In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Read the full article at MarketingProfs

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you’re not doing it yet, here’s how to get started. Read the full article at MarketingProfs

This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Read the full article at MarketingProfs

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here’s how to do so for five of them. Read the full article at MarketingProfs

Webinars are more prevalent than ever, and that won’t change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips. Read the full article at MarketingProfs

Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee. Read the full article at MarketingProfs

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs

This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. Read the full article at MarketingProfs