Category Archives: Agency Spark Podcast

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Why Your Small Business Should Be Using TikTok

Why Your Small Business Should Be Using TikTok written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Alex Rossman. Alex is the Founder and CEO of Rossman Media. He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media. Since its origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider and have worked with companies such as Airbnb, OrangeTheory Fitness, Nike, Dior, Louis Vuitton and Saks Fifth Avenue to name a few.

Questions Sara asks Alex Rossman:

  • Tell me a little about your story and what led you to where you are today?
  • Should a small business be using TikTok as part of their marketing strategy?
  • Are there specific industries that are better fit for TikTok and others that aren’t?
  • What are the best practices to be aware of on TikTok for those who are new to the platform?
  • What are some of the key differences on how someone should approach TikTok versus say Facebook or Instagram?
  • How does one become a trendsetter on TikTok?
  • What is your approach to mapping out an overall TikTok strategy for your clients?
  • Any best kept secrets on how to use paid ads on TikTok?
  • Do you have any insight on how to determine a budget for paid spend on TikTok?
  • What resources do you recommend for those small business owners wanting to learn more about TikTok?

Show notes:

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Transformative Insights From Top Business Minds And Thought Leaders

Transformative Insights From Top Business Minds And Thought Leaders written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Scott Jeffrey Miller. Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller is the author of the award-winning, multivolume Mess to Success series, including Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow and the forthcoming Marketing Mess to Brand Success (May 2021) and Job Mess to Career Success (January 2022). He is the co-author of The Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team, and the author of Master Mentors: 30 Transformative Insights from Our Greatest Minds (September 2021), which features insights from his interviews with the leading thinkers of our time.

Questions Sara asks Scott Jeffrey Miller:

  • What inspired you to write your latest book, Master Mentors?
  • What are some of your favorite insights and stories from all the interviews you did for the book?
  • How do you determine if you are being fearless versus reckless?

Show notes:

  • Visit Scott’s website to find all of his books, hire him for a keynote speech, or purchase his career coaching course. Click here!
  • LinkedIn

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday

 

How To Boost Your Sales Success Using The Power Of Storytelling

How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Roger E. Jones

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Roger E. Jones. Roger is the authority in boosting sales success using the power of storytelling. He’s been published in Harvard Business Review and INSEAD Knowledge. A bestselling international author, his books include the Storytelling Pocketbook. his work has been featured in the Financial Times, WsJ and The Sunday Times. He’s conducted Story Selling and Storytelling sessions for global firms and SMEs around the world.

Questions Sara asks Roger E. Jones:

  • Tell me a little about your background and what led you to where you are today?
  • What is the science behind good storytelling?
  • What certain ingredients should be included in your stories to keep them focused and impactful?
  • What types of stories do you recommend businesses using?
  • Do you have a step-by-step process for helping people create their own stories?
  • What do you recommend to businesses trying to integrate their stories into their sales and marketing?
  • What is the difference between a case study and a case story?
  • What should one include in a story when posting on LinkedIn or other social channels?
  • Are there certain scenarios where you shouldn’t use storytelling?
  • What are the core differences between telling stories versus your more traditional selling?

Learn more about Roger E. Jones:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

 

Cutting Through The Noise With Relationship-Driven Outreach

Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Dan Englander

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.

Questions Sara asks Dan Englander:

  • Can you expand on your agency’s website messaging?
  • What outreach channels do you recommend for agency’s looking to grow beyond just their warm network?
  • How do you mix scaling your outreach with keeping it personalized?
  • How do you help clients figure out what outreach messaging works best for them?
  • What subject lines do you see working the best when doing outreach?
  • How many times do you need to email someone to be effective in your outreach?
  • When working with a client, do you also consult on their sales process?
  • What recommendations do you have for handling a cold lead?
  • What advice do you have for smaller (but growing) agency’s that are looking to build their sales team?
  • Do you have any favorite tools that you use all the time and recommend?

Learn more about Dan Englander:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday

 

Crafting A Business Strategy That Actually Lasts

Crafting A Business Strategy That Actually Lasts written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Alex Brueckmann

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Alex Brueckmann. Alex is an entrepreneur, author, executive coach, and board advisor. He built, scaled, and exited companies in Europe and Canada, and led client projects across the world. His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose.

Questions Sara asks Alex Brueckmann:

  • Tell me about how you help clients build profitable businesses rooted in purpose?
  • How do you help guide businesses to what their purpose or passion is?
  • Once a businesses purpose statement is defined, what are the next steps to actually making an impact?
  • Talk to me about how refining your businesses purpose statement can actually help the hiring and employee retention process?
  • What are your recommendations for crafting a strategy that lasts?
  • What are some common struggles you see for businesses trying to follow through on their strategy?
  • What do you say to those who believe there are strategists and those who aren’t?

