Category Archives: Agency Spark Podcast

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How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Darryl Leniuk

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Darryl Leniuk. Darryl has been in the Duct Tape Marketing Network for 3 years now. He comes from a background as a journalist and his niche is tourism marketing and public relations. He’s passionate about helping premium tour operators, adventure travel businesses and outdoor brands drive sales with strategic online marketing and powerful storytelling. With nearly two decades’ experience working in travel media, he brings a powerful skillset to the table. Aventur Marketing’s strategy-before-tactics approach has helped grow tourism businesses around the world, with industry-leading digital marketing tactics and public relations.

Questions Sara asks Darryl Leniuk:

  • What influenced you to launch your own marketing agency?
  • How are able to use your background in the travel and tourism industry as a marketing consultant today?
  • How do you help your clients uncover their unique story to tell?
  • With COVID greatly impacting your niche, what did 2020 look like for your clients?
  • How have your clients marketing efforts changed since the pandemic?
  • How do you see COVID impacting the tourism industry long-term?
  • Can you walk me through the different phases of your client process?
  • When do you incorporate metrics and tracking into working with clients?
  • How often do you communicate with your clients on the different metrics?
  • Is there anything you know now that you wish you would’ve known when you were first getting started?

Learn more about Darryl Leniuk:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Why Customers Are Your Greatest Advocates And What To Do About It

Why Customers Are Your Greatest Advocates And What To Do About It written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Kirsty Sharman

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Kirsty Sharman. Serial entrepreneur Kirsty Sharman is Founder of Referral Factory, her third company. She boasts a stellar career with over a decade of experience within technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Kirsty’s expertise as a trend spotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, and The Next Web. 

Questions Sara asks Kirsty Sharman:

  • Tell me about your background and what ultimately led you to launch your third company, Referral Factory?
  • What are some of the best practices for companies when they start asking for referrals?
  • When is the best time to request a referral from a new client?
  • How do help people overcome any awkwardness they may feel when asking for referrals?
  • Can you expand upon your idea of customers being your best advocate and how that ties into referrals?

Learn more about Kirsty Sharman:

Receive 20% off for three months at her company, Referral Factory:

  • use coupon code DUCTTAPE

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Apoorv Dwivedi

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Apoorv Dwivedi. $40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff.nnHe now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He gives business owners the marketing advice you truly need with the roadmap to succeed, and provides coaching, guided, or fully managed marketing services.n”}” data-sheets-userformat='{“2″:513,”3”:{“1″:0},”12”:0}’>Apoorv has 20+ years of senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff. He now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He provides coaching, guided, or fully managed marketing services.

Questions Sara asks Apoorv Dwivedi:

  • Talk to me about your background in corporate America and what led you to start your own agency?
  • Can you tell me your thought process behind calling yourself a boutique agency?
  • How did you land on; “Fix Your Marketing”, as your core message?
  • What are the common ways people waste money on marketing?
  • How do you help clients understand what sets them apart from their competitors?
  • How do you help clients develop their core message?
  • What’s your process when helping clients focus on their niche?
  • What is the three-legged approach to niche your business?
  • How does narrowing your  focus effect your content and SEO efforts moving forward?
  • What do you wish you would have known when you first started your boutique agency?

Learn more about Apoorv Dwivedi:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Chase Chappell

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Chase Chappell. Chase Chappell is a serial entrepreneur, marketer, and founder of Chappell Digital where he manages $10M in ad spend and is an advisor for $189.5M+ in spend across Facebook’s products.  He’s also the creator and instructor of the Facebook Ads Expert Mastery Class.

Questions Sara asks:

  • How did you get into the Facebook Ad space?
  • Talk to us about your process for taking on a new Facebook Ads client?
  • How does a small business with a limited budget compete against a larger business that might have millions to put towards ad spend?
  • How do you help small business owners analyze their budget to know what they even should be putting toward ad spend?
  • Take us through your process for testing which ads are working the best?
  • What is the value of retargeting?
  • Tell us about your Facebook Ads Expert Mastery Class?

Resources mentioned:

Learn more about Chase Chappell:

Get 10% off Chase’s Facebook Ads Expert Mastery Class:

  • Use discount code AS10 to receive 10% off the purchase price. Click here to see purchase options.

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

The First Page of Your Google Search is Your New Business Card

The First Page of Your Google Search is Your New Business Card written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Dean Heasley

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Dean Heasley. Dean Heasley, is the founder of Nashville Marketing Systems, a digital marketing agency in Murfreesboro, TN. He is also an investor in a window coverings franchise in Middle Tennessee. He and two friends recently started Boro Business Lab, a company dedicated to helping small businesses get more customers through digital marketing. Dean is married with 2 children, enjoys karate and longboarding, and has an MBA in marketing.

Questions Sara asks Dean Heasley:

  • What led you to launching your own marketing consulting practice?
  • What drew you to working with small businesses in general?
  • What challenges do you see working with small businesses?
  • What does the partnership look like between the marketing agency and the business owner?
  • Why is it so important for small businesses to focus on reputation management?
  • How would you advise someone looking to ramp up their review and reputation management?
  • How do you go about getting new positive reviews for clients and can you break down that process?
  • What are your recommendations for replying to both positive and negative reviews?
  • Do you have specific strategies to get people to actually leave reviews?
  • What have you learned through working with virtual assistants over the years?
  • What sort of work should one delegate to a virtual assistant?
  • What are things that you as a business owner should not delegate to others?

Resources mentioned:

  • Loom for video sharing

Where you can learn more about Dean Heasley:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

The Only Difference Between A Business Owner And A Superhero Is The Cape

The Only Difference Between A Business Owner And A Superhero Is The Cape written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Holly Bowyer & Julie Neumark

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Holly Bowyer & Julie Neumark. Holly and Julie are partners in the marketing services agency, Media & Marketing Minds (M3). At the agency, collaboration is a key part of their approach. The team prides itself on working side by side with their clients to bring their story to life and develop creative and unique marketing strategies and messages that fit each client’s needs and objectives.

Questions Sara asks Holly Bowyer & Julie Neumark:

  • What was the number one thing that drove you to launching M3 after your previous experiences?
  • How has collaboration with each other and your clients helped your business?
  • You both often say that the only difference between a business owner and a superhero is a cape. I’d love to hear more about what exactly that means?
  • How do you help clients nail down understanding their competition?
  • What’s your process for conducting the competitive research?
  • How do you help someone find out who their competitors actually are?
  • How do you help someone find out who their real target clients and audience are?
  • How do you integrate CAPE (Competition, Audience, Pillars, Evaluate) into your marketing?

Resources mentioned:

Where you can learn more about Holly Bowyer & Julie Neumark:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Growing A Niche Focused Coaching Business With Ann Gusiff

Growing A Niche Focused Coaching Business With Ann Gusiff written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Ann Gusiff

Headshot of Ann Gusiff who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Ann Gusiff. Ann is dedicated to bringing marketing know-how to remodelers through education and coaching. She believes that for remodeling contractors, marketing is done best when it’s handled internally, and that’s why she launched her coaching program in 2019. Ann loves to guide companies to think strategically and make the most of their marketing expenditures. She is a Master Certified Duct Tape Marketing Consultant and since 2010 has used Duct Tape’s proven systems and tools with clients and stays current with the latest in marketing tactics and tools.

Questions Sara asks Ann Gusiff:

  • What motivated you to start your own marketing coaching business?
  • Shed some light on why you felt like you had to refund one of your first clients?
  • How and why did you make the transition to being more niche focused?
  • How has focusing on your niche helped you better serve your clients?
  • Over the last year, have you had to approach getting in front of an audience and speaking for leads differently than you had previously?
  • How do you go into a speaking for leads presentation with the goal to convert people into clients?
  • How are you different than a marketing agency and why do you choose to focus on coaching?
  • How important do you feel asking the right questions are in your coaching relationships?
  • Are there any resources that you’d recommend to get people more comfortable with the role of coaching?

Resources mentioned:

Where you can learn more about Ann Gusiff:

Leveraging The Profit First Methodology with Dan Dollevoet

Leveraging The Profit First Methodology with Dan Dollevoet written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Dan Dollevoet

Dan Dollevoet headshot who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Dan Dollevoet. Dan is the COO and CFO of Exigo Business Solutions, an accounting and advisory firm. Dan provides virtual CFO services to Exigo’s clients and helps them experience profit through the implementation of Mike Michalowicz’s Profit First system.

Questions Sara asks Dan Dollevoet:

  • What is the concept of Profit First?
  • What’s the very first step someone should take when they’re moving into the Profit First system?
  • If a business is currently not taking any profits today, how do you recommend getting to their Profit First percentage goal?
  • What kind of advice would you give someone that realizes that their expenses need to be looked at further?
  • Do you have any success stories with clients that you’ve helped install the system for?
  • When would you say someone can implement Profit First on their own through reading the book versus where someone might need a professional to help guide them?

Where you can learn more about Profit First:

Where you can learn more about Dan Dollevoet:

Helping the Underdogs Rise Through Local SEO with Justin Sturges

Helping the Underdogs Rise Through Local SEO with Justin Sturges written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Justin Sturges 

Headshot of Justin Sturges who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode, Sara interviews Justin Sturges. Justin is an award-winning author on the topic of local lead generation and is the go-to guy for local SEO in the Duct Tape Marketing Network. He runs local SEO trainings and provides services to a variety of local service-based businesses across the country.

Questions Sara asks Justin Sturges:

  • What inspired your recent move to Mexico?
  • Did you have any fear in terms of how moving to Mexico would impact your business?
  • How was it transitioning from the corporate world to establishing your own agency?
  • What draws you to working with the ‘underdog’ businesses of the world?
  • What are some examples of different systems, processes, and automations that you’ve put in place that directly relate to local SEO?
  • What’s the first step that someone should take when they’re just getting started with documenting their systems and processes?
  • What should a small business with a somewhat limited budget focus on as their key priorities when it comes to local SEO?
  • What are the most important results that a small, service-based business owner should be focusing on?
  • What do you know now that you wish you would’ve known when you first started your agency in 2001?

Where you can learn more about Justin Sturges:

Trading The Corporate World for Entrepreneurship with Carl White

Trading The Corporate World for Entrepreneurship with Carl White written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Carl White 

Headshot of Carl White who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Carl White. Carl owns and runs MarketVisory Group, a HIPAA compliant healthcare marketing agency. Most of their work focuses on local marketing – helping practices get found, stand apart, and attract new patients.

Questions Sara asks Carl White:

  • What inspired you to leave the corporate world and start your own practice?
  • Were there major challenges you faced right off the bat while establishing your own company?
  • You mention on your website that you help independently owned healthcare practices stay that way — can you tell me a little bit more about what that means?
  • What is the importance of being HIPPA compliant as a marketing agency for your clients?
  • What are some of the benefits that you’ve received from being focused on a very specific niche?
  • What are some of the benefits you provide to your clients?
  • When you’re working with different practices, would you say it allows you to be more systematic in your approach?
  • How do you educate your clients on the importance of strategy?
  • Have you struggled with telling prospective clients that you’re not the best fit for them?
  • How do you handle client requests in terms of new ideas and new project suggestions when you’ve already created a strategy for the quarter or a specific allotted time frame?
  • What do you wish you would’ve known when you were first getting started today?

Where you can learn more about Carl White: