Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Aaron Weiche

In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products.

Key Takeaway:

Good business depends on great conversations, but email and other forms of business communication are slow, disjointed, and not the only way that consumers want to interact.

In this episode, I talk with CEO and Co-Founder of Leadferno, Aaron Weiche, about how Leadferno is powering businesses to create better conversations and close more leads faster with Omni-channel messaging – combining SMS and messaging tools from some of the internet’s biggest platforms.

Questions I ask Aaron Weiche:

• [2:00] How do you advise business owners who may quite frankly be fatigued from all of the available customer communication channels to manage all of them today?
• [3:35] Do you feel like we’re to the point where we must have some sort of immediate response for almost any business?
• [4:51] How are you trying with lead for an ode to differentiate what you’re offering from chatbots?
• [6:06] How do we balance the fact the having a chat or something similar could create a worse experience if you don’t have someone explicitly managing instantaneous responses?
• [7:24] Can you explain what your technology experience looks like?
• [8:48] Google My Business has integrated texting – are you able to or is it at least a roadmap plan to integrate into all of those services that are starting to offer this feature?
• [9:31] So many people are talking about SMS and how the open rates are higher, but many people don’t want their messaging app to turn into what email has become for a lot of people – how do you not fall into this?
• [13:07] Can you talk about some of the classic use cases for different industries where you’ve seen things like SMS reminders work effectively?
• [15:58] Could I create a number that people can text for the business without having to get another phone line/mobile device?
• [17:58] How does somebody get started in a way that isn’t disruptive necessarily to their current communication channels?
• [20:59] Where can people find out more about you and Leadferno?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

Key Takeaway:

Topics I cover:

• [1:14] Where to listen to step one – mapping out where your best customers want to go and step two – finding the real problem your business solves
• [1:56] Why focus on the top 20% of your customers
• [6:57] Ranking your customers by profitability not solely revenue
• [8:14] Focusing on your best customers who are not only profitable but who also refer your business
• [9:00] Crafting a message that tells the world this is who we serve
• [9:41] If you’re trying to appeal to everyone, you turn yourself into a commodity
• [11:26] Why you need to hone in on who you can deliver the most value to

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves.

Key Takeaway:

Topics I cover:

• [1:14] Where to listen to step one – mapping out where your best customers want to go
• [2:42] Why one wants what we sell
• [4:30] Humans do things because they desire something or lack something – our job is to connect those desires to a solution
• [6:07] What reading Google Reviews can tell you about a business
• [7:43] How to figure out the problem you’re trying to solve
• [9:10] The right way to interview your best customers

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step one – taking your customers where they want to go.

Key Takeaway:

Topics I cover:

• [1:53] The Ultimate Marketing Engine is a successful customer
• [3:33] Step one – Mapping out where your best customers are today and where they want to go
• [4:11] Why you should start shifting your mindset to view your customers as members
• [5:03] Creating your Customer Success Track
• [6:10] Generating a list of milestones and creating a guaranteed roadmap
• [9:38] The benefits of taking on this mindset of making your customers successful
• [11:08] Why the Customer Success Track is really the overarching strategy for scaling your business

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch and Douglas Burdett

In this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

Key Takeaway:

In this episode of the Duct Tape Marketing Podcast, Douglas Burdett takes on the role of guest host and digs into concepts from my new book starting with how this book is different from the many marketing books out there, viewing customers as members, moving away from the traditional marketing funnel, creating a customer success track, and so much more.

Questions Douglas Burdett asks John Jantsch:

• [5:41] Can you talk about the resources and the course and any other bonuses folks get along with The Ultimate Marketing Engine?
• [10:46] What new ground does The Ultimate Marketing Engine cover that makes it different from the other 350 other books that have been featured on the Marketing Book Podcast, for instance?
• [13:07] Let’s unpack one of the biggest concepts from the book which is this idea of viewing customers as members — and full disclosure this isn’t like a Costco membership or software as a service.
• [15:54] How does the marketing hourglass concept help a company to think differently than the traditional marketing funnel?
• [19:39] What is a customer success track, what could a company do to begin one, and can you sketch out what that customer success track would look like?
• [25:55] What does the top 20% actually mean? And is the issue that companies just want more customers or do they not think through who the top 20% of their customers are?
• [30:59] You cover referrals really heavily in the book. Can you talk about the importance of referrals having a referral system? And can you also tie that in with yet another new idea from your book about helping your customers build a whole ecosystem?
• [37:15] Explain what you mean when you say: “People don’t actually want what we’re selling.”
• [39:27] So towards the very end of the book, the very first line is: Is your website is the hub of your marketing engine? If it’s that important, why is it in chapter nine out of 10?
• [40:46] Tell people where they can get access to all of the resources from the book and the course.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

A Guide to Building a Sustainable Speaking Career written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Port and Andrew Davis

In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker. He’s also worked with the Muppets. I’m also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required.

Key Takeaway:

What’s the formula for building a sustainable career as a speaker? That’s the question Michael Port and Andrew Davis set out to answer in their book, The Referable Speaker. Most advice out there tells you to spend a ton of time building your personal brand to generate more speaking opportunities. Write a blog, record podcasts, post on Instagram, and upload to YouTube. You share your expertise and insight freely. All of that hard work might get you one gig. But if you’ve been in the industry long enough, you know that you don’t actually get speaking gigs, you earn them. And you earn them by being referable.

In this episode, Michael Port and Andrew Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you’re famous, event organizers won’t buy you (or your personal brand). They’ll buy your speech, then your idea, then you―in that order.

Questions I ask Michael Port and Andrew Davis:

• [2:15] Would you say the book is really about being a better speaker, having a better speech, and being more referable?
• [3:07] Can you explain the first idea in the book – the speech is the cake?
• [4:59] Why do you only need one killer speech?
• [6:37] Would you say that a hard part for a lot of speakers is that some hired gigs want them to customize their speeches?
• [7:56] Would you say the measure of success of your speech is whether or not you’re getting referred for new speaking opportunities?
• [10:47] Are you making the case that this book is for somebody that is a keynote speaker wanting to go to the next level or is this for somebody that’s just starting out?
• [11:23] How do you find your first speaking gigs?
• [14:13] How do you get to make that transition to speaking gigs where people are there to be entertained or inspired not learn a specific skill?
• [19:37] Does there need to be theater or entertainment in your performance?
• [24:26] How can people learn more about your work together, individually, your book, etc.?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The Less Is Almost Always More Content Strategy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kate Cooper

In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined Homeward in 2020. In the space between, she was a magazine editor, a content consultant for a tech consultancy, and started her own content agency, Language Arts.

Key Takeaway:

You don’t need more content — you need better content. In this episode, Kate Cooper talks about her less is almost always more approach to content, how different components of copywriting and content creation can work together cohesively, and how to think about content as stages that align with the customer journey.

Questions I ask Kate Cooper:

• [2:06] What’s your philosophy on the content that you put in your newsletter, your Friday Five?
• [5:20] I hear a lot of content producers talk about the differences between content and copywriting. Do you have an opinion on the difference and how you describe those?
• [7:16] How do content design, web design, and SEO work together in the world we live in today?
• [9:46] I read a statistic recently that said 92% of people visit a website for the first time, for reasons other than making a purchase or even engaging with the businesses there. What does a statistic like that suggest to you that particularly about our homepage, the journey of our home page, or what the jobs of our homepage need to be now?
• [13:01] So if you were advising somebody on the About us page and the Contact us page – what I would call very important, significant pages – what do those pages need to accomplish?
• [17:32] How do you think about stages of the customer journey as it relates to content?
• [20:25] Where can more people find out about your work?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Delivering Happiness At Work And Beyond written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenn Lim

In this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness, a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach to business. She’s also the author of Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact.

Key Takeaway:

The bottom line is — if you have more happy employees, you’ll have happier customers, and then you’ll actually have a more profitable, sustainable, and meaningful impact on the world.

In this episode, Jenn Lim, the co-founder and CEO of Delivering Happiness, talks about concepts from her new book — Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact. Jenn shares how to cultivate a culture that can adapt to change, be highly profitable, and support all its people…starting with yourself.

Questions I ask Jenn Lim:

• [1:49] How do you actually go about doing the work of creating happier company cultures?
• [4:10] Has the organization’s mission that stemmed from the book Delivering Happiness changed over the last ten years?
• [5:41] Can you unpack the word ‘purpose’ and how the very idea of identifying your purpose can be very daunting for people nowadays?
• [9:14] Do you have any tips that can help people better understand their purpose without it being such an overwhelming task?
• [11:27] Helping people find a personal purpose is really so that they can connect with the company’s mission. Do those two things run counter sometimes?
• [13:04] In the book, there is a workbook people can download and write their answers on. Can you talk more about it in more detail?
• [16:40] I’m sure you’ve done some research about the ROI of happiness specifically with organizations. Can you share any data you have about companies who have embraced this idea of bringing happiness into the workplace and what value it brings?
• [19:47] Where can people find out more about your book and the work you’re doing at Delivering Happiness?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Why Playing The Long Game Is Essential To Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark

In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, ranked one of the top 50 business thinkers in the world by Thinkers 50. She’s also the author of Reinventing You and Stand Out.

Key Takeaway:

We as humans too often push ourselves past our limit. We constantly feel rushed, overwhelmed, and perennially behind. Because of this, we keep our heads down, focused on the next thing, and the next, without a moment to breathe.

In this episode, Dorie Clark talks about concepts from her new book, The Long Game, where she dives into how to break out of this endless cycle and create the kind of interesting, meaningful lives we all seek. It’s about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard. By doing this, we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success.

Questions I ask Dorie Clark:

• [1:29] Do you think the world needs another get rich quick book?
• [1:50] Doesn’t the world just want quick fixes?
• [4:30] Is this meant to be a more personal book or is this how to build a business book?
• [5:39] Why is saying no so hard for people?
• [12:43] Saying no, giving yourself time to think is about setting boundaries – so how do you start establishing those boundaries?
• [15:25] What’s your approach to being able to identify what those ‘right’ goals are?
• [18:10] Can you unpack this idea of strategic leverage from your book?
• [21:02]  How we can use independence, curiosity, and resilience to achieve entrepreneurial success?
• [23:13] What’s the best way for people to learn more about you and your work?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Building A Referral Success System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that’s what I’m talking about today.

Key Takeaway:

In this episode, I’m talking about one of my favorite topics: referral generation. I have an approach that I believe that those who embrace it will find that generating referrals will become one of their primary activities for their business.

Topics I Cover:

• [1:51] The concept of teaching your strategic partners and customers how to generate more referrals
• [2:29] Building a referral success system
• [3:03] Why and how this idea works
• [6:28] How a referral club or mastermind could become a great potent referral generator
• [7:15] Insight on how to structure and run it
• [8:03] Coming up with your offer or ways of compensation for referred business

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.