Monthly Archives: October 2021

The Shift To Web 3.0 And The Role Blockchain Plays

The Shift To Web 3.0 And The Role Blockchain Plays written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Clark

brian-clarkIn this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and entrepreneurs. He’s also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners.

Key Takeaway:

Web 3.0 or the spatial web is the collection of applications that use emerging technologies such as blockchain, AI, augmented and virtual reality (AR/VR) as part of their core technology stack.

In this episode, I talk with Brian Clark, Founder of Copyblogger, about the shift we’re going through and how the web became very centralized around these tech giant platforms. We dive into how these kinds of technologies such as blockchain, cryptocurrencies, NFTs, and smart contracts allow us to de-centralize again.

Questions I ask Brian Clark:

  • [1:41] You’ve been writing a lot lately about the transition we’re going through moving from web 2.0 to web 3.0, so I guess the first question – can you explain the shift?
  • [4:17] What are some of the defining characteristics?
  • [10:25] Can you make the connection between cryptocurrency or blockchain and why that is powering this web 3.0?
  • [11:59] A lot of people are fighting the change or move towards cryptocurrency – do you see banks ever embracing it?
  • [14:43] Can you talk a little bit about that idea of what our creator coins are, why now, how, and all of that good stuff?
  • [17:25] Should I be looking at developing my own currency if I am a content creator with a community?
  • [21:37] Can you talk a little about your coin called $MOVE?
  • [23:10] Where can people find out more about the other things you’re working on outside of Copyblogger?

More About Mike Brian Clark:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Building Better Business Relationships With CRM

Building Better Business Relationships With CRM written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Ferrara

jon-ferraraIn this episode of the Duct Tape Marketing Podcast, I interview Jon Ferrara. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He’s the Founder of Nimble – The Simple CRM for Microsoft 365 & Google Workspace. Jon Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

Key Takeaway:

Today, silos are created amongst your contact list across businesses of all sizes. From sales and marketing to customer service and accounting, you often have separate business applications or at the very least, different ways of managing your contacts. Nimble is working to make relationships easy.

In this episode, I talk with the Founder of Nimble, Jon Ferrara, about how Customer Relationship Management software (CRM) can help small business owners in ways they never imagined. We dive into the value of contact and relationship management. Having a great contact platform that provides you with a system of truth about relationships and interactions with contacts across your whole organization gives you the ability to follow up and follow through.

Questions I ask Jon Ferrara:

  • [2:11] Can you talk about the Genesis or the early days of really trying to bring on software or this category that hardly existed for small businesses?
  • [6:37] How has the aspect of integrating information people share on social and online into the platform become central to where Nimble is as a CRM platform today?
  • [10:31] How does Nimble really act as that single point of contact for multiple departments rather than just being seen as a sales and lead generation tool?
  • [15:18] By adding workflows, are you redefining CRM or you are creating a whole new category?
  • [17:25] There’s a lot of people with thousands of emails for people who maybe get their newsletter and they might eventually be interested in what they’re doing – can you make a case for those contacts living in a CRM like Nimble or do those need to live somewhere else?
  • [18:48] Where can people find out more about Nimble and when these new templates and workflows are going to be available?

More About Jon Ferrara:

  • Nimble.com
  • If you aren’t a Nimble customer, use the code JON40 and you’ll get 40% off your first 3 months of Nimble
  • Email: jon@nimble.com

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Marketing Book Podcast – The Ultimate Marketing Engine

The Marketing Book Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.

Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.

In this episode of the Marketing Book Podcast, I had the opportunity to sit down with host Douglas Burdett to talk about my new book, The Ultimate Marketing Engine. We discuss an innovative new approach to a marketing strategy that will transform how listeners view their business, their marketing, and perhaps, even how they view every customer. In this full-length interview, we get deep into the details.

Listen to the episode of the Marketing Book Podcast here

 

 

 

Weekend Favs October 2

Weekend Favs October 2 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Workflow – Replace your paperwork with digital workflows
  • Hipsocial – Boost social media marketing efforts with advanced social listening, scheduling, engagement, and automation features.
  • Gyde – Work with the best of the best in digital marketing talent.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape