Category Archives: Marketing Tools

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How to Create Online Course Business Success

How to Create Online Course Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny

Danny InyIn this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, the founder and CEO of the online business education company Mirasee. His work on strategy training won special recognition from Fast Company as a “World Changing Idea.” He has been featured in the Harvard Business Review and Entrepreneur, and contributes regularly to publications including Inc., Forbes, and Business Insider.

He has spoken at institutions like Yale University and organizations like Google, and is the author of multiple best-selling books about online education, including Teach and Grow Rich and Leveraged Learning.

His latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Course Business Success in 2020 and Beyond came out just this week!

Questions I ask Danny Iny:

  • How do you ensure that you are bringing something to the market that actually solves a problem somebody wants solving?
  • I know you have been a real champion of piloting programs, and actually building courses or programs with a market or with a customer base. Do you want to talk about starting your approach in that fashion?
  • Are you a convert, like you are never going to do in-person events again?

What you’ll learn if you give a listen:

  • An overview of the history of online courses
  • How to start a new online course and important things to consider
  • Danny Iny’s personal experience moving an in-person event to an online platform

More about Danny Iny:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Think Smaller to Innovate Today

Think Smaller to Innovate Today written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I love all these ideas that are happening right now but I’d caution that this level of pivoting doesn’t apply to everyone.

What if instead, you decided to think smaller? What if you decided to look at your business and tried to figure out who your ideal customers are? This group is typically your top 20% of all customers. How can you serve them better? 

Once you’ve figured out who they are, how to serve them better. What would happen if you created methods and systems to do that quicker, more systematically, with even better results?

Questions to answer during the podcast:

  1. Who are our best clients?
  2. What do we excel at doing?
  3. How can we do it better?
  4. How can we impact the entire ecosystem of our best clients?
  5. Can we create systems to do it?

Like this show? Click on over and give us a review on iTunes, please!

 

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by The Duct Tape Marketing Consultant Network.

Did you know that Duct Tape Marketing is more than a powerful system for marketing small businesses? It’s a network of independent marketing consultants who use the Duct Tape Marketing methodology to help small businesses to grow. Check it out at ducttape.me/123go

What We are Missing in the Virtual World

What We are Missing in the Virtual World written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve Blank

Steve Blank

In this episode of the Duct Tape Marketing Podcast, I interview Steve Blank, considered one of the fathers of modern entrepreneurship – is a seral entrepreneur-turned best selling author and educator. Steve focuses on how startups are built, how entrepreneurship is taught, and how big companies and the U.S. government innovate.

Steve Blank is the author of books The Four Steps to the Epiphany and The Startup Owner’s Manual as well as the author of a Harvard Business Review cover story, Why the Lean Startup Changes Everything, that explained how companies could use the Lean Startup to counter disruption and implement innovation at speed.

The “Customer Development” model that Steve Blank developed in his book is one of the core themes of the classes he teaches as a professor at Stanford University and the core of the Lean Startup movement.

 

Questions I ask Steve Blank:

  •  Are you seeing a resurgence of that idea of the business model because so many people may be feeling that their model is failing?
  • Would you say there was a single attribute that has helped some companies survive this?
  • I wonder if you have a view on where venture capital will end up going?

What you’ll learn if you give a listen:

  • How some behaviors of the “stay at home” will stick around
  • What we are missing without in-person interactions
  • How it may be difficult staying in this online mode for education

More about Steve Blank:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Here’s to Empathy in Business

Here’s to Empathy in Business written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Minter Dial

Minter Dial

In this episode of the Duct Tape Marketing Podcast, I interview Minter Dial a professional speaker, history fanatic, and president and founder of Digitalproof Consultancy, a strategic firm providing digital and brand consulting to clients. He is also an award-winning author, including his latest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence that won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019.

Minter Dial is the producer of the award-winning book and film The Last Ring Home and co-author of Futureproof that won the Business Book Award 2018.

Minter Dial is a self-proclaimed itinerant bohemian in search of experiences and interesting people. As a metier, he relishes being an energetic speaker on leadership, brand and digital strategy with a specialization in digital transformation.

Questions I ask Minter Dial:

  • What are the overarching ideas of empathy and artificial intelligence being blended?
  • How does empathy relate to business?
  • How do we ultimately connect this idea to AI?

