Category Archives: Marketing Tools

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Connecting And Building Trust Behind A Screen

Connecting And Building Trust Behind A Screen written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Erica Dhawan

In this episode of the Duct Tape Marketing Podcast, I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together. She’s also the author of a new book: Digital Body Language: How to Build Trust and Connection, No Matter the Distance.

Key Takeaway:

Humans rely on body language to connect and build trust, but with most of our communication now happening from behind a screen, the traditional body language signals are no longer visible — or are they?

In this episode, Erica Dhawan talks about how to communicate and connect from behind a screen. When you’re on video, it’s much harder to not only see what’s going on and read those signals of others but also to show empathy. Erica shares a few practical tips around how you can create trust and connection, even on the video Zoom call.

Questions I Ask Erica Dhawan:

  • [1:47] What are the distinct differences between digital body language and the body language that we’re used to sitting across the desk or in a room?
  • [3:31] Are there body language differences or things that people should be paying attention to or watching out for?
  • [8:07] What role if somebody doesn’t know you at all, you better over-communicate —is there a scale on that?
  • [9:56] How do you connect with body language in the digital space?
  • [13:36] What role do generational differences or even cultural differences play in a disability to communicate?
  • [15:32] Is there such thing as digital mansplaining?
  • [16:07] So what are the handful of bad habits that you see all the time that people just need to stop doing?

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

Finding Your Swagger And Changing Your Life For The Better

Finding Your Swagger And Changing Your Life For The Better written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Leslie Ehm

In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled by her unrelenting passion to unleash human potential, Leslie is now a speaker and author of a new book — Swagger: Unleash Everything You Are and Become Everything You Want.

Key Takeaway:

Ever wonder why some people are magnetic, confident in their abilities, in charge of their own destinies, and utterly at ease in their own skin? Leslie Ehm says their secret weapon is their swagger. And no, this is not the old type of swagger―that show-off, in-your-face, arrogant kind.

Leslie defines ‘swagger’ as the ability to manifest who you really are and hold onto it in the face of all of the psychological doubt that comes forward regardless of your situation or environment. In this episode, Leslie gives us insight into the steps to discovering your swagger and changing your life for the better.

Questions I Ask Leslie Ehm:

  • [0:51] How do you define swagger?
  • [1:52] How would congruence differ from swagger?
  • [2:32] Do we find ourselves trying to model that person that is so comfortable in their skin and that everyone likes?
  • [3:56] Is there an element of polarization that comes with swagger?
  • [4:57] Does someone who possesses what we’re describing as swagger know that they have it, or are they just being authentic?
  • [5:48] I’ve always thought that the idea of imposter syndrome was almost an excuse to be mediocre – what are your thoughts on imposter syndrome?
  • [9:58] So swagger is something we’re pursuing. If we’re breaking this down, how does someone do that, and what does it start with?
  • [13:30] Are there elements of practice that can help someone become better at their swagger?
  • [15:41] How can you use your awareness of your swagger to actually be a better team member?
  • [17:54] Have you experienced that brands can have or do have swagger?

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

The Making of DigitalMarketer With Founder Ryan Deiss

The Making of DigitalMarketer With Founder Ryan Deiss written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Deiss

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Ryan is also a best-selling author and a sought-after speaker.

Key Takeaway:

Ryan Deiss starting building the empire of businesses he has today by selling eBooks right from his dorm room back in 1999. Fast forward to today and his company DigitalMarketer now has over 15,000 paying members and half a million subscribers that trust them to learn about digital marketing.

In this episode, Ryan shares his story and the challenges he faced along the way. He talks about his journey with the business and the pivotal moments that helped launch DigitalMarketer and the Traffic & Conversion Conference that now has a turnout of upwards of 7,000 people per year.

Questions I Ask Ryan Deiss:

  • [0:34] So your book Digital Marketing for Dummies — you probably have to update it a lot, right?
  • [3:44] What was your first foray into the world of internet marketing as we call it?
  • [7:23] When did you start DigitalMarketer?
  • [10:27] Can you share a succinct description of where DigitalMarketer is today?
  • [11:59] Do you ever feel like you get pushback from the larger organizations and need to adjust for the mainstream if you will?
  • [13:22] If someone asks you, where do you want DigitalMarketer to be three years from now, what would you say?
  • [19:20] When you’re not working, when you go on vacation, when you unplug, what do you like to do?

More About Ryan Deiss:

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

 

How To Go From Blank Page To Self-Published Author

How To Go From Blank Page To Self-Published Author written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chandler Bolt

In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

Key Takeaway:

Who really needs a book? Well, the short answer is everyone. Writing a book is the best way to grow your impact, your income, and your business. And there’s something really great about doing work once and then having that work live forever. But… what do you write about? How do you even get started? And how do you publish your work?

In this episode, I spoke with Chandler Bolt — CEO and Founder of Self-Publishing School — about how to write and publish books successfully. He’s helped tons of people save 100s of hours, save $1,000s of dollars, publish books they’re proud of, and sell 1,000+ more copies in their first year.

Questions I Ask Chandler Bolt:

  • [0:58] How do you answer the question I’m sure you hear all of the time: “Do I need a book?”
  • [2:08] How do you get someone thinking about a book that’s going to make a difference?
  • [4:47] What are the pros and cons to the self-publishing route versus the route that maybe some people are more familiar with which is going with the book publisher and being sold in bookstores?
  • [5:10] How do you help people work through finding what the best option is for them?
  • [10:12] What do you do when somebody comes in and says, “I know I need a book, but I’m just not a good writer”?
  • [14:04] What are some of the key differences between a business audience that you’re writing for, and a fiction writer or someone who’s going to have a very much a consumer as their audience?
  • [17:40] What’s your advice for how somebody should approach editing or editors in the self-publishing world?
  • [20:51] What are the five foundational things that that authors need to be doing when launching a book?

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

How To Stand Out In A Noisy World

How To Stand Out In A Noisy World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

Key Takeaway:

The world is noisy, and standing out today is difficult. At its essence, marketing today is about answering one question: “How can we be heard?” If we don’t already have advantages like a big powerful website or years and years of content, how can we build momentum? What can we do to give us more hope to stand out?

Mark Schaefer set out to answer these questions. The world is stacked against us in big ways and small, and in this episode, Mark shares new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Questions I Ask Mark Schaefer:

  • [1:14] You told me about your idea for the new book and the sort of impetus for it was this, this research that you had found from the sixties called the Matthew Effect. Can you unpack that a little and tell us what exactly led you to write your most recent book, Cumulative Advantage?
  • [4:36] You use Tim Ferris’s story as a case study in your book. At one point, Tim Ferris was a nobody — was there something that he did that made things tip in his favor?
  • [7:02] What are some of these ‘seams’ as you call them that opens up and allows new players to run in?
  • [8:56] How do we start looking for tears in the status quo?
  • [10:23] In your book, you talk about once you find the tear in the seam, you then have to blow it up. Does this come down to resources or luck?
  • [15:12] What is constancy of purpose?

More About Mark Schaefer:

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

The Modern Guide to Public Relations in 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Amy Rosenberg

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft.

Key Takeaway:

Public Relations has changed over the years. Blasting things out doesn’t work anymore and the industry needs quick changes to keep up. With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions.

Oftentimes, marketing and PR are lumped into one category. In this episode, Amy Rosenberg talks about the state of PR in 2021 from her point of view. Amy demystifies the differences between marketing and PR and how the two can work together to produce optimal results.

Questions I Ask Amy Rosenberg:

  • [0:40] What’s the current state of PR from your perspective?
  • [3:42] What particular skill set or particular point of view would a PR person bring to the table?
  • [4:02] If I were trying to hire for my team, how would I distinguish between a marketing person and a PR person?
  • [5:20] How has the art of trying to get placement or publicity changed?
  • [7:20] What’s the message you want the target audience of your book to hear?
  • [9:20] Do you have some tools or special ways that you like to find what might be some of the niches like blogs, podcasts, or publications that really are frankly going to be maybe more useful for somebody than the New York Times today?
  • [12:12] How do you tie into the news or to a trend, or how do you at least have that mindset of mining for opportunities?
  • [14:06] How do you walk the line of promoting your community involvement, but also maybe feeling a little self-serving in the process?
  • [16:24] What do you tell people who are trying to get started in PR or a business owner trying to learn about it, how they might learn how to do PR for their career or organization effectively?

More About Amy Rosenberg:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

Beating Adversity With The Power of 3

Beating Adversity With The Power of 3 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robb Hiller

In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building.

Key Takeaway:

Robb Hiller has taught the Power of 3 for many years in his work, but it came into much sharper focus as he was battling a health challenge in his life.

In this podcast episode, Robb authentically shares his story about how used the Power of 3 to overcome the major adversity he faced unexpectedly in his life. He dives into how this method gives you easy-to-use, practical tools to help overcome stressful challenges and adversity in your life, and become a better person and leader.

Questions I Ask Robb Hiller:

  • [1:29] The power of three is something you’ve taught for years, but it came into sharper focus while battling a health challenge — can you tell your story?
  • [14:25] So your Power of 3 Framework is “ask, activate, and advocate” — when you work with someone, how would you suggest someone implement this?
  • [15:37] How do people apply this framework in the day-to-day world?

More About Robb Hiller:

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This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Content Marketing Made Easy With Airtable

Content Marketing Made Easy With Airtable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Margaret Jones

In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. Margaret is a former journalist and currently head of content at Airtable, an organization that builds itself as a low code work management platform.

Key Takeaway:

Airtable has spread like wildfire through organizations both big and small. The app takes the best aspects of spreadsheets and databases and puts them together. Airtable does something different for everyone. For some people, it’s a CRM. For some people, it’s a content production calendar. For some people, it’s the way that they manage their entire business.

In this episode, Airtable’s first-ever content lead, Margaret Jones, joins me as we discuss what impact Airtable has had on her role as a content producer and how she’s best utilized the tool to solve problems and fill gaps in her leadership role.

Questions I Ask Margaret Jones:

  • [1:11] What does Airtable do, and what does it mean to be a low code work management platform?
  • [7:43] Are you the first head of content at Airtable?
  • [8:16] What does a head of content do, and what is your day-to-day?
  • [9:33] How is the product selling, and how do you tie that back to business objectives?
  • [12:20] What kind of content is working right now in terms of getting the most engagement or meeting your objectives?
  • [15:09] Did any good nuggets of information come out of the comprehensive research trends report called the Airtable Marketing Trends Report that you just completed that you’d like to share?

More About Margaret Jones:

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This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Dominating First Page Rankings On Google

Dominating First Page Rankings On Google written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Dreyer

In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings. 

Key Takeaway:

Search engine optimization is a tough industry especially for a lot of small business owners. And how do you keep up with Google’s constantly changing algorithm? There’s no magic, but there are steps you can take to soar to the top of a search engine results page. In this episode, Chris Dreyer and I dive deep into his experience running an SEO agency and how he’s managed to help small businesses within his industry dominate first page rankings on Google.

Questions I Ask Chris Dreyer:

  • [0:55] What led you to where you are today, and what does your online and entrepreneurial journey look like?
  • [4:05] How do you build trust around SEO when there’s a real lack of trust in the industry?
  • [5:37] As an SEO firm, how important is your own SEO?
  • [6:50] What are the basics of good SEO for any business?
  • [8:02] When you mention landing pages, are you really talking about the importance of the entire structure of the landing pages as well?
  • [9:49] What would you do, if anything, differently because of the competitive nature of this business?
  • [18:48] Core web vitals are being talked about a lot this year — how are you responding or reacting to that?
  • [20:49] When it comes to your ads and organic mix, what’s your philosophy on the mixture of the two — notwithstanding the results they can produce, but sort of the necessary element of them?
  • [23:54] What’s your philosophy on reporting and communication with clients?

More About Chris Dreyer:

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This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

Why Creativity And Innovation Are All About Taking Risks

Why Creativity And Innovation Are All About Taking Risks written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Linkner

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. 

Key Takeaway:

We tend to overestimate the risk of trying something new, but we underestimate the risk of standing still. The world is changing at a rate like none other in history. The premise of Josh’s newest book is arming everyday people to become everyday innovators and the importance of shining a bright flashlight on the real risk of failing to cultivate safe environments for creativity to flourish.

In this episode, Josh and I discuss the beauty that comes out of taking risks and making mistakes. We dive into how small everyday innovations drive oversized results, and his systematic approach to help bring creativity to the surface in a way that creates meaningful results.

Questions I Ask Josh Linkner:

  • [0:58] You described yourself as a creative trouble maker — would you say that’s a line that runs through your newest book?
  • [2:14] I want to challenge you on one thing — as I listened to your stories of companies experiencing little breakthroughs, were they in many cases just them trying to get through the day?
  • [5:00] A lot of industries have gotten smoked because they have just stood still — how do you tell that 60-year-old CEO that they’re going to have to take a risk (a potential loss) or they’re going to go out of business?
  • [6:11] How does someone start experimenting with micro-innovations?
  • [9:53] Say we’ve done the brainstorming events and we’ve generated a dozen good ideas, how do we recognize one that’s worth doing?
  • [12:07] How do you think companies (in all industries) should address the creativity skill gap?
  • [15:32] What’s your favorite story from the book?
  • [17:03] Do you believe that the CEO’s role in an organization should be to breed the idea of obsession over innovation?
  • [17:57] Is there any risk of somebody picking up the book and saying, “we’re going to do all eight of those this quarter”?

More About Josh Linkner:

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Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.