Category Archives: layr

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Using Video at Every Stage of The Customer Journey

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Oliver

Headshot of Ben Oliver who is the guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

Questions I Ask Ben Oliver:

  • You believe video is more than just another form of content. Can you expand on what you mean by this?
  • Can you make a case for the fact that there are people who prefer to consume content differently (read, listen, watch)? And do we need to be catering to all three of those?
  • Why can’t you just turn on the camera and produce videos so that you can post them to all channels?
  • How do you marry video or types of video to the different stages of the customer journey?
  • Is there a formula to hook people at the beginning of the video in order to get them to consume the whole video?
  • What are some of the best pieces of advice for a new product or campaign that you’re trying to run, and how do you amplify those videos?
  • What are some of the really out-of-the-box ways that you see or places that you see people using video that most people just aren’t considering?

More About Ben Oliver:

 

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Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Why Comfort Is The Key to Connection

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jen Marr

Headshot of Duct Tape Marketing podcast guest Jen MarrIn this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Questions I ask Jen Marr:

  • One of the core beliefs in your book is that we can learn a lot about comfort for dogs — tell me more about the science behind your work.
  • What’s your definition of comfort?
  • Why do you think comfort is really the key to helping people connect?
  • Can comfort be relearned and does that make comfort a skill?
  • What are some tangible examples of how someone could bring this idea into their leadership skills or into the workplace?
  • Do you use dogs in your actual session?
  • Does somebody who has a more introverted personality versus an extroverted personality tend to be more natural at comfort?

More About Jen Marr:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model that allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Moving Away From Pain Point Marketing

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lisa Manyon

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Questions I ask Lisa Manyan:

  • How does somebody become known as the business marketing architect?
  • What does somebody have to do to acquire that title?
  • What led you to the point where you are today?
  • You’ve focused on creating a message that isn’t about problem solving — what does this mean?
  • What’s your process for somebody that comes to you the state of not wanting to use the type of problem focused marketing that’s used by so many people?
  • Can you give us some examples to illustrate what passion points are?
  • Have you found that your framework approach works equally as well as a sales page as say a webinar?
  • Is this framework going to be a book?

More About Lisa Manyan:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

What’s Happening With AI Right Now

What’s Happening With AI Right Now written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Coyle

In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation and optimization.

Questions I ask Jeff Coyle:

  • How is AI changing things right now?
  • How do we move past some people’s feelings that AI is a bit clunky?
  • Some people say or fear that AI is going to replace writers – what is going to be the writer’s role as this technology keeps evolving?
  • How is AI going to influence audio and video content creation?

More About Jeff Coyle:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.