Monthly Archives: September 2021

Social Media Marketing Podcast – The Ultimate Marketing Engine

Social Media Marketing Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Businesses that don’t understand their customer journey will not only attract the wrong customers but also won’t be able to retain the few that they do attract.

In this episode of the Social Media Marketing podcast, I sat down with host Michael Stelzner to talk about rethinking the customer journey and a strategy you can use to optimize your marketing.

Listen to the Social Media Marketing Podcast with John Jantsch episode here.

 

 

Weekend Favs September 4

Weekend Favs September 4 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Scout Suggest – Uncover tons of great new keywords with this free keyword research tool.
  • Kampsite – Get real feedback from customers on new products so that you can build things that serve them best.
  • Happy Hues – Find color palette inspiration for your brand.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Building A Referral Success System

Building A Referral Success System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that’s what I’m talking about today.

Key Takeaway:

In this episode, I’m talking about one of my favorite topics: referral generation. I have an approach that I believe that those who embrace it will find that generating referrals will become one of their primary activities for their business.

Topics I Cover:

  • [1:51] The concept of teaching your strategic partners and customers how to generate more referrals
  • [2:29] Building a referral success system
  • [3:03] Why and how this idea works
  • [6:28] How a referral club or mastermind could become a great potent referral generator
  • [7:15] Insight on how to structure and run it
  • [8:03] Coming up with your offer or ways of compensation for referred business

Resources From This Episode:

More About The Certified Marketing Manager Program Powered By The Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Cultivating A Sense Of Self-Worth

Cultivating A Sense Of Self-Worth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Washer

tim-washer-comedianIn this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humor to humanize some of the world’s most boring brands. He uses laughter to help corporations capture attention, show empathy, build rapport and make a persuasive case with B2B technology audiences on topics such as the Internet of Things and mainframe computers, where the comedy writes itself.

Key Takeaway:

Feeling unworthy is a common emotion many humans have — at any and all ages. In this episode, Tim Washer reminds us of our humanness as he talks about his struggle with feelings of unworthiness throughout his career as a comedian. He highlights his lessons learned and how getting comfortable with being uncomfortable has pushed him to become a better version of himself.

Questions I ask Tim Washer:

  • [1:37] What are your feelings about the state of the shows like SNL and Conan?
  • [3:51] When you first started as a keynote speaker, did you bring a tip jar and put it up in the front?
  • [5:14] Professional speakers were dramatically impacted over the last year — what did last year teach you?
  • [8:43] You’re transitioning a bit with your speaking and I know you’re delving into talking about change and culture — can you share what you’re working on right now?
  • [11:05] How have you also made physical changes in your life?
  • [13:15] Physical wellness now has seemingly become an important part of your routine in your life — where does embracing physical wellness fit in your mental health?
  • [15:15] If I were going to go hear Tim Washer speak on the stage today, what would the topic be?

More About Tim Washer:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Unpacking 17 Years Of Sales Consulting Experience

Unpacking 17 Years Of Sales Consulting Experience written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Forrest Dombrow

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Forrest Dombrow. Forrest is a serial entrepreneur, a bestselling author, and a sales consultant with 17 years of experience in online marketing. He has worked with hundreds of small- and medium-sized businesses and has sold millions of dollars in digital marketing services to some of the largest brands in the world, including SEO to Amazon and conversion rate optimization to Costco.

Questions Sara asks Forrest Dombrow:

  • Can you give me some practical advice on lead generation and getting new clients specifically in the small business space?
  • How do you help people translate their niche into their sales conversation?
  • How do you work with people to focus their messaging on solving their clients problems instead of making it about them?
  • How do you help new business owners gain the confidence and skills to be more successful in sales?
  • What are some proven lead generation channels that you think consultants and agency owners should focus on?
  • Can you give me an overview of what your book is about?

Learn more about Forrest Dombrow:

Like this show? Please leave us a review on Apple Podcasts here!

 

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Dig To Fly Podcast – The Ultimate Marketing Engine

Dig To Fly Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the Dig to Fly podcast, I sat down with host Karl Staib to talk about a few things — creating a business you love, how to grow that business through understanding your customer, growing your referral network, and concepts from my upcoming book, The Ultimate Marketing Engine.

Listen to the Secret to Life and Business with John Jantsch episode here.