Category Archives: Marketing Tools

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The Keys to Good Marketing for Hiring

The Keys to Good Marketing for Hiring written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nate Guggia

In this episode of the Duct Tape Marketing Podcast, I interview Nate Guggia, content creator and brand marketer at Job Portraits.

Nate Guggia is also the author of Nate is Learning a newsletter by, about, and for professional people people.

Questions I ask Nate Guggia

  • What are people people?
  • Why are we rebranding HR?
  • You write a lot about employer branding – how does that work for small to medium-size businesses?
  • Where do people get this wrong?
  • Who’s doing it right?
  • What are some good examples?
  • How has the climate changed?
  • Are we talking about good marketing for hiring? Or is it something more than that?

More About Nate Guggia:

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WPBoostThis episode of the Duct Tape Marketing Podcast is brought to you by WPBoost.

Your website is the hub of your business. If your website loads slowly visitors will not tolerate that and neither will Google. How fast your website loads has become increasingly important to your rank. If you want to find out if you have an issue with this or how to fix this check out wpboost.net.

WPBoost has a special offer for the Duct Tape Marketing audience the first 10 companies that fill out the contact form at the bottom of the home page and include #ducttape and their own website address in their message details will get a free speed audit.

 

How to Build Trust in a Digitally Distracted World

How to Build Trust in a Digitally Distracted World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Denny

In this episode of the Duct Tape Marketing Podcast, I interview Stephen Denny, author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning.

 Stephen Denny is the author of Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World. 

Questions I ask Stephen Denny:

  • Why do we need unfiltered marketing?
  • Are we pointing out something that happens to every generation?
  • How has 2020 affected rates of trends?
  • What is the book’s concept of raw?
  • Is there a desire to go back to the way things were?
  • How do you separate raw and the raw you want to show?

More About Stephen Denny:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

 

How to Pivot for Exponential Growth

How to Pivot for Exponential Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tate Stock

Chirp WheelIn this episode of the Duct Tape Marketing Podcast, I interview Tate Stock who is the founder and CEO of Chirp and Ship Stud. Tate Stock was just named to Forbes 30 under 30 and is fresh off an episode of shark tank.

Questions I ask Tate Stock:

  • What is Chirp?
  • How did you scale up and get to a million wheels?
  • How did you get to 4 million in sales?
  • When did you do the kickstarter?
  • When did you decide this was going to be a success?
  • How did you cope with growth?
  • What started Ship Stud?
  • What was it like on Shark Tank?

More About Tate Stock:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Pass on a Family Business Successfully

How to Pass on a Family Business Successfully written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Goldhill 

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.  He has been guiding closely-held and family-owned businesses since 1987.

Jonathan Goldhill is the author of Disruptive Successor: A Guide to Driving Growth in Your Family Business.

Jonathan Goldhill is also the founder of The Goldhill Group which provides strategic thinking, execution planning, and accountability coaching to businesses.

Questions I ask Jonathan Goldhill:

  • Why disrupt?
  • Is it hard for aging parents to open up the books of the business to the next generation?
  • How do you address the fact that some family members aren’t as qualified?
  • Do you run across instances where the two generations have different cultural points of view?
  • What’s the role for the older generation when it’s time for the younger generation to take over?
  • When you go into a project what’s the first thing you do?
  • How is it different working with family businesses than working with a traditional business?
  • How early is too early to start planning for this transistion?

More About Jonathan Goldhill:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

What Personal Video Can Do for Your Business

What Personal Video Can Do for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Jay

In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome, which helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue.

Questions I ask David Jay:

  • The way we communicate is on a 1000 year shift. Some businesses are getting left behind while others are taking off. What does every business need to adopt today?
  • How do you create raving fans?
  • Why do written testimonials not work?
  • Why are video testimonials better?
  • Scaling the Unscalable. Why doing unscalable work is the path to scaling your company.
  • Why should businesses be spending less time on Facebook, Twitter, and Instagram and what should they be doing instead?

More about David Jay:

  • More about Warm Welcome – Don’t forget the code to get 3 months off: DTM

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Is the 1-Page Marketing Plan Right for Your Business?

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allan Dib

Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd. 

Questions I ask Rory Vaden:

  • What is a marketing plan?
  • Why do you need a marketing plan?
  • Introduce us to The 1-Page Marketing Plan
  • What is the purpose of the 1-Page Marketing Plan template?
  • What is your 3-phased approach to building a marketing plan?
  • How do you write your 1-Page Marketing Plan?
  • What are some examples of The 1-Page Marketing Plan?

More about Allan Dib:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

Slow Page Speed Can Create a Bad Customer Experience

Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people. It’s important to listen to shows like this so that you can learn what to be asking people that you hire to get this done for your business.

Today’s topic is page speed or website speed, how fast your site loads when leads click on a link you sent them or that they found.

What You’ll Learn:

  • How Google uses this for ranking
  • How to test your site for speed
  • Tools to use if you are working with several sites
  • How hosting changes page speed
  • How plug-ins change page speed
  • What the major culprits are to slow page speed
  • How to fix slow page speed

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Improve Your Personal Brand

How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rory Vaden

In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time.  Rory Vaden is also the co-founder of Brand Builders Group. 

Rory is offering a free strategy call for all Duct Tape Marketing Podcast listeners. Find out more here.

Questions I ask Rory Vaden:

  • What was your entrepreneurial journey?
  • Was your door to door selling the most successful sales training?
  • How do you make more time?
  • In helping people build individual brands have you found that social media makes it harder?
  • What’s the difference between a point of view and a master of a platform?
  • How do you make money from a personal brand?
  • How do you figure out what problem a client solves?

More about Rory Vaden:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to View Customers More Like Members

How to View Customers More Like Members written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m talking about a new book I’m working on. This book will be out in the fall of 2021 but I’m already deep in working on it. One of the major themes in the book is about how so many small businesses have been forced to pivot or change. Many of these pivots and changes have created growth in a very difficult time.

Growth in good times comes can come from being at the right place at the right time. But growth can still come in bad times from being important in the life of your customers. This has been so evident over the last year with the challenges the world has faced. Loyal customers are raising hands and choosing to support businesses that they want to stick around. This level of loyalty from customers comes from something different than doing your traditional lead generation. That’s what we are going to talk about in today’s podcast.

If you listen you will learn:

  • How to tackle referrals in the digital space
  • How marketing is changing
  • How people become customers
  • The customer journey that is part of a marketers job to control
  • How to view customers more like members

Like this show? Click on over and give us a review on iTunes, please!

.store logo

This episode of the Duct Tape Marketing Podcast is brought to you by .store.

Have you ever tried to find a domain name and been given  the message, “Sorry, that domain name is already taken!”? You are not alone! But with .store, a new domain extension for eCommerce and online stores, you will get the domain you want!

What’s more, www.yourbusinessname.store, instantly tells people your website is a “store” and lets your brand do the marketing for you! So, go ahead
and get the perfect, memorable website URL for your online store at www.get.store​.​

Creativity is a Choice and It’s Important

Creativity is a Choice and It’s Important written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Seth Godin

The PracticeIn this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18, 19, maybe even 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, The Practice: Shipping Creative Work, is available now.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Questions I ask Seth Godin:

  • How do we get the work done?
  • What’s creative work?
  • You’ve said reassurance is futile – what’s that mean?
  • There is no such thing as writer’s block?
  • How are skill and talent related?
  • How is good taste a skill?
  • What is perfectionism for an entrepreneur?

More about Seth Godin:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.