PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how to fix them. Read the full article at MarketingProfs

As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs

Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs

Sick of staring at cheesy stock images all day to use in your marketing? Don’t fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. Read the full article at MarketingProfs

Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. Read the full article at MarketingProfs

It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs

This infographic covers how to diagnose what type of writer’s block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy. Read the full article at MarketingProfs

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Read the full article at MarketingProfs

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs