Monthly Archives: July 2021

How to Use Milestones to Map Your Customer Journey

How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.

Key Takeaway:

In a previous episode, I talk about creating a Customer Success Track. And in this episode, I’m diving into one element of the Customer Success Track — milestones. The idea behind the Customer Success Track is that you develop a roadmap for the stages your customers can go through based on where they are today and based on what their desired outcome is.

Each of those stages in the Customer Success Track has milestones that make it clear what they need to accomplish in order to reach the next stage. In this episode, I’m going to map out a very clear picture of how to develop these milestones for your customer journey.

Topics I Cover:

  • [1:02] The idea behind the Customer Success Track
  • [1:48] What milestone marketing is
  • [2:37] Creating a clear picture of developing milestones
  • [2:41] Breaking out our stages of the channel work that we do: website, content, SEO, social media, email, paid search
  • [4:12] Assessing your customer’s milestones in the foundation stage
  • [10:16] Integrating all channels
  • [11:23] Getting access to the Ultimate Marketing Engine Companion Course

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

 

How To Use Business Storytelling To Captivate Any Audience

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Janine Kurnoff

janine-kurnoffIn this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition.

Key Takeaway:

We’re living in a really noisy time where we’re constantly marketed to. Storytelling helps us break through the noise, and it helps us be heard in an authentic way — because in order to craft a narrative, you really have to walk in your audience’s shoes.

Business storytelling is this idea of taking the concepts of classic storytelling and then helping those of us in the business world make it practical and relevant. Janine Kurnoff has developed a simple, repeatable framework to help you turn your ideas and insights into an authentic, persuasive story. In this episode, Janine Kurnoff and I dive further into how to develop compelling business narratives.

Questions I Ask Janine Kurnoff:

  • [1:30] Why are all marketers telling us to tell stories?
  • [2:57] You have a very scientific, brain-driven framework for storytelling – can you unpack that a little bit?
  • [4:21] Out of the four signposts of a good story (settings, characters, conflict, and resolution) what are the ones people screw up the most?
  • [5:32] Can you give me an example of setting, character, and conflict?
  • [7:26] What role does the storyteller play?
  • [9:17] Do you always need conflict and do you have to create conflict when it doesn’t exist?
  • [12:13] When you’re giving people advice on what they should and shouldn’t do in their slide decks, what are the five things they should never do?
  • [14:20] Is there a difference in how presentations should be done depending upon the audience size or location (Zoom or in-person)?
  • [19:55] Where can people find out more about your work and your book?

More About Janine Kurnoff:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

 

How To Speak Confidently, Communicate Effectively, And Win Your Audience

How To Speak Confidently, Communicate Effectively, And Win Your Audience written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with Tyler Foley

tyler-foley

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Tyler Foley. Tyler is an accomplished film and stage performer and has been acting in film and television since he was 6 years old. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked. With his distinct and direct style, Tyler is emerging as one of North America’s sought-after leaders in the field of public speaking for personal and professional development.

Questions Sara asks Tyler Foley:

  • What’s the meaning behind the name of your book, The Power to Speak Naked?
  • What led you from a life in acting and film to now helping people take the stage confidently?
  • What tips do you have for those who are afraid of public speaking and taking the stage?
  • Do you have any practices or recommendations on how to get overcome negative thoughts while preparing to speak?
  • What tips do you have to keeping an audience engaged when speaking?
  • How do I tell compelling stories?

Learn more about Tyler Foley:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Making Web Design Easier With Duda

Making Web Design Easier With Duda written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Itai Sadan

iati-sadamIn this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan. Iati is the Co-founder and CEO of Duda – a website development platform used by thousands of agencies around the world to build sites for their customers.

Key Takeaway:

Duda started out with a simple idea and goal — to help small businesses boost their traffic with better mobile websites. But as they expanded their focus to responsive web design, they were able to grow into the all-in-one platform they are now.

Today, Duda serves thousands of agencies and has partnered with some of the biggest players in the industry. In this episode, I talk with founder Itai Sadan about the future of Duda and important web design concepts.

Questions I Ask Itai Sadan

  • [0:52] Can you tell me about the name of your company and what inspired it?
  • [5:14] What sets do to apart from that sort of sea of potential website builders?
  • [7:30] If someone is comparing in terms of just apples to apples for the Duda platform itself and its competitors, are there hallmarks of Duda that you think help it stand out?
  • [9:57] Is there an element of Dudas platform that has some of that extendability similarly to how WordPress is open source and allows people to develop around it?
  • [11:33] What are the current trends you are seeing a lot of when it comes to design in some of the newer sites that your agencies are building?
  • [15:59] Are you starting to attract pure ecommerce plays away from the bigger players like Squarespace?
  • [16:54] Course building is another thing that has been growing for many years — is that an area you’re focusing on as well?
  • [18:06] What categorically would you tell somebody you’re working on at Duda?
  • [19:12] If a small business came to you or that was listening to this, is that somebody that you would serve, or would you send them actually on to one of your agency partners?

More About Itai Sadan

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners.

 

Weekend Favs May 24

Weekend Favs May 24 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Stripe– Use Payment Links to sell online without a website and without any code. Create a full payment page in just a few clicks and share the link with your customers.
  • Prowly -Prowly lets you find media contacts, create targeted media lists, pitch effectively & more. Free 7-day trial. Rated 5/5 on Capterra. Trusted by 5000  experts.
  • Traverse– Pulling all-nighters studying but going blank at the exam? Traverse improves your recall by 290% with a science-backed approach. You’ll ace your exams by studying smart not hard.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How To Create A Customer Success Track

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

Key Takeaway:

What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be. In this episode, I outline how to create a Customer Success Track for your customers.

Topics I Cover:

  • [0:54] Why you should sell the ultimate transformation instead of merely a product or service
  • [1:18] Thinking about our customers as members versus just a transaction
  • [3:13] What a customer success track is
  • [4:28] The five questions that are key to building the customer success track
  • [12:59] Where to find the free companion course that goes along with The Ultimate Marketing Engine

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.