Category Archives: Marketing Tools

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7 Reasons Why a Podcast Can Help You Grow Your Business

7 Reasons Why a Podcast Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting.  In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.

It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.

The 7 Reasons You Should Podcast:

  1. Easier than it looks
  2. Podcasts can be repurposed
  3. Used for networking and building referrals
  4. Can build an emotional connection to your audience
  5. You can make additional revenue
  6. Increase traffic to your website
  7. Podcasting is a long-form content that people can pay attention to

Like this show? Click on over and give us a review on iTunes, please!

.store logoThis episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Building Good Relationships Is the Goal of Great Networking

Building Good Relationships Is the Goal of Great Networking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Ivan Misner

NetworkingIn this episode of the Duct Tape Marketing Podcast, I interview Dr. Ivan Misner who is the founder and chairman of the business networking organization BNI. BNI was founded in 1985, the organization now has over 9,400 chapters throughout every populated continent of the world. Last year alone, BNI generated almost 12.3 million referrals resulting in $16.7 billion dollars worth of business for its members.

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 24 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne.

Called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” by Forbes, Dr. Misner is considered to be one of the world’s leading experts on business networking.

Questions I ask Dr. Ivan Misner:

  • Networking gets a bad wrap sometimes, how have you been able to make it an intentional practice?
  • Part of the BNI model is weekly in-person meetings, how has BNI evolved during the time of no meetings?
  • You wrote a book about a year ago with your wife, Healing Can Be Easy: How I Healed Cancer with the Bodymind. Obviously there was a physical journey in there but then to take it to the mind as well; I wonder if you could share some thoughts on that experience.

What you’ll learn if you give a listen:

  • How the BNI model can assist in relationship building during networking
  • How building relationships is better during networking than being transactional
  • The significant benefit your network and referrals can bring when they are your support network

More about Dr. Ivan Misner:

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

How to Get the Best Out of Your Virtual Meetings

How to Get the Best Out of Your Virtual Meetings written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Fraidenburg

online meetings In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts.

Mike’s specialties are assessment and implementation of community-building programs to establish and then maintain positive working relationships across the boundaries between organizations and the community that cares about what you do.

His book Mastering Online Meetings: 52 Tips to Engage Your Audience and Get the Best Out of Your Online Meeting was published in January this year.

Questions I ask Mike Fraidenburg:

  • Meetings for a lot of people have always been horrible regardless of the format because meetings, in general, are not run that well and now have this technology in the way. Do you feel as though this is going to make people up their game and redefine the meeting in general?
  • Are there some tips for getting more engagement particularly when you are trying to brainstorm or collaborate?
  • Would you say there are different rules for different size audiences?

What you’ll learn if you give a listen:

  • The difference between synchronous and asynchronous meetings
  • Mike’s favorite tools for different meeting types
  • How you can make sure everyone can participate even when they can’t attend the actual meeting

More about Mike Fraidenburg:

Like this show? Click on over and give us a review on iTunes, please!

 

.store logoThis episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Focus on Your Customer to Grow Your Business

Focus on Your Customer to Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Severino

strategy In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution.

Simon also teaches Growth, Strategy, and Innovation at select MBA courses across Europe. Simon is the host of a podcast The Strategy Show, a show from CEOs for CEOs, in every episode he promises you will find a new masterclass on how to grow and scale your business.

Questions I ask Simon Severino:

  • In your experience what are some of the biggest mistakes that you’ve come across that companies commonly make, especially in the strategy area?
  • Can you think of a business that you have been able to convince to simplify and that’s where growth came from rather than piling more on to get growth?
  • Would you say there is a type of business this approach works best with?

What you’ll learn if you give a listen:

  • What are Strategy Sprints and how they work
  • How to find the #1 bottleneck in companies
  • How to focus on customer growth

More about Simon Severino:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Create Your Referral Engine

How to Create Your Referral Engine written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today I want to talk about what is probably the highest pay off marketing activity right now. Obviously there is a lot going on in the world today. I find that a lot of people are looking around trying to figure out what they can do marketing-wise. Obviously a lot of businesses are being displaced. With the massive change businesses are feeling it is also being experienced by customers. Long time customers are being disconnected from longtime providers. Customers are being forced into changing their purchase behaviors, how they research, think, and buy.

This can be leveraged as a huge opportunity. Many companies are still looking at how to remake themselves. But I’m suggesting it is the time to look inward. To seek referrals from existing customers and strategic partners as the primary lead generation initiative. Listen to find out how to do this.

Tips discussed during the podcast:

  1. Highest payoff marketing activity right now is referrals
  2. How to ask your existing customers for referrals
  3. Referrals can benefit both your business and customers
  4. Some people may need what you do so reach out to them
  5. Talk to other businesses to strategize and find ways to help each other
  6. Make partnering up with other businesses successful and bring something of value to the table

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

How to Define Your Path Towards Wellness

How to Define Your Path Towards Wellness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dr. Nancy Trimboli

health and wellnessIn this episode of the Duct Tape Marketing Podcast, I interview Dr. Nancy Trimboli, a health expert, and chiropractor with over 25 years of experience. She has taken the lessons she learned from her father, an Episcopalian priest, and from earning a black belt in Taekwondo and used those as the foundation for her compassionate care of patients and for the
hard work and dedication necessary to build a thriving business.

