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The Negativity Fast: How a Simple Practice Can Transform Your Life

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing


The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, “The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.”

Embark on a transformative journey as Anthony breaks down practical strategies to eliminate negativity, increase positivity, and redefine success. Explore the surprising intersection of sales expertise and self-help wisdom as Anthony discusses his unique perspective on personal development.

 

Key Takeaways

In this insightful episode, Anthony Iannarino, a luminary in B2B sales and bestselling author, unveils the transformative power of his Negativity Fast method. He explores the dynamic relationship between positivity and success, sharing a practical 30-day plan to detox from negativity. Anthony emphasizes the game-changing impact of gratitude, backed by science, on cognitive function and overall well-being. Delve into cognitive behavioral techniques and the A, B, C model for reshaping beliefs and cultivating a resilient mindset. Lastly, discover the profound effects of acts of kindness on personal well-being, as Anthony shares heartwarming stories from his own journey.

This episode serves as a holistic guide for individuals seeking to break free from negativity, enhance their mindset, and achieve unparalleled success.

 

Questions I ask Anthony Iannarino:

[00:41] Positivity Buffet or Negativity Fast, how best will you describe your approach?

[01:21] How does someone with your experience in Sales find themselves writing a self help book?

[04:53] Explain the relationship between ‘lying to ourselves’ and positivity?

[06:01] What are some of the most fulfilling practices in trying to cultivate positivity?

[07:38] What are some of your morning and evening positivity enhancing rituals ?

[10:39] How do you maintain a balance between the unpleasant things to be aware of and a positive mindset?

[12:19] Do you find it easier to NOT let daily disappointments affect your mood?

[14:44] What advice do you have for someone to begin a negativity fast?

[18:17] Where can people connect with you and obtain a copy of your book?

 

More About Anthony Iannarino:

Get Your Free AI Prompts To Build A Marketing Strategy:

 

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

 

John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Anthony Iannarino. He is a renowned expert in B2B sales with decades of experience and a track record of generating tens of millions of dollars in revenue. He’s also the bestselling author of five books, including one we’re going to talk about today called The Negativity Fast Proven Techniques to Increase Positivity, reduce Fear, and Boost Success. So Anthony, welcome back to the show.

Anthony (00:39): Thanks for having me back. It’s good to see you again.

John (00:41): So I got a kick out of Seth’s comment on the top that this book actually called the Positivity Buffet. So what gives, is it positivity buffet or is it negativity fast?

Anthony (00:55): It’s negativity fast until Seth says it’s the positivity buffet and then it’s the positivity Buffet. Just one of my favorite people and a great mentor for me. Yeah,

John (01:07): Kind to endorse my first book back in 2007. So he’s been a long time friend and mentor of mine as well. So you’re a sales guy. I mean, can I call you that?

Anthony (01:18): Yeah.

John (01:21): What’s a sales guy doing? Writing. What kind of feels like a self-help book?

Anthony (01:25): It’s a self-help book. And you know what? My friends that put it under sales and selling and management, and I had to ask them to put the self-help on there. So I went to a Barnes and Noble to see if they had it, and they’re like, why is that in business? It should be in personal development. And I’m like, I didn’t have anything to do with it. It’s a publisher, right? And

John (01:44): The

Anthony (01:45): Publisher decided what they were going to do. This has been a passion of me for a long time. I went to college when I was 26 after having two brain surgeries, I decided I should do something with what was left in my brain. So I went to college political science, all you do is argue with people instead of political science. That’s all you do. It’s just constant back and forth. Then I went to law school, which was even more political than school, and I ended up being angry about politics and geopolitics and all the ways I wanted the world to look better than it does right now. And eventually I realized you’re really angry. And I had one of my professors who said, you just have to let go of all this, which is the worst advice ever. How do you just let go? I don’t know how you do it.

(02:37): I’d say it to do it in this book, but I don’t know how to tell you how to do it. And I decided that I was going to do 30 days getting rid of all of the negative sources in my life. So any cable news that’s all gone. Am radio’s gone, everything’s gone. I got rid of all of it. I liked it so much, I did it 60 more days and then I did it 30 more days. And in that last 30 days, I realized not only do you have to get rid of the negative things, those negative sources, but you also have to replace it with something positive. So for me that was Les Brown Zigs, Anthony Robbins, Steven Covey, like anybody who was just positive and future oriented. That’s all I listened to for 30 days. And now I just have never gone back. So I’m now much happier. I’m not political, I’m what I’m calling post political because it’s just hard with all this divisiveness. So I’m not a divisive guy. So I think that the better way to do it is to try not to spend a lot of time with politics.

John (03:42): So I mean, in a lot of ways what you just described there was your fast, right? And that I’m guessing is obviously is what you’re prescribing as a path for many people to at least give a try.

Anthony (03:57): And I have to tell you that there’s 11 chapters before we get to the fast. And most of them I will tell you, is me explaining to you that you make yourself negative. And that’s a hard thing for people to understand. So the complaining that you do, that’s all you. And I wish I would’ve known this earlier when I was doing the research on this book. I cited everything in the book, but if you are a chronic complainer, your hippocampus in your brain will start to shrink and you will not be as good of a thinker as you are and you’ll have trouble solving your own problems. Who knows? That kind of thing. I wish I would’ve known it. It was not in the book, I got it right after that. But it’s us making ourselves angry and unhappy by what we say to ourselves most of the time.

John (04:51): And one of the things to tee another one of those up, you talk about how we lie to ourselves, unpack that idea.

Anthony (04:58): My younger brother is a comedian and he’s always unhappy driving from Ohio to Florida, and then I’ll spend months down there. And he believed that everybody had road rage because they were trying to get in front of him. And people drive poorly in Florida for sure. I know they’re the worst. But one day somebody was trying to cut in front of him and he looked at the guy’s face and he thought, this guy’s too far away from a rest stop and he really needs to get to a rest stop. And I said, now how would you know that? And he goes, it happens to me all the time. And because it’s happened to him now he has the empathy for this other person. And I said, all you did was lie to yourself. You don’t know that guy wasn’t road rage or I don’t know. But he decided that’s what he was going to do. He’s a lot happier. He just lets everybody go. And that was him making himself miserable for 20 years and now just dropping it just like that. I wasn’t prepared to have to put him in my book, but I thought that was a really good addition.

John (06:01): So you talked about how the first few chapters, I think it’s the first 10 or so, talk about the negative things that we do. But then obviously you get into some things like gratitude, I mean habits or practices that you talked about eliminating, but then filling. So what are some of the best filling, if you will, practices

Anthony (06:22): Gratitude’s the top of the heap? I mean, there’s nothing even like it. In fact, as I was writing this book and I was studying gratitude, the claims on gratitude are so many and so outrageous. You look at it and you go, it can’t be true. You will have better cognitive functioning, you will have less inflammation in your body. You will have less of a risk of having a heart attack. You will have less anxiety, stress, depression, all of these things. And you’re reading all these and you’re going, how much work does gratitude do? It does so much work and you don’t know that until you start to look at all the claims. And so I decided, well, I will cite that. And then my editor said, no, cite everything. So every claim in the book is backed by science. I read all the papers. I did my best to distill it and make it a fun book that you’re going to enjoy even though it’s got some science in it, but it’s not a science book. So it’s not a hard book to read. And everything in it is really practical and tactical. I think that’s what I want to write. I want to write something that you can read it and say, I could do that and that would help most people feel better.

John (07:38): So I think a lot of what you’re talking about, I’ve used the word habit, I think already you get into habits, better habits as opposed to the bad habits of waking up and reading CN or whatever. So do you have some rituals or habits yourself that you pretty much say every morning or every evening, I’m going to do X, Y, Z?

Anthony (07:58): Yeah, I’ll tell you the best one on gratitude. So for anybody that’s listening to this and you want to have less stress, less anxiety, and to feel a lot better, this comes from the person that we call the father of positive psychology. So Martin Seligman and Seligman is a wonderful writer. And one thing in the book called Hope Circuit, which is a really good book, he describes a study that they did and they called it Three Blessings and Three Blessings. All you have to do is at the end of your day, don’t do the gratitude journal in the morning. You do it at the end of the day and you write down the three good things that happened to you and why those things went well for you. And you do that according to Seligman for two weeks and for at least six months people have less anxiety, less stress, and less depression.

