In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing.
Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.
Questions I ask Shaina Weisinger:
- How did Repurpose House come to be?
- How do you create content?
- How does Repurpose House help businesses post to multiple places?
- What should be your basic social strategy?
- What should your average small business (even the boring ones) be doing?
- What works now on various platforms?
- Where should you start? With video?
- How do I generate leads with video or social media?
- How does paid search play into repurposed content?
More about Jon Schram:
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