Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs

This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively. Read the full article at MarketingProfs

We’ve all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. Read the full article at MarketingProfs

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common. Read the full article at MarketingProfs

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. Read the full article at MarketingProfs

This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster. Read the full article at MarketingProfs

B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs

There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it–and improve lead quality. Here are six easy ways to do that. Read the full article at MarketingProfs

Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read the full article at MarketingProfs