Online presentations and webinars are too often dragged down by surplus information or they’re cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article’s advice. Read the full article at MarketingProfs

Did you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in this infographic from SalesIntel. Read the full article at MarketingProfs

Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content. Read the full article at MarketingProfs

The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute. Read the full article at MarketingProfs

The way you timestamp (or don’t timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important. Read the full article at MarketingProfs

Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities–along with how to use both content types–in this article. Read the full article at MarketingProfs

Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read the full article at MarketingProfs

How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Read the full article at MarketingProfs

Did you know that users take 0.05 seconds, on average, to form an opinion about a website–and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs

As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs