Some people think content operations isn’t necessary–that everything will work fine without it. But it won’t. Without content operations, there is content chaos. And you’ll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs. Read the full article at MarketingProfs

David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company’s 2020 State of B2B Content Consumption and Demand Report for Marketers. Read the full article at MarketingProfs

It’s no secret that Google’s search engine seeks to surface high-quality content to its users. However, determining exactly what signals “high-quality” to its algorithms can be challenging for marketers. Read the full article at MarketingProfs

B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must now replicate the impact of in-person events online. These 12 tactics will ensure you succeed. Read the full article at MarketingProfs

This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic–and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide–full of techniques, processes, tips, and tricks–will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more. Read the full article at MarketingProfs

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read the full article at MarketingProfs

To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers’ stage in their purchase-decision journey. You’ll improve the chances of conversion–and increase sales and revenue. Read the full article at MarketingProfs

Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there’s no major launch or corporate-level change to attract publishers. Regardless, you can use “tangential content” to build links throughout the year. Read the full article at MarketingProfs

Particularly when you’re dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right. Read the full article at MarketingProfs