Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. Read the full article at MarketingProfs

Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. Read the full article at MarketingProfs

The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council. Read the full article at MarketingProfs

These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how. Read the full article at MarketingProfs

As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. Read the full article at MarketingProfs

Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs

It’s more important than ever to communicate with your customers with messages that are authentic, that build relationships–and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more. Read the full article at MarketingProfs

Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty? Read the full article at MarketingProfs

Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read the full article at MarketingProfs

Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it’s coming from and in what format? If not, it’s time to start making some important changes. Read the full article at MarketingProfs