What you’ll learn if you give a listen:

  • Where empathy needs to start in a business
  • How empathy affects employees and customers.
  • The two items that will gage our ability to connect AI to empathy

Key takeaways from the episode and more about Minter Dial:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Elevate Your Brand Visually with Easy Design Editing

Elevate Your Brand Visually with Easy Design Editing written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Payman Taei

Payman Taei

In this episode of the Duct Tape Marketing Podcast, I interview the founder of Hindsight Interactive and Visme, Payman Taei. Payman’s background in Biology has led him to truly believe in the art of evolution. He constantly strives to create new as he believes if you follow you will be left behind.

He’s the Founder of HindSite Interactive award-winning web design and web development company in Maryland. His experience with web design clients highlighted frustration with the lack of easy-to-use tools to empower non-designers to speak visually. This drove him to create Visme, one of the easiest and quickest way to create engaging presentations, infographics, and virtually any other type of visually engaging content – from any browser without being a designer.

Questions I ask Payman Taei:

  • How do you wrestle with the idea that you are giving someone a powerful tool but there are still design principles that they don’t adhere to or know?
  • Are you finding designers particularly with a collaborative nature who are designing in Visme for their clients?
  • If someone was to ask you now, what would you say has been the hardest thing for you as a business owner to grow in this particular venture?

What you’ll learn if you give a listen:

  • The “aha” moment for creating Visme
  • How you can work with design tools and not be a designer
  • How Visme, a company that works with over 1.8 million businesses, is mostly remote and how it’s helping them today

Key takeaways from the episode and more about Payman Taei:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Shift Your Marketing for the ‘New’ Normal

Shift Your Marketing for the ‘New’ Normal written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Sanborn

Mark Sanborn

On this episode of the Duct Tape Marketing Podcast, I interview Mark Sanborn, who is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

Mark’s latest book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extraordinary recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves.

We’ve all encountered people like Fred in our lives. In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

Questions I ask Mark Sanborn:

  •  Do you suspect coming out of this health crisis there will be a lot of reinvention going on?
  • Some people are saying they think they need to turn marketing off, but I think you just need to think of your marketing differently. Do you find that “checking in” is a good practice or is that adding to the noise?
  • A lot of salespeople are attracted to the idea of interaction or engaging with people. If this virtual thing is going to stick around, do you see it changing the world of business in general?

What you’ll learn if you give a listen:

  • Why you might never call a period in time normal again
  • How to make a greater connection between work and life
  • How to think about marketing differently as if you were doing no marketing at all

Key takeaways from the episode and more about Mark Sanborn:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

How to Lead for the Future with Co-Creation

How to Lead for the Future with Co-Creation written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Keith Ferrazzi

On this episode of the Duct Tape Marketing Podcast, I speak with Founder and Chairman of Ferrazzi Greenlight and best-selling author Keith Ferrazzi.

Keith Ferrazzi is recognized as a global thought leader in the relational and collaborative sciences. At Ferrazzi Greenlight, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value.

A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, Keith has written his latest work Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

Questions I ask Keith Ferrazzi:

  • This idea of co-elevating runs counter to climbing the corporate ladder. Unfortunately, the culture of some teams is if I want to get ahead, you don’t. You’re saying we need to ditch that completely, right?
  • A lot of people are working from home and maybe will stay there, does that change in the virtual world this type of approach to leadership?
  • If I’m a leader listening, how do I get things started letting people know this is the new order?

What you’ll learn if you give a listen:

  • How to see the difference in leadership that is based on co-creation vs control or authority.
  • What the different outcomes are for leadership with co-creation vs control.
  • How leadership might be effected with remote teams
  • How to enlist people to better co-create within your own team

Key takeaways from the episode and more about Keith Ferrazzi:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Use Reinvention in Your Business to Thrive

Use Reinvention in Your Business to Thrive written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alex Kantrowitz

Alex Kantrowitz

On this episode of the Duct Tape Marketing Podcast, I speak with senior technology reporter at BuzzFeed News and author Alex Kantrowitz.

Alex’s first book “Always Day One” dives deep into tech titans’ ability to continue to invent like a startup.

