Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Read the full article at MarketingProfs

The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios. Read the full article at MarketingProfs

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach. Read the full article at MarketingProfs

Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead. Read the full article at MarketingProfs

Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce. Read the full article at MarketingProfs

Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first. Read the full article at MarketingProfs

How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery. Read the full article at MarketingProfs

The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen. Read the full article at MarketingProfs

Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help. Read the full article at MarketingProfs

Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips. Read the full article at MarketingProfs