Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read the full article at MarketingProfs

How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Read the full article at MarketingProfs

Did you know that users take 0.05 seconds, on average, to form an opinion about a website–and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs

As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs

The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs

Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs

Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they’re lazy but because the task feels too daunting or boring. Read the full article at MarketingProfs

We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs

2020 changed everyone, including B2B buyers, and your content strategy must change with them–which means better personalization. But it doesn’t mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. Read the full article at MarketingProfs

Losing the occasional customer is an inevitable reality–but it doesn’t have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps. Read the full article at MarketingProfs