Category Archives: John Jantsch

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Google Analytics for Small Businesses

Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing

Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works.

Google Analytics I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.

Listen and learn:

Why should you care about Google Analytics?
How do I set it up?
What goals to have when setting up Google Analytics

Google Analytics

Like this show? Click on over and give us a review on iTunes, please!

Site domains

This episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

The Guide to Great Podcast Guesting

The Guide to Great Podcast Guesting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about being a guest on one of the millions of podcasts that are already out there.

Podcasting has grown substantially over the last few years, one of the biggest reasons for this growth is because this form of media is so portable. The audio files can play on your phone, on the go, or at your desk. Take advantage of the fact that every major media outlet has gotten into the podcast game and needs guests.

Listen and learn:

The benefits of being a guest on a podcast and SEO that comes with it.
How to get on shows
What to do to be a great guest
Your checklist for promoting your interview

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

7 Reasons Why a Podcast Can Help You Grow Your Business

7 Reasons Why a Podcast Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting. In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.

It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.

The 7 Reasons You Should Podcast:

Easier than it looks
Podcasts can be repurposed
Used for networking and building referrals
Can build an emotional connection to your audience
You can make additional revenue
Increase traffic to your website
Podcasting is a long-form content that people can pay attention to

Like this show? Click on over and give us a review on iTunes, please!

.store logo This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store.

How to Create Your Referral Engine

How to Create Your Referral Engine written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today I want to talk about what is probably the highest pay off marketing activity right now. Obviously there is a lot going on in the world today. I find that a lot of people are looking around trying to figure out what they can do marketing-wise. Obviously a lot of businesses are being displaced. With the massive change businesses are feeling it is also being experienced by customers. Long time customers are being disconnected from longtime providers. Customers are being forced into changing their purchase behaviors, how they research, think, and buy.

This can be leveraged as a huge opportunity. Many companies are still looking at how to remake themselves. But I’m suggesting it is the time to look inward. To seek referrals from existing customers and strategic partners as the primary lead generation initiative. Listen to find out how to do this.

Tips discussed during the podcast:

Highest payoff marketing activity right now is referrals
How to ask your existing customers for referrals
Referrals can benefit both your business and customers
Some people may need what you do so reach out to them
Talk to other businesses to strategize and find ways to help each other
Make partnering up with other businesses successful and bring something of value to the table

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

How to Improve Your Customer’s Journey

How to Improve Your Customer’s Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In today’s podcast, I want to talk with you about something I’ve been thinking about a lot. It’s actually one of the key elements in my next book. But first, let’s start with some back story. In the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.”

Later we can talk about how goofy this is but today here’s my point – what if you could come to think about your customer or clients or patients or whatever you call them – as members.

Now, I’m not merely suggesting you create a membership aspect to your business. However, that might be a great model for you; I’m suggesting that you think this way about them.

If you did, it might change how you innovate, iterate, and support every aspect of your business.

In a stable membership relationship, your goal is to help every member get the transformation they are seeking. So, naturally, you would care more about them getting a result than you getting a transaction. If that were so, you would have to ask yourself much harder (or at least different) questions.

Questions to answer during the podcast:

Where are our customers now in terms of the results they want?
What are the characteristics of customers in each of these stages?
What milestones must they achieve to move to the next stage?
What activities or action steps must they take to achieve each milestone?
What systems must we create to ensure passage through the stages of the success journey?

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Think Smaller to Innovate Today

Think Smaller to Innovate Today written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I love all these ideas that are happening right now but I’d caution that this level of pivoting doesn’t apply to everyone.

What if instead, you decided to think smaller? What if you decided to look at your business and tried to figure out who your ideal customers are? This group is typically your top 20% of all customers. How can you serve them better?

Once you’ve figured out who they are, how to serve them better. What would happen if you created methods and systems to do that quicker, more systematically, with even better results?

Questions to answer during the podcast:

Who are our best clients?
What do we excel at doing?
How can we do it better?
How can we impact the entire ecosystem of our best clients?
Can we create systems to do it?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by The Duct Tape Marketing Consultant Network.

Did you know that Duct Tape Marketing is more than a powerful system for marketing small businesses? It’s a network of independent marketing consultants who use the Duct Tape Marketing methodology to help small businesses to grow. Check it out at ducttape.me/123go