(08:52): He says in the Hope Circuit that he believes that this is more powerful than pharmaceuticals or psychoanalysis and these are the things that are not taught to us. I mean, you probably just heard this three blessings for the first time would’ve been nice to know this maybe in seventh grade or eighth grade or when you’re a teenager and you’re really grouchy all the time, you’re really negative through that period of time. But I’ve done this for a long time and I will say, I’ll give you one piece of advice. If you want to do this, get a journal and write it down. Write down the three blessings every single day, whatever went good. And then in about a month go back and just start reading those entries and you’ll start to think a lot of good things happen to me, like every day good things happen to me. And because you’re writing it down and you’ve got this record of having all these good things happen, it can start changing how you feel about things in other ways.

John (09:49): And I think that’s particularly, it’s powerful for everyone, but I know a lot of entrepreneurs beat themselves up because they haven’t achieved where they want to go. And I think a lot of that stress is just what you mentioned. They don’t turn around and go, but look how far we’ve come. And I think that what you’re talking about is celebrating the little wins because unfortunately, the only thing that seems to stick with us is how I failed today. Right. So great practice. You talked about some of the things you kept out of your life, you learned some things that I’m on social media only because it’s a channel for marketing for us, but it’s a terrible, I mean it can cause a lot of negativity. You mentioned politics, I mean, heaven forbid that it just seems like the last 10 years have just gotten worse and worse. I mean, how do we keep away from some of the stuff that, I mean there’s nothing wrong with, or I should say there are some potential positive things about being informed. So how do you balance that? You’re not saying stick your head in the sand, but I’m going to ignore all of that stuff out there when there is actually a level of news that maybe you should be aware of.

Anthony (11:03): I like The Economist because it’s not trying to divide Americans into two tribes. So I like that because British and they’re not so divisive as we are here. Anyway, the other thing I would tell you is that my wife is always unhappy with me because she’ll say, did you see that story today? And I didn’t get to see it. And when people say, how do you just leave all that stuff out? And what do you know when something happens? How are you going to know? All the negative people are going to tell you, you don’t have to wait very long. They’ll tell you something bad happened though. They can’t wait to tell you that. And most of those things I can’t do anything about. And I have an awareness, but I don’t have an attachment to it. So being aware is one thing being attached, and that’s a very different sort of problem for people to have.

John (11:54): You found that over time, because I think some of the practices you’re talking about, I feel like they’re cumulative. Would you say that’s somewhat true that you start practicing gratitude and things, it just starts working on other parts of you, but let’s face it, that big sale that you thought you were going to get didn’t come through kind of a bummer moment of the day. Do you find that you have more ability to maybe snap back out of that kind of change your state instead of letting it dictate your day?

Anthony (12:22): It’s either a loss or it’s a lesson. I mean, so that’s what a sales guy would say, but I’m desensitized to the word no or to losing a deal because after you do it for 37 years, you are pretty desensitized. So I would tell you over time, if you just look at a loss and you say, what did I learn? How could it make me more effective in the future? It’s a hundred percent worth trying to do with that. Instead of saying, well, I lost this and there’s no way for her to cover, I’ve lost deals plenty of times. I’ll tell you, it took me seven years to win PetSmart, seven years. And I had my peers saying, why don’t you give up? And I’m like, because I don’t get a commission check. If I give up, I have to keep going. The woman who kept me out let me in one day, and I was talking to the senior leader and I had seven years with 2 million a year from PetSmart. So just keep playing the game. If you’re an entrepreneur, I mean, I know that you’ve seen all of the cartoons of the path to success as an entrepreneur. It’s all over the map, right? So you get some progress, you go back. That’s just how any good pursuit actually goes. It doesn’t ever just go a straight line, you won. Nope. That’s rare, right? I would say,

John (13:45): Oh, absolutely. In fact, I’ve been at this game for a long time and one of the things you realize over time, and I think that’s why entrepreneurs are kind of a strange breed of resilience over time, I think you start to realize, you start seeing, I didn’t get that deal because I was meant to get this deal. And actually that deal would’ve been a bad deal. I think you start seeing examples of that happening and go, oh, maybe I shouldn’t sweat what I thought was a loss at the moment because something’s going to happen. But that takes time, that takes experience

Anthony (14:16): Of those clients that you’re describing. I know those. And when they say we might not be a good fit for each other, you’re like, how fast can I get out of here? I’m ready to go now.

