Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading? Read the full article at MarketingProfs

The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies. Read the full article at MarketingProfs

Google’s responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? Read the full article at MarketingProfs

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs

You know about account-based marketing. Now it’s time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. Read the full article at MarketingProfs

At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help. Read the full article at MarketingProfs

B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2. Read the full article at MarketingProfs

The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs

This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers. Read the full article at MarketingProfs

In the era of “fake news,” getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here’s how to take advantage of it. Read the full article at MarketingProfs