Monthly Archives: August 2021

Making The Most Of Your Time

Making The Most Of Your Time written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Oliver Burkeman

Oliver-burkemanIn this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.

Key Takeaway:

The average human lifespan is brief. Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But often, such techniques often end up making things worse.

In this episode, I talk with Oliver Burkeman about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can show up better in the present moment.

Questions I ask Oliver Burkeman:

  • [1:12] Did you study psychology at all or were you just practicing on your readers?
  • [1:54] When I was reading the book, a big point that I heard is that we need to give up the fight when it comes to using time. And I was thinking, where are the hacks — but that’s obviously the point of the book, right?
  • [7:20] In the book, you mention David Allen, the Inbox Zero Guys, the Pomodoro method — can you talk about those methods and your perception of how/if they work?
  • [12:59] What is time from a philosophical perspective?
  • [14:51] Can you talk about the stuff thieves, like email?
  • [16:38] Chapter four was my favorite chapter — can you talk more about it?
  • [20:34] How much is the way we work that you’ve described contributing to this growing sense of loneliness and depression in the world?
  • [23:30] Is there anywhere else that you’d like to invite people to connect with you?

More About Oliver Burkeman:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Agents Of Change – The Ultimate Marketing Engine

Agents Of Change – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is even better for both sides.

Catch my conversation with Rich Brooks on the Agents Of Change show where I talking about a process we can use to not only grow our customer base but one that allows you to develop a strategy for your entire business around how you’re going to move through those stages and up the customer success.

Listen or watch the episode here: https://www.theagentsofchange.com/john-jantsch-2/

Connect The Dots – The Ultimate Marketing Engine

Connect The Dots – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

I had the pleasure of talking with Carla Johnson on the Connect the Dots show. We talked about my work with thousands of businesses over the last 30 years, how sticky marketing drives growth, and many of the concepts from my new book, The Ultimate Marketing Engine.

Listen or watch the episode here: https://www.carlajohnson.co/john-jantsch-on-how-sticky-marketing-drives-growth/

Why Businesses Should Be Using Video In 2021

Why Businesses Should Be Using Video In 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Augie Johnston

augie-johnstonIn this episode of the Duct Tape Marketing Podcast, I interview Augie Johnston. Augie is a 35-year-old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry with a start-up called Vidchops.

Key Takeaway:

Video is an incredibly powerful medium that helps you build authority in your niche and connect with your audience with your message on a personal level. But… is video right for your business?

The short answer is yes. In this episode, Augie Johnston talks with me about how businesses of all sizes can start using video effectively and ways to use video in your content strategy.

Questions I ask Augie Johnston:

  • [1:06] What does Vidchops do?
  • [1:28] What problem were you trying to solve in creating Vidchops?
  • [2:18] What expectations do you think consumers have today when it comes to video?
  • [3:41] Would you say that there’s still a place for video just in the marketing and foundational marketing?
  • [4:28] What are some other ways that would make sense for a small business to use video in their overall content play?
  • [5:38] Are there effective uses for video on somebody’s website where they’re already driving traffic?
  • [7:02] Why is video perhaps more effective than written word or audio?
  • [7:34] So what’s a good way for somebody to get started who’s not using video?
  • [9:51] What do you advise people in terms of the length of their videos?
  • [11:27] Can you talk a little bit about how VidChops works and the work that you do?
  • [12:46] Who edits your videos?
  • [13:32] What trends are you seeing in video right now — what do people need to be paying attention to?
  • [14:21] Are there more effective ways to get people to take action from your videos (i.e. video end cards, etc.)?
  • [15:37] Where can people find out more about Vidchops?

More About Augie Johnston:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Entrepreneur On Fire – The Ultimate Marketing Engine

Entrepreneur On Fire – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

You can catch my conversation with John Lee Dumas on the Entrepreneur On Fire Show where we discuss what I believe about becoming successful that most people disagree with, the reason why I wrote The Ultimate Marketing Engine, and the Customer Success Track Model.

Listen to the episode here: https://www.eofire.com/podcast/johnjantsch3/

How AI Is Impacting The Marketing Industry

How AI Is Impacting The Marketing Industry written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Araks Nalbandyan

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Araks Nalbandyan. Araks is the director of marketing at 10Web. With over 6 years of experience in different agencies, she brings different and unconventional marketing approaches to life. And now she has opened her precious vault full of marketing knowledge and shares her hard-won lessons through articles.

Questions Sara asks Araks Nalbandyan:

  • Tell me a little about your background before 10Web?
  • How have you shifted your marketing strategy when selling products instead of services?
  • What essential elements do you include in your marketing funnels?
  • What is 10Web? Who is it for? And how do people us it?
  • How has AI impacted marketing today and where do you see it going in the future?
  • What resources do you suggest for people looking to learn more about AI?
  • How have you evolved 10Web’s awareness using Product Hunt and other channels?
  • What’s your process for mapping out your strategic plan?

Learn more about Araks Nalbandyan:

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This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Growing Your Business Through Referral Marketing

Growing Your Business Through Referral Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Raúl Galera

In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs.

Key Takeaway:

Talking about the things we’ve bought and the services we’ve used comes naturally and happens organically all of the time. There’s a lot of businesses who get a lot of referral business, but don’t know how to measure it or use it in a way to help grow their business. Referral marketing is a long-term strategy — but it’s definitely something businesses need to implement.

In this episode, I talk with Raúl Galera — Chief Advocate at Referral Candy — about word-of-mouth marketing, why using a referral system is important, and how to use it to grow your business.

Questions I ask Raúl Galera:

  • [1:39] If a business knows that fundamentally our business is coming by word of mouth or referral —why doesn’t anybody do anything about it?
  • [3:51] The number one complaint I hear from small business owners when it comes to referrals is that they don’t want to ask their customers and it feels awkward to ask them for help — how have you helped folks get over that idea?
  • [5:36] Does automating the referral process get in the way of the required trust that’s needed?
  • [7:08] What are your thoughts on incentives and does it change the motivation behind referrals?
  • [10:15] Which do you think has a stronger appeal — products or discounts?
  • [12:46] Does Referral Candy have some case studies of more traditional maybe even somewhat offline businesses?
  • [14:59] How do you protect against fraud?
  • [17:02] If I’m somebody who’s thinking about setting up a referral campaign, what are the steps?

More About Raúl Galera:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

The Justin Brady Show – The Ultimate Marketing Engine

The Justin Brady Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

2020 and 2021 disrupted business as usual, and as business owners changed their strategy, some of it was good for us. You can catch my conversation with Justin Brady on The Justin Brady Show where we discuss all of the positive marketing lessons and how we can apply those to future challenging events.

Listen to the episode here: https://justinkbrady.com/notes/john-jantsch-ultimate-marketing-engine/