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How to Succeed by Building a Community and a Strong Personal Brand

How to Succeed by Building a Community and a Strong Personal Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ramon Ray

Celebrity CEOIn this episode of the Duct Tape Marketing Podcast, I interview Ramon Ray, keynote speaker, event host, best selling author, and entrepreneur. He’s started four companies and sold two of them.

Ramon is the founder of Smart Hustle Media and is an in-demand commentator on marketing, technology, mindset, startups and more. His latest book is “Celebrity CEO – How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand”.

He’s been to the White House to present to the President’s staff; testified to Congress; graduated from the FBI Citizens Academy; and worked at the United Nations. Ramon’s interviewed President Obama in the President’s first live video chat and was with Ivanka Trump in India for Global Entrepreneurship Summit!

Questions I ask Ramon Ray:

  • You mentioned speaking and books, do we need to have one of those things if we are going to be celebrity CEO’s?
  • What is going on right now? (in reference to everything going on in America)
  • As an entrepreneur have you ever felt held back or you missed opportunities because you weren’t XYZ?

What you’ll learn if you give a listen:

  • How to define the two types of celebrity
  • Ramon Ray’s journey as an entrepreneur
  • What all business owners should or could be doing in this climate

More about Ramon Ray:

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

How to Build a Business as an Introvert

How to Build a Business as an Introvert written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Beasley

introvert in businessIn this episode of the Duct Tape Marketing Podcast, I interview Kim Beasley. Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, she determined that these hardships wouldn’t stop her from achieving her dreams of creating a business.

After completing a bachelor’s in organizational development and an MBA in eBusiness, she decided to turn her knowledge into a business. The focus of her business has been to develop working solutions regarding social media management and WordPress website development.

In 2013 & 2014, Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li. One of the Top 25 Small Business Experts To Follow on Twitter in 2013. Selected to serve as one of the Google+ Top Contributors since of 2013.

Kim’s book The Creative Introverted Entrepreneur: A Roadmap For Building The Business Of Your Dreams is now in its second edition.

Questions I ask Kim Beasley:

  • Would you say there are lessons in your book for people who wouldn’t ever consider themselves an introvert?
  • You are a black woman in a male dominant industry, have those elements presented any unique challenges or held you back in any way?
  • What are you reading right now or a few books you think are important for entrepreneurs or for anything?

What you’ll learn if you give a listen:

More about Kim Beasley:

Like this show? Click on over and give us a review on iTunes, please!

numa logoThis episode of the Duct Tape Marketing Podcast is brought to you by numa. Try a new kind of answering service you will love. Their business customers say it’s like adding another staff member. You can give every customer a fast, personalized response for one low monthly rate — no hidden fees or contracts. Try for free with no billing info required.

How to Embrace a Competitors Mindset to Grow Your Business

How to Embrace a Competitors Mindset to Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jake Thompson

competeIn this episode of the Duct Tape Marketing Podcast, I interview Jake Thompson Chief Encouragement Officer at Compete Every Day.

Through Jake’s experience as an athlete, entrepreneur, and speaker, he has learned how we can be move closer to the career, health, and life we desire by changing just a few of our choices each day. He believes it’s the small shifts in our focus & daily actions that allow us to build a winning mindsest – and a winning life.
Jake is passionate about helping driven people – from employees to CEO’s, college athletes to high school students – cultivate their winning mindset to build their grit, embrace accountability, and pursue greatness in every endeavor.
Jake’s latest book Compete Every Day: The Not-So-Secret Secret to Winning at Work and Life is available September 1, 2020 and can be pre-ordered today.

Questions I ask Jake Thompson:

  • Is there a potential that people will misinterpret the message?
  • How much has your message turned to the mental game of the competition at every level?
  • Have you done any work with schools?

What you’ll learn if you give a listen:

  • Why Compete Every Day: The Not-So-Secret Secret to Winning at Work and Life
  • How to success through influencers
  • How entrepreneurship is a roller coaster ride and the benefit of reframing/ refocusing day by day

More about Jake Thompson:

  • To learn more about Compete Every Day
  • Connect with Jake on social channels, all handles are @competeeveryday

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

How to Embrace a More Diverse Approach to Marketing

How to Embrace a More Diverse Approach to Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sergio Alcocer

diversity in marketingIn this episode of the Duct Tape Marketing Podcast, I interview Sergio Alcocer, one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space.

During his time as President and CCO  LatinWorks was recognized as the Multicultural Agency of the Year in 2013, 2012, & 2010 by AdAge, and in 2012 and 2010 by Adweek. The shop has been on AdAge’s ranking of the top ten agencies in the USA in 2014 and 2011 and was honored as Small Agency of the Year in 2012.

In 2017 Sergio Alcocer founded Rest of the World agency, a team of highly experienced advertising professionals in the field of research, strategy, and creativity who share the same passion. Their commitment to creating an agency that gives a voice to people who are rarely heard.

Questions I ask Sergio Alcocer:

  • How does a company embrace a  much more diverse approach to marketing and building an organization?
  • What role does this idea of multicultural marketing or inclusion play for that hyperlocal business?
  • In your view, what role does a majority company have in trying to affect change or need to shoulder?

What you’ll learn if you give a listen:

  • The difference between diversity and inclusion in business
  • How marketing and society moving on different paths
  • Why having a viewpoint as a business for things happening in society is important

More about Sergio Alcocer:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

The Entrepreneur’s Guide to Translating Accounting

The Entrepreneur’s Guide to Translating Accounting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Spencer Sheinin

small business accounting In this episode of the Duct Tape Marketing Podcast, I interview Spencer Sheinin, the founder and CEO of Shift Financial Insights, providing ridiculously simple accounting and financial insights for businesses on the rise. Guided by the belief that entrepreneurs can change the world, Shift is on a mission to help small and medium-sized businesses by removing their financial blind spots and turning the numbers side of the business from a source of pain to a source of power!

Spencer Sheninin’s latest book Entreprenumbers: The Surprisingly Simple Path to Financial Clarity, is not going to teach you about accounting or even how to read your financial statements. Instead, you will learn how to confidently direct your bookkeeper/accounting team to get you the right information, at the right time, and, most importantly, in a format that works for you (intuitive with no accounting jargon).

Questions I ask Spencer Sheinin:

  • I read somewhere that you describe yourself as uniquely positioned to serve as a translator between accountants and entrepreneurs; why do we need translators?
  • Would reporting like that, for example, be more useful to a bank instead of always asking for balance sheets? Would it be more useful in telling the story of the health of the business?
  • Is there a size, state, or maturity of business where they should really get serious about this or is this something that is for once you are at this growth level you start thinking about?

What you’ll learn if you give a listen:

  • What entreprenumbers are and how they can help
  • How to simplify the idea of the accounting information with examples that are easier to visualize
  • The top 3 insights of things to pay attention to and how a business will have their insights evolve with time

More about Spencer Sheinin:

  • For more about entreprenumbers.com
  • The first 1/2 dozen to reach out using Duct Tape Marketing in subject line will get a free consultation and go through their financials together and what insights may be relevant for their business – email Spencer at spencer@shiftfinancial.co

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Why Cold Calling Goes Wrong

Why Cold Calling Goes Wrong written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Walter

Cold CallingIn this episode of the Duct Tape Marketing Podcast, I interview David Walter, best-selling author of The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game!

David’s claim to fame came from setting a record 15 appointments a day, every day for 6 months working at a PEO company, setting a total of over 1800 appointments!

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. He also ran a telemarketing firm for 13 years and successfully helped businesses make millions with his unique cold calling strategies. Now he has written a book about cold calling and lead generation called The Million Dollar Rebuttal. David speaks at trade shows, Chambers of Commerce, webinars, and is a telemarketing & sales trainer for major companies. He is also a published author; his latest book is Stratospheric Lead Generations Secrets.

Questions I ask David Walter:

  • What do you think is wrong with cold calling? How do people get it wrong?
  • Is using social media now a way of cold calling?
  • How do you get past the fact that someone who does need what you are doing but doesn’t let you talk?

What you’ll learn if you give a listen:

  • The biggest thing that locks down cold calling
  • How to go from “go make calls” to “Get in contact with…” principle
  • How The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game! is the 101 of cold calling

More about David Walter:

  • To download a free copy of the book and unlock David’s video training click here
  • To connect with David Walter reach out on LinkedIn or give him a call

Like this show? Click on over and give us a review on iTunes, please!

numa logoThis episode of the Duct Tape Marketing Podcast is brought to you by numa. Try a new kind of answering service you will love. Their business customers say it’s like adding another staff member. You can give every customer a fast, personalized response for one low monthly rate — no hidden fees or contracts. Try for free with no billing info required.

How to Add Affiliate Marketing to Your Content

How to Add Affiliate Marketing to Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Matt McWilliams

affiliate marketing In this episode of the Duct Tape Marketing Podcast, I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting.  He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.

