Monthly Archives: July 2020

Integrating Creativity in Business

Integrating Creativity in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sarah Avenir

Gather the PeopleIn this episode of the Duct Tape Marketing Podcast, I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet, a design and software consultancy that’s kind of hard to describe. Sarah wrote Gather the People based on a decade of research and personal experience as she’s tried to figure out how we can get people to care about our work without compromising who we are.

Sarah loves sharing and learning to figure out strategies that work for her clients and their teams. Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine. Sarah speaks and gives workshops at conferences and for organizations like CreativeLive and the University of Pennsylvania.

Questions I ask Sarah Avenir:

  • If you want to keep making something you love does someone have to buy it?
  • Is there a lack of wanting to sell in creative people?
  • What is &yet?
  • What does it mean when you say the shadow side of strength?

What you’ll learn if you give a listen:

  • The challenges for creativity in business
  • How to integrate different parts of yourself
  • A framework for teams
  • Why looking at your weaknesses makes you stronger
  • How to believe in the ability to change how things are right now

More about Sarah Avenir:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Weekend Favs July 18

Weekend Favs July 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Pabbly Connect – Automate all your integrations and tasks
  • Morning Brew – Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
  • Slack Connect – Organizations can now work securely with multiple partners and vendors in Slack, driving stronger relationships and faster results

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Why Direct Marketing Is More Effective Than Ever

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Kurtz

direct marketingIn this episode of the Duct Tape Marketing Podcast, I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions of newsletter subscriptions and consumer books put all of that list training to good use.

For nearly 40 years Brian has followed a specific set of direct marketing principles that helped him build the iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.

Questions I ask Brian Kurtz:

  • What did marketing look like before the internet?
  • What’s the oddest thing you ever sold?
  • How are you seeing marketers using direct mail to expand their business?
  • Is 2020 a window where direct mail is more important even as a communication form?

What you’ll learn if you give a listen:

  • What you can learn from direct marketing before the internet
  • The best way to communicate with leads
  • What a physical product can add in terms of perceived value

More about Brian Kurtz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Unleash Your Potential

Unleash Your Potential written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Molly Fletcher

motivational speaker In this episode of the Duct Tape Marketing Podcast, I interview Molly Fletcher. Molly is a trailblazer in every sense of the word– a rare talent of business wisdom, relationship brilliance and unwavering optimism. A popular keynote speaker, she shares the unconventional techniques that helped her thrive as one of the first female sports agents in the high stakes, big ego world of professional sports and now as a successful entrepreneur.

As president of client representation for sports and entertainment agency CSE, Molly spent two decades as one of the world’s only female sports agents. She was hailed as the “female Jerry Maguire” by CNN as she recruited and represented hundreds of sport’s biggest names, including Hall of Fame pitcher John Smoltz, PGA TOUR golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers.

As she successfully negotiated over $500 million in contracts and built lasting relationships, she also observed and adopted the traits of those at the top of their game. Molly shares her proven approach to negotiating in her company’s Game Changer Negotiation Training workshops, teaching people how to close more deals faster, while strengthening the relationship.

Molly has been featured in ESPN, Fast Company, Forbes and Sports Illustrated. A sought after motivational speaker, she delivers game-changing messages to top companies, trade associations, and teams worldwide.

Molly is the author of four books: Fearless At Work; A Winner’s Guide to Negotiating; The Business of Being the Best; and The 5 Best Tools to Find Your Dream Career.

Questions I ask Molly Fletcher:

  • Do you ever long for the sports agent days?
  • Was there at some point where you said I have to do something different?
  • What aspect of your previous career did you bring to your new one?
  • How do you balance doing what has to be done even though you don’t like doing it?
  • How is 2020 affecting the working world’s energy?

What you’ll learn if you give a listen:

  • How to leverage platforms in different ways
  • How important a clear purpose is and how it can benefit you during challenging times
  • How to shift the focus to energy on projects and not time
  • How to lean in and not be drained by distractions

More about Molly Fletcher:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

How to Use Feedback to Succeed

How to Use Feedback to Succeed written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steven Herz

Steven HerzIn this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals. Prior to joining TMG, Steven was the President and Founding Partner of IF Management, an industry leader whose broadcasting division became one of the largest in the space, representing over 200 television and radio personalities. The agency represents some of the biggest names in sports and news media, including NBC Sports Mike Tirico, ESPN’s Scott Van Pelt and Dan Shulman, and CNN Chief International Correspondent Clarissa Ward.

Steven’s book Don’t Take YES for an Answer, is a self-empowerment guide to achieving your fullest professional and personal potential. Don’t Take YES for an Answer explains why excessive positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

Questions I ask Steven Herz:

  • Why are you suggesting don’t take yes?
  • Do people want to hear negative feedback?
  • What is missing, why aren’t we giving feedback?
  • How do you filter the feedback that is qualified?
  • How does authority play a role in not taking yes for an answer?

What you’ll learn if you give a listen:

  • Why no one knows they are failing
  • How the bumper sticker no judgment became the norm
  • What type of feedback you should be looking for and who you should be listening to
  • How vulnerability can benefit you in your success

More about Steven Herz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Why Startup Communities are Essential

Why Startup Communities are Essential written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brad Feld

The Startup Community WayIn this episode of the Duct Tape Marketing Podcast, I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem.

Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of Techstars.

Brad is a writer and speaker on the topics of venture capital investing and entrepreneurship. He’s written a number of books as part of the Startup Revolution series and writes the blogs Feld Thoughts and Venture Deals.

Questions I ask Brad Feld:

  • Have we evolved in the last few years in regards to startups?
  • What makes a startup community?
  • Can you copy successful startup communities?
  • What part does distributed work play in creating startup communities?

What you’ll learn if you give a listen:

  • What makes a startup community
  • Why every city with over 100,000 people needs a startup community
  • Why it’s so hard to predict where we are going in 2020
  • If geography still plays a role in terms of creating community

More about Brad Feld:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Master Self-Promotion

How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Meredith Fineman

Meredith FinemanIn this episode of the Duct Tape Marketing Podcast, I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020.

Meredith is the founder and CEO of FinePoint, a communication and professional development company that focuses on visibility and voice. One of the core tenets of the company is to teach women to brag and self-promote, and to write a vocabulary to talk positively about professional accomplishment. She also speaks and trains at universities, brands, and corporations.

Meredith is a freelance writer of 15 years, from Harvard Business Review, Inc, Forbes, and Entrepreneur, to Marie Claire, Elle, Shondaland, and more.

Questions I ask Meredith Fineman:

  • I know we’ve heard a lot of people say ‘I thought bragging was supposed to be bad’, now we can do it?
  • Is there a difference between positive and negative bragging?
  • How do you find a qualified person?
  • Why is bragging harder for women?

What you’ll learn if you give a listen:

  • How bragging can be positive
  • How society is rewarding unqualified people
  • The difference of the narrative taught to women vs men
  • How to brag with and for others
  • Easy quick wins for bragging better

More about Meredith Fineman:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.