Monthly Archives: August 2021

Finding The Work That Makes You Come Alive

Finding The Work That Makes You Come Alive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He’s also the author of a new book – Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive.

Key Takeaway:

We’re all born with a certain “imprint” for work that makes us come alive. Drawing upon years of research, experimentation, more than 25-million data points generated by over half a million people, hundreds of deep-dive conversations — Jonathan Fields and his team at Spark Endeavors, developed the Sparketype imprints and methodology that helps you uncover the work that motivates you and fills you with purpose.

In this episode, I talk with Jonathan about his new book SPARKED and how your Sparketype can help you discover, with far more depth, what sparks you, what drains you, where you stumble and come alive, so you can reclaim a sense of direction, control, and purpose.

Questions I ask:

  • [2:07]  In your new book Sparked, your contention is that we’re all born with a certain imprint for work that makes us come alive — are some people that also are worried that they’ll miss uncovering what it is?
  • [4:52] Can you talk about the research that you did to come to your conclusions?
  • [7:10] Can you walk me through the assessment and what went into the development of the assessment that you created?
  • [10:34] How would you say this assessment differs from a StrengthsFinder kind of assessment?
  • [11:52] You’ve looked at lots of results — have you started to be able to predict what someone’s results might be?
  • [14:20] Can we unpack my results from taking the assessment myself?
  • [18:41] Where can people take their own assessment?
  • [19:33] I know my Sparketypes now — now what do I do with that information?

More About Jonathan Fields:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

The Business Of Story Podcast – The Ultimate Marketing Engine

The Business Of Story Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Your customers are distracted by the multitude of ways to buy. And as a business, you want to be able to cancel all the noise and confusion so you can start creating authentic relationships with your customers and convert them into life-long customers.

But, you can only turn them into customers for life by changing your view of them as a member instead of a transaction. The secret is to align your focus in helping them achieve the transformation they are seeking and focusing on their success rather than your own. Being able to guide them from where they are to where they want to go is where you will find consistent growth in your business.

In this episode of the Business of Story podcast, I sat down with host Park Howell to talk about how you can use the Marketing Hourglass that reimagines the typical customer funnel process. You’ll learn the seven prospect and customer behaviors of the marketing hourglass and how you can leverage the stories they’re telling themselves about you to attract and keep more ideal customers — all of which are concepts from my upcoming book, The Ultimate Marketing Engine.

Listen to the episode here.

How To Get Customers Back And Back Again

How To Get Customers Back And Back Again written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shep Hyken

shep-hykenIn this episode of the Duct Tape Marketing Podcast, I interview Shep Hyken. Shep is ais a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal best-selling author. He recently wrote a book called I’ll Be Back – How to Get Customers to Come Back Again & Again.

Key Takeaway:

How do you build a business that thrives during good times and bad? Turn customers into repeat customers and turn repeat customers into loyal customers. People want to do business with people they know and trust.

Customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. In this episode, I talk with Shep about how a customer-focused philosophy must be baked into the company culture. And how this is what separates you from your competition.

Questions I ask Shep Hyken:

  • [4:53] If customer experience is such a hot topic, why does it seem to still be such a struggle for so many companies?
  • [7:37] How do you measure customer loyalty?
  • [13:01] You have an entire chapter that lowers the bar for excellence – is this because we experience excellence so rarely?
  • [17:52] How do you get people to recognize that customer experience is ultimately lacking in the organizational culture?
  • [20:40] Do you think that what we have gone through as a world the last year during the global pandemic has changed how people need to view customer service?

More About Shep Hyken:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

DigitalMarketer Podcast – The Ultimate Marketing Engine

DigitalMarketer Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the DigitalMarketer podcast, I sat down with host Jenna Snavely to talk about my upcoming book, The Ultimate Marketing Engine. I take listeners through my innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And I’m convinced that it can work for just about any company, including yours.

Listen or watch the episode here.

Why 80% Of Being An Entrepreneur And Business Owner Is About Mindset

Why 80% Of Being An Entrepreneur And Business Owner Is About Mindset written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Petter-Erik Nyvoll

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Petter-Erik Nyvoll. Petter is co-founder at AweSM, a sales and marketing coach, and a business strategist. AweSM has helped hundreds of small business owners and entrepreneurs build & scale their businesses through online courses, 1-on-1 coaching, intensive workshops & mastermind events in Vietnam plus ongoing support through the AweSM Insider community & membership.

Questions Sara asks Petter-Erik Nyvoll:

  • Where are you located in the world today?
  • How do you manage your team when they are in so many different countries?
  • Let’s say you have an open position in your team, how do you go about hiring and filling it?
  • What led you to work specifically with entrepreneurs and coaches as your target market?
  • How do you help clients with their mindset?
  • What tips do you have for putting on successful webinars?

Learn more about Petter-Erik Nyvoll:

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This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Social Pros Podcast – The Ultimate Marketing Engine

Social Pros Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode, I discuss with hosts Jay Baer and Adam Brown of the Social Pros podcast what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant.

We talk about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy.

You can catch some great insights into how you can leverage customer reviews and use them in your strategy. Listen to the episode here.

Weekend Favs August 21

Weekend Favs August 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • HeyCopy – Become a better writer with a Copy Buddy.
  • Mailerlite – Create advanced email marketing campaigns with features like automation, landing pages and surveys. Get free access to premium features with a 14-day trial!
  • Contentbot – Let our AI Writer write for you no matter where you are on the internet. Generate AI content on any website.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape