Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Emeric Ernoult

In this episode of the Duct Tape Marketing Podcast, I interview Emeric Ernoult. Emeric is the Founder and CEO of AgoraPulse – an easy-to-use all-in-one social media management software.

Key Takeaway:

Social media isn’t going anywhere, and it’s ever-evolving. Founder and CEO of AgoraPulse — an easy-to-use all-in-one social media management software — talks with me about the state of social media today, where social fits in your marketing strategy, and how to make sure you’re getting the most out of it.

Questions I ask Emeric Ernoult:

• [1:59] How would you describe AgoraPulse to someone who hasn’t heard of it?
• [2:56] What’s the genesis of the name, “AgoraPulse”?
• [4:26] How would you describe the state of social media today?
• [7:39] Where does social media fit under the marketing umbrella?
• [11:36] What are some of the best things happening at Facebook in your opinion?
• [15:22] What would you tell somebody who’s looking into TikTok and trying to decide if that’s a place they should be?
• [17:04] Is paid social something that just has to be on everybody’s mind?
• [18:12] Where can people find out more about you?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Breaking Down Silos For A Better Customer Experience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brandi Starr

In this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive.

Key Takeaway:

In most organizations today, departments are working in silos quite often competing with one another with their goals and how it impacts the customer. The CRO or chief revenue officer is usually the head of sales and not actually in charge of all revenue.

Brandi Starr believes that what needs to happen is that those silos need to be broken down and brought together under one umbrella with a single leader who can set organization objectives by function, but that are cohesive in that they are all working towards the same goals. In this episode, we dive into how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

Questions I ask Brandi Starr:

• [1:04] What really is the big shift that you’re suggesting takes place in the mind of the reader going from CMO to CRO?
• [2:38] So are you suggesting a whole new position needs to be created?
• [3:20] How do you view the use of technology in this?
• [5:22] It would be pretty simple to say that you’re targeting senior C-level readers, marketing-related readers to this, but is there really a broader audience that you’re really trying to target with this message?
• [6:38] How threatening is this message to an existing CMO in some cases?
• [8:25] Where does customer experience, which has taken rightly a lead role in everything that a business does, where does that fit, and how does that kind of jive with this idea?
• [13:03] How do companies who have had the traditional CMO or marketing and sales start looking for a chief revenue officer and what does that new role look like?
• [15:00] Could you make a case for the CEO actually being the chief revenue officer or does that take that person out of the role of strategy?
• [16:27] A lot of my listeners are small businesses, so how would smaller organizations that maybe don’t have a C-Suite or CMO implement this concept or get started with this idea?
• [18:28] Where can people find out more about your work?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Thinking, Creating, And Leading In Unconventional Ways written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sarah Stein Greenberg

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Stein Greenberg. Sarah is the Executive Director of Stanford’s d.School & Author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.

Key Takeaway:

Ambiguity is a challenging concept to embrace, but doing so can unlock the creativity and innovation needed to make big changes. Humans are creative beings – but most of us need a bit of help to get unstuck from time to time.

In this episode, Sarah shares her experience working as the Executive Director of Stanford’s d.School and talks about how her new upcoming book can help people draw out their own creative abilities.

Questions I ask Sarah Stein Greenberg:

• [1:03] What is D school, who attends, and how is it different than a traditional degree program?
• [2:07] Is it a program inside of a degree or can anyone decide to enroll?
• [2:57] Do you find firms sending executives to D School to learn how to be more creative?
• [3:43] How would you unpack the word “creative”?
• [4:47] You’ve really curated a curriculum that’s being taught in the school – so are you giving away the secrets now in your book?
• [5:44] What role does leadership play in the book itself and in D school?
• [8:04] How do you get people to rethink their relationship with creativity if they tend to consider themselves not creative?
• [12:19] What role does making yourself uncomfortable play in this?
• [13:35] This past year definitely colored my work with all of the ambiguity and change brought into our everyday lives — I’m wondering if you experienced the same thing and to what level?
• [15:30] How related in your mind are the acts of design thinking and collaboration?
• [18:37] What do you tell people who maybe aren’t wired to stay curious?
• [20:30] Do you feel any external pressure to go to the coffee shop and order more creatively? Do you ever feel like there’s a bullseye on you if you’re not ‘being creative’?
• [22:10] Where can people find out more about your book and the work of D School?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.