Category Archives: Agency Spark Podcast

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The SEO Formula For B2B Companies

The SEO Formula For B2B Companies written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Ken Marshall on the SEO formula for B2B companies.

Ken “Magma” Marshall is the Chief Growth Officer and Managing Partner at RevenueZen. He’s been professionally interneting for the past seven years and has shifted his focus to all things SEO and inbound for the last five. Ken is an endlessly curious person with a cliche coffee addiction and a burning desire to encourage and empower others to pursue meaningful lives. Husband, maker, Australian Shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

More from Ken Marshall:

 

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This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday

 

Leveraging Video To Close More Contracts

Leveraging Video To Close More Contracts written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Mike Moll on leveraging video to close more contracts.

Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses who need them. Constantly striving to provide is clients with simple, cost effective ways to find new leads and land quality clients, Mike’s gained a reputation for using lean marketing to help his clients make more money. That reputation has landed him in hundreds of strategy meetings, providing consulting on multi-channel marketing and sales processes.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at ducttape.me/activecampaign.

 

4 SEO Tips For Agencies And Their Clients

4 SEO Tips For Agencies And Their Clients written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Ryan Morgan on 4 SEO tips for agencies and their clients.

Ryan Morgan is a 15+ year digital marketing expert with a focus on SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations using SEO. Ryan currently operates The SEO Cohort, a contemporary SEO training program, and a digital consultancy called swell. Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing. Prior to his agency experience, Ryan spent 10 years on the organizational side focusing on digital marketing, SEO, content marketing, and digital advertising.

More from Ryan Morgan:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

 

The Pain Of Two-Minute Tasks

The Pain Of Two-Minute Tasks written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Pieter K de Villiers on the pain of two-minute tasks.

Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert.

Pieter is a 2 x Amazon Best Selling Author, ‘Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You’ and one of the co-authors and organizers responsible for bringing together expert contributors on three continents, to produce another Amazon #1 international bestseller, ‘Franchising Freedom!’.

Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia.

Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

How To Document Processes Your Team Will Actually Use

How To Document Processes Your Team Will Actually Use written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About this episode:

In this second solo episode of the Agency Spark Podcast, Sara talks about how to document processes your team will actually use.

Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space. She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.

Core ideas:

  • You don’t have to document 100% of your small business processes
  • Processes can be viewed as non-essential “busy” work
  • Installing marketing systems without a solid operating system only causes a new set of problems
  • One of the key pieces of an operating system is defining where your company creates value
  • Identifying your key processes is crucial

More from Sara Nay:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

The World’s Best Buyer Persona System

The World’s Best Buyer Persona System written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here.

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Stormie Andrews how to outgrow and outsmart your competition through the world’s best buyer persona system.

Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored “Power of the Platform, Speakers on Success” with Jack Canfield, Brian Tracy, and Les Brown. In July, 2020, he released, “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition. The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.

More from Stormie Andrews:

  • Outsmarttools.com
  • Click here for free access to Stormie’s Marketing Wheel Audit. Why is this important? You will have the opportunity to self identify your strengths, weaknesses, challenges and opportunities in regards to your marketing efforts. Stormie provides step-by-step video instruction walking you through one of the most valuable processes to help you make better decisions with your time and investment dollars.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

How To Know If Starting A High-Ticket Mastermind Is The Right Move

How To Know If Starting A High-Ticket Mastermind Is The Right Move written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Chris Williams how to know if starting a high-ticket mastermind is the right move.

The 3 main factors:

  • Are you an expert in your field?
  • Do you love giving to others?
  • Do you communicate well?

Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

More from Chris Williams:

  • Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind. The best part about Group Coach Nation is that it’s broken down into 3 sections: Beginner, Advanced and Pro. Go to GroupCoachNation.com and find your resources, your community and your growth.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

 

How To Conduct A No-Fail Discovery Call

How To Conduct A No-Fail Discovery Call written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Tiffany A. Washington how to conduct a no-fail discovery call.

With over 16 years of sought-after experience and knowledge in business and education, as well as a relentless drive to spread the impact of her expertise, Tiffany A. Washington finally ditched her day job to open her consultancy firm and start The Wealthy Consultant Podcast.

Tiffany has also been a televised recurring guest expert on FOX News channel, The CW, as well as a speaker for stages such as TEDx, Rolls Royce, and Humana.

Her programs and events such as Women Winning at Work and Pitches, Proposals, and Partnerships have helped emerging entrepreneurs overcome their business hurdles and secure 5-figure deals!

More from Tiffany A. Washington:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

 

The Perfect Breakfast For Entrepreneurs & Business Owners

The Perfect Breakfast For Entrepreneurs & Business Owners written by Sara Nay read more at Duct Tape Marketing


About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Nate Palmer what is the breakfast that burns fat and creates focus. Nate is a fitness and nutrition expert, coach, speaker, and writer who believes that being in incredible shape gives a massive advantage in business, focus, and relationships. He’s also a dad, husband, and the #1 bestselling author of The Million Dollar Body Method and Passport Fitness. Nate helps business owners and entrepreneurs improve their physique, finances, and family time using fitness and nutrition as force multipliers.

More from Nate Palmer:

  • Access Nate’s FREE 5 Day Sugar Detox here
  • Download Nate’s Million Dollar Body Method for FREE here
  • N8 Training Systems Website
  • Nate’s LinkedIn

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

 

The Top 7 Marketing Lessons We Can Learn From Nature

The Top 7 Marketing Lessons We Can Learn From Nature written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space.

Starting with today’s episode, Sara is challenging her guests to take what they would typically share in about 20-30 minutes and condense it down to the absolute most important valuable and actionable steps so you can get back to your busy day.

Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Jeremy King what are the top marketing lessons we can learn from nature:

  1. What mantis shrimp can teach us about the customer journey
  2. What forest fires can teach us about being prepared
  3. What angler fish can teach us about being there for our clients
  4. What tiger butterflies can teach us about standing out
  5. What squid orgies can teach us about showing value
  6. What Africa ungulates can teach us about competition
  7. What bowerbirds can teach us about how to reframe problems as opportunities

Jeremy King is CEO and founder of Attest, a fast-scaling, SaaS technology business based in London and New York. Prior to Attest, Jeremy spent 9 years with McKinsey & Company, leading teams across almost every industry sector, in >25 different countries. He also holds an MBA from Harvard Business School.

Originally a scientist focussing on genetics, ecology and animal behavior, Jeremy’s scientific interests include synthetic biology, mathematical simulations and behavioral economics. Jeremy is also the Chair of REAch2 Academy Trust, which helps to support and improve over 60 state primary schools across the UK.

More from Jeremy King:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.