Learn more about Alex Brueckmann:

  • Website
  • LinkedIn
  • Download his free Intentional Strategy Toolkit for entrepreneurs and (small) business owners here!

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

 

How To Speak With No Fear

How To Speak With No Fear written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Mike Acker

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Mike Acker. Mike is an executive and communication coach, a keynote speaker, and the author of four books including the bestselling Speak With No Fear, which has appeared on numerous booklists even getting designated as the #1 book on overcoming fear of speaking on Forbes.com.

Questions Sara asks Mike Acker:

  • Tell me a little about your background and ultimately what led you to write so many books over the years?
  • What are some of the different strategies you use when coaching people how to speak and communicate effectively?
  • How do you help clients approach writing and preparing their speeches?
  • Why is smiling, pausing, and taking time to breathe so important?

Learn more about Mike Acker:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Unpacking 17 Years Of Sales Consulting Experience

Unpacking 17 Years Of Sales Consulting Experience written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Forrest Dombrow

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Forrest Dombrow. Forrest is a serial entrepreneur, a bestselling author, and a sales consultant with 17 years of experience in online marketing. He has worked with hundreds of small- and medium-sized businesses and has sold millions of dollars in digital marketing services to some of the largest brands in the world, including SEO to Amazon and conversion rate optimization to Costco.

Questions Sara asks Forrest Dombrow:

  • Can you give me some practical advice on lead generation and getting new clients specifically in the small business space?
  • How do you help people translate their niche into their sales conversation?
  • How do you work with people to focus their messaging on solving their clients problems instead of making it about them?
  • How do you help new business owners gain the confidence and skills to be more successful in sales?
  • What are some proven lead generation channels that you think consultants and agency owners should focus on?
  • Can you give me an overview of what your book is about?

Learn more about Forrest Dombrow:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Why 80% Of Being An Entrepreneur And Business Owner Is About Mindset

Why 80% Of Being An Entrepreneur And Business Owner Is About Mindset written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Petter-Erik Nyvoll

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Petter-Erik Nyvoll. Petter is co-founder at AweSM, a sales and marketing coach, and a business strategist. AweSM has helped hundreds of small business owners and entrepreneurs build & scale their businesses through online courses, 1-on-1 coaching, intensive workshops & mastermind events in Vietnam plus ongoing support through the AweSM Insider community & membership.

Questions Sara asks Petter-Erik Nyvoll:

  • Where are you located in the world today?
  • How do you manage your team when they are in so many different countries?
  • Let’s say you have an open position in your team, how do you go about hiring and filling it?
  • What led you to work specifically with entrepreneurs and coaches as your target market?
  • How do you help clients with their mindset?
  • What tips do you have for putting on successful webinars?

Learn more about Petter-Erik Nyvoll:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

How AI Is Impacting The Marketing Industry

How AI Is Impacting The Marketing Industry written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Araks Nalbandyan

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Araks Nalbandyan. Araks is the director of marketing at 10Web. With over 6 years of experience in different agencies, she brings different and unconventional marketing approaches to life. And now she has opened her precious vault full of marketing knowledge and shares her hard-won lessons through articles.

Questions Sara asks Araks Nalbandyan:

  • Tell me a little about your background before 10Web?
  • How have you shifted your marketing strategy when selling products instead of services?
  • What essential elements do you include in your marketing funnels?
  • What is 10Web? Who is it for? And how do people us it?
  • How has AI impacted marketing today and where do you see it going in the future?
  • What resources do you suggest for people looking to learn more about AI?
  • How have you evolved 10Web’s awareness using Product Hunt and other channels?
  • What’s your process for mapping out your strategic plan?

Learn more about Araks Nalbandyan:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

The Remarkability Formula For Small Business Owners

The Remarkability Formula For Small Business Owners written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with Rich Brooks

rich brooks

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Rich Brooks. Rich is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 24 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing. He recently co-founded Fast Forward Maine, a podcast and workshop series for growing Maine businesses. Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing. He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.

Questions Sara asks Rich Brooks:

  • What led you to start your own agency?
  • What is the remarkability formula and how can people use it in their business?
  • What are the four different lenses you speak to clients about?
  • How do you help people uncover what makes them unique?
  • How should new consultants think about finding their niche?

Learn more about Rich Brooks:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.