John (14:27): Alright, so because it’s, and maybe it’s the last chapter, let me double check, but I think it’s the last chapter, the fast itself for the last bit that we have left here, kind of if somebody is listening and thinks, okay, obviously we want them to get the book so they get the full detail, but to give us a little taste of how somebody would get started, what a negativity fast would look like that you describe in

Anthony (14:50): That chapter, in that final chapter, what I would want you to do is to start to say, what are the kinds of things that trigger me? And you’re really triggering yourself when you do that, but it’s worth knowing that this isn’t something that bothers me. I’m too connected to politics or whatever else they’re connected to that’s negative. I would say you make a list of those things. I will tell you though, don’t start with people. That’s exactly the wrong way to do this. The people come at the end, which people do I need to spend less time with? But don’t do that at the beginning because you want to take care of the things that are really about you and what you do. And I’ll just give you a quick story. Albert Ellis is the guy that created CB Cognitive Behavioral Therapy, very powerful stuff. I actually did it at one time to help get rid of some of my anger and it worked perfectly.

(15:46): But Albert Ellison would say that you have an A, B and a C. The A is the activating event, and then the B is your belief about it. And then the C is the consequences on how you respond to that. And my brother, all they do is they switch the belief and if you switch the belief that it’s not road rage, that person’s trying to get a prescription home to their young sick kid or something. And you can lie to yourself like that all the time. You’re mostly lying to yourself about the triggers. Anyway, so you might as well get around that. And if I could say just one other thing that I would want to share. The thing that seems to be the most popular in this book is my love for being a bail bondsman for dogs. So I go to the Humane Society at the end of every year, and I buy all the dogs.

(16:37): That’s normally about nine dogs. I do not take these dogs home. I would be divorced immediately if I brought another dog into the house. They take the money and they’re happy. And the last time I was there, they said, would you just let us keep the money because we’re going to have some difficult dogs that need training? I said, you could use the money however you want. They said, well, you take a picture with this pit bull, big pit bull. Very not aggressive in a mean way, but just really wanted attention. So I took a picture with them and they put it on their website and it went on to Facebook. And some woman read this that said, this angel came in and bought these dogs. I didn’t think of it like that, but I thought was a bond Spellman. So the woman came in the next day and she bought all of the cats.

(17:24): I don’t know, that’s like 46,000 cats in a humane society. She bought all of them. And then two of my friends saw this and they said, you mean we can buy the dogs and we don’t have to take ’em? And I’m like, of course you can just go in. And so they went in and bought four or more dogs, just gave them the money. If you really want to feel good, if you’re really negative, if you really just don’t feel good, go do something for somebody else because you will disappear and you will be there just for that person and you’ll feel so good. It’s called Helpers High. Don’t even need a medical card to do it. You could just go out and help somebody, a homeless person, go to a pantry, do whatever you could do, but that will make you feel so much better just like this. You can’t be in both of those states at the same time.

John (18:12): Yeah. Awesome. Well, Anthony, it was great catching up with you and hearing about the negativity fast. Is there anywhere you’d invite somebody to connect with you or learn more about the book itself?

Anthony (18:22): LinkedIn’s a good place to connect with me. And then I think if you go to the negativityfast.com, that’ll take you to a page and you can also find it on Amazon and Barnes and Noble.

John (18:34): Awesome. Well, great book. Appreciate you taking a few moments to stop by, and hopefully we’ll run into you one of these days out there on the road.

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus on what’s important, saving time and improving effectiveness.

Key Takeaways:

From understanding the need for a clear objective in guiding your marketing, to choosing the right platforms that resonate with your ideal client, this episode emphasizes the importance of focused efforts.