Previously, he was the Internet Marketing Manager at Legacy Learning Systems in Nashville, Tennessee. Legacy’s ‘Learn and Master series’ has a mission of “Bringing Personal Dreams Within Reach,” making difficult skills, such as guitar, piano, drums, ballroom dancing, and more accessible through multimedia self-education courses.

In 2010, Matt won the Affiliate Summit Pinnacle Awards Affiliate Manager of the Year. The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. He has also won awards from ABestWeb, the leading online affiliate community, for his affiliate management skills and advocacy of affiliate marketing. He won the 2009 Affiliate Manager of the Year award there as well as leading Legacy Learning Systems to be named Most Improved Affiliate Program (with over 70% of the votes) and a second-place finish for Best Affiliate Program.

Questions I ask Matt McWilliams:

  • In a way, there is a tremendous amount of crossover between the concept of referrals, strategic partners, and even networking. How can you see meshing those things together as a way to actually be a great business champ?
  • In a traditional referral model, I want that person to know the product, to know me, and to know the people who are actually referring the product. So does that take a whole different mindset and approach than the “Hey sell my product and you can get 10%”?
  • You see a lot of people who do the “5 best email service providers” reviews and it’s clear the one that they are promoting. Doesn’t that run the risk of being dishonest or if nothing else kind of disingenuous?

What you’ll learn if you give a listen:

  • What makes an affiliate and a strategic partner
  • When you should start affiliate marketing
  • Key mistakes that are made by first-time affiliate marketers
  • The best way to hire an affiliate manager

More about Matt McWilliams:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

The Guide to Great Podcast Guesting 

The Guide to Great Podcast Guesting  written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about being a guest on one of the millions of podcasts that are already out there.

Podcasting has grown substantially over the last few years, one of the biggest reasons for this growth is because this form of media is so portable. The audio files can play on your phone, on the go, or at your desk. Take advantage of the fact that every major media outlet has gotten into the podcast game and needs guests.

Listen and learn:

  • The benefits of being a guest on a podcast and SEO that comes with it.
  • How to get on shows
  • What to do to be a great guest
  • Your checklist for promoting your interview

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Have a Successful Consulting Practice During Uncertainty

How to Have a Successful Consulting Practice During Uncertainty written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Zipursky

act nowIn this episode of the Duct Tape Marketing Podcast, I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 370 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. He is one of the world’s top authorities on growing a consulting business.

He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. His latest book Act Now: How successful consultants thrive during chaos and uncertainty is on amazon, audible, and kindle.

Questions I ask Michael Zipursky:

  • What are you telling people now who want to start a business, because the environment of going out and networking has gotten a little tougher?
  • How do you not fall into the herd of people who are doing it? How do you stand out now?
  • Have you seen an upheaval in fees, have you seen a real downward pressure on fees?

What you’ll learn if you give a listen:

  • Where the opportunity of work is during these times
  • Tactics in the marketing world that have come out of this uncertainty that will stick
  • Key elements of building a platform for your business

More about Michael Zipursky:

Like this show? Click on over and give us a review on iTunes, please!

 

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

Create Your Own Journey

Create Your Own Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Gassner Otting

Laura Gassner OttingIn this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting.

Laura delivers strategic thinking, well-honed wisdom, and perspective generated by decades of navigating change across the start-up, nonprofit, political, as well as philanthropic landscapes. She dares listeners to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She leads them to seek new ways of leading, managing and mentoring others.

Laura’s entrepreneurial edge has been well-honed over a 25-year career that started as a Presidential Appointee in Bill Clinton’s White House, where she helped shape AmeriCorps.

She left a leadership role at the respected nonprofit search firm, Isaacson, Miller, to expand the startup ExecSearches.com. Laura also founded and ran the Nonprofit Professionals Advisory Group, which partnered with the full gamut of mission-driven nonprofit executives, from start-up dreamers to scaling social entrepreneurs to global philanthropists.

Laura is the author of Mission-Driven: Moving from Profit to Purpose (2015) and the Washington Post Best Seller Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019).

Questions I ask Laura Gassner Otting:

  • Do you think there’s a whole lot of people out there reassessing their relationship with their goals and their journey?
  • What are some ways that people can gain some clarity, especially if all you’re feeling is disruption?
  • What are you binge-watching right now?

What you’ll learn if you give a listen:

  • Why the ideas in her latest book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, are so important right now
  • What to consider when thinking about “the new normal”
  • Questions to ask yourself instead of accepting “the new normal”
  • Laura’s favorite space in the entrepreneurship journey

More about Laura Gassner Otting:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.