What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things. Read the full article at MarketingProfs

Potential customers or clients don’t buy what they don’t understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people–and so create new business opportunities. Read the full article at MarketingProfs

Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs

How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity. Read the full article at MarketingProfs

Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What’s … Read the full article at MarketingProfs

Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs

If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers’ attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage … Read the full article at MarketingProfs

B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs

Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement? Read the full article at MarketingProfs

Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs