Monthly Archives: June 2021

Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs

Create 6-Figure Months With Your Coaching And Education Business

Create 6-Figure Months With Your Coaching And Education Business written by Sara Nay read more at Duct Tape Marketing

Agency Spark Podcast with With Jason How

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Jason How. Jason is the Managing Director of Agency J (https://agencyj.co/), a digital marketing agency that has produced $10M+ in verifiable revenue for clients, including education institutions, insurance carriers, and eCommerce companies. He also served as an enterprise consultant to Hootsuite’s most valued enterprise customers. In his free time, he enjoys writing articles and sharing his knowledge with others.

Questions Sara asks Jason How:

How has education changed your life?
Tell me about your niche and why you chose it?
How has COVID effected the online courses industry?
How do you help your clients stand out in a crowd?
What are some of the best practices for online courses?
What advice do you have on making our messaging and ads relevant?
What advice do you have on effectively structuring online courses?

Learn more about Jason How:

Resources mentioned:

Todd Brown

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem. Start building a site today for free by visiting their website.

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Rethinking Innovation With A Simple 5-Step Framework

Rethinking Innovation With A Simple 5-Step Framework written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carla Johnson

In this episode of the Duct Tape Marketing Podcast, I interview Carla Johnson. Carla is a world-renowned storyteller, speaker, and author of a new book called RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. Having lived, worked, and keynote on five continents, she’s partnered with top brands and conferences to train thousands of people on how to rethink the work that they do and the impact they can have.

Key Takeaway:

People often think innovation isn’t sustainable or even attainable for everyone, so they make it much harder than it has to be. Consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn — there’s actually a framework you can apply. Today, there are so many opportunities for companies to innovate in even incremental ways which can ultimately lead to big, impactful changes.

In this episode, Carla Johnson and I discuss why we need to rethink what innovation is and a simple framework that guides people through the innovation process.

Questions I Ask Carla Johnson:

[1:15] Can you give us your meaning of “innovation”?
[4:01] How do you get people to think about the evolution of ideas or incremental steps that are innovations?
[5:16] What are some of the major things that tend to get in the way of people’s ideas?
[6:04] What do companies when the innovation is obvious, but the innovation may also cannibalize the business or the profit?
[7:42] Is it time that we have an innovation department?
[9:55] Can you talk about the innovation process and structure that you’ve created?
[15:01] Can you dive into the idea of “citizen innovators” that you used in your book?
[16:58] Where do you personally go to look for innovation?
[18:57] What lessons can we learn from crisis and innovation?

More About Carla Johnson:

More About The Duct Tape Consultant Network:

Check it out here.

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

Weekend Favs June 12

Weekend Favs June 12 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Weweb.io– Use a powerful website builder to create, test and ship faster, from design to production.
Fireflies.ai -Record, transcribe and search your calls in one central place. Fireflies lets you search all your past convos and create action items in seconds. Easiest meeting minutes, ever.
Idenati – Idenati is designed to simplify your experience, to organize everything you do online in one place, allowing you to focus and be more productive.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Is Your Content Working? How to Measure Content Marketing Results

Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn’t mean impossible. Here’s how you can measure your content marketing. Read the full article at MarketingProfs

Making An Impact With Nonprofit Marketing

Making An Impact With Nonprofit Marketing written by Sara Nay read more at Duct Tape Marketing

Agency Spark Podcast with With Travis McKnight

In this episode of the Agency Spark Podcast, Sara interviews Travis McKnight. Prior to migrating to digital marketing, Travis spent many years in the world of journalism, and his byline includes The Guardian, New York Magazine, Slate Magazine, and more. As a senior content strategist at Portent, Travis gets to apply his passion for authentic storytelling to help clients create meaningful content that consistently delivers a refined experience for users.

Questions Sara asks Travis McKnight:

What led you from journalism to digital marketing?
What elements are often left out of key website pages?
What led you to working with nonprofits?
What are the things from a digital marketing perspective that nonprofits really need to pay attention to?
How should nonprofits design their donation pages?
What tools/resources should nonprofits take advantage of?

Learn more about Travis McKnight:

Resources mentioned:

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem. Start building a site today for free by visiting their website.

Clone of Weekend Favs May 29

Clone of Weekend Favs May 29 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

Typosaurus– Check the spelling across your entire website today with TypoSaurus. It’s quick, effective and simple to use.
imperavi -This is a book about the fundamentals of creating a good web interface. You will find out how to make effective forms, typography, grids, and many other components of web design.
CoScreen– Download CoScreen and work together with your team like never before.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How To Build A Personal Brand On LinkedIn In 2021

How To Build A Personal Brand On LinkedIn In 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka Von Rosen

In this episode of the Duct Tape Marketing Podcast, I interview Viveka Von Rosen. Viveka is the co-founder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

Key Takeaway:

LinkedIn is perhaps the most powerful social media platform for business today. And if you’re not fully embracing LinkedIn in 2021, you’re missing out on the opportunity to talk and engage directly with your audience. Building your personal branding through a social media business platform like LinkedIn means getting people to know, like, and trust you, so that they’ll eventually want to work with you or buy from you. In this episode, I talk with LinkedIn Exper, Viveka Von Rosen, as she breaks down how to productively build your personal brand and put this platform to work.

Questions I Ask Viveka Von Rosen:

[1:18] What’s the big opportunity that you think people are missing today if they aren’t fully embracing LinkedIn?
[4:07] Let’s start with the LinkedIn profile — is there something unique about how the structure of the LinkedIn profile should be?
[7:50] In your book, you have this idea that I really liked and hadn’t seen before, and its “call to read” as a component. Can you unpack that one?
[9:14] What are some tips you have for helping people show up in searches?
[11:16] What are some tips for keeping your data organized around lead mining and list building?
[14:16] Is there a tried and true method of making a connection with somebody?
[17:33] How can you effectively use InMail so that you’re not just having to send thousands of messages?
[19:08] Is there a way to effectively use the following you’ve built or connections you have off of LinkedIn?
[20:40] What does Vengreso do to help people maximize their opportunities on LinkedIn?

More About Viveka Von Rosen:

Her book — LinkedIn: 101 Ways to Rock Your Personal Brand!
Website
LinkedIn
Twitter
Instagram

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This episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

Simplify Your Marketing And Grow With Less Stress

Simplify Your Marketing And Grow With Less Stress written by Sara Nay read more at Duct Tape Marketing

Agency Spark Podcast with With Tim Fitzpatrick

In this episode of the Agency Spark Podcast, Sara interviews Tim Fitzpatrick. Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn’t have to be that way.

Questions Sara asks Tim Fitzpatrick:

Tell me a little about your story before launching Rialto Marketing?
What were some of your go-to sources for marketing information when you first started out?
What led you to working with service businesses as a primary market?
How do you help clients uncover and develop a message?
Tell me about your 6 step marketing plan you use with clients?
What are some key metrics you have your clients track?
How’d you decide on the name of your business?

Learn more about Tim Fitzpatrick:

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne.

Marketers’ Biggest Struggles With Freelance Content Creators

Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs