Category Archives: Agency Spark Podcast

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Helping the Underdogs Rise Through Local SEO with Justin Sturges

Helping the Underdogs Rise Through Local SEO with Justin Sturges written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Justin Sturges 

Headshot of Justin Sturges who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode, Sara interviews Justin Sturges. Justin is an award-winning author on the topic of local lead generation and is the go-to guy for local SEO in the Duct Tape Marketing Network. He runs local SEO trainings and provides services to a variety of local service-based businesses across the country.

Questions Sara asks Justin Sturges:

  • What inspired your recent move to Mexico?
  • Did you have any fear in terms of how moving to Mexico would impact your business?
  • How was it transitioning from the corporate world to establishing your own agency?
  • What draws you to working with the ‘underdog’ businesses of the world?
  • What are some examples of different systems, processes, and automations that you’ve put in place that directly relate to local SEO?
  • What’s the first step that someone should take when they’re just getting started with documenting their systems and processes?
  • What should a small business with a somewhat limited budget focus on as their key priorities when it comes to local SEO?
  • What are the most important results that a small, service-based business owner should be focusing on?
  • What do you know now that you wish you would’ve known when you first started your agency in 2001?

Where you can learn more about Justin Sturges:

Trading The Corporate World for Entrepreneurship with Carl White

Trading The Corporate World for Entrepreneurship with Carl White written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Carl White 

Headshot of Carl White who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Carl White. Carl owns and runs MarketVisory Group, a HIPAA compliant healthcare marketing agency. Most of their work focuses on local marketing – helping practices get found, stand apart, and attract new patients.

Questions Sara asks Carl White:

  • What inspired you to leave the corporate world and start your own practice?
  • Were there major challenges you faced right off the bat while establishing your own company?
  • You mention on your website that you help independently owned healthcare practices stay that way — can you tell me a little bit more about what that means?
  • What is the importance of being HIPPA compliant as a marketing agency for your clients?
  • What are some of the benefits that you’ve received from being focused on a very specific niche?
  • What are some of the benefits you provide to your clients?
  • When you’re working with different practices, would you say it allows you to be more systematic in your approach?
  • How do you educate your clients on the importance of strategy?
  • Have you struggled with telling prospective clients that you’re not the best fit for them?
  • How do you handle client requests in terms of new ideas and new project suggestions when you’ve already created a strategy for the quarter or a specific allotted time frame?
  • What do you wish you would’ve known when you were first getting started today?

Where you can learn more about Carl White:

Building and Running a Growth Marketing Agency with Ellen Jantsch

Building and Running a Growth Marketing Agency with Ellen Jantsch written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Ellen Jantsch

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Ellen Jantsch. Ellen leads the team at Tuff, a 10-person remote growth marketing team for hire. They team up with startups and small businesses to help them prioritize high-impact growth campaigns to quickly identify the highest ROI channel and then scale it.

Questions Sara asks Ellen Jantsch:

  • What made it motivated you to actually take action and launched Tuff in the first place?
  • What’s the difference between focusing on things like Google ads or Facebook ads versus positioning yourself as a full growth agency?
  • You’re focused on revenue and not ad spends — what do you mean by that?
  • When clients aren’t patient enough for strategy and long-term SEO growth, how do you get some of those quick wins in place?
  • Are there some resources that you would recommend for other agency owners there?
  • How are you determining what roles you need to fill before you’re actually going out and looking for these positions?
  • Are your growth marketers the main point of contact for your clients?
  • How many different engagements can a growth marketer run at once?
  • Where have you found your growth marketers and channel experts that you’ve hired?
  • What does a typical workday look like for you as the founder?

Where you can learn more about Ellen Jantsch:

Selling Cost Reduction Instead of Promising Leads with Thomas Hess

Selling Cost Reduction Instead of Promising Leads with Thomas Hess written by Sara Nay read more at Duct Tape Marketing

Agency Spark Podcast with Thomas Hess

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Thomas Hess. Thomas and his wife run an agency called Mawazo Marketing. At Mawzo, they work with owners of B2B companies who want to grow their business. They help them with a concrete digital strategy, a website that saves on operational costs and an online marketing system that generates leads.

 

Questions I ask Thomas Hess:

  • What’s the meaning behind the name of your agency?
  • What inspired you and your wife to start your agency?
  • How are you generating leads currently?
  • You believe that there’s an opportunity for marketing consultants and agencies to sell with the focus on cost reduction versus simply promising leads – will you expand on that?
  • How do you make a website more than just a brochure and how you make it fully functional for a business?
  • When someone comes to you thinking they need something as simple as a new homepage, how do you approach this?
  • What are the main pieces that you’re working on defining in a strategy engagement before you move into any marketing tactics?
  • How do you educate prospects or clients on the importance of strategy versus just diving into an unrelated tactic?
  • What really drove you to go all in on a project management tool?
  • What would you say has been the number one value of creating systems and processes?
  • What is one thing you wish you would have known when you started your agency?

Where you can learn more about Thomas Hess: