Weekend Favs February 20

Weekend Favs February 20 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Tripetto– Make quizzes, order forms, exams and more with no-code calculations. All without any coding in Tripetto’s calculator block.
  • Hugo -Centralized, actionable meeting notes app. Manage notes, agendas, and tasks with your team. 20 work app integrations.
  • Julian – Learn how to write and design advanced landing pages that compel people to convert. Featuring landing page examples and optimization best practices.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

6 Easy Ways to Optimize Your Facebook Business Page in 2021

6 Easy Ways to Optimize Your Facebook Business Page in 2021 written by John Jantsch read more at Duct Tape Marketing

With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences.

It seems as if there’s always some new feature on Facebook to conquer. So whether you have a well-established Page or you’re just starting, follow this list to optimize your profile to get the best results for your business in 2021.

1. Add a strong Call to Action button

A strong call-to-action button on your Facebook business Page is imperative. The bright blue button is the primary means of driving some sort of action on your Page. This can include sending traffic to your website, direct messages, signups, and more. This appears right below your cover photo. 

Facebook cover photo

You choose what action you’d like visitors to take based on what you think is best for your business. For example, if you’re a dentist’s office, your CTA might be to ‘Book Now’ or ‘Call Now’ to make an appointment versus a ‘Shop Now’ button. Today, there’s a long list of options to choose from – so if multiple CTAs apply to your business, you have the opportunity to experiment with the options available to see what works most effectively. 

Facebook Business Page CTAs

2. Fill out your Facebook Business Page profile in detail

This is a simple step. But it’s something businesses can neglect to take full advantage of. A completely filled-out profile sends the message to your audience that you’re engaged. There are a ton of sections where you can add more information about your business. Here are a few:

  • Description/About
  • Location
  • Contact details (include your phone number and email)
  • Website address
  • Other social media accounts (Instagram, Twitter, YouTube, etc.)
  • Hours of operation

Social media is a place where people go to understand who you are as a business and gain trust. Consistency across all of your social media channels is crucial, along with keeping your information accurate and up to date.

3. Utilize Facebook Messenger

Giving your visitors and customers an easy way to communicate with you gives you a competitive advantage. Messenger is a great way to enhance the user experience on your Page and showcase how well your business provides quality service. Speed is imperative today – setting up automatic messages with Messenger can go a long way. A few options you can do are:

  • Set up a welcome greeting when someone begins a conversation with your Page
  • Create and save frequently used replies
  • Turn away messages during your out of office hours

Setting up Facebook Messenger for your business page

4. Encourage your customers to leave reviews

Social proof is so important. Think about it – how often do you buy from, let’s say, an Amazon seller with zero reviews? How often do you buy from anywhere that has no reviews? Likely less often. And even so, when you do buy from someone with few reviews or social proof, there’s a lot more hesitation and time needed for consideration.

Encouraging your existing customers to leave reviews on your Facebook Page gives you the opportunity to engage in conversation with existing customers and builds an additional layer of trust with new audiences.

5. Choose or update your Page template so that it is in line with your business goals

A few years ago, Facebook launched templates for business Pages. This is a feature that offers a variety of Page layouts that you can choose from to best suit your specific business.

There are ten options for you to choose from. You can change your template under the ‘Templates and Tabs’ section in your Page settings.  The template you choose determines the order in which your sections appear with the timeline feed and tabs. When you’re deciding which template to use, consider what the goal of your business is. 

6. Experiment with different types of featured cover photos

Your Page cover photo is a digital sign for your business. It’s the first thing people see when they visit your Page. It’s your first “conversation” with your customers, and it can have many uses.

You can use it to showcase a new product or service, announce an upcoming event, promote an upcoming book release, direct users to take action, the list goes on. Your business Page serves a purpose – so when you’re thinking about a cover photo, factor in what your business goals are so that you create something with purpose as opposed to just an aesthetically appealing image.

Not only can you upload a still cover image, but you can now experiment with different creative types like video or a slide show.

With Facebook being the widest-reaching social network around, there’s no doubt your potential customers are visiting your Page. Ensuring your business Page is optimized is something that you can’t afford not to do, and it’s a great opportunity for your business to make a lasting first impression. Go through this list with your Page and optimize where you can.

Using Video at Every Stage of The Customer Journey

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Oliver

Headshot of Ben Oliver who is the guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

Questions I Ask Ben Oliver:

  • You believe video is more than just another form of content. Can you expand on what you mean by this?
  • Can you make a case for the fact that there are people who prefer to consume content differently (read, listen, watch)? And do we need to be catering to all three of those?
  • Why can’t you just turn on the camera and produce videos so that you can post them to all channels?
  • How do you marry video or types of video to the different stages of the customer journey?
  • Is there a formula to hook people at the beginning of the video in order to get them to consume the whole video?
  • What are some of the best pieces of advice for a new product or campaign that you’re trying to run, and how do you amplify those videos?
  • What are some of the really out-of-the-box ways that you see or places that you see people using video that most people just aren’t considering?

