The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs
Monthly Archives: July 2020
Weekend Favs July 4
Weekend Favs July 4 written by Jocelyn Stillwell read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
- Clicks in Context: Audit your Google Ads to make sure there are no red flags that are causing them to pour away cash for zero return. This report immediately gives you PRACTICAL detail you can action and improve performance right away.
- Plooto: Focus on strategy by simplifying your financial processes; pay, get paid, and manage your finance operations from a single online tool.
- Canva: User-friendly drag and drop tool to design presentations, social media graphics, and more with thousands of beautiful layouts; design anything and publish anywhere.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
Google Analytics for Small Businesses
Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works.
I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.
Listen and learn:
- Why should you care about Google Analytics?
- How do I set it up?
- What goals to have when setting up Google Analytics
Like this show? Click on over and give us a review on iTunes, please!
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