An effective plan that aligns with your motivations and meets the needs of your ideal client is key. Developing the necessary capabilities is vital for successful execution, and measuring success with defined KPIs fosters continuous improvement.

In this episode, you’ll learn:

  • The real essence of a marketing strategy.
  • Five key questions to make your strategy more effective.
  • Tips to align your marketing with your business goals.
  • How to choose marketing actions that yield better results.

Join me in this episode as we clear the confusion in marketing by answering five critical questions, setting the stage for unmatched success in your marketing strategy.

 

Get Your Free AI Prompts To Build A Marketing Strategy:

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Connect with John Jantsch on LinkedIn

 

John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, no guest. Today. I’m going to do a solo show. So the whole basis of this show is the large confusion that I have seen around this idea of marketing strategy. What is a marketing strategy? This is, boy, I tell you, if I would ask 10 people, I would get 10 different definitions. If I were to ask Google, I’d get 10 different definitions. I think for a lot of people, this is a needlessly complex idea, but it’s also a terribly misunderstood idea. So today what I want to do is simplify this idea by boiling the entire thing down to answering five questions. Now, I’m not saying each of the answers to these questions are just going to pop off your tongue that you’re going to know exactly what these are, but these are the questions you need to be able to answer.

(01:12): And once you can, they become really the guiding light for your entire business activity or certainly your marketing activity. In fact, one of the benefits of having a solid marketing strategy around these five questions is that it really helps filter out what you shouldn’t be doing. And I think for a lot of business owners that can actually be more stressful than trying to decide what to do. So this gives you the filter to say yes to this, no to this. Is this helping us answer one of our questions? No. Is this helping us answer one of our questions? Yes, than let’s add that. And I think that that’s for a lot of folks. I think a lot of the confusion around this idea of marketing strategy is that there’s so many things that can be done that maybe you want to do, but what a good solid marketing strategy allows you to do is focus on what should be done in order for you to go where you’re trying to go.

(02:13): So let’s start with the questions. And this I think is a, you could make this, and there are plenty of folks out there pitching the idea of a one page this and a one page that you can make this a one page document if you like. So I suggest if you’re not driving in your car or running on a treadmill or something while you’re listening to this, I suggest that you make note of these five questions because I think that they can be a way for you to start maybe understanding what a marketing strategy is, but further how you would actually use it in your business. Because again, it’s one thing to define something in academic terms and quite a different thing to create a tool that you can actually use and build upon. So here we go. First question, this is the biggie. What is our objective?

(03:04): I mean, what is our purpose? What’s our motivating aspiration? What are we trying to do? What are we trying to win? I know that was more than one question, but some variation of that. The answer to that idea, here’s how we intend to compete, here’s how we intend to really grab market share. I mean, that motivating aspiration has to be a big part of where you start. And I will tell you from a down in the weeds detail standpoint, this comes across from messaging. We spend a significant amount of time with the folks that we work with working on what I call a core message. But a core message is not your nice to have thing you put on your business card thing that you put on the back of your invoices. A core message is your motivating aspiration. Here is how we intend to compete.

(03:54): Here is how we want to be seen in the market. We want to be seen as the high price leader. We want to be seen as the incredible experience. We want to be seen as the expensive but worth it. I mean, those are the motivating aspirations that come out of a core message that clearly communicates how you intend to compete. So that’s number one. Number two, where do we need to be seen? This I think is really tough for a lot of folks because there’s a lot of places you can be seen today. In fact, there’s probably been a new one introduced since I’ve been recording this. And I think that that’s, of course the problem is that we scatter ourselves everywhere because we don’t want to be missed on TikTok or we don’t want to be missed on this platform or whatever the new platform of the day is.

(04:44): And consequently, we spread ourselves so thin that we can’t really make any impact on any single channel. So where do we need to be seen is largely maybe completely driven by who do we need to see us? Who is our ideal client? We understand clearly who makes an ideal client for our business, who does not. Some people call it personas, whatever you want to call it, understanding the exact person or business that you need to attract the exact problem that you solve for that very specific business. That goes largely into this. Where do we need to be seen? So I like to call this one platform. This is really driven by your channels that you say, look, our ideal client is here, and so we need to dominate. We need to have so much energy around these, maybe two or three, maybe it’s content, maybe it’s SEL, maybe it’s LinkedIn, but we’re going to focus a great deal of our efforts.