More About Ben Oliver:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Trading The Corporate World for Entrepreneurship with Carl White

Trading The Corporate World for Entrepreneurship with Carl White written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Carl White 

Headshot of Carl White who is a guest on the Agency Spark PodcastThe Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Carl White. Carl owns and runs MarketVisory Group, a HIPAA compliant healthcare marketing agency. Most of their work focuses on local marketing – helping practices get found, stand apart, and attract new patients.

Questions Sara asks Carl White:

  • What inspired you to leave the corporate world and start your own practice?
  • Were there major challenges you faced right off the bat while establishing your own company?
  • You mention on your website that you help independently owned healthcare practices stay that way — can you tell me a little bit more about what that means?
  • What is the importance of being HIPPA compliant as a marketing agency for your clients?
  • What are some of the benefits that you’ve received from being focused on a very specific niche?
  • What are some of the benefits you provide to your clients?
  • When you’re working with different practices, would you say it allows you to be more systematic in your approach?
  • How do you educate your clients on the importance of strategy?
  • Have you struggled with telling prospective clients that you’re not the best fit for them?
  • How do you handle client requests in terms of new ideas and new project suggestions when you’ve already created a strategy for the quarter or a specific allotted time frame?
  • What do you wish you would’ve known when you were first getting started today?

Where you can learn more about Carl White:

Why Comfort Is The Key to Connection

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jen Marr

Headshot of Duct Tape Marketing podcast guest Jen MarrIn this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Questions I ask Jen Marr:

  • One of the core beliefs in your book is that we can learn a lot about comfort for dogs — tell me more about the science behind your work.
  • What’s your definition of comfort?
  • Why do you think comfort is really the key to helping people connect?
  • Can comfort be relearned and does that make comfort a skill?
  • What are some tangible examples of how someone could bring this idea into their leadership skills or into the workplace?
  • Do you use dogs in your actual session?
  • Does somebody who has a more introverted personality versus an extroverted personality tend to be more natural at comfort?

More About Jen Marr:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model that allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Weekend Favs February 13

Weekend Favs February 13 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Growsurf– The fastest, easiest way to build a referral program right into your product or newsletter. Our customers see 300-1000% returns and 9-40% monthly growth — all on auto-pilot. No-code platform. 100% customizable. Powerful APIs, webhooks & integrations.
  • Double Take Labs -Time has been doing strange things lately — things it’s always done. Moving slowly, looping around, flying by. We invited 9 artists and creators whose practices include time-based works, to make works on time in this time. To shine a little light on, and help us make our own sense of, time in a year that has gone by many names.
  • PixelMe – PixelMe is an URL shortener that includes a retargeting pixels in every link. Create powerful branded links and get up to 34% more clicks.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

5 Free Social Media Management Tools to Make Your Life Easier

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing

This post is brought to you by ContentCal

5 Free Social Media Management Tools to Make Your Life Easier - Duct Tape Marketing

photo credit: Social Media via photopin (license)

Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness.

Taking care of your social media presence is just as crucial as creating brilliant content for your audience. Not only do you share valuable information with them, but you can also engage with them, receive valuable feedback and ideas for topics, connect with other people in your industry, and reach out to influencers, among other things.

However, since there are so many popular social networks you need to be a part of – plus new ones are continually being added to the mix – it’s nearly impossible to manage all of those accounts manually. Fortunately, there are plenty of social media management and scheduling tools you can use to make your job and your life much easier. Let’s take a look at the 5 most effective.

1. Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

A screenshot of the later dashboard

2. TweetDeck

Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

A screenshot of the TweetDeck dashboard

3. Canva

Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.

A screenshot of the canva dashboard

4. Hootsuite

Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.

a screenshot of the hootsuite dashboard

5. Buffer

Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.

 

a screenshot of the Buffer dashboard

Bonus Tool: ContentCal

ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.

One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) into the content creation process, share ideas, gain feedback and watch your content performance soar!

a screenshot of the contentcal dashboard

While managing your social media presence and getting your content to reach a wider audience is a challenging task, there are some things you can do to make it easier on yourself. That includes relying on apps to help you handle the jobs which don’t require you to use your creative capacities, and that includes scheduling. We hope you will find these apps helpful. Good luck!

Kenneth Waldman

Kenneth Waldman is a Professional Writer and also a Blog Editor at Essay Writing Service. The areas of his interest include the latest education trends and technologies, digital marketing, social media. You can get in touch with him on Twitter

Moving Away From Pain Point Marketing

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lisa Manyon

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Questions I ask Lisa Manyan:

  • How does somebody become known as the business marketing architect?
  • What does somebody have to do to acquire that title?
  • What led you to the point where you are today?
  • You’ve focused on creating a message that isn’t about problem solving — what does this mean?
  • What’s your process for somebody that comes to you the state of not wanting to use the type of problem focused marketing that’s used by so many people?
  • Can you give us some examples to illustrate what passion points are?
  • Have you found that your framework approach works equally as well as a sales page as say a webinar?
  • Is this framework going to be a book?

More About Lisa Manyan:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.