The expectations of today’s B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That’s why video is the perfect content format to reach those buyers. Here’s how. Read the full article at MarketingProfs

This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram. Read the full article at MarketingProfs

This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content. Read the full article at MarketingProfs

Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here’s how to make your storytelling more compelling. Read the full article at MarketingProfs

Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress. Read the full article at MarketingProfs

Most content entrepreneurs–people who make money by turning content into revenue streams–say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt. Read the full article at MarketingProfs

Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here’s how to use video marketing to enhance customer experience. Read the full article at MarketingProfs

This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. Read the full article at MarketingProfs

Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs

This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. Read the full article at MarketingProfs