Through 130 interviews with insiders from Mark Zuckerberg to hourly workers, award-winning BuzzFeed News journalist Alex Kantrowitz reveals the culture, technology and processes the tech giants have developed to sustain success in a business world where no advantage is safe.

Questions I ask Alex Kantrowitz:

  • What is the concept of Day One?
  • Is there something tech titans are doing that make them better suited to stay on top forever?
  • Is AI here to replace white-collar jobs?
  • Are there any Tech Titans that have lost their way?

 What you’ll learn if you give a listen:

  • How tech titans work differently than every other business and why it gives them the advantage
  • How current reinvention due to the health crisis is forcing everyone else to look more like tech titans
  • How to use technology to support employees for a business to grow

Key takeaways from the episode and more about Steve Bousquet:

Like this show? Click on over and give us a review on iTunes, please!

LinkedIn Marketing Solutions logo

This episode of the Duct Tape Marketing Podcast is brought to you by LinkedIn Marketing Solutions. In today’s world of a million messages a minute, how do you capture someone’s attention?

LinkedIn empowers you to speak with the right professionals at the right time. With over 62 million decision-makers on LinkedIn, any business—big or small—can use LinkedIn ads to ensure their messaging is being seen by the people that matter to them.

LinkedIn ads help do more than just build awareness. They drive traffic and engagement, too, for everything from downloads of thought leadership pieces to registration for upcoming events. LinkedIn ads help small businesses get big results.

Try it for yourself. LinkedIn is offering a free $100 LinkedIn ad credit to launch your first campaign. Visit LinkedIn.com/DuctTape to learn more. Terms and conditions apply.

Investing in Yourself and Your Team to Grow Your Business

Investing in Yourself and Your Team to Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve Bousquet

Steve Bousquet headshtOn this episode of the Duct Tape Marketing Podcast, I speak with Steve Bousquet, founder and owner of American Landscape and Lawn Science.

Bousquet went to college dreaming of moving to New York and building a high-powered career on Wall Street. But then came the market crash of 1987, and suddenly, entering the world of finance was no longer a viable dream.

So he pivoted away from finance and back towards the work that he had done during his college years: lawn care. What started as a business mowing lawns on his own has blossomed into a landscape and lawn science business with thousands of customers.

Today, Bousquet shares what he’s learned about running a business over the last 38 years. As he transitioned from technician to business owner and leader, he’s invested in training for himself and his team (and helpful tools, like the Profit First and Pumpkin Plan systems) to grow a thriving organization.

Questions I ask Steve Bousquet:

  • What was the journey that led you to where you are in business today?
  • As your business grew, what aspects of it got harder?
  • What did you learn from your acquisition of another company?

 What you’ll learn if you give a listen:

  • How to strike the right balance between technician and leader as your business grows.
  • How entrepreneurs can continue to invest in their own personal growth and education.
  • What you can do to intentionally influence the culture of your organization.

Key takeaways from the episode and more about Steve Bousquet:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Driving Innovation with Business Testing

Driving Innovation with Business Testing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alex Osterwalder

Alex Osterwalder headshotToday on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder.

Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies that address customer needs and drive your business forward.

Osterwalder has written a series of books about business modeling and has created his own business modeling system, the Business Model Canvas.

He stops by to talk about his latest book Testing Business Ideas. Before he writes any book, he starts by thinking deeply about the need in the marketplace—there are an awful lot of business books out there! With each of the books, he strives to fill a void in the space and provide a fresh perspective.

Testing Business Ideas is linked up with tools and processes around business modeling; how can we professionalize the testing space by creating a library of experiments that any business owner can use? He also discusses his upcoming book The Invincible Company, which is targeted at senior leadership.

Questions I ask Alex Osterwalder:

  • Your latest book is part three in a series. Did you plan the entire series from the start; do the books build on each other?
  • The visual format of your book series is unique. Is that something you tested?
  • How do you advise people on customer discovery testing in an uncertain environment?

What you’ll learn if you give a listen:

  • How to strike the right balance in your scientific approach to answering business questions.
  • What innovation theatre is, and why it’s problematic.
  • The biggest traps that businesses fall into when it comes to testing.

Key takeaways from the episode and more about Alex Osterwalder:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.