Monthly Archives: May 2021

Weekend Favs May 29

Weekend Favs May 29 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Stripe– Use Payment Links to sell online without a website and without any code. Create a full payment page in just a few clicks and share the link with your customers.
  • Prowly -Prowly lets you find media contacts, create targeted media lists, pitch effectively & more. Free 7-day trial. Rated 5/5 on Capterra. Trusted by 5000  experts.
  • Traverse– Pulling all-nighters studying but going blank at the exam? Traverse improves your recall by 290% with a science-backed approach. You’ll ace your exams by studying smart not hard.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Using Gifts To Cut Through The Noise

Using Gifts To Cut Through The Noise written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Ruhlin

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He’s also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.

Key Takeaway:

Companies spend billions every year giving crappy stuff to their most valuable people. John Ruhlin set out to change this. If you’re going to give someone something, blow them away — so he created a done-for-you-gifting agency that helps people achieve just that.

People refer business to people who they like, trust, and who are top of mind. There’s an art to gift-giving, and in this episode, John dives into the art and science of using gifts to increase referrals and strengthen client retention.

Questions I Ask John Ruhlin:

  • [1:05] So you know you’re taking on a whole new category, aren’t you?
  • [8:16] You’re suggesting that you look at it as a marketing channel and that you would actually put X amount of revenue into gifting per client — do you have a formula for that?
  • [10:21] When you surprise somebody and blow somebody away, they can’t not talk about it. So what would you say that turns into?
  • [12:25] What’s your planned giving schedule?
  • [14:14] Let’s say somebody has a new product or a new book — can you tie a gift to that or does that end up being too close to the transaction?
  • [17:30] What’s the most impactful meaning or return on investment thing you’ve seen someone do?
  • [18:38] Regardless of return, what’s the most outrageous thing you’ve seen someone do?
  • [19:33] What’s been the one that should have worked, but actually turned into kind of an oops?
  • [20:51] Is there a ~ $500 personalized gift that you’ve seen impress someone?
  • [23:22] If somebody wanted to work with you or find out a little more about your ideas, where can they find you?

More About John Ruhlin:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

The Incremental Approach To Innovation

The Incremental Approach To Innovation written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Chris MacLeod

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Chris MacLeod. Chris is a Senior Consultant and coach with ADAPTOVATE, a global management consulting firm, based in Sydney Australia, specializing in Agile at Scale business model transformations. As Design Thinking and human-centred-design evangelist, Chris works with large, publicly traded companies to embed Agile ways of working that support sustainable innovation and customer value delivery. Chris is also a long-time member of the Duct Tape Marketing Consulting Network and acts as the International Leader, helping grow the brand outside North America.

Questions Sara asks Chris MacLeod:

  • Tell me what led you to your position today at ADAPTOVATE?
  • What’s your core focus with your work there?
  • What’s your definition of a coach when you’re going into an organization?
  • How do you, as a coach, keep people motivated?
  • How has the shift towards working with larger organizations been?
  • Can you expand on why you think small business is the perfect space for innovation?
  • How do you help clients innovate and do you have a strategic process?
  • How does the concept of thinking smaller actually help us move forward with our innovations?
  • Can you share some examples of what small incremental innovation looks like?

Learn more about Chris MacLeod:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Weekend Favs May 22

Weekend Favs May 22 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • ContextCue–  ContextCue is a privacy-focused advertising network that allows advertisers and publishers to grow their business, without tracking, collecting, or storing user data.
  • Projector -Whether you’re building your brand solo or with a team, use Projector to craft well-designed stories that will elevate your presence and captivate any audience.
  • btw– Get inspired by these brilliant landing page design examples. Including screens from behind signup/paywalls! Updated daily!

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

An Easier Way To Monetize Your Podcast

An Easier Way To Monetize Your Podcast written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Agnes Kozera

In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).

Key Takeaway:

Podcasting has been around for years but has only really become a popular medium in the last couple of years. But this medium has lacked the infrastructure for brands and podcasters to be able to collaborate directly.

Podcorn was created to solve that very problem. It’s a marketplace that takes the pain out of finding and sponsoring podcasts while empowering podcasters to monetize their voices and passions in a way that is engaging for listeners. In this episode, Agnes talks about the story of Podcorn and how podcasters and brands can effectively work together to both monetize podcaster content and collaborate on organic brand ads that resonate with listeners, driving business results for advertisers.

Questions I Ask Agnes Kozera:

  • [1:10] Can you share your journey as it’s not necessarily the conventional Silicon Vally journey?
  • [2:50] It seems like we’re still in the early days of having more organized platforms for brands and advertisers on podcasts – is that what you’re seeing as well?
  • [4:29] Why do you think podcasting has become such a popular medium in the last couple of years?
  • [6:41] There are so many things that you can do while passively listening to a podcast – do you think that for a certain audience that it actually makes it a very unique medium?
  • [7:46] Is there something about the fact that it is a personality if you will, that is really doing the ad that makes the ad more effective than say a broadcast show?
  • [8:40] If a podcaster or comes to Podcorn and says “what do you have to offer the podcaster that makes my life better,” what do you say?
  • [9:56] On the other hand, if I am a brand and I come to Podcorn, what do you have that makes my life easier?
  • [13:30] Do you have any case studies that come to mind that have come to you and all of a sudden now they’re monetizing their episodes?
  • [14:19] Is there a certain number of downloads that a podcaster needs to be at in order to join your platform?
  • [16:23] Do you have some shows on your platform that are doing a hundred, 200,000+ downloads a month, and does this make sense for them as well?
  • [17:17] What has been the most important channel or tactic for marketing for podcasts?
  • [18:48] What are the trends coming for audio, and what do you think will stick?

More About Agnes Kozera:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.