Category Archives: Marketing Tools

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Integrating Creativity in Business

Integrating Creativity in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sarah Avenir

Gather the PeopleIn this episode of the Duct Tape Marketing Podcast, I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet, a design and software consultancy that’s kind of hard to describe. Sarah wrote Gather the People based on a decade of research and personal experience as she’s tried to figure out how we can get people to care about our work without compromising who we are.

Sarah loves sharing and learning to figure out strategies that work for her clients and their teams. Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine. Sarah speaks and gives workshops at conferences and for organizations like CreativeLive and the University of Pennsylvania.

Questions I ask Sarah Avenir:

  • If you want to keep making something you love does someone have to buy it?
  • Is there a lack of wanting to sell in creative people?
  • What is &yet?
  • What does it mean when you say the shadow side of strength?

What you’ll learn if you give a listen:

  • The challenges for creativity in business
  • How to integrate different parts of yourself
  • A framework for teams
  • Why looking at your weaknesses makes you stronger
  • How to believe in the ability to change how things are right now

More about Sarah Avenir:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Why Direct Marketing Is More Effective Than Ever

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Kurtz

direct marketingIn this episode of the Duct Tape Marketing Podcast, I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions of newsletter subscriptions and consumer books put all of that list training to good use.

For nearly 40 years Brian has followed a specific set of direct marketing principles that helped him build the iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.

Questions I ask Brian Kurtz:

  • What did marketing look like before the internet?
  • What’s the oddest thing you ever sold?
  • How are you seeing marketers using direct mail to expand their business?
  • Is 2020 a window where direct mail is more important even as a communication form?

What you’ll learn if you give a listen:

  • What you can learn from direct marketing before the internet
  • The best way to communicate with leads
  • What a physical product can add in terms of perceived value

More about Brian Kurtz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Unleash Your Potential

Unleash Your Potential written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Molly Fletcher

motivational speaker In this episode of the Duct Tape Marketing Podcast, I interview Molly Fletcher. Molly is a trailblazer in every sense of the word– a rare talent of business wisdom, relationship brilliance and unwavering optimism. A popular keynote speaker, she shares the unconventional techniques that helped her thrive as one of the first female sports agents in the high stakes, big ego world of professional sports and now as a successful entrepreneur.

As president of client representation for sports and entertainment agency CSE, Molly spent two decades as one of the world’s only female sports agents. She was hailed as the “female Jerry Maguire” by CNN as she recruited and represented hundreds of sport’s biggest names, including Hall of Fame pitcher John Smoltz, PGA TOUR golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers.

As she successfully negotiated over $500 million in contracts and built lasting relationships, she also observed and adopted the traits of those at the top of their game. Molly shares her proven approach to negotiating in her company’s Game Changer Negotiation Training workshops, teaching people how to close more deals faster, while strengthening the relationship.

Molly has been featured in ESPN, Fast Company, Forbes and Sports Illustrated. A sought after motivational speaker, she delivers game-changing messages to top companies, trade associations, and teams worldwide.

Molly is the author of four books: Fearless At Work; A Winner’s Guide to Negotiating; The Business of Being the Best; and The 5 Best Tools to Find Your Dream Career.

Questions I ask Molly Fletcher:

  • Do you ever long for the sports agent days?
  • Was there at some point where you said I have to do something different?
  • What aspect of your previous career did you bring to your new one?
  • How do you balance doing what has to be done even though you don’t like doing it?
  • How is 2020 affecting the working world’s energy?

What you’ll learn if you give a listen:

  • How to leverage platforms in different ways
  • How important a clear purpose is and how it can benefit you during challenging times
  • How to shift the focus to energy on projects and not time
  • How to lean in and not be drained by distractions

More about Molly Fletcher:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

How to Use Feedback to Succeed

How to Use Feedback to Succeed written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steven Herz

Steven HerzIn this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals. Prior to joining TMG, Steven was the President and Founding Partner of IF Management, an industry leader whose broadcasting division became one of the largest in the space, representing over 200 television and radio personalities. The agency represents some of the biggest names in sports and news media, including NBC Sports Mike Tirico, ESPN’s Scott Van Pelt and Dan Shulman, and CNN Chief International Correspondent Clarissa Ward.

Steven’s book Don’t Take YES for an Answer, is a self-empowerment guide to achieving your fullest professional and personal potential. Don’t Take YES for an Answer explains why excessive positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

Questions I ask Steven Herz:

  • Why are you suggesting don’t take yes?
  • Do people want to hear negative feedback?
  • What is missing, why aren’t we giving feedback?
  • How do you filter the feedback that is qualified?
  • How does authority play a role in not taking yes for an answer?

What you’ll learn if you give a listen:

  • Why no one knows they are failing
  • How the bumper sticker no judgment became the norm
  • What type of feedback you should be looking for and who you should be listening to
  • How vulnerability can benefit you in your success

More about Steven Herz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Why Startup Communities are Essential

Why Startup Communities are Essential written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brad Feld

The Startup Community WayIn this episode of the Duct Tape Marketing Podcast, I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem.

Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of Techstars.

Brad is a writer and speaker on the topics of venture capital investing and entrepreneurship. He’s written a number of books as part of the Startup Revolution series and writes the blogs Feld Thoughts and Venture Deals.

Questions I ask Brad Feld:

  • Have we evolved in the last few years in regards to startups?
  • What makes a startup community?
  • Can you copy successful startup communities?
  • What part does distributed work play in creating startup communities?

What you’ll learn if you give a listen:

  • What makes a startup community
  • Why every city with over 100,000 people needs a startup community
  • Why it’s so hard to predict where we are going in 2020
  • If geography still plays a role in terms of creating community

More about Brad Feld:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Master Self-Promotion

How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Meredith Fineman

Meredith FinemanIn this episode of the Duct Tape Marketing Podcast, I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020.

Meredith is the founder and CEO of FinePoint, a communication and professional development company that focuses on visibility and voice. One of the core tenets of the company is to teach women to brag and self-promote, and to write a vocabulary to talk positively about professional accomplishment. She also speaks and trains at universities, brands, and corporations.

Meredith is a freelance writer of 15 years, from Harvard Business Review, Inc, Forbes, and Entrepreneur, to Marie Claire, Elle, Shondaland, and more.

Questions I ask Meredith Fineman:

  • I know we’ve heard a lot of people say ‘I thought bragging was supposed to be bad’, now we can do it?
  • Is there a difference between positive and negative bragging?
  • How do you find a qualified person?
  • Why is bragging harder for women?

What you’ll learn if you give a listen:

  • How bragging can be positive
  • How society is rewarding unqualified people
  • The difference of the narrative taught to women vs men
  • How to brag with and for others
  • Easy quick wins for bragging better

More about Meredith Fineman:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Google Analytics for Small Businesses

Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works.

Google Analytics I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.

Listen and learn:

  • Why should you care about Google Analytics?
  • How do I set it up?
  • What goals to have when setting up Google Analytics

 

Google Analytics

Like this show? Click on over and give us a review on iTunes, please!

Site domains

This episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Is Entrepreneurship in Your DNA?

Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sydni Craig-Hart

Sydni Craig HartIn this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy.

Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entrepreneurs. They work with brands in retail, technology, financial services, wireless and with associations.

Since their start in 2006 they have worked with small businesses and organizations in 79 different industries, build an engaged community of 30,100+ diverse-owned small businesses, delivered 437 classes, workshops, webinars, taught 9,800+ small businesses and entrepreneurs at our live events, and researched and created over 10,000 pieces of original content.

Questions I ask Sydni Craig-Hart:

  • What do you enjoy most about what you do?
  • What are some of the biggest challenges your clients are struggling with right now from a marketing standpoint?
  • What are you telling people when they come to you and ask “what should I be doing”?