While in the heyday of her practice, Dr. Nancy created a multi-location, multi-doctor business with over 40 employees and she personally worked with up to 150 individual patients per day. This has allowed her to master the art of taking complex health issues and breaking them down into a concise and easy to comprehend manner. Dr. Nancy has facilitated over 800 workshops at her office. She shares her knowledge through platforms such as her YouTube channel (which currently has over 100 videos), Facebook live videos, and Stealth Health: Take Back Your Power and Unravel the Mystery of You, her first adult book. Her first children’s book, Little Squirrel Girl, is a true story of a baby squirrel who needed a chiropractic adjustment and watched sunsets.

Questions I ask Dr. Nancy Trimboli:

  •  We have the USDA, FDA, and all these organizations that are supposed to take care of us, like a food pyramid. How is this possible?
  • There’s stress about how to get the bills paid and a lot of times even when everything is going great you’re still awake till 2 or 4 in the morning because you’ve got this client thing you are gonna do and you just want to get it right. So how do you turn it off?
  • If somebody is listening to this and thinking, “Yea, I do need to kinda take control of this”, what is the three-step get started plan?

What you’ll learn if you give a listen:

  • Where stealth ties into health
  • Who to trust and who not to trust when it comes to finding your path towards wellness
  • Benefits of taking time to destress

More about Dr. Nancy Trimboli:

Like this show? Click on over and give us a review on iTunes, please!

.store logoThis episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

How to Improve Your Customer’s Journey

How to Improve Your Customer’s Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In today’s podcast, I want to talk with you about something I’ve been thinking about a lot. It’s actually one of the key elements in my next book. But first, let’s start with some back story.  In the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.”

Later we can talk about how goofy this is but today here’s my point – what if you could come to think about your customer or clients or patients or whatever you call them – as members.

Now, I’m not merely suggesting you create a membership aspect to your business. However, that might be a great model for you; I’m suggesting that you think this way about them.

If you did, it might change how you innovate, iterate, and support every aspect of your business.

In a stable membership relationship, your goal is to help every member get the transformation they are seeking. So, naturally, you would care more about them getting a result than you getting a transaction. If that were so, you would have to ask yourself much harder (or at least different) questions.

Questions to answer during the podcast:

  1. Where are our customers now in terms of the results they want?
  2. What are the characteristics of customers in each of these stages?
  3. What milestones must they achieve to move to the next stage?
  4. What activities or action steps must they take to achieve each milestone?
  5. What systems must we create to ensure passage through the stages of the success journey?

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Tips of the Trade with Seth Godin

Tips of the Trade with Seth Godin written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Seth Godin

Seth GodinIn this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, author, entrepreneur, and most of all a teacher.

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Questions I ask Seth Godin:

  • About five years ago you jumped into podcasts, with Akinbo. Was that the first version or did you kind of evolve that or as it is today is that how it started?
  • So your podcasts, I find them to be deeply researched, of course, that may be your personal interest in reading and things that you cover. Do you batch them together? Do you do a month worth then you’re done?
  • What does it take for a book to breakthrough? Is it purely an audience or just an idea?

What you’ll learn if you give a listen:

  • Insights into a successful podcast production
  • The difference between the homemade and the professional approach to media production
  • Where conferences will stand on being relevant in today’s world

More about Seth Godin:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Bring In-Person Events Online 

How to Bring In-Person Events Online  written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Liam Austin

Virtual eventsIn this episode of the Duct Tape Marketing Podcast, I interview Liam Austin a virtual event strategist, having launched over 15 virtual summits and online business networking events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs.

As the co-founder of Entrepreneurs HQ, Liam is a specialist at making it easy for people to create their own virtual summits and online conferences to grow their email list, authority, impact, and revenue.

Visit Liam’s website and connect with him on Facebook and Instagram.

 

Questions I ask Liam Austin:

  • How does this potentially become the new event? This technology where 50-1000 people might actually attend an event, but it is all done virtually.
  • What are some of the platforms that you see, like what you just mentioned, where you have AI and the ability of LinkedIn and do coffee breaks? What are some of the technologies that would enable more of that?
  • Do you think that AI will come to the point where it’s actually going to be able to tell me if you are interested, paying attention or bored now?

What you’ll learn if you give a listen:

  • Liam’s model of virtual summit
  • Who is virtual summit competition and what you can learn from this to stand out
  • How to recreate the benefits of in-person events online

More about Liam Austin:

Like this show? Click on over and give us a review on iTunes, please!

.store logoThis episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

How to Build a Brand People Love

How to Build a Brand People Love written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Emily Heyward

Emily HeywardIn this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures.

Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, Brandless, and Prose. After beginning her career in advertising, she started Red Antler along with her co-founders to directly apply consumer insights and brand positioning to launching and growing new and beloved businesses. In 2018, Red Antler made Fast Company’s list of Most Innovative Companies in Marketing and Advertising and was dubbed the “cult brand whisperer”.

Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur’s Most Powerful Women of 2019. As a brand strategy expert, Emily is frequently interviewed by the press, with commentary appearing in Forbes, Bloomberg, Inc., Fast Company, and Adweek. She’s also been a featured speaker at TechCrunch Disrupt, 99U, and the Fast Company Innovation Festival. Her first book, Obsessed, will be published by Portfolio, a division of Penguin Randomhouse, on June 9, 2020.

Questions I ask Emily Heyward:

  • A brand that people love takes what?
  • How can you get somebody motivated to think about the return on investment of day one brand building?
  • What role does culture, or ultimately what role do people inside a brand play in the obsession game?

What you’ll learn if you give a listen:

  • How to define “brand”
  • How to evolve and respond to culture without rebranding every 18 months
  • The key principles to get customers to obsess over your brand

More about Emily Heyward:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.