(05:49): Whatever those efforts are on those channels, on that platform, that’s going to be our platform. So that again, does a lot weeding out where you don’t need to be seen. And sometimes you might need to be seen there, but the reality is you, I mean, you can’t make an impact. You don’t have enough resources. You have time constraints, you have budget constraints. So you want to focus on where can we make the greatest impact based on what we have? That’s our platform. Alright? Now that we have, I mean we’ve got message, we’ve got ideal client, we’ve got kind of the channels that we’re going to go into. Now it’s simply a matter of let’s create the plan. What tactics, systems, campaigns do we need to put in place that we believe will allow us to be seen and to communicate the message of the problem that we solve for a very specific person in a very specific way.

(06:45): So that’s number three. What tactic systems and campaigns must be in place. Some people call that a marketing plan, but so many people skip straight to that. What tactics do we need and miss this? What’s our objective? Where do we need to be seen and by whom? And those are core elements that come into deciding then what tactics that you need. Once we have those, and again, this is we’re trying to attract, maybe it’s a new message for us, maybe it’s new positioning that you’ve developed. Maybe you’re narrowed your focus on an ideal client. And now we’ve come up with the tactics that we believe are the best case. Like our plan is we’re going to dominate content. SEO, we’re going to dominate on Facebook ads, maybe driving people to that content. I mean, that’s what comes around the plan. But now we need to look back or step back and say, well, what new capabilities are needed for us to execute this plan at the highest level?

(07:47): Doesn’t mean you have to do it today, but you have to realize what are we missing? It might be people, some people generate a whole bunch of leads and realize we don’t have a great sales process, or we don’t have a sales process at all, or we don’t have a sales team at all. So if you are going to execute at the highest level on your plan, what people, what new offer, what new product perhaps, what constraints do we actually need to get rid of in many cases to execute on a marketing plan, the founder of the business needs to get out of certain aspects of what they’re doing. So it might be, if we’re going to do a new marketing plan, we’re going to grow this business and scale this business. Maybe a constraint is that the founder or the CEO or whoever you have in charge of marketing is doing too many admin type of tasks.

(08:37): So those may not on surface feel like marketing tactics, but in many cases, if we’re going to execute on this plan, the process for doing so, that’s number four. The process needs to be set up and planned. It may not happen today, but you need to say, look, our next hire needs to be X if we’re going to execute on this plan, or we need a better offer, or we need new services and products if we’re going to execute on this plan. So there is a linear order to the answering these questions, but also then addressing them. And then number four, how will we win? How do we know we’re winning? What does winning look like, right? So our objective, our motivating aspiration was to be X. How will we know if we’re making progress in that? So simply code for metrics. So we have to measure, we have to first identify what if we’re going to meet our objective, what are the milestones?

(09:40): What are the key performance indicators that are going to suggest we’re actually making progress? And certainly, what does winning maybe in the one year, three year look like? It might be revenue, might be new, customers might be profit, might be, heck, it might be reviews, it might be referrals. I mean, there can be many, many things that become a part of that measurement of winning, but we have to actually identify them and then start tracking them and start watching them. You’ve all heard the cliches, what get measured gets improved or something along those lines. It’s true. I’ve seen it over the years in my business when I didn’t measure. Sometimes good things happen, sometimes bad things happen. When I did measure, we always, if something bad was happening, if something wasn’t working, we always had the ability to jump in and say, why? Where’s the constraint?

(10:33): What’s broken? What’s not working? Where are people getting stuck? And those are things that clearly then allow you to build some momentum. So lemme just recap, what is our objective? What’s our motivating aspiration? That to me comes from message. Where do we need to be seen? What’s our platform in a large degree that is driven by who are we trying to attract? Who is our ideal client? What tactics, systems, campaigns, once we put in place, that essentially is the plan. Again, so many people skip to that, but that’s step number three. What new capabilities are needed? That’s the process. So people offer product solving constraints. And then finally, how will we win? What does winning look like? That’s the metrics. So there you go. Answer those five questions, message, platform, plan, process, metrics, and you’ve got a solid marketing strategy that you can then go ahead and execute on that plan at the highest level. Hopefully this was helpful. I’d love to hear any of your thoughts always on this idea of marketing strategy. Just remember strategy before tactics and you will win.

