This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone. Read the full article at MarketingProfs

Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs

Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make–namely, should you go with a human or a machine? Read the full article at MarketingProfs

So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs

PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four–and how to fix them. Read the full article at MarketingProfs

As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs

Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs

Sick of staring at cheesy stock images all day to use in your marketing? Don’t fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. Read the full article at MarketingProfs

Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. Read the full article at MarketingProfs

It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs