Cultivating A Sense Of Self-Worth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Washer

In this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humor to humanize some of the world’s most boring brands. He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case with B2B technology audiences on topics such as the Internet of Things and mainframe computers, where the comedy writes itself.

Key Takeaway:

Feeling unworthy is a common emotion many humans have — at any and all ages. In this episode, Tim Washer reminds us of our humanness as he talks about his struggle with feelings of unworthiness throughout his career as a comedian. He highlights his lessons learned and how getting comfortable with being uncomfortable has pushed him to become a better version of himself.

Questions I ask Tim Washer:

• [1:37] What are your feelings about the state of the shows like SNL and Conan?
• [3:51] When you first started as a keynote speaker, did you bring a tip jar and put it up in the front?
• [5:14] Professional speakers were dramatically impacted over the last year — what did last year teach you?
• [8:43] You’re transitioning a bit with your speaking and I know you’re delving into talking about change and culture — can you share what you’re working on right now?
• [11:05] How have you also made physical changes in your life?
• [13:15] Physical wellness now has seemingly become an important part of your routine in your life — where does embracing physical wellness fit in your mental health?
• [15:15] If I were going to go hear Tim Washer speak on the stage today, what would the topic be?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Finding The Work That Makes You Come Alive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields

In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He’s also the author of a new book – Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive.

Key Takeaway:

We’re all born with a certain “imprint” for work that makes us come alive. Drawing upon years of research, experimentation, more than 25-million data points generated by over half a million people, hundreds of deep-dive conversations — Jonathan Fields and his team at Spark Endeavors, developed the Sparketype imprints and methodology that helps you uncover the work that motivates you and fills you with purpose.

In this episode, I talk with Jonathan about his new book SPARKED and how your Sparketype can help you discover, with far more depth, what sparks you, what drains you, where you stumble and come alive, so you can reclaim a sense of direction, control, and purpose.

Questions I ask:

• [2:07]  In your new book Sparked, your contention is that we’re all born with a certain imprint for work that makes us come alive — are some people that also are worried that they’ll miss uncovering what it is?
• [4:52] Can you talk about the research that you did to come to your conclusions?
• [7:10] Can you walk me through the assessment and what went into the development of the assessment that you created?
• [10:34] How would you say this assessment differs from a StrengthsFinder kind of assessment?
• [11:52] You’ve looked at lots of results — have you started to be able to predict what someone’s results might be?
• [14:20] Can we unpack my results from taking the assessment myself?
• [18:41] Where can people take their own assessment?
• [19:33] I know my Sparketypes now — now what do I do with that information?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

How To Get Customers Back And Back Again written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shep Hyken

In this episode of the Duct Tape Marketing Podcast, I interview Shep Hyken. Shep is ais a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal best-selling author. He recently wrote a book called I’ll Be Back – How to Get Customers to Come Back Again & Again.

Key Takeaway:

How do you build a business that thrives during good times and bad? Turn customers into repeat customers and turn repeat customers into loyal customers. People want to do business with people they know and trust.

Customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. In this episode, I talk with Shep about how a customer-focused philosophy must be baked into the company culture. And how this is what separates you from your competition.

Questions I ask Shep Hyken:

• [4:53] If customer experience is such a hot topic, why does it seem to still be such a struggle for so many companies?
• [7:37] How do you measure customer loyalty?
• [13:01] You have an entire chapter that lowers the bar for excellence – is this because we experience excellence so rarely?
• [17:52] How do you get people to recognize that customer experience is ultimately lacking in the organizational culture?
• [20:40] Do you think that what we have gone through as a world the last year during the global pandemic has changed how people need to view customer service?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Making The Most Of Your Time written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Oliver Burkeman

In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

Key Takeaway:

The average human lifespan is brief. Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But often, such techniques often end up making things worse.

In this episode, I talk with Oliver Burkeman about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can show up better in the present moment.

Questions I ask Oliver Burkeman:

• [1:12] Did you study psychology at all or were you just practicing on your readers?
• [1:54] When I was reading the book, a big point that I heard is that we need to give up the fight when it comes to using time. And I was thinking, where are the hacks — but that’s obviously the point of the book, right?
• [7:20] In the book, you mention David Allen, the Inbox Zero Guys, the Pomodoro method — can you talk about those methods and your perception of how/if they work?
• [12:59] What is time from a philosophical perspective?
• [14:51] Can you talk about the stuff thieves, like email?
• [16:38] Chapter four was my favorite chapter — can you talk more about it?
• [20:34] How much is the way we work that you’ve described contributing to this growing sense of loneliness and depression in the world?
• [23:30] Is there anywhere else that you’d like to invite people to connect with you?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Why Businesses Should Be Using Video In 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Augie Johnston

In this episode of the Duct Tape Marketing Podcast, I interview Augie Johnston. Augie is a 35-year-old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry with a start-up called Vidchops.

Key Takeaway:

Video is an incredibly powerful medium that helps you build authority in your niche and connect with your audience with your message on a personal level. But… is video right for your business?

The short answer is yes. In this episode, Augie Johnston talks with me about how businesses of all sizes can start using video effectively and ways to use video in your content strategy.

Questions I ask Augie Johnston:

• [1:06] What does Vidchops do?
• [1:28] What problem were you trying to solve in creating Vidchops?
• [2:18] What expectations do you think consumers have today when it comes to video?
• [3:41] Would you say that there’s still a place for video just in the marketing and foundational marketing?
• [4:28] What are some other ways that would make sense for a small business to use video in their overall content play?
• [5:38] Are there effective uses for video on somebody’s website where they’re already driving traffic?
• [7:02] Why is video perhaps more effective than written word or audio?
• [7:34] So what’s a good way for somebody to get started who’s not using video?
• [9:51] What do you advise people in terms of the length of their videos?
• [11:27] Can you talk a little bit about how VidChops works and the work that you do?
• [12:46] Who edits your videos?
• [13:32] What trends are you seeing in video right now — what do people need to be paying attention to?
• [14:21] Are there more effective ways to get people to take action from your videos (i.e. video end cards, etc.)?
• [15:37] Where can people find out more about Vidchops?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Growing Your Business Through Referral Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Raúl Galera

In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs.

Key Takeaway:

Talking about the things we’ve bought and the services we’ve used comes naturally and happens organically all of the time. There’s a lot of businesses who get a lot of referral business, but don’t know how to measure it or use it in a way to help grow their business. Referral marketing is a long-term strategy — but it’s definitely something businesses need to implement.

In this episode, I talk with Raúl Galera — Chief Advocate at Referral Candy — about word-of-mouth marketing, why using a referral system is important, and how to use it to grow your business.

Questions I ask Raúl Galera:

• [1:39] If a business knows that fundamentally our business is coming by word of mouth or referral —why doesn’t anybody do anything about it?
• [3:51] The number one complaint I hear from small business owners when it comes to referrals is that they don’t want to ask their customers and it feels awkward to ask them for help — how have you helped folks get over that idea?
• [5:36] Does automating the referral process get in the way of the required trust that’s needed?
• [7:08] What are your thoughts on incentives and does it change the motivation behind referrals?
• [10:15] Which do you think has a stronger appeal — products or discounts?
• [12:46] Does Referral Candy have some case studies of more traditional maybe even somewhat offline businesses?
• [14:59] How do you protect against fraud?
• [17:02] If I’m somebody who’s thinking about setting up a referral campaign, what are the steps?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Emeric Ernoult

In this episode of the Duct Tape Marketing Podcast, I interview Emeric Ernoult. Emeric is the Founder and CEO of AgoraPulse – an easy-to-use all-in-one social media management software.

Key Takeaway:

Social media isn’t going anywhere, and it’s ever-evolving. Founder and CEO of AgoraPulse — an easy-to-use all-in-one social media management software — talks with me about the state of social media today, where social fits in your marketing strategy, and how to make sure you’re getting the most out of it.

Questions I ask Emeric Ernoult:

• [1:59] How would you describe AgoraPulse to someone who hasn’t heard of it?
• [2:56] What’s the genesis of the name, “AgoraPulse”?
• [4:26] How would you describe the state of social media today?
• [7:39] Where does social media fit under the marketing umbrella?
• [11:36] What are some of the best things happening at Facebook in your opinion?
• [15:22] What would you tell somebody who’s looking into TikTok and trying to decide if that’s a place they should be?
• [17:04] Is paid social something that just has to be on everybody’s mind?
• [18:12] Where can people find out more about you?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Breaking Down Silos For A Better Customer Experience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brandi Starr

In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive.

Key Takeaway:

In most organizations today, departments are working in silos quite often competing with one another with their goals and how it impacts the customer. The CRO or chief revenue officer is usually the head of sales and not actually in charge of all revenue.

Brandi Starr believes that what needs to happen is that those silos need to be broken down and brought together under one umbrella with a single leader who can set organization objectives by function, but that are cohesive in that they are all working towards the same goals. In this episode, we dive into how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

Questions I ask Brandi Starr:

• [1:04] What really is the big shift that you’re suggesting takes place in the mind of the reader going from CMO to CRO?
• [2:38] So are you suggesting a whole new position needs to be created?
• [3:20] How do you view the use of technology in this?
• [5:22] It would be pretty simple to say that you’re targeting senior C-level readers, marketing-related readers to this, but is there really a broader audience that you’re really trying to target with this message?
• [6:38] How threatening is this message to an existing CMO in some cases?
• [8:25] Where does customer experience, which has taken rightly a lead role in everything that a business does, where does that fit, and how does that kind of jive with this idea?
• [13:03] How do companies who have had the traditional CMO or marketing and sales start looking for a chief revenue officer and what does that new role look like?
• [15:00] Could you make a case for the CEO actually being the chief revenue officer or does that take that person out of the role of strategy?
• [16:27] A lot of my listeners are small businesses, so how would smaller organizations that maybe don’t have a C-Suite or CMO implement this concept or get started with this idea?
• [18:28] Where can people find out more about your work?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Thinking, Creating, And Leading In Unconventional Ways written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sarah Stein Greenberg

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Stein Greenberg. Sarah is the Executive Director of Stanford’s d.School & Author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.

Key Takeaway:

Ambiguity is a challenging concept to embrace, but doing so can unlock the creativity and innovation needed to make big changes. Humans are creative beings – but most of us need a bit of help to get unstuck from time to time.

In this episode, Sarah shares her experience working as the Executive Director of Stanford’s d.School and talks about how her new upcoming book can help people draw out their own creative abilities.

Questions I ask Sarah Stein Greenberg:

• [1:03] What is D school, who attends, and how is it different than a traditional degree program?
• [2:07] Is it a program inside of a degree or can anyone decide to enroll?
• [2:57] Do you find firms sending executives to D School to learn how to be more creative?
• [3:43] How would you unpack the word “creative”?
• [4:47] You’ve really curated a curriculum that’s being taught in the school – so are you giving away the secrets now in your book?
• [5:44] What role does leadership play in the book itself and in D school?
• [8:04] How do you get people to rethink their relationship with creativity if they tend to consider themselves not creative?
• [12:19] What role does making yourself uncomfortable play in this?
• [13:35] This past year definitely colored my work with all of the ambiguity and change brought into our everyday lives — I’m wondering if you experienced the same thing and to what level?
• [15:30] How related in your mind are the acts of design thinking and collaboration?
• [18:37] What do you tell people who maybe aren’t wired to stay curious?
• [20:30] Do you feel any external pressure to go to the coffee shop and order more creatively? Do you ever feel like there’s a bullseye on you if you’re not ‘being creative’?
• [22:10] Where can people find out more about your book and the work of D School?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.