Training Your Brain to Become Mentally Tough

Training Your Brain to Become Mentally Tough written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Jason Selk

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He’s a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals. He played an important role in the team’s first world series victory in more than 20 years in 2006 in their second, in 2011. He holds a doctorate in counseling and sports psychology. He’s the author of a book called Executive Toughness, but we’re going to talk today about his new book called Relentless Solution Focus: Train Your Mind to Conquer Stress, Pressure, and Underperformance.

Questions I ask Dr. Jason Selk:

  • What is relentless solution focus?
  • If the most successful people are able to focus on solutions when problems in their lives arise – are they born with this ability or can this be learned?
  • What do you say to those that might say this is just another package around the idea of positive thinking?
  • Some people may feel like they have or had this way of positive thinking down, but their lives were shaken up in these last 10 months – what advice would you give to these people?
  • Are there things that people should stop doing?
  • You work with business executives  – what role did their egos play in getting in the way of you helping them?
  • What do you do with that person who just feels like I’m at zero?

More About Dr. Jason Selk:

Like this show? Click on over and give us a review on iTunes, please!

Do you want more leads faster?

This episode of the Duct Tape Marketing Podcast is brought to you by bant.io.

Do you want more leads, and faster? Whether you own a small to medium-sized business or a marketing agency – bant.io is the solution for you.

bant.io is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots.

bant.io acts as your half-human, half-machine salesforce, utilizing a unique combination of AI along with a dedicated Campaign Team. With each module, comes a 100% done-for-you package including Campaign Design and Setup, Positive Response Detection, Zapier Integration, 1-on-1 Strategy, and Volume Discounts for Agencies and Enterprise Accounts.

You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard.

If you’re a marketing agency or consultancy looking to scale your offering and client base, they even offer a white-label solution that allows you to fully customize and sell the platform as your own service!

bant.io is always contract-free, allowing you to scale up or down or interchange modules at any time. So sign up today at www.bant.io and accelerate your business growth.

 

Growing Your Business With Integrity and Kindness

Growing Your Business With Integrity and Kindness written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with Sarah Santacroce

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We’re talking about her new book: The Gentle Marketing Revolution

Questions I ask Sarah Santacroce:

  • What are some of your favorite ways that marketing is broken?
  • Some people fall prey to copying what they see. A perfect example – you had a LinkedIn consulting business, and I get 10-12 pitches a day that are very similar on LinkedIn. So what do you say to the person who falls prey to that very idea?
  • People are often afraid of their marketing not being effective without using the things that become really popular – how do you get past this?
  • What’s the framework for gentle marketing?
  • Are we just trying to say be more human or is it really more about being empathetic in your marketing as well?
  • How does the process work for launching your book via Kickstarter?
  • Since you have the word revolution in the title of your book, what are your continued plans for turning this into a movement?

More About Sarah Santacroce:

Like this show? Click on over and give us a review on iTunes, please!

Do you want more leads faster?

This episode of the Duct Tape Marketing Podcast is brought to you by bant.io.

Do you want more leads, and faster? Whether you own a small to medium-sized business or a marketing agency – bant.io is the solution for you.

bant.io is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots.

bant.io acts as your half-human, half-machine salesforce, utilizing a unique combination of AI along with a dedicated Campaign Team. With each module, comes a 100% done-for-you package including Campaign Design and Setup, Positive Response Detection, Zapier Integration, 1-on-1 Strategy, and Volume Discounts for Agencies and Enterprise Accounts.

You can also monitor how each campaign is performing and track results in real-time with your cloud-based Analytics dashboard.

If you’re a marketing agency or consultancy looking to scale your offering and client base, they even offer a white-label solution that allows you to fully customize and sell the platform as your own service!

bant.io is always contract-free, allowing you to scale up or down or interchange modules at any time. So sign up today at www.bant.io and accelerate your business growth.