Category Archives: Marketing Tools

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How to Find Inspiration in Doubt

How to Find Inspiration in Doubt written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kara Goldin

HintIn this episode of the Duct Tape Marketing Podcast, I interview Kara Goldin, the founder, and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters.

Kara Goldin is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.

Questions I ask Kara Goldin:

  • Did you start Hint to solve a problem or disrupt an industry?
  • Who were your doubters?
  • How did you overcome the doubts?
  • Is there any part of your business that gives you heartache that you wish you could solve?
  • What was the risk of ultimately failing at Hint?
  • You’re breaking out to different industries – why?
  • What’s your favorite flavor?

More about Kara Goldin:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Does Business Investment Follow Data or Gut Feel?

Does Business Investment Follow Data or Gut Feel? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Reeves Wiedeman

Billion Dollar LoserIn this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications. 

Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight. 

Questions I ask Reeves Wiedeman:

  • Why give away the ending?
  • What was the timeline of your interviews with Adam, CEO of WeWork?
  • What was WeWork doing differently in the coworking space?
  • When interviewing Adam did you have any hint it was all smoke and mirrors?
  • Are there two sides of this story?
  • How do you get this amount of detail?
  • Is the physical social network not attainable?
  • What surprised you in your research?

More about Reeves Wiedeman:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Repurposed Content Can Increase Your Traffic 300%

Repurposed Content Can Increase Your Traffic 300% written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shaina Weisinger

social media contentIn this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing.

Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.

Questions I ask Shaina Weisinger:

  • How did Repurpose House come to be?
  • How do you create content?
  • How does Repurpose House help businesses post to multiple places?
  • What should be your basic social strategy?
  • What should your average small business (even the boring ones) be doing?
  • What works now on various platforms?
  • Where should you start? With video?
  • How do I generate leads with video or social media?
  • How does paid search play into repurposed content?

More about Jon Schram:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

What Should You Know About IT in Small Business Today?

What Should You Know About IT in Small Business Today? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Schram

The Purple GuysIn this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business. 

As President of The Purple Guys, Jon Schram is responsible for Strategic Management and the growth of the company. With over 25 years of Business and IT experience, he understands the business of business. Having built three successful startups, Jon Schram knows how to leverage technology to support growth. He believes that technology is a tool to be used strategically.

Questions I ask Jon Schram:

  • What’s a typical engagement look like in Managed IT?
  • What are some big changes in the IT world as it relates to small businesses?
  • What’s the innovative difference you’ve owned at Purple Guys?
  • What’s your opportunity with the transition to remote work?
  • Should we be using a VPN?
  • What’s been your most successful marketing element at The Purple Guys?

More about Jon Schram:

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Why Rent Your Marketing When You Should Own It?

Why Rent Your Marketing When You Should Own It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with South City Print 

Certified Marketing Manager InterviewIn this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print. Clem Huffman started South City Print in 1988 and a lot has changed in those 32 years of running a printing business. Alexa Arciero joined the team last year straight from graduating from UNC Chapel Hill with a marketing and PR degree. South City Print was a part of the Certified Marketing Manager Program powered by Duct Tape Marketing and joined the podcast to share what they learned.

Questions I ask South City Print:

  • Has the shift to a more virtual world made the printing business harder?
  • How do you make the case for multi-touch marketing, direct mail for instance?
  • Is there some nostalgia in current marketing trends?
  • Tell us about your experience with the Certified Marketing Manager Program.
  • What attracted you to the Certified Marketing Manager Program?
  • Were you surprised by any of the content?
  • Did the program make you create changes with your current marketing?
  • What does the next 6 months look like?

More about South City Print:

Like this show? Click on over and give us a review on iTunes, please!

Why rent when you should own?This episode of the Duct Tape Marketing Podcast is brought to you by the Certified Marketing Manager Program powered by the Duct Tape Marketing Network.

Why rent your marketing when you should own it? To build and grow a business successfully you also need to build and develop a team. At Duct Tape Marketing we’ve created the Certified Marketing Manager program where we can help you develop a marketing action plan and train your team. This innovative training is ready to take your business to the next level.

Check it out at Ducttapemarketing.com/certified-marketing-manager 

 

The Journey from Startup to Sold Again

The Journey from Startup to Sold Again written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Hall

CEO of SwitchbirdIn this episode of the Duct Tape Marketing Podcast, I interview Jon Hall, former founder of Grade.us and current founder and CEO of Switchbird.

