode, I talk with Mike about his new marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Questions I ask Mike Michalowicz:

  • [2:52] Do all of your books tie together?
  • [4:57] Why’d you write this book?
  • [6:19] Can you describe the research that led you to some of the conclusions in this book?
  • [9:44] It’s always fun for consultants and authors to come up with acronyms for things – can you unpack and apply the D.A.D. acronym from your book?
  • [14:55] What’s the filter for different that matters?
  • [18:53] Can you tell people all about what you’ve got prepared for them if they get a copy of Get Different?

More About Mike Michalowicz:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Boost Your Sales Success Using The Power Of Storytelling

How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Roger E. Jones

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Roger E. Jones. Roger is the authority in boosting sales success using the power of storytelling. He’s been published in Harvard Business Review and INSEAD Knowledge. A bestselling international author, his books include the Storytelling Pocketbook. his work has been featured in the Financial Times, WsJ and The Sunday Times. He’s conducted Story Selling and Storytelling sessions for global firms and SMEs around the world.

Questions Sara asks Roger E. Jones:

  • Tell me a little about your background and what led you to where you are today?
  • What is the science behind good storytelling?
  • What certain ingredients should be included in your stories to keep them focused and impactful?
  • What types of stories do you recommend businesses using?
  • Do you have a step-by-step process for helping people create their own stories?
  • What do you recommend to businesses trying to integrate their stories into their sales and marketing?
  • What is the difference between a case study and a case story?
  • What should one include in a story when posting on LinkedIn or other social channels?
  • Are there certain scenarios where you shouldn’t use storytelling?
  • What are the core differences between telling stories versus your more traditional selling?

Learn more about Roger E. Jones:

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Tapping Into The Power of SMS Marketing

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Aaron Weiche

aaron-weicheIn this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products.

Key Takeaway:

Good business depends on great conversations, but email and other forms of business communication are slow, disjointed, and not the only way that consumers want to interact.

In this episode, I talk with CEO and Co-Founder of Leadferno, Aaron Weiche, about how Leadferno is powering businesses to create better conversations and close more leads faster with Omni-channel messaging – combining SMS and messaging tools from some of the internet’s biggest platforms.

Questions I ask Aaron Weiche:

  • [2:00] How do you advise business owners who may quite frankly be fatigued from all of the available customer communication channels to manage all of them today?
  • [3:35] Do you feel like we’re to the point where we must have some sort of immediate response for almost any business?
  • [4:51] How are you trying with lead for an ode to differentiate what you’re offering from chatbots?
  • [6:06] How do we balance the fact the having a chat or something similar could create a worse experience if you don’t have someone explicitly managing instantaneous responses?
  • [7:24] Can you explain what your technology experience looks like?
  • [8:48] Google My Business has integrated texting – are you able to or is it at least a roadmap plan to integrate into all of those services that are starting to offer this feature?
  • [9:31] So many people are talking about SMS and how the open rates are higher, but many people don’t want their messaging app to turn into what email has become for a lot of people – how do you not fall into this?
  • [13:07] Can you talk about some of the classic use cases for different industries where you’ve seen things like SMS reminders work effectively?
  • [15:58] Could I create a number that people can text for the business without having to get another phone line/mobile device?
  • [17:58] How does somebody get started in a way that isn’t disruptive necessarily to their current communication channels?
  • [20:59] Where can people find out more about you and Leadferno?

More About Aaron Weiche:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Weekend Favs September 25

Weekend Favs September 25 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Museletter – Create a public profile for your content.
  • Paint With Music – Turn your paintbrush into musical instruments and compose on sensorial canvases.
  • ExactBuyer – Identify your ideal prospects, build target audiences and keep your contact & company data fresh.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

The $100MBA Show – The Ultimate Marketing Engine

The $100MBA Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the $100MBA Show, I had the opportunity to sit down with host Omar Zenhom to talk about concepts from my new book, The Ultimate Marketing Engine. We discuss what marketing is really for — and how to know you’re doing it right.

In other words, we’re cutting through the “hacks” to discover what really, truly works.

By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details.

Listen to the episode of the $100MBA Show here

 

 

 

Narrowing Your Focus On Your Ideal Customer

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

Key Takeaway:

There are plenty of customers to go around. Just remember that you don’t need them all and maybe more important you don’t want them all. Not all customers are ideal – but saying no is maybe one of the scariest things there is for a business owner.

In this step, we’ll work on understanding who and what makes a perfect customer for your business. Then we’ll go to work on helping more of them understand why your business is the only logical solution for them to consider.

Topics I cover:

  • [1:14] Where to listen to step one – mapping out where your best customers want to go and step two – finding the real problem your business solves
  • [1:56] Why focus on the top 20% of your customers
  • [6:57] Ranking your customers by profitability not solely revenue
  • [8:14] Focusing on your best customers who are not only profitable but who also refer your business
  • [9:00] Crafting a message that tells the world this is who we serve
  • [9:41] If you’re trying to appeal to everyone, you turn yourself into a commodity
  • [11:26] Why you need to hone in on who you can deliver the most value to

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.