What you’ll learn if you give a listen:

  • What it means for Sydni to be a 4th generation Entrepreneur
  • How to work with your husband as a business partner
  • Sydni’s reading Built to Sell and found the lessons in it are what you should be doing right now

More about Sydni Craig-Hart:

Like this show? Click on over and give us a review on iTunes, please!

numa logoThis episode of the Duct Tape Marketing Podcast is brought to you by numa. Try a new kind of answering service you will love. Their business customers say it’s like adding another staff member. You can give every customer a fast, personalized response for one low monthly rate — no hidden fees or contracts. Try for free with no billing info required.

Do You Have What it Takes to Become an Entrepreneur?

Do You Have What it Takes to Become an Entrepreneur? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gino Wickman

entrepreneurerIn this episode of the Duct Tape Marketing Podcast, I interview Gino Wickman author of Entrepreneurial Leap: Do you have what it takes to become an entrepreneur?

Gino has been an entrepreneur since the age of 21, he has had an obsession for learning what makes businesses and entrepreneurs thrive.

At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses.

Based on his years of real-world experience, he created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness.

He has personally delivered more than 1,900 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, as well as Get a Grip, Rocket Fuel, How to Be a Great Boss and What the Heck is EOS?.

Gino is the founder of EOS Worldwide, an organization that helps thousands of businesses implement EOS with the aid of an international team of over 350 professional and certified EOS Implementers and online support. There are almost 100,000 companies using the EOS tools worldwide.

Gino is now devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap.

Questions I ask Gino Wickman:

  • For you, what’s the difference between somebody who is merely self-employed and an entrepreneur?
  • What are some of the other things that might increase somebody’s odds of success?
  • Would you say there are set stages that a company or individual has to go through to ultimately succeed?

What you’ll learn if you give a listen:

  • Gino’s thoughts on whether an entrepreneur is born or made
  • The 3 main parts of his book and how it can help people find their ideal business that they are built for and drawn to
  • 8 disciplines for increasing odds of success

More about Gino Wickman:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

How to Outsource Small Business Work

How to Outsource Small Business Work written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nathan Hirsch

OutscourceIn this episode of the Duct Tape Marketing Podcast, I interview Nathan Hirsch, co-founder of OutscourceSchool. Nathan started off selling textbooks his my dorm room before discovering Amazon. Then scaled a 25 million dollar Amazon business selling toys and baby products, but always struggled to hire help. That’s when he discovered virtual hiring.

Through lessons and frustrations while building his virtual assistant army he found a need for a better system. Nathan set out to build a better marketplace that pre-vetted virtual assistants before they were allowed on the platform, quickly matched them up with clients, had 24/7 support in case the smallest thing went wrong, and a no turnover protection where we covered replacement costs if someone quit.

Nathan scaled this business to 8 figures with his business partner, Connor Gillivan, and a team of 35 rockstar virtual assistants. No office and no US employees. The VA team did everything from CS, billing, podcast research, lead gen, recruitment, and more. FreeeUp started with $5,000 in 2015 and reached 12 million in annual revenue in 2019. It was acquired at the end of 2019 by The HOTH.

Once the transition to the new owners was over, Nathan started to be asked by other biz owners if he could teach them how to hire virtual assistants better. That’s how the idea for Outsource School was born.

Questions I ask Nathan Hirsch:

  • Why did you feel the need or call to teach people?
  • Are there things you really need to do to find the right people to manage it in a way that still feels like a business?
  • Do you find that you can overdo company culture?

What you’ll learn if you give a listen:

  • How outsourcing works
  • How outsourcing is put in place at OutscourceSchool
  • The outline of BARF
    • Get your employees to BUY in to your company
    • Show APPRECIATION
    • Building RELATIONSHIPS
    • FAMILY

More about Nathan Hirsch:

  • To find out more about OutsourceSchool
  • @Nathanhirsch for LinkedIn and Facebook
  • @realnatehirsch for Instagram and Twitter

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.