Grade.us helps businesses thrive in a world where the voice of the customer is everything focusing on helping businesses with reviews.

Switchbird is a software that connects to your business phone and engages voice callers via text to generate more value from every call. A spin-off of PWN Local’s business text messaging product.

Questions I ask Jon Hall:

  • You sold Grade.us – how did that happen?
  • Grade.us is called a Growth company. Have you ever said I’m in over my head?
  • How did it come together – who started the idea of rolling all of the competitors into one entity?
  • Was there a plan for you to leave?
  • Looking back at your career is there anything you’d do differently?
  • How do you use text messaging?
  • How do all these free messaging technologies that are becoming mainstream affect your service?
  • Is there a generational aspect to this tool?

More about Jon Hall:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to Be a Better You

How to Be a Better You written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brant Menswar

Black SheepIn this episode of the Duct Tape Marketing Podcast, I interview Brant Menswar, one of the country’s top motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO and founder of Rock Star Impact, a boutique agency that teaches people and organizations how to cultivate values-based leadership. 

His work has influenced the culture of some of the world’s leading organizations. Passionate, engaging and transformational, Brant encourages audiences to move forward with deliberate intention. His interactive and entertaining techniques of defining what matters most compel audiences to dive deeper into their lives, identify their Black Sheep Values and speak their life-changing power into existence.  

Brant Menswar is the author of Black Sheep – Unleash the Extraordinary Awe-Inspiring Undiscovered You 

Questions I ask Brant Menswar:

  • You believe we’ve been lied to in terms of purpose. What does that mean?
  • Are you putting more accountability on us?
  • Are most people winging it?
  • Why Black Sheep?
  • How do you discover what your personal core values are?
  • Is it okay to wish you were something more?
  • What’s it mean to take care of other people’s sheep?
  • How do I make my core values appear when I need them?
  • What is Cannonball Kids?

More about Brant Menswar:

  • To find your black sheep FindYourBlackSheep.com
  • For more about Brant Menswar

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Improve Your PR Content Online

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Farzad Rashidi

Co-Founder at ResponaIn this episode of the Duct Tape Marketing Podcast, I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.

Farzad Rashidi is also the Director of Marketing at Visme. At Visme his marketing efforts have helped the company gain over 4.5 million users and pass 1.5M monthly organic traffic. Farzard’s goal is to help other companies achieve the same success via Respona.

Questions I ask Farzad Rashidi:

  • How do you help make your customers successful?
  • What’s the proven formula that works at Visme?
  • How do you leverage backlinks and link pages?
  • How do you view getting in front of influencers?
  • Does the media or traditional journalists still have a place in your marketing plan?

More about Farzad Rashidi:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How Motivation Can Drive You to Produce Your Best Work

How Motivation Can Drive You to Produce Your Best Work written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Henry

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor.

Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty.

Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, PhD, and Joshua Miller, PhD – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work.

Questions I ask Todd Henry:

  • How did the idea for this book come about?
  • What motivates you?
  • How can you use this code to help yourself?
  • How does family play a role in motivation?
  • Is there a dark side to the items that motivate us?
  • Are teams better served by having a variety in terms of motivation?
  • How can leaders use this to create more impactful teams?

More about Todd Henry:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to Prepare for Gen Z as a Small Business Owner

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Dorsey

Gen Z researchIn this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It.

Jason wrote his first bestselling book at age 18. He is President of The Center for Generational Kinetics. Jason has led Gen Z, Millennial, and generational research on four continents. An acclaimed speaker, he has received over 1,000 standing ovations. Jason advises CEOs, corporate boards, VC and PE firms on hidden generational trends uncovered through his unique research. He is a Millennial, married to a Gen X’er, and they have a Gen Z daughter!

Questions I ask Jason Dorsey:

  • How do you define Gen Z?
  • What do companies need to know about Gen Z?
  • How is Gen Z leaving it’s mark?
  • As a small business, how do you cater to Gen Z and Baby Boomers?
  • How to you earn Gen Z loyalty?
  • Blockchain – is this where Gen Z is going?
  • Is college still the main path for Gen Z?
  • Since you wrote the book – what’s changed?  

More about Jason Dorsey:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.